📌 Core Information
🔹 Job Title: First Creative Marketing Manager (Howly)
🔹 Company: SKELAR
🔹 Location: Kyiv, Ukraine
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating and optimizing advertising creatives to attract new users
- Analyzing market trends and generating hypotheses for creatives
- Collaborating with cross-functional teams to improve products and funnels
- Preparing design briefs and evaluating creative performance
ASSUMPTION: This role requires a strong background in performance marketing and a proactive approach to problem-solving and innovation.
📋 Key Responsibilities
✅ Create and optimize advertising creatives to attract new users
✅ Monitor and analyze market trends to generate hypotheses for creatives
✅ Collaborate with cross-functional teams to improve products and funnels
✅ Prepare design briefs and evaluate creative performance
✅ Continuously improve creatives based on performance data
ASSUMPTION: The role may evolve based on the success and growth of the AI product within Howly.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of experience in performance marketing
Required Skills:
- Proven track record in performance marketing
- Strong analytical skills and data-driven mindset
- Excellent creative problem-solving skills
- Fluency in English (Upper Intermediate)
- Proactivity and self-motivation
- AI adoption and willingness to work with AI tools
Preferred Skills:
- Experience in the tech industry
- Familiarity with AI and machine learning concepts
- Strong presentation and communication skills
ASSUMPTION: Candidates with a background in digital marketing or advertising agencies may find this role particularly appealing.
💰 Compensation & Benefits
Salary Range: Industry standard for a mid-level marketing role in Kyiv, Ukraine is UAH 30,000 - 50,000 per month (approximately USD 750 - 1,250).
Benefits:
- Medical Insurance
- Corporate Doctor
Working Hours: Full-time (40 hours/week) with flexible hours and the possibility of remote work
ASSUMPTION: The salary range is based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: SKELAR is a venture builder focused on high tech, data, and analytics, with a portfolio of eight products and millions of users worldwide.
Company Size: SKELAR has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: SKELAR was founded in 2014 and has since demonstrated consistent growth and expansion.
Company Description:
- SKELAR is a venture builder that kickstarts and runs startups with a focus on high tech, data, and analytics.
- The company has eight products in different niches and millions of users around the world.
- SKELAR supports Ukraine through humanitarian aid, equipment for the Armed Forces, tax payments, and educational investments.
Company Specialties:
- Venture building
- High tech and data-driven products
- International expansion
Company Website: skelar.tech
ASSUMPTION: SKELAR's focus on growth and innovation creates an exciting environment for marketing professionals.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: The Creative Marketing Manager will report directly to the Head of Marketing and collaborate with cross-functional teams.
Work Arrangement: Full-time with flexible hours and the possibility of remote work
Growth Opportunities:
- Expansion into new markets and products within Howly
- Potential leadership roles as the team grows
- Professional development opportunities within SKELAR's infrastructure teams and clubs
ASSUMPTION: The success of the AI product within Howly may open up new opportunities for the Creative Marketing Manager.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with eight infrastructure teams and internal clubs for professional development
Office Location(s): Kyiv, Ukraine
Geographic Context:
- Kyiv is the capital and largest city of Ukraine, with a population of approximately 2.9 million people.
- The city is known for its vibrant tech industry, with numerous startups and established companies.
- Kyiv offers a mix of historical and modern architecture, with numerous cultural attractions and entertainment options.
Work Schedule: Flexible hours with the possibility of remote work
ASSUMPTION: The work environment at SKELAR is dynamic and collaborative, with a strong focus on growth and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- Technical interview with the Marketing team
- Final interview with the Head of Marketing
Key Assessment Areas:
- Marketing expertise and creativity
- Analytical skills and data-driven mindset
- Problem-solving and critical thinking
- Communication and presentation skills
Application Tips:
- Highlight your performance marketing experience and achievements
- Demonstrate your understanding of AI and its potential applications in marketing
- Showcase your creativity and problem-solving skills through relevant examples
- Tailor your resume and cover letter to emphasize your fit for the role and company
ATS Keywords: Performance Marketing, Creative Problem Solving, AI, Market Analysis, Cross-functional Teams, Product Improvement, Funnel Optimization
ASSUMPTION: The application process may vary depending on the number of candidates and the company's hiring timeline.
🛠️ Tools & Technologies
- AI and machine learning tools (e.g., TensorFlow, PyTorch)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Mixpanel)
ASSUMPTION: The specific tools and technologies used may evolve based on the growth and success of the AI product within Howly.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- Customer-centric approach
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and open communication
- Focus on growth and professional development
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment?
- Are you comfortable working with cross-functional teams and open to feedback?
- Do you have a customer-centric mindset and a passion for continuous learning?
ASSUMPTION: Candidates who align with SKELAR's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Keeping up with the fast-paced, innovative environment
- Balancing creativity and data-driven decision-making
- Collaborating effectively with cross-functional teams
- Adapting to the evolving needs of the AI product within Howly
ASSUMPTION: The Creative Marketing Manager must be adaptable and comfortable with change to succeed in this role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on performance and data-driven decision-making
- The role requires a strong background in performance marketing and a proactive approach to problem-solving
- Candidates with experience in digital marketing or advertising agencies may find this role particularly appealing
ASSUMPTION: The success of the AI product within Howly may open up new opportunities and challenges for the Creative Marketing Manager.
📝 Sample Projects
- Developing and optimizing advertising creatives for a new AI product launch
- Analyzing market trends and generating hypotheses for creatives to improve user acquisition
- Collaborating with cross-functional teams to improve products and funnels based on market insights
ASSUMPTION: The specific projects and initiatives for this role may evolve based on the growth and success of the AI product within Howly.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Howly and SKELAR?
- What are the most significant challenges facing the AI product within Howly, and how can this role address them?
- How does SKELAR support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company plan to expand and grow the AI product within Howly, and what role will this position play in that process?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in and understanding of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your performance marketing experience and achievements
- Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
- Prepare examples of your creative problem-solving skills and how you've applied them in previous roles
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
