Field Marketing Representative (MI)

📌 Core Information

🔹 Job Title: Field Marketing Representative (MI)

🔹 Company: Sweed

🔹 Location: Michigan, Argentina

🔹 Job Type: Full-Time

🔹 Category: Sales & Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with frequent travel)

🚀 Job Overview

Key aspects of this role include:

• Promoting the Sweed brand and expanding client base across Michigan
• Visiting dispensaries and engaging with employees to introduce Sweed's products
• Setting up product demos for the sales team
• Driving results through proactivity, strong salesmanship, and an outgoing personality

ASSUMPTION: This role requires frequent travel across Michigan and may involve some overnight stays.

📋 Key Responsibilities

✅ Visit dispensaries in person with promotional materials, targeting 25+ dispensaries per week

✅ Follow up on visits with phone calls and emails

✅ Engage with dispensary employees, ideally senior management decision-makers, to introduce Sweed’s suite of products

✅ Set up product demos for other members of the Sales Team

ASSUMPTION: This role may require working flexible hours to accommodate dispensary operating hours.

🎯 Required Qualifications

Education: Not specified

Experience: 2-5 years of experience in the legal cannabis industry

Required Skills:

• Strong knowledge of software systems used by dispensaries
• Hands-on experience working in dispensaries, including operating and managing product intake
• Experience with CRM systems in a dispensary setting (preferred)

Preferred Skills:

• Outgoing personality and strong salesmanship
• Proactivity and ability to drive results

ASSUMPTION: Candidates should have a strong understanding of the cannabis industry and be comfortable working in a fast-paced, dynamic environment.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on industry standards for similar roles and experience levels)

Benefits:

• Medical, dental, vision, and other health insurance options
• Paid parental leave
• Paid company observed holidays
• Generous paid time off
• Reimbursement for laptops, monitors, travel expenses, and auto-related costs

Working Hours: Full-time, with flexible hours to accommodate travel and dispensary operating hours

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (Cannabis Retail Solutions)

Company Size: 11-50 employees (Small to Medium-sized)

Founded: Not specified

Company Description:

• Sweed provides an all-in-one cannabis retail platform, combining POS, eCommerce, Marketing, Analytics, Inventory Management, and more
• Powered by Machine Learning, their platform offers advanced predictive analytics and business intelligence reporting
• They focus on simplicity, efficiency, and innovation to drive business growth for cannabis retailers

Company Specialties:

• Cannabis Retail Software
• POS Systems
• E-commerce Solutions
• Marketing & Analytics

Company Website: https://sweedpos.com/#/

ASSUMPTION: Sweed is a growing startup focused on providing comprehensive solutions for cannabis retailers.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Sales Team

Work Arrangement: On-site with frequent travel across Michigan

Growth Opportunities:

• Potential career progression within the Sales Team or broader organization
• Opportunities to work on high-impact projects and drive business growth
• Exposure to a dynamic and growing industry

ASSUMPTION: This role offers opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Not specified (role involves frequent travel)

Office Location(s): Michigan, Argentina

Geographic Context:

• Michigan has a growing cannabis industry with numerous dispensaries
• Argentina's cannabis industry is also expanding, with potential opportunities for growth
• This role requires frequent travel across Michigan and may involve some international travel to Argentina

Work Schedule: Full-time, with flexible hours to accommodate travel and dispensary operating hours

ASSUMPTION: Candidates should be comfortable with frequent travel and flexible work hours.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening
• In-person or virtual interview with the Sales Team
• Background check and reference check

Key Assessment Areas:

• Industry knowledge and experience
• Sales skills and presentation abilities
• Communication and interpersonal skills
• Problem-solving and adaptability

Application Tips:

• Highlight relevant experience in the cannabis industry and dispensary settings
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare for behavioral questions that assess your sales skills, problem-solving abilities, and adaptability

ATS Keywords: Cannabis, Dispensary, Sales, Marketing, Software, CRM, Promotional Activities, Networking, Goal Setting, Business Growth, Team Collaboration, Analytics

ASSUMPTION: The application process may involve assessments or tests to evaluate the candidate's skills and knowledge.

🛠️ Tools & Technologies

• CRM systems (preferred)
• Software systems used by dispensaries
• Promotional materials and equipment

ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Simplicity
• Efficiency
• Innovation

Work Style:

• Proactive and results-driven
• Strong salesmanship and communication skills
• Adaptable and comfortable with frequent travel

Self-Assessment Questions:

• Do you have a strong understanding of the cannabis industry and dispensary settings?
• Are you comfortable with frequent travel and flexible work hours?
• Do you possess strong sales skills and an outgoing personality?

ASSUMPTION: Candidates should assess their fit with the company's values and work style before applying.

⚠️ Potential Challenges

• Frequent travel and flexible work hours may be challenging for some candidates
• The cannabis industry is rapidly evolving, which may present unique challenges and opportunities
• Candidates may face competition from other sales and marketing professionals in the industry

ASSUMPTION: Candidates should carefully consider the potential challenges and ensure they are comfortable with the role's requirements.

📈 Similar Roles Comparison

• Field Marketing Representative (MI) vs. Sales Representative (Cannabis) - Both roles involve promoting products and driving sales, but the Field Marketing Representative focuses on in-person engagement and promotional activities
• Industry-specific context - The cannabis industry is unique and presents specific challenges and opportunities compared to other industries
• Career path comparison - This role offers opportunities for career growth within the Sales Team or broader organization

ASSUMPTION: Candidates should research similar roles and the cannabis industry to better understand the position's requirements and potential career paths.

📝 Sample Projects

• Develop and execute a promotional campaign to expand Sweed's client base in Michigan
• Collaborate with the Sales Team to set up product demos and drive sales growth
• Analyze market trends and customer feedback to identify opportunities for product improvement and innovation

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role contribute to the overall growth and success of Sweed?
• What opportunities are there for career growth and development within the company?
• How does Sweed support work-life balance for employees, particularly those in frequent travel roles?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for the interview by researching the cannabis industry and Sweed's products
• Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.