Field & Trade Marketing Manager – New York

📌 Core Information 🔹 Job Title: Field & Trade Marketing Manager – New York 🔹 Company: Wana Brands 🔹 Location: New York, New York, United States 🔹 Job Type: On-site, Full-time 🔹 Category: Marketing 🔹 Date Posted: June 23, 2025 🚀 Job Overview Key aspects of this role include: - Developing, implementing, and analyzing marketing initiatives and strategies specific to the New York region for Wana Brands and related company brands. - Collaborating with regional sales and distribution partners to drive revenue through budtender and account engagement, including field activities, merchandising, budtender education, and community engagement. - Producing and executing local monthly marketing calendars that include activations, paid/earned media, and support around any national campaigns. - Educating, engaging, and inspiring customers and dispensary staff as the face of Wana Brands with knowledgeable insights about products and promotions, including budtender trainings and consumer-facing pop-up events. - Supporting national and regional initiatives to drive sales performance and build brand loyalty. - Leading and managing territory Brand Ambassador teams and in-store visual execution and brand standards. ASSUMPTION: This role requires a high level of self-motivation, strong communication skills, and the ability to work independently in a fast-paced, dynamic environment. The ideal candidate will be passionate about cannabis and have a deep understanding of the industry. 📋 Key Responsibilities ✅ Marketing Strategy & Execution: - Develop, implement, and analyze marketing initiatives and strategies specific to the New York region. - Collaborate with sales and marketing teams to drive revenue and engage with customers and dispensary staff. - Produce and execute local monthly marketing calendars, including activations, paid/earned media, and national campaign support. ✅ Brand Ambassador & Field Team Management: - Lead and manage territory Brand Ambassador teams, including schedules for in-store activations and store visits. - Lead, deploy, and manage in-store visual execution and brand standards for themselves and their field team. ✅ Customer & Dispensary Engagement: - Educate, engage, and inspire customers and dispensary staff as the face of Wana Brands with knowledgeable insights about products and promotions. - Conduct budtender trainings and consumer-facing pop-up events with preferred retail partners. ✅ Sales Performance & Reporting: - Support national and regional initiatives to drive sales performance and build brand loyalty. - Develop, collect, and share monthly marketing and sales recaps with key stakeholders. ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work cross-functionally with sales and operations teams to generate, execute, and report on marketing programs. 🎯 Required Qualifications Education: - BA Degree in Business, Marketing, or a related field required. Experience: - Minimum 3-5 years of relevant work experience in field marketing/brand ambassadorship and implementing integrated campaigns across multiple locations. - Dispensary or related retail experience. Required Skills: - Passion for cannabis and the industry. - Ability to give dynamic product and marketing presentations. - Excellent writing skills. - Presentation building skills through Canva, PowerPoint, or other visual presentation software. - Knowledge of digital marketing, advertising, event planning, out-of-home media, and other advertising mediums. - Ability to help plan, execute, and analyze an overall marketing strategy. - Ability to multi-task and work effectively with a variety of tasks and partners. - Excellent knowledge of marketing planning tools and strategies. - Reliable vehicle or transportation for travel to in-state events, retail locations, and field-related work. - Ability to work weekends and evenings. Preferred Skills: - Experience with cannabis-specific marketing strategies. - Familiarity with the New York cannabis market. Supervisory Responsibility: - This position has supervisory responsibility in the Sales department and may have direct report(s). Other Duties: - Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 💰 Compensation & Benefits Salary Range: - The salary range for this position is $60,000 - $90,000 per year, commensurate with experience. Benefits: - Full suite of medical, dental, and vision insurance. - Paid parental leave. - 401(k) with company match. - Paid Time Off (PTO) policy. - Long-Term Disability insurance. - Employee Assistance Program (EAP). - Employee life insurance and supplemental life insurance. - Spouse and child life and AD&D insurance. - Pet insurance. - FSA and HSA available. Working Hours: - This position regularly works 5 days a week, average 40 hours per week, with hours that meet the needs of the business and our accounts. This position does require evening and weekend work depending on the event schedule. Please confirm with the supervisor regarding the expected working schedule. ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: - Wana Brands operates in the Food and Beverage Manufacturing industry, focusing on cannabis-infused products. - The cannabis industry is rapidly growing and evolving, with increasing legalization and regulation across the United States. Company Size: - Wana Brands is a mid-sized company with 51-200 employees, providing ample opportunities for career growth and internal mobility. Founded: - Wana Brands was founded in 2010 in Boulder, Colorado, and has since expanded its operations to multiple states and countries. Company Description: - Wana Brands is a leading vertically integrated, multi-state operator in the United States cannabis industry, with a focus on edibles and beverages. - The company is known for its commitment to quality, consistency, and innovation in its products. - Wana Brands is a subsidiary of Canopy USA, LLC, which is positioned to consolidate operations across its three business units – Wana, Jetty, and Acreage – to realize synergies, cost savings, and support growth in state-legal markets across the United States. Company Specialties: - WanaCapsXR - Sour Gummies - Vape - Edibles - Infused Products - Cannabis Products Company Website: Wana Brands ASSUMPTION: Wana Brands' focus on quality, consistency, and innovation sets it apart in the competitive cannabis market. The company's commitment to responsible cannabis use and community engagement reflects its mission to enhance customers' lives. 📊 Role Analysis Career Level: - This role is suitable for an experienced marketing professional with a background in field marketing, brand ambassadorship, or a related field. Reporting Structure: - The Field & Trade Marketing Manager reports directly to the Regional Field & Trade Marketing Manager and works closely with the Sales Director and regional sales teams. Work Arrangement: - This role is on-site, with a flexible work arrangement that requires travel to in-state events, retail locations, and field-related work. Growth Opportunities: - As a mid-sized company, Wana Brands offers opportunities for career growth and advancement within the marketing department and across the organization. - With the company's expansion into new markets and states, there may be opportunities for relocation or internal promotion. ASSUMPTION: The ideal candidate for this role will be proactive, results-driven, and eager to take on new challenges as the company continues to grow and evolve. 🌍 Location & Work Environment Office Type: - The New York office is a modern, collaborative workspace designed to foster creativity and productivity. Office Location(s): - The New York office is located in the heart of the city, providing easy access to public transportation and nearby amenities. Geographic Context: - New York City is a major market for cannabis products, with a diverse and growing consumer base. - The city's vibrant culture and events provide ample opportunities for marketing activations and brand engagement. Work Schedule: - The work schedule for this role is Monday-Friday, with the possibility of evening and weekend work depending on event schedules. - The company offers a flexible work arrangement that allows for remote work on an as-needed basis. ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, dynamic environment and able to adapt to changing priorities and deadlines. 💼 Interview & Application Insights Typical Process: - The application process for this role involves submitting an application through the provided link, followed by a phone or video screening, an in-depth interview with the hiring manager, and a final interview with the regional field marketing manager. Key Assessment Areas: - Marketing strategy and planning. - Brand ambassador and field team management. - Customer engagement and sales performance. - Analytical skills and data-driven decision-making. Application Tips: - Tailor your resume and cover letter to highlight your relevant experience in field marketing, brand ambassadorship, and cannabis-specific marketing strategies. - Prepare examples of successful marketing campaigns you've executed, focusing on strategy, execution, and results. - Research Wana Brands and the New York cannabis market to demonstrate your understanding of the company and its competitive landscape. ATS Keywords: - Field Marketing - Brand Ambassador - Marketing Strategy - Sales Collaboration - Event Planning - Digital Marketing - Presentation Skills - Relationship Building - Community Engagement - Data Analysis - Visual Execution - Training - Communication - Multi-tasking - Marketing Tools ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, strategic thinking, and cultural fit with Wana Brands. 🛠️ Tools & Technologies - Canva or other visual presentation software - Microsoft Office Suite (Word, Excel, PowerPoint) - Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides) - Social media platforms (Instagram, Facebook, Twitter) - Customer relationship management (CRM) software - Marketing automation and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics) ASSUMPTION: The ideal candidate for this role will be proficient in using marketing tools and technologies to streamline workflows, improve efficiency, and drive results. 👔 Cultural Fit Considerations Company Values: - Passion for cannabis and the industry. - Commitment to quality, consistency, and innovation. - Responsible cannabis use and community engagement. - Collaboration and teamwork. - Continuous learning and improvement. Work Style: - Wana Brands values a dynamic, fast-paced work environment that encourages creativity, innovation, and adaptability. - The ideal candidate will be proactive, results-driven, and able to work independently and in a team setting. Self-Assessment Questions: - How do your personal values align with Wana Brands' company values, particularly in regards to responsible cannabis use and community engagement? - How do you approach working in a fast-paced, dynamic environment, and how do you prioritize and manage your time effectively? - How do you build and maintain strong relationships with internal and external partners, and how do you navigate diverse perspectives and priorities? ASSUMPTION: Wana Brands' company culture values passion, collaboration, and a commitment to responsible cannabis use and community engagement. The ideal candidate will be a strong cultural fit and eager to contribute to the company's mission and values. ⚠️ Potential Challenges Challenges Specific to This Role: - Managing a territory Brand Ambassador team and ensuring consistent brand standards across multiple locations. - Balancing field work and office-based responsibilities, including marketing strategy development and reporting. - Adapting to changing market conditions and regulatory environments. Challenges Specific to the Cannabis Industry: - Navigating complex regulations and compliance requirements. - Managing relationships with diverse stakeholders, including retailers, distributors, and regulatory bodies. - Addressing public perception and stigma surrounding cannabis use. Challenges Specific to the New York Market: - Competing in a highly competitive and mature cannabis market. - Adapting to the unique cultural and regulatory landscape of New York City. ASSUMPTION: The ideal candidate for this role will be proactive, adaptable, and able to navigate challenges and obstacles with resilience and creativity. 📈 Similar Roles Comparison How This Role Differs from Related Positions: - This role focuses on field marketing and brand ambassador management, while related roles may emphasize digital marketing, advertising, or other marketing specializations. - This role requires a deep understanding of the cannabis industry and cannabis-specific marketing strategies. Industry-Specific Context: - The cannabis industry is characterized by rapid growth, innovation, and evolving regulations, presenting unique opportunities and challenges for marketing professionals. Career Path Comparison: - This role offers opportunities for career growth and advancement within the marketing department and across the organization. - With the company's expansion into new markets and states, there may be opportunities for relocation or internal promotion. ASSUMPTION: The ideal candidate for this role will be proactive, strategic, and eager to take on new challenges as the company continues to grow and evolve. 📝 Sample Projects Project Examples Specific to This Role: - Developing and executing a successful marketing campaign to launch a new product in the New York market. - Managing a territory Brand Ambassador team to achieve consistent brand standards and drive sales growth across multiple locations. - Collaborating with regional sales and distribution partners to execute a successful event series that drives revenue and builds brand loyalty. Project Examples Specific to the Industry: - Conducting market research to identify trends and opportunities in the cannabis industry. - Developing and implementing a comprehensive marketing strategy that drives brand awareness and market share in a competitive landscape. - Navigating regulatory changes and ensuring compliance with evolving cannabis laws and regulations. ASSUMPTION: The ideal candidate for this role will have a proven track record of successful marketing campaigns and a deep understanding of the cannabis industry and its unique challenges and opportunities. ❓ Key Questions to Ask During Interview Questions Specific to Role Responsibilities: - How do you approach managing a territory Brand Ambassador team to ensure consistent brand standards and drive sales growth? - Can you describe your experience with developing and executing successful marketing campaigns in the cannabis industry? - How do you adapt your marketing strategies to changing market conditions and regulatory environments? Questions Specific to Team Structure: - How do you collaborate with regional sales teams and distribution partners to drive revenue and build brand loyalty? - How do you balance field work and office-based responsibilities, including marketing strategy development and reporting? Questions Specific to Company Culture: - How do you embody Wana Brands' company values, particularly in regards to responsible cannabis use and community engagement? - How do you navigate diverse perspectives and priorities when working with internal and external partners? Questions Specific to Growth Opportunities: - How do you see this role evolving as Wana Brands continues to grow and expand into new markets? - What opportunities do you see for career growth and advancement within the marketing department and across the organization? ASSUMPTION: The ideal candidate for this role will be proactive, strategic, and eager to take on new challenges as the company continues to grow and evolve. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link. 2. Tailor your resume and cover letter to highlight your relevant experience in field marketing, brand ambassadorship, and cannabis-specific marketing strategies. 3. Prepare examples of successful marketing campaigns you've executed, focusing on strategy, execution, and results. 4. Research Wana Brands and the New York cannabis market to demonstrate your understanding of the company and its competitive landscape. 5. Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about next steps. ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.