Field Marketing Specialist - EMEA

📌 Core Information

🔹 Job Title: Field Marketing Specialist - EMEA

🔹 Company: Chainguard

🔹 Location: United Kingdom - Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Remote (EMEA)

🚀 Job Overview

Key aspects of this role include:

• Supporting the growth of the EMEA Go To Market team
• Executing regional marketing strategy across EMEA
• Collaborating with Sales, Field Marketing, and the broader GTM team
• Building pipeline, driving event strategy, and regionalising global content initiatives

ASSUMPTION: This role requires a strong understanding of B2B marketing, particularly in the tech industry, and experience working with remote, cross-functional teams.

📋 Key Responsibilities

✅ Field Campaign Support: Assist in planning, executing, and optimizing regional demand generation campaigns across digital, events, and partner marketing.

✅ Events & Webinars: Support local event activations, coordinate logistics, speaker prep, and follow-up tracking for trade shows, customer meetups, hosted webinars, and virtual experiences.

✅ Localisation & Messaging: Tailor global messaging and content assets to resonate with commercial and enterprise buyers across various European markets.

✅ Lead Management: Ensure effective tracking of leads from field programs, monitor pipeline influence, and partner with BDRs and Sales to support follow-up and reporting.

✅ Sales Enablement: Support the local sales team with regional toolkits, event decks, one-pagers, and campaign updates.

✅ Digital Marketing: Collaborate with the EMEA Marketing and global digital teams to support regional paid programs and content syndication in key markets.

✅ Agency Coordination: Partner with regional PR, digital, and event agencies to support execution and quality control of deliverables.

✅ Data & Insights: Track marketing KPIs and regional campaign effectiveness, reporting on ROI and areas for optimization.

ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong organizational skills to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5 years of marketing experience in a B2B technology company, preferably in security, cloud-native, or developer tooling spaces. Experience supporting field or regional marketing initiatives across Europe.

Required Skills:

• Strong organisational skills with a keen attention to detail
• Proven ability to collaborate cross-functionally with Sales, Digital, Partner Marketing, and Operations teams
• Comfortable working in a fast-paced, remote-first, startup environment
• Excellent verbal and written communication skills in English; additional European language(s) is a plus

Preferred Skills:

• Experience with tools such as Salesforce and project management platforms

ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools and CRM systems is likely expected for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level marketing role in the UK, the estimated salary range is £45,000 - £65,000 per annum. This is an estimate and the actual salary may vary based on experience and qualifications.

Benefits:

• Flexible & Remote-First Culture
• Stock Options
• 100% Covered Health Insurance
• Flexible Time Off
• 18 Weeks Paid Parental Leave

Working Hours: Full-time position with flexible working hours and a focus on results and outcomes.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Cybersecurity, DevOps, and developer-first technologies

Company Size: Chainguard is a startup with a remote-first culture, which means employees can expect a fast-paced, agile work environment with a high degree of autonomy.

Founded: Chainguard was founded by industry experts on open source software, security, and cloud native development. The company aims to provide guarded open source software, built from source and updated continuously, to help organizations eliminate threats in their software supply chains.

Company Description:

• Chainguard is the secure foundation for software development and deployment
• The company provides guarded open source software, built from source and updated continuously
• Chainguard helps organizations eliminate threats in their software supply chains

Company Specialties:

• Guarded open source software
• Secure software supply chains
• Cloud native development
• Developer-first technologies

Company Website: chainguard.dev

ASSUMPTION: Chainguard's focus on security, DevOps, and developer-first technologies makes it an attractive option for candidates interested in these areas.

📊 Role Analysis

Career Level: Mid-Senior level role with opportunities for growth within the marketing department and the broader organization.

Reporting Structure: This role reports directly to the Head of Marketing, EMEA, and works closely with the broader Go To Market team, Sales, and other marketing functions.

Work Arrangement: Remote work with a focus on results and outcomes. Occasional team meetups and bi-annual destination summits are offered.

Growth Opportunities:

• Expanding the EMEA marketing team and taking on more responsibilities as the company grows
• Cross-functional collaboration with other departments, such as Sales and Product
• Potential opportunities to work on global marketing initiatives

ASSUMPTION: This role offers significant growth potential as Chainguard continues to expand its EMEA presence and grow its marketing team.

🌍 Location & Work Environment

Office Type: Remote-first with occasional team meetups and bi-annual destination summits

Office Location(s): United Kingdom (remote)

Geographic Context:

• The United Kingdom has a vibrant tech industry and is home to many startups and established tech companies
• Remote work allows for a better work-life balance and the ability to live in various locations within the UK
• The time zone (GMT/BST) enables collaboration with colleagues across EMEA and other regions

Work Schedule: Flexible, results-driven work environment with a focus on outcomes rather than hours worked.

ASSUMPTION: The remote-first work environment and flexible work schedule make this role an attractive option for candidates seeking a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• Technical assessment or case study
• Final interview with the Head of Marketing, EMEA, and other team members

Key Assessment Areas:

• Marketing expertise and experience
• Cross-functional collaboration skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Chainguard's values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Chainguard's mission and values
• Prepare for behavioral and situational interview questions that focus on your marketing experience and problem-solving skills

ATS Keywords: Field Marketing, EMEA, Marketing Strategy, Demand Generation, Event Management, Localisation, Sales Enablement, Digital Marketing, Agency Coordination, Data Analysis, B2B Marketing, Cross-Functional Collaboration, Remote Work

ASSUMPTION: Chainguard's interview process is designed to assess candidates' marketing expertise, cultural fit, and problem-solving skills. Successful candidates will demonstrate a strong understanding of B2B marketing and a passion for Chainguard's mission.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot, or similar)
• CRM systems (e.g., Salesforce)
• Project management platforms (e.g., Asana, Trello, or similar)
• Event management platforms (e.g., Eventbrite, Cvent, or similar)
• Data analysis tools (e.g., Google Analytics, Tableau, or similar)

ASSUMPTION: Proficiency in marketing automation tools, CRM systems, and project management platforms is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer obsessed
• Bias for intentional action
• Don't take ourselves too seriously (but do serious work)
• Trust each other and assume good intentions

Work Style:

• Results-driven and outcome-focused
• Collaborative and cross-functional
• Agile and adaptable to change
• Transparent and open to feedback

Self-Assessment Questions:

• Do I have a strong customer focus and a bias for action?
• Am I comfortable working in a remote, agile environment with a high degree of autonomy?
• Do I thrive in cross-functional teams and enjoy collaborating with other departments?
• Am I open to feedback and willing to adapt my approach based on input from others?

ASSUMPTION: Chainguard's values and work style emphasize a customer-focused, collaborative, and agile approach to work. Candidates who align with these values and work style will be a good fit for the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced, remote work environment
• Collaborating effectively with cross-functional teams across different time zones
• Adapting to changes in priorities and workload as the company grows and evolves
• Balancing regional marketing initiatives with global marketing strategies

ASSUMPTION: These challenges are inherent to working in a fast-growing startup with a remote, cross-functional team. Successful candidates will be able to manage multiple priorities, collaborate effectively, and adapt to change.

📈 Similar Roles Comparison

• This role is unique in its focus on EMEA marketing strategy and regionalisation of global content initiatives
• Compared to other field marketing roles, this position requires a stronger focus on localisation and regionalisation of marketing materials
• Career progression in this role may involve expanding the EMEA marketing team or taking on more global marketing responsibilities

ASSUMPTION: This role offers a unique opportunity to focus on EMEA marketing strategy and regionalisation, making it an attractive option for candidates interested in these aspects of marketing.

📝 Sample Projects

• Regionalising global marketing campaigns for EMEA audiences
• Planning and executing regional events, including trade shows, customer meetups, and webinars
• Analyzing regional campaign performance data to optimise marketing efforts and improve ROI

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, including regional marketing strategy, event management, and data analysis.

❓ Key Questions to Ask During Interview

• Can you describe the current EMEA marketing strategy and how this role fits into its execution?
• How does Chainguard support the growth and development of its marketing team members?
• What are the most significant challenges facing the EMEA marketing team, and how can this role help address them?
• How does Chainguard collaborate with its global marketing team to ensure consistency and alignment in marketing efforts across regions?
• What is the company's approach to work-life balance and employee well-being in a remote work environment?

ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, Chainguard's marketing strategy, and the company's culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and achievements
• Write a cover letter that demonstrates your understanding of Chainguard's mission and values
• Prepare for behavioral and situational interview questions that focus on your marketing experience and problem-solving skills
• Follow up with Chainguard one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.