Field Marketing Manager, West

📌 Core Information

🔹 Job Title: Field Marketing Manager, West

🔹 Company: Doppel

🔹 Location: United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-18

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing regional field events and programs from planning to execution
• Collaborating with internal teams to measure ROI and align marketing efforts with sales objectives
• Working with channel partners and service providers on joint marketing activities
• Managing regional marketing budget, purchasing, and provisioning
• Identifying impactful tactics and assets for pipeline acceleration

ASSUMPTION: This role requires strong collaboration, resourcefulness, and the ability to deliver results through cross-functional alignment and communication.

📋 Key Responsibilities

✅ Manage regional field events/programs (seminars, tradeshows, conferences, association participation, etc.) from initial planning to final execution

✅ Collaborate with internal teams on post-event follow-up and measure ROI on events

✅ Work with channel partners and service providers on producing joint marketing activities to create awareness and demand in their respective markets

✅ Manage all aspects of the regional marketing budget, purchasing, payments, and provisioning

✅ Manage regional swag needs and their creation, distribution, and targeting as part of the regional marketing strategy

✅ Identify tactics/ assets that are most impactful for the acceleration of pipeline

✅ Analyze results and identify opportunities for improving performance

✅ Identify industry events in the region and potential call for presentation opportunities

✅ Align field marketing events with core demand generation programs to ensure the generation of marketing qualified leads through integrated, multi-touch programs

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4-5 years of field marketing experience in multiple marketing disciplines, including customer-facing events, digital and email campaigns

Required Skills:

• Proven experience in field marketing, with a focus on event management and lead generation
• Strong interpersonal skills and comfort in a range of environments
• Ability to coordinate, manage, and execute multiple marketing campaigns concurrently
• High executional skills and the ability to quickly pivot projects as needs change
• Successful working in a high-pressure environment and actively seeking candid feedback from relevant stakeholders
• Excellent presentation and communication skills
• Proficient in Salesforce, HubSpot, and ZoomInfo with the ability to learn new software quickly
• Cyber Security experience - advantage

Preferred Skills:

• Experience in a B2B SaaS/tech company
• Familiarity with the cybersecurity industry

ASSUMPTION: Candidates with experience in B2B SaaS/tech companies and familiarity with the cybersecurity industry may have an advantage.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year (based on industry standards for mid-level marketing roles in the United States)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO
• Flexible work hours
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with some travel required (2-3 times a quarter)

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in the United States. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Doppel is a technology company specializing in social engineering defense, protecting trust online by disrupting phishing, impersonation, and online fraud.

Company Size: Doppel has 51-200 employees, offering a mid-sized company environment with opportunities for growth and impact.

Founded: 2022

Company Description:

• Doppel is the first platform built to dismantle digital deception at scale
• Uses generative AI and expert human analysts to uncover and disrupt infrastructure behind phishing, impersonation, and online fraud
• Protects trust online and makes deception unprofitable

Company Specialties:

• Executive Protection
• Digital Risk Protection
• Brand Protection
• Social Engineering
• Advanced Email Security
• Phishing Response
• Generative AI

Company Website: doppel.com

ASSUMPTION: Doppel is a growing company with a clear mission and a focus on innovative technology to protect against online threats.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Senior Marketing Manager and works closely with sales, channel teams, and other marketing peers.

Work Arrangement: On-site, with some travel required (2-3 times a quarter)

Growth Opportunities:

• Potential to grow within the marketing department as Doppel expands
• Opportunities to learn and develop skills in various marketing disciplines
• Chance to work on high-impact projects and make a significant contribution to the company's success

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Doppel's headquarters are in the United States, with a flexible, hybrid work environment.

Office Location(s): United States (exact location not specified)

Geographic Context:

• The United States offers a large and diverse market for Doppel's services
• The West Coast region has a significant concentration of tech companies and potential clients
• The role requires some travel, allowing the opportunity to explore different regions and build relationships with clients and partners

Work Schedule: Full-time (40 hours per week), with some flexibility for remote work and travel

ASSUMPTION: The United States offers a large market for Doppel's services, and the West Coast region is particularly important for this role.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site or virtual interview with the marketing team
• Final interview with senior leadership

Key Assessment Areas:

• Marketing expertise and experience
• Interpersonal and communication skills
• Problem-solving and strategic thinking
• Adaptability and resilience in a high-pressure environment

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Doppel's mission and how your skills align with the role
• Prepare examples of successful marketing campaigns you've managed, focusing on results and ROI

ATS Keywords: Field Marketing, Lead Generation, Event Management, Budget Management, ROI Analysis, Digital Campaigns, Interpersonal Skills, Project Management, Presentation Skills, Salesforce, HubSpot, ZoomInfo, Cyber Security Experience, Communication Skills, High-Pressure Environment

ASSUMPTION: Doppel uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description will increase the chances of your application being seen.

🛠️ Tools & Technologies

• Salesforce
• HubSpot
• ZoomInfo
• Various event management and marketing automation tools

ASSUMPTION: Familiarity with these tools and platforms will be beneficial for this role, but Doppel may provide training and support for new hires.

👔 Cultural Fit Considerations

Company Values:

• Defend what's real; disrupt what's not.
• Outsmart the internet's biggest threat.
• Continuously adapt and evolve.

Work Style:

• Collaborative and cross-functional
• High-pressure and fast-paced
• Focused on results and ROI

Self-Assessment Questions:

• How do you align with Doppel's mission to defend what's real and disrupt what's not?
• How do you thrive in a high-pressure, fast-paced work environment?
• How do you approach collaboration and cross-functional teamwork?

ASSUMPTION: Doppel values candidates who are passionate about their mission, thrive in high-pressure environments, and can work effectively in a collaborative, cross-functional team.

⚠️ Potential Challenges

• Managing multiple marketing campaigns concurrently in a high-pressure environment
• Working with various stakeholders, including sales teams, channel partners, and service providers
• Adapting to changes in project needs and priorities
• Some travel may be required (2-3 times a quarter)

ASSUMPTION: These challenges are inherent to the role and require strong project management, communication, and adaptability skills.

📈 Similar Roles Comparison

• This role focuses on field marketing and event management, whereas related roles may focus more on digital marketing or demand generation
• Doppel's focus on social engineering defense sets it apart from other tech companies
• Career progression may involve moving into senior marketing roles or exploring other departments within Doppel

ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing roles in other industries or companies.

📝 Sample Projects

• Planning and executing a regional field event, including logistics, promotional communications, and follow-up
• Collaborating with a channel partner to create a joint marketing campaign to generate demand in their market
• Analyzing the results of a marketing campaign and identifying opportunities for improvement

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into Doppel's overall marketing strategy?
• What are the most significant challenges facing the marketing department currently, and how can this role address them?
• How does Doppel support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does Doppel measure the success of its field marketing efforts, and how can this role contribute to improving those metrics?

ASSUMPTION: These questions demonstrate your interest in the role, company, and team, and help you better understand the expectations and opportunities for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and skills
• Write a cover letter that demonstrates your understanding of Doppel's mission and how your skills align with the role
• Prepare examples of successful marketing campaigns you've managed, focusing on results and ROI
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.