📌 Core Information
🔹 Job Title: Field Marketing Specialist
🔹 Company: Bazaarvoice
🔹 Location: Austin, Texas, United States (with remote flexibility)
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: Entry-level to Mid-level (1-3 years)
🔹 Remote Status: Hybrid (expected 25-40% travel, dependent on the season)
🚀 Job Overview
Key aspects of this role include:
- Supporting the planning and execution of field marketing programs, including webinars, events, and trade shows.
- Collaborating with sales teams to execute account-based marketing campaigns and track campaign performance metrics.
- Localizing global campaigns and supporting regional field efforts across various customer segments.
- Providing logistical support for strategic partner marketing efforts.
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on driving awareness, engagement, pipeline, bookings, and revenue.
📋 Key Responsibilities
✅ Supporting the planning and execution of field marketing programs, including webinars, virtual and in-person events, roadshows, executive dinners, trade shows, and third-party sponsorships.
✅ Coordinating logistics and operations for field campaigns and events, including venue booking, vendor management, shipping, tech setup, and event follow-up.
✅ Collaborating with sales teams (Sales Development Reps, Account Executives, Account Directors) to support execution of account-based marketing (ABM) and vertical-specific campaigns.
✅ Partnering with global marketing to localize messaging, content, and campaign tactics to fit the needs of the North America region and its segments.
✅ Assisting in creating regional sales enablement materials and follow-up assets to support campaign conversion and pipeline acceleration.
✅ Tracking and reporting on campaign performance metrics like attendance, MQLs, source/influenced pipeline, sourced/influenced bookings and revenue using systems like Salesforce and Marketo.
✅ Helping maintain field marketing calendars, budgets, and campaign trackers, ensuring alignment with regional priorities and timelines.
✅ Providing logistical support for strategic partner marketing efforts, including joint events or co-branded campaigns.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple tasks, vendors, and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 1-3 years of experience in B2B marketing, field/event marketing, or campaign coordination—ideally in a SaaS or tech environment.
Required Skills:
- Strong organizational skills and attention to detail
- A collaborative and proactive mindset with a passion for supporting sales and customer engagement
- Excellent written and verbal communication skills
- Familiarity with marketing automation (e.g., Marketo), CRM tools (e.g., Salesforce), and event tools (Goldcast) is a plus
- A willingness to learn and grow in a fast-paced, matrixed marketing environment
Preferred Skills:
- Experience with ABM campaigns
- Familiarity with Bazaarvoice's products and services
ASSUMPTION: While not explicitly stated, a bachelor's degree or equivalent experience is expected for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $75,000 per year (based on Bazaarvoice's good faith estimate)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Gym membership reimbursement
- Professional development opportunities
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: Bazaarvoice offers competitive benefits and compensation packages for the tech industry.
📌 Applicant Insights
🔍 Company Context
Industry: Bazaarvoice operates in the Software Development industry, focusing on user-generated content, eCommerce, and retail solutions.
Company Size: Bazaarvoice has 1,001-5,000 employees, providing ample opportunities for growth and collaboration.
Founded: 2005, with headquarters in Austin, Texas
Company Description:
- Thousands of the world’s leading brands and retailers trust Bazaarvoice’s full-funnel platform to harness and activate the invaluable voices of their customers.
- Bazaarvoice's authentic user-generated content, such as star ratings, consumer reviews, questions and answers, social content, sampling, and creator and influencer marketing, inspires confident purchases, leading to even more customer content creation.
- The company is committed to helping brands and retailers create the world’s smartest network of consumers, brands, and retailers.
Company Specialties:
- eCommerce
- Retail
- User-generated content
- Brands
- Shopper Advertising
- Visual content
- SEO
- Consumer data
- Social commerce
- Consumer reviews
- Sampling
Company Website: http://www.bazaarvoice.com
ASSUMPTION: Bazaarvoice is a well-established company with a strong focus on innovation and growth in the tech industry.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position, offering opportunities for growth and development within the marketing department.
Reporting Structure: The Field Marketing Specialist reports directly to the Head of Field Marketing – North America and collaborates closely with sales teams and global marketing functions.
Work Arrangement: This is a hybrid role, with an expected 25-40% travel requirement, dependent on the season.
Growth Opportunities:
- Expanding skills and knowledge in field marketing, event coordination, and B2B marketing
- Potential career progression into senior field marketing roles or other marketing specializations
- Collaborating with cross-functional teams to gain exposure to various aspects of the business
ASSUMPTION: This role provides a strong foundation for a career in marketing, with opportunities for growth and development within Bazaarvoice.
🌍 Location & Work Environment
Office Type: Bazaarvoice's headquarters is located in Austin, Texas, with additional offices in North America, Europe, and Australia. The company offers a hybrid work arrangement, with an expected 25-40% travel requirement, dependent on the season.
Office Location(s): 10901 Stonelake Blvd., Austin, Texas 78759, US
Geographic Context:
- Austin, Texas, is known for its vibrant tech industry, with a strong focus on innovation and growth.
- The city offers a competitive job market, with numerous opportunities for professional development and networking.
- Bazaarvoice's headquarters is centrally located, providing easy access to amenities and transportation.
Work Schedule: Full-time, with flexible hours and remote work options
ASSUMPTION: Bazaarvoice's hybrid work arrangement and central office location provide employees with a flexible and convenient work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- Phone or video interview with the hiring manager
- On-site or virtual interview with the team
- Final decision and offer
Key Assessment Areas:
- Organizational skills and attention to detail
- Collaboration and communication skills
- Problem-solving and critical thinking abilities
- Adaptability and flexibility in a fast-paced environment
- Understanding of Bazaarvoice's products and services
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Bazaarvoice's products and services and the role's requirements
- Prepare for behavioral and situational interview questions, focusing on your problem-solving and collaboration skills
- Show enthusiasm for the role and Bazaarvoice's mission
ATS Keywords: B2B Marketing, Field Marketing, Event Coordination, SaaS, Organizational Skills, Attention to Detail, Collaboration, Sales Support, Marketing Automation, CRM Tools, Communication Skills, Proactive Mindset, Logistics Management, Campaign Performance Tracking, Sales Enablement, Content Localization
ASSUMPTION: Bazaarvoice's hiring process is designed to assess candidates' skills, experiences, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Goldcast
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: Familiarity with these tools is preferred, but not required, as Bazaarvoice provides training and support for new hires.
👔 Cultural Fit Considerations
Company Values:
- Customer is key
- Transparency & Integrity Builds Trust
- Passionate Pursuit of Performance
- Innovation over Imitation
- Stronger Together
Work Style:
- Collaborative and team-oriented
- Proactive and solution-oriented
- Adaptable and flexible in a fast-paced environment
- Data-driven and analytical
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you detail-oriented and organized, with strong project management skills?
- Do you have a proactive mindset and a passion for supporting sales and customer engagement?
- Are you comfortable with travel and working remotely as needed?
ASSUMPTION: Bazaarvoice values employees who embody their core values and work style, fostering a strong company culture.
⚠️ Potential Challenges
- The role requires a balance of strategic thinking and tactical execution, which can be challenging at times.
- The expected travel requirement (25-40% dependent on the season) may impact work-life balance for some candidates.
- The fast-paced, matrixed marketing environment may be overwhelming for candidates who prefer a more structured work environment.
- The role may involve working with multiple vendors and stakeholders, requiring strong communication and project management skills.
ASSUMPTION: These challenges can be mitigated by strong organizational skills, attention to detail, and a proactive mindset.
📈 Similar Roles Comparison
- Field Marketing Specialist vs. Event Coordinator: Field Marketing Specialists focus more on strategic planning and campaign execution, while Event Coordinators focus on logistical aspects and event management.
- B2B Marketing vs. B2C Marketing: B2B Marketing focuses on business-to-business relationships, while B2C Marketing focuses on business-to-consumer interactions. This role is more aligned with B2B Marketing.
- Field Marketing Specialist vs. Marketing Manager: Marketing Managers typically have more strategic responsibilities and oversee a team, while Field Marketing Specialists focus on tactical execution and supporting sales efforts.
ASSUMPTION: This role is unique in its focus on field marketing, supporting sales teams, and localizing global campaigns for the North America region.
📝 Sample Projects
- Planning and executing a regional roadshow series to drive brand awareness and generate leads
- Localizing a global campaign to fit the needs of the North America region and its segments
- Supporting an ABM campaign to drive pipeline and revenue for a key enterprise account
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, focusing on driving awareness, engagement, pipeline, bookings, and revenue.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with sales teams, and what are the expectations for supporting their efforts?
- What opportunities are there for growth and development within the marketing department and the company as a whole?
- How does Bazaarvoice measure the success of field marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What is the typical timeline for planning and executing field marketing campaigns, and how are resources allocated for these efforts?
ASSUMPTION: These questions will help you better understand the role's expectations, Bazaarvoice's marketing strategies, and the company's growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving and collaboration skills
- Show enthusiasm for the role and Bazaarvoice's mission
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
