📌 Core Information
🔹 Job Title: Field Marketing Specialist - Philadelphia
🔹 Company: Suntory Global Spirits
🔹 Location: Philadelphia, Pennsylvania
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading local activation of national experiential programs and local events/sampling
- Building and leveraging relationships with distributors, trade, influencers, and accounts
- Managing budgets and programming spends specific to experiential and local activation
- Developing and facilitating product training initiatives on core brands
- Actively seeking out new opportunities for brand growth and identifying target accounts
ASSUMPTION: This role requires a strong understanding of the spirits industry, with a focus on on- and off-premise programs. The ideal candidate will have experience in event activation and a passion for the spirits category.
📋 Key Responsibilities
✅ Lead the local implementation of national experiential platforms and local events/sampling
✅ Help implement and activate brand building programs (on/off premise and events)
✅ Track and manage budgets and programming spends specific to experiential and local activation
✅ Provide lead administrative support for creating and managing program recaps, timelines, general market overview reports, PPT deck creation, and budget/project tracking
✅ Develop and facilitate product training initiatives on core brands to customers, consumers, and trade
✅ Manage on-site vendors including catering, mixologists, and other contractors
✅ Build and leverage positive relationships with distributors, trade, influencers, and accounts to build brands among target audiences, achieve growth, and perform against KPIs
✅ Actively seek out and recommend new potential opportunities for the brand(s) and identify target accounts
✅ Manage, coach, and develop agency and trade staff, providing clear expectations and goals related to activations and brand standards
✅ Implement and analyze reporting, program metrics, and KPIs that measure adoption and effectiveness
✅ Support the successful execution of local marketing and sales initiatives
✅ Partner and support the sales team in continuing to develop current relationships in the marketplace
✅ Manage utilization and storage of experiential assets
✅ Manage reporting from agency and create recaps on programs, suggest improvements or changes
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple priorities within assigned timelines and deadlines. The ideal candidate will have experience in event activation and a solid understanding of the three-tier system.
🎯 Required Qualifications
Education: Bachelor's degree, preferred in advertising, marketing, communications, or a related field
Experience: Minimum 2 years of proven experience in the spirits industry, on-premise preferred
Required Skills:
- Exceptional project management and organizational skills
- Strong skillset with Microsoft Office, with emphasis on PPT and Excel
- Extensive knowledge of local spirits market, including local and state laws
- In-depth understanding of the three-tier system
- Ability to manage multiple priorities within assigned timelines and deadlines
- Proficient in Microsoft Excel, Word, PowerPoint, Outlook, and web-based reporting tools
- Own transportation, clean driving record, and proof of auto insurance
- Outgoing self-starter with excellent problem-solving abilities
- Previous experience in a Brand Ambassador, Portfolio Manager, or Field Activation Specialist role
- Exceptional written, verbal, and presentation skills
- Strong budget management skills
Preferred Skills:
- Experience in Multi-Cultural Marketing or Sales
ASSUMPTION: While a bachelor's degree is preferred, the company may consider candidates with equivalent experience and a strong portfolio.
💰 Compensation & Benefits
Salary Range: $80,000 - $88,000 per year, commensurate with the candidate's location, experience, and skillset. The range will vary if outside of this location.
Benefits:
- Annual Bonus
- 401K Match
- Profit Sharing
- Medical Benefits
- Wellness Benefits
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Field Marketing Specialist role in the Philadelphia area. The final offer may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing
Company Size: 5,001-10,000 employees
Founded: Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan, with a global presence in nearly 30 countries
Company Description:
- As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life by creating rich experiences for people, in harmony with nature
- Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker's Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®
- A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare, and Giving Back to Society
Company Specialties:
- Premium Spirits
- Brand Building
- Marketing
- Sales
Company Website: http://www.suntoryglobalspirits.com
ASSUMPTION: Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status, and all other characteristics, attributes, or choices protected by law.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the Marketing Manager and works closely with the sales team
Work Arrangement: On-site, with occasional travel required for events and activations
Growth Opportunities:
- Potential advancement to a Senior Marketing role or a similar position in another market
- Opportunities to work on new product launches and brand campaigns
- Chance to develop leadership skills by managing and coaching agency and trade staff
ASSUMPTION: This role offers opportunities for professional growth and development within the company's marketing department.
🌍 Location & Work Environment
Office Type: On-site, with a focus on local market activation and event management
Office Location(s): Philadelphia, Pennsylvania
Geographic Context:
- Philadelphia is the largest city in Pennsylvania and the sixth-most populous city in the United States
- The city is known for its rich history, cultural attractions, and vibrant food scene
- Philadelphia has a humid subtropical climate, with warm, humid summers and cold, snowy winters
Work Schedule: Full-time, with occasional evening and weekend work required for events and activations
ASSUMPTION: The ideal candidate will be comfortable working in an on-site environment and have the flexibility to work evenings and weekends as needed.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen
- In-person or virtual interview with the Marketing Manager
- Final interview with the Marketing Director
- Background check and offer
Key Assessment Areas:
- Industry knowledge and experience
- Event planning and management skills
- Relationship-building and networking abilities
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant experience in event activation and spirits industry knowledge
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral interview questions that focus on problem-solving, teamwork, and adaptability
ATS Keywords: Event Planning, Marketing, Brand Building, Spirits Industry, On-Premise, Off-Premise, Budget Management, Reporting, KPI Analysis
ASSUMPTION: The interview process may vary depending on the candidate's qualifications and the company's hiring needs.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Web-based reporting tools
- Event planning and management software (e.g., Cvent, Eventbrite)
ASSUMPTION: Proficiency in Microsoft Office Suite and event planning software is required for this role.
👔 Cultural Fit Considerations
Company Values:
- Growing for Good
- Yatte Minahare (meaning "just do it" in Japanese)
- Giving Back to Society
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and focused on achieving KPIs
Self-Assessment Questions:
- Do you have experience working in a fast-paced, dynamic environment?
- Are you comfortable working independently and managing multiple priorities?
- Do you have a passion for the spirits industry and a strong understanding of the local market?
ASSUMPTION: Candidates who align with Suntory Global Spirits' core values and work style will be the best fit for this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines within a fast-paced environment
- Working evenings and weekends as required for events and activations
- Navigating the three-tier system and local spirits market regulations
- Building and maintaining strong relationships with distributors, trade, influencers, and accounts
ASSUMPTION: The ideal candidate will be adaptable, organized, and able to manage multiple priorities within assigned timelines and deadlines.
📈 Similar Roles Comparison
- This role differs from a Brand Ambassador role in its focus on local market activation and event management, rather than direct consumer engagement
- Compared to a Portfolio Manager role, this position has a more narrow focus on local market execution and less strategic brand management
- Career path comparison: This role can lead to advancement to a Senior Marketing role or a similar position in another market, with opportunities to work on new product launches and brand campaigns
ASSUMPTION: This role offers unique opportunities for professional growth and development within the company's marketing department.
📝 Sample Projects
- Planning and executing a local event or tasting activation, including vendor management, budget tracking, and reporting
- Developing and facilitating a product training initiative for customers, consumers, or trade
- Identifying and recommending new potential opportunities for brand growth and target accounts
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role support the overall marketing strategy for the brand(s)?
- What opportunities are there for professional growth and development within the marketing department?
- How does the company support work-life balance for employees in this role?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills, emphasizing your fit for the required qualifications
- Prepare for behavioral interview questions that focus on problem-solving, teamwork, and adaptability
- Research the company and the spirits industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
