📌 Core Information
🔹 Job Title: Field Marketing Senior Analyst, AMER Nonprofit
🔹 Company: Salesforce
🔹 Location: San Francisco, California (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving end-to-end campaign planning and execution for North America Nonprofit business
- Collaborating with sales, brand, and cross-functional marketing teams
- Creating integrated marketing campaigns across channels to drive pipeline and brand awareness
- Analyzing marketing performance and using insights to optimize campaign effectiveness
- Staying up-to-date on nonprofit sector trends to inform marketing messaging and strategy
ASSUMPTION: This role requires a strong understanding of the nonprofit sector and its dynamics, as well as experience in B2B marketing and data analysis.
📋 Key Responsibilities
✅ Develop and execute strategic field marketing plans that align with business goals and drive pipeline for the AMER Nonprofit team.
✅ Align closely with sales to create marketing campaigns that address customer pain points, drive pipeline, and accelerate deal cycles.
✅ Plan and deliver high-impact events, webinars, and digital campaigns to increase brand awareness, generate leads, and support pipeline progression.
✅ Analyze marketing performance and use insights to optimize campaign effectiveness, ROI, and conversion rates.
✅ Align with Sales and Marketing leadership on campaign priorities, program feedback, and sales enablement opportunities.
✅ Partner with marketing channel owners to align on a cohesive nonprofit marketing strategy.
✅ Stay up-to-date on nonprofit sector trends to inform marketing messaging and strategy.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work collaboratively with various teams to achieve common goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5 years of marketing experience in B2B or mission-driven organizations, preferably with exposure to the nonprofit sector
Required Skills:
- Strong organizational and analytical skills with a track record of using data to inform strategy
- Demonstrated experience with integrated campaigns, email marketing, and lead nurturing
- Excellent communication and storytelling skills, including the ability to present insights clearly to stakeholders
- Familiarity with Salesforce CRM, Business Intelligence tools (e.g., Tableau, Einstein Analytics), and marketing automation platforms
Preferred Skills:
- Experience with Salesforce CRM, Business Intelligence tools, and marketing automation platforms
- Fluency in Spanish or other languages relevant to the nonprofit sector
ASSUMPTION: Proficiency in Salesforce CRM, Business Intelligence tools, and marketing automation platforms is highly desirable but not strictly required, as training can be provided.
💰 Compensation & Benefits
Salary Range: $111,200 - $152,900 per year (varies by location)
Benefits:
- Stock Options
- Equity
- Benefits
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's location and experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Customer Relationship Management (CRM) and cloud-based solutions
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1999
Company Description:
- Salesforce is a global leader in CRM, providing innovative cloud-based solutions to help companies connect with their customers in a whole new way
- The company is committed to inspiring the future of business with AI+ Data + CRM and empowering employees to be Trailblazers
- Salesforce is also dedicated to improving the state of the world through its corporate social responsibility initiatives
Company Specialties:
- Enterprise Cloud Computing
- Customer Relationship Management
- AI and Data-driven Solutions
Company Website: http://www.salesforce.com
ASSUMPTION: Salesforce is a well-established company with a strong global presence and a reputation for innovation and excellence in the CRM industry.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Global Public Sector Field Marketing team and collaborates closely with sales, brand, and cross-functional marketing teams
Work Arrangement: Remote OK, with flexibility for on-site work at various Salesforce offices
Growth Opportunities:
- Potential to grow into a leadership role within the marketing team
- Opportunities to work on high-impact campaigns and initiatives
- Chance to gain experience in the nonprofit sector and develop expertise in mission-driven marketing
ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Remote OK, with access to various Salesforce offices worldwide
Office Location(s): San Francisco, California (Remote OK)
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene and a high cost of living
- The remote work arrangement allows for flexibility and work-life balance
- The nonprofit sector in the United States is diverse and dynamic, with a strong focus on mission-driven impact
Work Schedule: Full-time (40 hours/week), with flexibility for part-time or reduced hours as needed
ASSUMPTION: The remote work arrangement and flexible work schedule make this role an attractive option for candidates seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Marketing expertise and campaign strategy
- Data analysis and performance optimization skills
- Communication and storytelling abilities
- Cultural fit and alignment with Salesforce values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and nonprofit sector knowledge
- Prepare examples of successful marketing campaigns you've led or contributed to
- Demonstrate your understanding of the nonprofit sector and Salesforce's mission-driven approach
ATS Keywords: Marketing, Campaign Planning, Sales Alignment, Event Planning, Lead Generation, Performance Analysis, CRM, Business Intelligence, Marketing Automation, Nonprofit Sector, Integrated Campaigns, Vendor Management
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing expertise and nonprofit sector knowledge throughout the interview process.
🛠️ Tools & Technologies
- Salesforce CRM
- Business Intelligence tools (e.g., Tableau, Einstein Analytics)
- Marketing automation platforms (e.g., Pardot, Marketing Cloud)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Jira)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not strictly required, as training can be provided.
👔 Cultural Fit Considerations
Company Values:
- Customer Success
- Innovation
- Trust
- Equality
- Sustainability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Mission-driven and passionate about making a positive impact
Self-Assessment Questions:
- How have you leveraged data to inform marketing strategy in previous roles?
- Can you describe a time when you successfully collaborated with sales to drive pipeline and accelerate deal cycles?
- How do you stay up-to-date on industry trends and best practices in marketing and the nonprofit sector?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Salesforce's values and work style throughout the interview process.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Balancing the need for data-driven decision-making with the need for quick execution
- Navigating a large, matrixed organization with multiple stakeholders
- Adapting to changes in the nonprofit sector and Salesforce's business priorities
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on the nonprofit sector and mission-driven marketing
- Compared to other marketing roles, this position requires a strong understanding of the nonprofit sector and its dynamics
- Career progression in this role may lead to leadership opportunities within the marketing team or a transition to a more specialized role within the nonprofit sector
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path when evaluating this opportunity.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign to drive brand awareness and lead generation for a new nonprofit product offering
- Analyzing marketing performance data to optimize campaign effectiveness and ROI for an existing nonprofit customer engagement program
- Collaborating with sales and product marketing teams to create targeted content and messaging for a high-priority nonprofit customer segment
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of collaboration required for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the North America Nonprofit business?
- What are the key priorities for the first 90 days in this role, and how will success be measured?
- How does Salesforce support the professional development and growth of its marketing team members?
- What are the most pressing challenges facing the nonprofit sector, and how can this role contribute to addressing them?
- How does Salesforce foster a culture of innovation and continuous learning within its marketing team?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and their understanding of the broader context in which the position operates.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and nonprofit sector knowledge
- Prepare examples of successful marketing campaigns you've led or contributed to
- Demonstrate your understanding of the nonprofit sector and Salesforce's mission-driven approach
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
