📌 Core Information
🔹 Job Title: Global Field Marketing Manager
🔹 Company: Lighthouse
🔹 Location: Barcelona, Spain & Greater Madrid Metropolitan Area, Spain
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-06-12
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with flexibility)
🚀 Job Overview
Key aspects of this role include:
- Managing a global team of field marketers to drive high-quality leads and pipeline growth
- Executing global field marketing plans aligned with sales goals across NA, LATAM, EMEA, and APAC
- Owning the business strategy and execution of annual customer conferences
- Representing Lighthouse at key industry events
- Developing and managing a robust calendar of field events to drive ROI and reinforce brand identity
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience managing global teams in a fast-paced environment. Familiarity with the SaaS industry and hospitality sector is beneficial but not required.
📋 Key Responsibilities
✅ Manage and mentor a global team of eight field marketers, driving high performance and scalable best practices across geographies
✅ Own and execute global field marketing plans aligned with global demand generation and regional sales goals, driving results across NA, LATAM, EMEA, and APAC
✅ Own the overall business strategy and execution of our annual customer conferences
✅ Represent Lighthouse at key industry events
✅ Develop and manage a robust calendar of field events, including tradeshows, customer events, executive dinners, roadshows, roundtables, webinars, and partner sponsorships, with a focus on driving ROI
✅ Own global budget allocation and reporting, ensuring every dollar spent contributes to qualified pipeline growth
✅ Ensure all global events reinforce Lighthouse's brand identity and support go-to-market messaging, strategic priorities, and marketing goals
✅ Work closely with Sales, Brand Design, and Campaign Managers to ensure event planning, promotion, and follow-up are aligned and fully integrated
✅ Build repeatable event frameworks, processes, and templates that the field marketers can leverage for consistency, high quality, and results-oriented events
✅ Measure performance and impact of events, continuously refining strategies and tactics based on data-driven insights
ASSUMPTION: This role requires strong project management, analytical, and communication skills. Experience with CRM and marketing automation systems is essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven track record of success in field marketing management, preferably in the SaaS industry, with experience managing a global team
Required Skills:
- Proven experience in field marketing management
- Experience managing a global team and navigating cultural nuances
- Experience with customer events, including planning, execution, and analysis
- Strong project management and analytical skills
- Experience with CRM and marketing automation systems (HubSpot and Salesforce preferred)
- Excellent communication, interpersonal, and leadership skills
- Ability to thrive in a fast-paced, dynamic environment
- Ability to work independently and as part of a team
- Thick skin and ability to handle strong personalities
- Willingness to work flexible hours to accommodate global time zones
Preferred Skills:
- Experience in the hospitality industry
- Experience with high-growth companies or IPO transitions
ASSUMPTION: Candidates with a strong background in field marketing and experience managing global teams will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on industry standards for a Field Marketing Manager role in Spain with 5-10 years of experience)
Benefits:
- Flexible working environment: Work from home or at one of the offices in Belgium, Spain, or London
- Flexible time off: Autonomy to manage your work-life balance
- Collaborative team: High-bar, friendly, creative, and passionate colleagues
- Career development: Workshops, frameworks, tools, training, and processes to realize your full potential
- Impactful work: Shape products relied on by 75,000+ users worldwide
- Comprehensive health insurance: Extensive coverage for you and your dependents
- Competitive compensation: Proactively maintained to value your work
- Referral bonuses: Earn rewards for bringing in new talent
Working Hours: Full-time (40 hours per week), with flexibility to accommodate global time zones
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in Spain. The final offer will be determined based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality technology and data analytics
Company Size: Medium to large (501-1,000 employees)
Founded: 2012, with a strong focus on growth and innovation
Company Description:
- Lighthouse is the leading commercial platform for the travel & hospitality industry, transforming complexity into confidence by providing actionable market insights, business intelligence, and pricing tools that maximize revenue growth
- Trusted by over 70,000 hotels in 185 countries, supported by 700+ employees, and valued for its unmatched customer service
- Lighthouse considers its clients as true partners, focusing on their success as a key driver of its own
Company Specialties:
- Online hotel distribution
- Dashboard representation
- Business intelligence
- Software consumerization
- Rate shopper
- Revenue management
- Rate intelligence
- Forward-looking data
- Hotel tech
- Travel & hospitality
- Hospitality
- Hotel management companies
- Group & chain hotels
Company Website: www.mylighthouse.com
ASSUMPTION: Lighthouse is a dynamic and growing company, focused on delivering innovative solutions to the hospitality industry. Its success relies on its ability to attract and retain top talent.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the VP of Marketing and is responsible for managing a global team of field marketers
Work Arrangement: On-site, with flexibility for remote work and global time zone accommodation
Growth Opportunities:
- Potential to advance to a senior leadership role within the marketing department
- Opportunities to expand the team and take on more responsibility as the company grows
- Chance to work on high-impact projects and make a significant contribution to the company's success
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally, with a clear path for career advancement within the marketing department.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with a focus on employee well-being and productivity
Office Location(s): Barcelona, Spain & Greater Madrid Metropolitan Area, Spain
Geographic Context:
- Barcelona and Madrid are major cities in Spain, offering a high quality of life, vibrant culture, and diverse communities
- Both cities have well-established hospitality and technology industries, providing ample opportunities for networking and professional growth
- The cost of living in Spain is generally lower than in other major European cities, offering an attractive lifestyle for expats
Work Schedule: Full-time (40 hours per week), with flexibility to accommodate global time zones
ASSUMPTION: The office locations offer a dynamic and engaging work environment, with easy access to public transportation, amenities, and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team to discuss the role and company culture
- On-site or virtual interview with the hiring manager and team members
- Final interview with the VP of Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Project management and organizational skills
- Analytical and problem-solving abilities
- Communication and interpersonal skills
- Cultural awareness and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience managing global teams and executing field marketing strategies
- Research Lighthouse's products and services to demonstrate your understanding of the company and its mission
- Prepare questions to ask the interview panel about the company, team, and role to show your interest and engagement
ATS Keywords: Field Marketing, Global Team Management, Event Planning, CRM, Marketing Automation, SaaS, Hospitality, Lead Generation, Pipeline Growth, ROI
ASSUMPTION: The interview process is designed to assess the candidate's fit for the role, as well as their cultural alignment with Lighthouse's values and mission.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- CRM software
- Marketing automation tools
- Event planning and management software
- Project management tools
- Data analysis and visualization tools
ASSUMPTION: The tools and technologies required for this role are standard in the field marketing industry and can be learned or improved upon with experience.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Accountability
- Continuous learning
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable managing a global team and navigating cultural nuances?
- Do you have experience with CRM and marketing automation systems?
- Are you results-driven and focused on ROI?
- Do you have strong project management and analytical skills?
- Are you a strategic thinker with experience in field marketing?
- Do you enjoy working collaboratively with cross-functional teams?
ASSUMPTION: Lighthouse values candidates who are passionate about its mission, align with its core values, and demonstrate a strong work ethic and commitment to excellence.
⚠️ Potential Challenges
- Managing a global team with diverse cultural backgrounds and time zones
- Balancing the need for global consistency with regional customization
- Ensuring event ROI and maximizing budget allocation
- Keeping up with the fast-paced nature of the hospitality industry and Lighthouse's rapid growth
- Navigating the complexities of global event planning and logistics
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic approach to global field marketing.
📈 Similar Roles Comparison
- This role is unique in its global scope and focus on driving pipeline growth through field marketing
- Similar roles in other industries may have a more narrow focus or regional scope
- Career paths in field marketing can vary, with opportunities for advancement into senior leadership roles or transitions into other marketing disciplines
ASSUMPTION: This role offers a unique opportunity to gain global experience and drive significant impact within a fast-growing company.
📝 Sample Projects
- Planning and executing a global customer conference, including speaker selection, agenda development, and vendor management
- Developing and implementing a global event strategy, including budget allocation, event selection, and ROI tracking
- Managing a team of field marketers to execute a series of regional events, including tradeshows, customer events, and partner sponsorships
ASSUMPTION: These sample projects illustrate the strategic and operational aspects of the Global Field Marketing Manager role, highlighting the need for both big-picture thinking and tactical execution.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Lighthouse?
- What are the key priorities for the first 90 days in this role?
- How does the field marketing team collaborate with other marketing departments and cross-functional teams?
- What opportunities are there for growth and development within the marketing department and the company as a whole?
- How does Lighthouse support work-life balance for its employees?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare questions to ask the interview panel about the company, team, and role to show your interest and engagement
- Research Lighthouse's products and services to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
