Field Marketing Team Lead - Leading Beverage Brand - NYC, NY

📌 Core Information

🔹 Job Title: Field Marketing Team Lead - Leading Beverage Brand - NYC, NY

🔹 Company: Green House Agency

🔹 Location: New York, NY, United States

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (New York, NY)

🚀 Job Overview

Key aspects of this role include:

• Building brand loyalty through marketing and sales programs
• Managing promotional events, retail demos, and distributor partnerships
• Hiring, training, and managing a team of part-time brand ambassadors
• Working in a fast-paced, innovative environment with a dynamic team
• Representing a leading beverage brand and connecting consumers with the product

ASSUMPTION: This role requires a self-starter with strong interpersonal skills, experience in brand activations, and a passion for the beverage industry.

📋 Key Responsibilities

✅ Work closely with the Field Marketing Manager (FMM) to establish weekly priorities and areas of focus

✅ Act as an ambassador for the brand by reaching out to key members of the community

✅ Elevate local community relationships to build brand love

✅ Execute impactful seedings, activations, and events

✅ Hire, train, schedule, and manage a team of part-time brand ambassadors

✅ Identify and share consumer events with the FMM that fit the brand's target demographics

✅ Manage event logistics, including pre-event, event set-up, event execution, and break-down

✅ Maintain accuracy of product inventory, accept product deliveries, and manage the storage unit

✅ Load and drive vehicles to events, product drops, and sales blitzes

✅ Create excitement and positive experiences for consumers

✅ Deliver timely event and seeding recaps via digital CRM tool

ASSUMPTION: This role involves a high degree of multitasking, flexibility, and the ability to work well under pressure.

🎯 Required Qualifications

Education: Not specified

Experience: 2+ years of experience in brand activations, events, promotions, consumer marketing, and/or community marketing required. Experience with marketing for beverage brands is highly preferred.

Required Skills:

• Strong interpersonal and communication skills (verbal/written)
• Excellent analytical and problem-solving abilities
• Excellent computer skills, including Microsoft Office
• Excellent multi-tasking skills within a fast-paced organization
• Access to smartphone and computer for reporting
• Ability to work a flexible schedule, including evenings and weekends

Preferred Skills:

• Geographic knowledge of the designated market area
• Experience with digital CRM tools

ASSUMPTION: Candidates should have a strong understanding of the local market and be comfortable working in a fast-paced, dynamic environment.

💰 Compensation & Benefits

Salary Range: $64,350 annually

Benefits:

• Unlimited paid time off
• Health insurance coverage (medical, dental, and vision)
• Wellness reimbursement ($50 monthly)

Working Hours: Full-time, 40 hours per week, with a flexible schedule depending on weekly objectives

ASSUMPTION: The salary range provided is based on industry standards for a Field Marketing Team Lead role in the beverage industry in New York, NY.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 1,001-5,000 employees

Founded: Not specified

Company Description:

• Green House is an integrated creative engagement agency that cultivates and grows quantifiable, results-driven creativity.
• Their proprietary Cultiv8 process unifies the company's purpose, values, and creative approach.
• They believe in the duality of art and science, blending individual creative thinking with strategic, commercially based rigor.

Company Specialties:

• Sales
• Merchandising
• Promotions
• Marketing

Company Website: www.wearegreenhouse.com

ASSUMPTION: Green House Agency is a well-established, mid-sized advertising agency with a strong focus on creative engagement and brand growth.

📊 Role Analysis

Career Level: Mid-level (Team Lead)

Reporting Structure: Reports directly to the Field Marketing Manager (FMM)

Work Arrangement: On-site, with a flexible schedule depending on weekly objectives

Growth Opportunities:

• Potential advancement within the company as the brand grows and expands
• Opportunities to work on various brands and campaigns, gaining diverse experience
• Possibility to move into a management or leadership role as the team and brand evolve

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: On-site (New York, NY)

Office Location(s): 4100 Birch St, Suite 300, Newport Beach, California 92660, US; Miami, FL, US; New York, US

Geographic Context:

• The role is based in New York, NY, with a focus on the designated market area within a 25-mile radius.
• The office is located in Newport Beach, California, with additional offices in Miami, Florida, and New York, New York.
• The role requires frequent travel to events and promotional activities within the designated market area.

Work Schedule: Full-time, 40 hours per week, with a flexible schedule depending on weekly objectives

ASSUMPTION: The role involves frequent travel within the designated market area and may require working evenings and weekends, depending on event schedules.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager (Field Marketing Manager)
• Background check and reference check
• Final decision and offer

Key Assessment Areas:

• Interpersonal and communication skills
• Problem-solving and analytical skills
• Flexibility and adaptability
• Brand knowledge and enthusiasm
• Event planning and management skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the beverage industry and brand marketing
• Showcase your ability to work well under pressure and manage multiple tasks
• Prepare examples of successful events or promotions you've managed in the past
• Be ready to discuss your availability for evenings and weekends, as needed

ATS Keywords: Brand Activations, Event Management, Promotions, Consumer Marketing, Community Marketing, Interpersonal Skills, Communication Skills, Analytical Skills, Problem-Solving, Multi-Tasking, Microsoft Office, Digital CRM Tools, Team Management, Logistics Management, Product Knowledge, Self-Starter

ASSUMPTION: The application process may vary depending on the specific needs of the company and the role.

🛠️ Tools & Technologies

• Microsoft Office (Word, Excel, PowerPoint)
• Digital CRM tools (e.g., Salesforce, HubSpot)
• Event planning and management software (e.g., Eventbrite, Cvent)
• Social media platforms (e.g., Facebook, Instagram, Twitter)

ASSUMPTION: The specific tools and technologies required may vary depending on the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Integrity and accountability
• Results-driven and data-focused
• Continuous learning and growth

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and data-focused
• Adaptable and flexible
• Creative and innovative

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working evenings and weekends, as needed?
• Do you have strong interpersonal and communication skills?
• Are you proficient in Microsoft Office and digital CRM tools?
• Do you have experience in brand activations, event management, or promotions?

ASSUMPTION: Green House Agency values candidates who are creative, collaborative, and results-driven, with a strong work ethic and a passion for brand marketing.

⚠️ Potential Challenges

• Working evenings and weekends, depending on event schedules
• Managing a team of part-time brand ambassadors with varying levels of experience
• Adapting to a fast-paced, dynamic work environment
• Meeting and exceeding performance metrics and KPIs
• Dealing with unexpected challenges or changes in event plans

ASSUMPTION: This role may present unique challenges, but also offers opportunities for professional growth and development within a dynamic and innovative company.

📈 Similar Roles Comparison

• Field Marketing Team Lead vs. Event Manager: Both roles focus on event planning and management, but the Team Lead role involves additional responsibilities, such as team management and brand ambassador hiring and training.
• Industry-specific context: The beverage industry is highly competitive, with a strong focus on brand awareness and consumer engagement.
• Career path comparison: This role can lead to advancement within the company, potentially to a management or leadership position as the brand grows and expands.

ASSUMPTION: This role offers unique opportunities for professional growth and development within the dynamic and innovative field of brand marketing.

📝 Sample Projects

• Planning and executing a successful product launch event, including logistics, team management, and consumer engagement
• Managing a series of retail demo events, driving brand awareness and sales in key markets
• Collaborating with distributor partners to identify and capitalize on new promotional opportunities

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Field Marketing Team Lead role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for the brand?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance for its employees?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful events or promotions you've managed in the past
• Be ready to discuss your availability for evenings and weekends, as needed
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.