📌 Core Information
🔹 Job Title: Field Marketing Specialist
🔹 Company: Pentair
🔹 Location: Phoenix, AZ
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Deploying localized and regional marketing programs to build customer relationships and drive growth of products and services
- Working closely with Sales to prioritize key tactics by customer to maximize business outcomes for existing and new customer acquisition
- Managing and executing local initiatives, events, and projects to drive traffic and sales growth
- Collaborating with cross-functional teams to ensure brand positioning and messaging are effectively communicated in local customer programs
- Analyzing weekly and monthly sales data to inform local marketing and advertising plans and provide recommendations or adjustments
ASSUMPTION: This role requires a strong understanding of customer marketing and account-based strategies, as well as the ability to work collaboratively across teams.
📋 Key Responsibilities
✅ Deploy objectives-based, localized go-to-market programs and campaigns with and within our customer channels (Dealers, Distributors, Retailers)
✅ Work closely with Territory Sales to build and deploy marketing programs focused on customer segmentation to further drive loyalty and revenue, and support sales enablement initiatives
✅ Provide support of advertising, promotion, and retention programs supporting the brand and products at the local level
✅ Manage and execute local initiatives, events, and projects in a timely and thoughtful manner
✅ Oversee daily deployment of merchandising, branding, branch and dealer grand openings and activities that will effectively and efficiently drive traffic and sales growth
✅ Work closely with Content on creative briefs collaborating on creative needs to support the activation of brand positioning and messaging in local customer programs
✅ Demonstrate persuasive negotiation to secure in-channel opportunities with and on behalf of our customers
✅ Build and manage regional demand calendars throughout the year, continually socializing each with business stakeholders and collaborating on timing to maximize market opportunities and alignment with launches
✅ Serve as the first line of engagement with local community partners as it pertains to partnerships, sponsorships, and engagement
✅ Stay current with Customer Marketing & Account-Based strategy and tactical activities continually seeking and learning new and effective ways to deploy a modern mix of tactics deliver desired brand awareness, relationship, and revenue outcomes in alignment with strategic business plans
✅ Perform other duties as required
ASSUMPTION: This role requires a high level of organization, time management, and the ability to work under pressure while managing many tasks simultaneously.
🎯 Required Qualifications
Education: BS or BA degree in business, marketing, or communications required
Experience: 3+ years of experience as a Marketing professional with emphasis on customer or demand marketing
Required Skills:
- Experience with two-step distribution (B2B2C) and dealer marketing and channel development preferred
- Strong writing, communication, and presentation skills
- Self-motivated and results-oriented with a refined sense of urgency
- Strong business acumen with problem-solving experience
- Demonstrated influencing leadership style – the ability to get things done through an influence-based work style
- Ability to navigate a fast-paced, complex organization and earn advocacy among collaborating teams and stakeholders
- Proven organizational and time management skills
- Proven ability to work under pressure and manage many tasks simultaneously
- Have a failure fast, learn quick mindset to continuously improve
- Advanced proficiency with basic technology tools, especially Microsoft Office Suite
Preferred Skills:
- Bilingual proficiency (English & Spanish)
- Phoenix, AZ area preferred
ASSUMPTION: Candidates with experience in data-driven market intelligence, such as actionable Voice of Customer collection, market segmentation, competitor analysis, etc., will be highly valued for this role.
💰 Compensation & Benefits
Salary Range: $61,200 - $113,600 / year
Benefits:
- Health Benefits
- 401(k)
- Employee Stock Purchase Program
- Disability Benefits
- Life Insurance
- Critical Illness Insurance
- Accident Insurance
- Parental Leave
- Caregiver Leave
- Tuition Reimbursement
- Paid Time Off
- Wellness Programs
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Field Marketing Specialist role with the given experience level and location. Actual compensation may vary based on individual qualifications and business needs.
📌 Applicant Insights
🔍 Company Context
Industry: Pentair operates in the industrial machinery manufacturing industry, focusing on water-related solutions for residential, business, and industrial applications
Company Size: Pentair is a mid-sized company with approximately 9,750 global employees
Founded: 1966
Company Description:
- Pentair helps the world sustainably move, improve, and enjoy water, life's most essential resource
- The company offers a wide range of water-related solutions, including residential and business water solutions, industrial water management, and more
- Pentair is committed to smart, sustainable water solutions that help our planet and people thrive
Company Specialties:
- Advanced Filtration & Desalination
- Flood Water & Wastewater
- Food & Beverage Processing
- Irrigation Management
- Pool and Spa Equipment
- Water Supply & Disposal
- Marine/RV
- Industrial Spray
- Biogas Upgrading
- Water Quality
- Foodservice
- Water Filtration
- Carbon Capture Solutions
Company Website: Pentair.com
ASSUMPTION: Pentair's focus on sustainability and water-related solutions makes it an attractive employer for environmentally-conscious candidates.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement
Reporting Structure: The Field Marketing Specialist will report directly to the Marketing Manager and work closely with cross-functional teams, including Sales and Content
Work Arrangement: This is an on-site position, with travel required up to 30% of the time
Growth Opportunities:
- Advancement to a Senior Field Marketing Specialist or Marketing Manager role
- Expansion of responsibilities to include additional regions or product lines
- Development of leadership and management skills through mentorship and training opportunities
ASSUMPTION: Given Pentair's global presence and diverse product offerings, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Pentair's Phoenix office is a modern, collaborative workspace designed to foster creativity and productivity
Office Location(s): 4301 W Davis St, Conroe, TX 77304, US
Geographic Context:
- Phoenix, AZ is the fifth-most populous city in the United States and offers a diverse range of cultural, recreational, and entertainment opportunities
- The city enjoys a desert climate, with hot summers and mild winters
- Phoenix is home to a thriving tech industry, as well as numerous Fortune 500 companies
Work Schedule: The standard work schedule is Monday through Friday, 8:00 AM to 5:00 PM, with flexibility for remote work as needed
ASSUMPTION: Candidates who enjoy a fast-paced, collaborative work environment and prefer living in a warm, sunny climate will find Phoenix an attractive location for this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Marketing Manager and other team members
- Final interview with the Director of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing and customer segmentation strategies
- Data analysis and interpretation skills
- Communication and presentation skills
- Problem-solving and critical thinking abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your experience with customer segmentation, data-driven marketing, and sales enablement
- Demonstrate your understanding of Pentair's products and services, as well as the company's commitment to sustainability
ATS Keywords: Customer Marketing, Account-Based Marketing, Sales Enablement, Marketing Strategy, Data Analysis, Customer Segmentation, Brand Positioning, Localized Marketing, Regional Marketing, Channel Marketing
ASSUMPTION: Pentair's hiring process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity: We act with honesty and fairness in all our interactions
- Accountability: We take responsibility for our actions and their outcomes
- Innovation: We continuously seek new and better ways to solve problems and create value
- Teamwork: We collaborate effectively with our colleagues and partners to achieve shared goals
- Sustainability: We are committed to protecting and preserving the environment for future generations
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Focus on results and continuous improvement
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you have experience working with customer marketing and account-based strategies?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a strong sense of urgency and a results-oriented mindset?
- Are you committed to sustainability and environmental stewardship?
ASSUMPTION: Candidates who align with Pentair's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with diverse customer channels and stakeholders
- Navigating a complex, fast-paced organization
- Adapting to changes in market conditions and customer needs
- Meeting and exceeding sales targets and revenue growth objectives
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a results-driven mindset to overcome.
📈 Similar Roles Comparison
- Field Marketing Specialist vs. Brand Manager: Field Marketing Specialists focus on localized and regional marketing programs, while Brand Managers oversee brand strategy and positioning across all channels
- Field Marketing Specialist vs. Product Marketing Manager: Field Marketing Specialists work closely with Sales to drive customer acquisition and retention, while Product Marketing Managers are responsible for product positioning, messaging, and go-to-market strategy
- Career Path: Field Marketing Specialists can advance to Senior Field Marketing Specialist, Marketing Manager, or Director of Marketing roles, with opportunities to specialize in specific industries or product lines
ASSUMPTION: Understanding the differences between related marketing roles and the potential career paths within Pentair can help candidates make informed decisions about their career development.
📝 Sample Projects
- Developing and executing a regional demand calendar to maximize market opportunities and alignment with product launches
- Analyzing weekly and monthly sales data to inform local marketing and advertising plans and provide recommendations or adjustments
- Managing and executing local initiatives, events, and projects to drive traffic and sales growth, such as dealer grand openings or promotional campaigns
ASSUMPTION: These sample projects illustrate the hands-on, data-driven, and strategic nature of the Field Marketing Specialist role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Pentair?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Pentair support the professional development and growth of its marketing employees?
- What are the most challenging aspects of working in a fast-paced, complex organization like Pentair?
- How does Pentair measure the success of its field marketing programs, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on customer segmentation, data-driven marketing, and sales enablement
- Prepare for your interviews by researching Pentair's products, services, and commitment to sustainability
- Follow up with the Hiring Manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
