Field Marketing Strategist

📌 Core Information 🔹 Job Title: Field Marketing Strategist 🔹 Company: Grifols, S.A. 🔹 Location: Remote (Home Office) 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: June 2, 2025 🔹 Experience Level: Mid-Level (5-10 years) 🚀 Job Overview Key aspects of this role include: - Developing and executing strategies to enhance donor engagement and optimize in-center experiences. - Collaborating with center managers to understand local needs and tailor marketing efforts. - Overseeing in-center activations and event logistics to ensure seamless execution and an enhanced donor experience. - Leveraging data and analytics to drive results and make informed decisions. - Working closely with operations to support centers effectively. ASSUMPTION: This role requires a strategic thinker with strong analytical and communication skills to translate local insights into impactful marketing initiatives. The ideal candidate will be comfortable working remotely and traveling up to 50% of the time. 📋 Key Responsibilities 🔹 Strategic Planning and Execution: - Develop and execute marketing strategies aligned with local insights to achieve goals. - Oversee the execution of local boots on the ground strategies, ensuring flawless implementation. - Identify and bring support and guidance to define local alliances (prospecting and negotiation). 🔹 Center Management and Support: - Oversee all aspects of in-center activations and event logistics across Grifols Plasma donation centers. - Track center performance and oversee marketing impact at the center level. - Visit donation centers to assess local needs, gather insights, and ensure alignment with engagement strategies. - Work closely with center managers to understand local needs and tailor marketing efforts. 🔹 Teamwork and Collaboration: - Collaborate with cross-functional teams to ensure brand consistency across all in-center marketing materials and activities. - Activate and validate contingency/special plans on demand. ASSUMPTION: The responsibilities of this role require a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced environment and able to adapt to changing circumstances. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Experience: - 4+ years of previous experience in field marketing, event management, or local activations. - Experience in healthcare, pharmaceutical, or multi-location retail industries is a plus. Required Skills: - Analytical Skills: Advanced data management, execution, and conclusion of analysis. - Critical Thinking: Quickly acquires industry and company-specific technical skills and knowledge, open to change, and experiments with solutions. - Results Delivery: Consistently high performer, results-oriented, agile decision-making, and proposing improvement actions. - Influence and Negotiation: Uses persuasion skills to influence others' decisions with confidence and firmness. - Leadership: Direct and tolerant with others, listens, and seeks to understand the interests of all divisions and areas before acting. - Teamwork: Collaborates with others, forms part of a group, and works across areas prioritizing collective interests over personal ones. - Effective Communication: Actively listens, asks the right questions to move goals forward, and expresses ideas clearly and concisely. - Dynamism and Energy: Works hard in changing situations with diverse stakeholders, maintaining productivity. - Adaptability and Flexibility: Recognizes and is open to constantly changing circumstances, adjusts behavior when necessary. - Learning and Continuous Improvement: Focuses on developing personal and professional knowledge, skills, and abilities to grow and improve continually. Preferred Skills: - Specialized training in Field Marketing, Brand Activation, or Customer Engagement Strategies. - Advanced degrees or certifications in relevant areas, professional experience in the pharmaceutical or related industry, and experience in engaging and managing third-party providers. ASSUMPTION: Candidates with experience in the pharmaceutical or healthcare industry, as well as those with a proven track record in field marketing or event management, are strongly encouraged to apply. 💰 Compensation & Benefits Salary Range: $67,000 - $100,000/yr (Estimated, based on industry standards for role, experience level, and location) Benefits: - Medical, Dental, Vision, PTO, 9 paid Holidays per year, up to 5% 401(K) match, and tuition reimbursement. - For California: the first year PTO accrual is 72 hours per year, increasing to 112 hours per year after completion of 365 days of employment. Working Hours: Full-time (40 hours/week) ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Final compensation packages will ultimately depend on education, experience, skillset, knowledge, where the role is performed, internal equity, and market data. 📌 Applicant Insights 🔍 Company Context Industry: Pharmaceutical Manufacturing Company Size: 10,001+ employees Founded: 1909, in Barcelona, Spain Company Description: - Grifols is a global healthcare company founded in Barcelona in 1909, committed to improving the health and well-being of people all over the world. - A leader in essential plasma-derived medicines and transfusion medicine, Grifols develops, produces, and provides innovative healthcare services and solutions in more than 110 countries. - Grifols is focused on treating conditions across a broad range of therapeutic areas, including immunology, hepatology, and intensive care, pulmonology, hematology, neurology, and infectious diseases. Company Specialties: - Plasma-derived therapies - Intravenous therapies - Clinical nutrition - Automate drug compounding - Drug inventory control - Healthcare Company Website: ASSUMPTION: Grifols' extensive experience and global presence make it an attractive employer for those seeking to make a significant impact in the healthcare industry. 📊 Role Analysis Career Level: Mid-Level (5-10 years of experience) Reporting Structure: This role reports directly to the Marketing Manager or a similar role within the organization. Work Arrangement: This role is remote with the possibility of periodic office visits based on business needs. Travel is required up to 50% of the time, with a minimum of 4-8 center visits per month. Growth Opportunities: - Opportunities for career progression within the marketing department or related fields. - Potential to take on more responsibilities and advance within the organization as the company continues to grow. ASSUMPTION: The remote work arrangement and travel requirements may be challenging for some candidates, but they also offer the opportunity to work independently and gain valuable experience in a global organization. 🌍 Location & Work Environment Office Type: Remote (Home Office) Office Location(s): North America: USA - Home Office, AL - Birmingham, AL - Mobile, AL - Tuscaloosa, AR - Fayetteville, AR - Fort Smith, AR - Little Rock, AZ - Glendale, AZ - Mesa, AZ - Phoenix, CA - Los Angeles, CA - Sacramento, CA - San Diego, CA - Vista, CO - Colorado Springs, CO - Denver, CO - Lakewood, DC - Washington, FL - Boca Raton, FL - Gainesville, FL - Jacksonville, FL - Miami, FL - Orlando, FL - Panama City, FL - Pensacola, FL - Sarasota, FL - Tallahassee, GA - Albany, GA - Atlanta, GA - Columbus, GA - Savannah, IA - Ames, IA - Des Moines, ID - Boise, ID - Rexburg, IL - Chicago, IN - Indianapolis, IN - South Bend, KS - Kansas City, KS - Topeka, KS - Wichita, KY - Lexington, KY - Louisville, LA - Baton Rouge, LA - Lafayette, LA - Lake Charles, LA - New Orleans, MA - Boston, MD - Baltimore, MD - Frederick, MI - Detroit, MI - Kalamazoo, MN - Minneapolis, MN - St. Paul, MO - Columbia, MO - Kansas City, MO - St. Louis, MS - Jackson, MS - Meridian, NC - Asheville, NC - Charlotte, NC - Durham, NC - Fayetteville, NC - Raleigh, NC - Wilmington, NM - Albuquerque, NV - Las Vegas, NV - Reno, NY - Albany, NY - Buffalo, NY - Rochester, OH - Cincinnati, OH - Cleveland, OH - Columbus, OK - Midwest City, OK - Oklahoma City, OR - Portland, OR - Salem, PA - Allentown, PA - Harrisburg, PA - Lancaster, PA - Philadelphia, PA - Pittsburgh, PA - Reading, SC - Charleston, SC - Columbia, SC - Greenville, SD - Sioux Falls, TN - Chattanooga, TN - Jackson, TN - Knoxville, TN - Memphis, TN - Nashville, TX - Arlington, TX - Austin, TX - Corpus Christi, TX - Dallas, TX - Del Rio, TX - Eagle Pass, TX - Fort Worth, TX - Houston, TX - Killeen, TX - Lancaster, TX - McAllen, TX - San Antonio, TX - San Marcos, TX - UT - Logan, UT - Salt Lake City, UT - Sandy, VA - Arlington, VA - Charlottesville, VA - Hampton, VA - Newort News, VA - Norfolk, VA - Portsmouth, VA - Richmond, VA - Roanoke, VA - WA - Seattle, WI - Madison, WI - Milwaukee Geographic Context: - The role requires frequent travel to various locations across the United States, with a focus on centers in the Southeast, Midwest, and West regions. Work Schedule: Full-time (40 hours/week) with flexible hours to accommodate travel and center visits. ASSUMPTION: The remote work arrangement and frequent travel may present challenges, but they also offer the opportunity to gain valuable experience working with diverse teams and in various locations. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link. 2. Phone or video screening with a Grifols Recruiter. 3. In-depth phone or video interview with the Marketing Manager or a similar role within the organization. 4. Final in-person or video interview with the Marketing Director or another senior-level manager. Key Assessment Areas: - Strategic thinking and problem-solving skills. - Analytical and data-driven approach to marketing. - Ability to work independently and manage multiple projects simultaneously. - Strong communication and interpersonal skills. - Adaptability and flexibility in a changing environment. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Be prepared to discuss your experience with field marketing, event management, or local activations, as well as your familiarity with the healthcare industry. - Research Grifols and the role to demonstrate your understanding of the company and its mission. ATS Keywords: Field Marketing, Event Management, Local Activations, Analytical Skills, Critical Thinking, Results Delivery, Influence and Negotiation, Leadership, Teamwork, Effective Communication, Dynamism and Energy, Adaptability and Flexibility, Learning and Continuous Improvement ASSUMPTION: The interview process may vary depending on the specific needs of the organization and the candidate. It is essential to be prepared for a comprehensive assessment of your skills and experiences relevant to the role. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot) - Marketing automation tools (e.g., Marketo, Pardot) - Social media platforms (e.g., Facebook, Instagram, Twitter) - Project management tools (e.g., Asana, Trello) - Data analysis tools (e.g., Tableau, Power BI) ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the organization and the role. Candidates should be prepared to adapt to new tools and technologies as needed. 👔 Cultural Fit Considerations Company Values: - Innovation: Grifols fosters a culture of continuous improvement and innovation to drive growth and success. - Patient-centricity: Grifols prioritizes the needs and well-being of patients above all else. - Collaboration: Grifols encourages teamwork and collaboration to achieve common goals. - Integrity: Grifols upholds the highest ethical standards in all aspects of its business. - Sustainability: Grifols is committed to sustainable business practices that minimize its environmental impact. Work Style: - Grifols values employees who are proactive, results-driven, and able to work independently in a fast-paced environment. - The ideal candidate will be comfortable working remotely and collaborating with diverse teams across various locations. Self-Assessment Questions: 1. How do you align with Grifols' core values, particularly in the context of this role? 2. How do you approach working remotely and collaborating with diverse teams across various locations? 3. How do you prioritize and manage multiple projects simultaneously in a fast-paced environment? ASSUMPTION: Candidates who demonstrate a strong fit with Grifols' values and work style will be more likely to succeed in this role and contribute to the company's ongoing success. ⚠️ Potential Challenges 1. Travel Requirements: The role requires frequent travel to various locations across the United States, which may present challenges for candidates with personal or family commitments. 2. Remote Work: Working remotely may present challenges for candidates who prefer an on-site work environment or struggle with self-motivation and time management. 3. Work-Life Balance: The role may require occasional work on weekends or evenings to accommodate center visits and events. 4. Changing Environment: The role may require adaptability and flexibility in a changing environment, as the company continues to grow and evolve. ASSUMPTION: Candidates should carefully consider these potential challenges and assess their ability to manage them effectively before applying for the role. 📈 Similar Roles Comparison 1. Field Marketing Manager: This role may require more strategic planning and less hands-on execution than the Field Marketing Strategist role. 2. Event Coordinator: This role may focus more on logistics and less on strategic planning and execution than the Field Marketing Strategist role. 3. Marketing Specialist: This role may involve more general marketing tasks and less focus on field marketing and event management than the Field Marketing Strategist role. ASSUMPTION: Candidates should research and compare similar roles to ensure they have a clear understanding of the unique requirements and responsibilities of the Field Marketing Strategist role. 📝 Sample Projects 1. Center-specific Marketing Campaign: Develop and execute a targeted marketing campaign to increase donor engagement and optimize in-center experiences for a specific donation center. 2. Regional Marketing Strategy: Create a comprehensive marketing strategy to enhance donor engagement and drive results across a region of donation centers. 3. National Marketing Initiative: Collaborate with cross-functional teams to develop and implement a national marketing initiative to promote Grifols Plasma and optimize donor experiences across all donation centers. ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they have contributed to driving results and enhancing donor engagement. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities of the Field Marketing Strategist role and how they may evolve over time? 2. Team Structure: How is the marketing team structured, and who will I be working closely with in this role? 3. Center Management: How does the company support and manage its donation centers, and how does this role contribute to that process? 4. Marketing Strategy: What is the company's overall marketing strategy, and how does this role fit into that broader plan? 5. Growth Opportunities: What opportunities exist for career growth and advancement within the marketing department or related fields? ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the specific needs of the organization. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: [Application Link] 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for a phone or video screening with a Grifols Recruiter, focusing on your qualifications and fit for the role. 4. If selected, participate in an in-depth phone or video interview with the Marketing Manager or a similar role within the organization, delving deeper into your skills, experiences, and cultural fit. 5. If you advance to the final round, participate in a final in-person or video interview with the Marketing Director or another senior-level manager, discussing your long-term career goals and fit within the organization. 6. Follow up with the hiring manager or recruiter after each interview to express your appreciation and reiterate your interest in the role. ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.