Field Marketing Representative

📌 Core Information

🔹 Job Title: Field Marketing Representative

🔹 Company: Mad City Windows & Baths, a Renuity Company

🔹 Location: Fargo, North Dakota

🔹 Job Type: Full-Time

🔹 Category: Sales & Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Engaging with homeowners in local neighborhoods through direct, in-person outreach
• Introducing remodeling services and special offers through friendly and informative conversation
• Generating interest and scheduling free in-home product demonstrations
• Representing one of the highest rated brands in the industry
• Using this experience as a stepping-stone into a career in management or furthering your sales career

ASSUMPTION: This role is ideal for individuals looking to start their career in sales and marketing, with a focus on customer engagement and relationship building.

📋 Key Responsibilities

✅ Engage with homeowners in local neighborhoods through direct, in-person outreach

✅ Introduce our remodeling services and special offers through friendly and informative conversation

✅ Generate interest and schedule our free in-home product demonstrations – no selling required!

✅ Represent one of the highest rated brands in the industry

ASSUMPTION: The primary focus of this role is to create interest and schedule appointments, rather than closing sales.

🎯 Required Qualifications

Education: High school diploma or equivalent

Experience: No experience required, but prior experience is a plus

Required Skills:

• Self-motivated and driven
• Outgoing and well-spoken
• Excellent communication skills
• Ability to thrive in human interaction

Preferred Skills:

• Prior sales or marketing experience
• Fluency in Spanish (a plus, but not required)

ASSUMPTION: While no experience is required, candidates with prior sales or marketing experience may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (uncapped performance bonuses)

Benefits:

• Consistent M-F schedule
• PTO available on Day 1
• Comprehensive benefits including medical, dental, and vision

Working Hours: Afternoon and evening shifts (currently hiring for 1pm – 9pm shifts)

ASSUMPTION: The salary range is estimated based on the provided average first year earnings and top performer earnings. The uncapped performance bonuses can significantly increase the earning potential.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically home renovation and improvement

Company Size: 1,001-5,000 employees (Renuity family of companies)

Founded: 1998 (Mad City Windows & Baths), with Renuity being a more recent entity

Company Description:

• Mad City Windows & Baths is a leading home renovation company, focusing on windows and baths
• Part of the Renuity family, which combines local expertise with national brand strength
• Committed to making home improvement faster, easier, and stress-free for homeowners

Company Specialties:

• Window and bath remodeling
• Expert local teams and national brand strength
• Stress-free home improvement experience

Company Website: madcitywindows.com

ASSUMPTION: Mad City Windows & Baths is a well-established company with a strong reputation in the home renovation industry. Renuity, as a more recent entity, brings additional resources and growth opportunities.

📊 Role Analysis

Career Level: Entry-level, with opportunities for growth into management or further sales career development

Reporting Structure: This role reports directly to the marketing leadership team

Work Arrangement: On-site, with a consistent M-F schedule and afternoon/evening shifts

Growth Opportunities:

• Career progression into management or further sales roles
• Learning sales and marketing strategies first-hand
• Working for a rapidly growing company with numerous career opportunities

ASSUMPTION: This role offers significant growth potential, with many current marketing leaders having started in entry-level positions.

🌍 Location & Work Environment

Office Type: Field-based, with a focus on local neighborhood outreach

Office Location(s): Fargo, North Dakota

Geographic Context:

• Fargo is the most populous city in North Dakota, with a population of around 125,000
• The city is known for its vibrant arts scene, outdoor recreation, and strong economy
• Fargo has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: Afternoon and evening shifts, with a consistent M-F schedule

ASSUMPTION: The work environment is primarily field-based, with a focus on engaging with homeowners in local neighborhoods.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing leadership team
• Background check and reference check (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Communication skills and ability to engage with homeowners
• Sales and marketing aptitude
• Self-motivation and drive
• Cultural fit with the company and team

Application Tips:

• Highlight any relevant experience, such as customer service, sales, or marketing
• Tailor your resume and cover letter to emphasize your communication skills and self-motivation
• Prepare examples of how you have successfully engaged with customers or prospects in the past

ATS Keywords: Homeowner engagement, sales, marketing, customer interaction, product demonstration, no selling required

ASSUMPTION: The application process may vary depending on the specific hiring manager and team, but the typical process involves several stages of assessment and evaluation.

🛠️ Tools & Technologies

• Company-provided materials and samples for product demonstrations
• Company vehicle for local neighborhood outreach (if applicable)
• Smartphone or tablet for scheduling appointments and managing leads

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's processes and resources.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Self-motivated and driven
• Outgoing and well-spoken
• Adaptable and flexible, with a focus on customer engagement

Self-Assessment Questions:

• How do you approach engaging with customers or prospects in a friendly and informative manner?
• Can you provide an example of a time when you successfully generated interest and scheduled an appointment without using a sales pitch?
• How do you stay motivated and driven when working independently in the field?

ASSUMPTION: Cultural fit is essential for success in this role, as it requires strong communication skills, self-motivation, and a customer-centric mindset.

⚠️ Potential Challenges

• Working in various weather conditions, as the role requires outdoor engagement with homeowners
• Managing rejection or resistance from homeowners who are not interested in the services
• Balancing the demands of the role with personal responsibilities, as shifts can extend into the evening
• Adapting to a fast-paced, growing company with evolving processes and priorities

ASSUMPTION: While this role offers numerous benefits and growth opportunities, it also presents challenges that candidates should be prepared to navigate.

📈 Similar Roles Comparison

• Unlike traditional sales roles, this position focuses on generating interest and scheduling appointments rather than closing sales
• Compared to other marketing roles, this position has a stronger focus on direct, in-person customer engagement
• Career progression opportunities are similar to those in other sales and marketing roles, with a focus on developing skills and gaining experience

ASSUMPTION: This role is unique in its focus on customer engagement and appointment scheduling, rather than traditional sales or marketing activities.

📝 Sample Projects

• Developing and refining a script for engaging with homeowners and introducing remodeling services
• Creating a system for tracking and managing leads and appointments
• Collaborating with the marketing team to gather feedback and improve the product demonstration process

ASSUMPTION: These sample projects are intended to illustrate the types of activities and initiatives that may be undertaken in this role, but the specific projects will vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• What are the most effective strategies for engaging with homeowners and generating interest in our services?
• How does the company support the growth and development of its employees in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure success in this role, and what are the key performance indicators (KPIs)?
• What opportunities are there for career progression within the company, and how have other employees in this role advanced their careers?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your communication skills, self-motivation, and any relevant experience
• Prepare examples of how you have successfully engaged with customers or prospects in the past
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.