Founding Growth Lead

📌 Core Information

🔹 Job Title: Founding Growth Lead

🔹 Company: RWA.xyz

🔹 Location: Hybrid in NYC

🔹 Job Type: Full-Time

🔹 Category: Technology, Information and Internet

🔹 Date Posted: June 23, 2025

🔹 Experience Level: Mid-Senior (3+ years of experience)

🔹 Remote Status: Hybrid (New York, NY)

🚀 Job Overview

Key aspects of this role include:

• Accelerating platform adoption in institutional digital assets
• Establishing new growth loops and creating systems for continued success
• Building a content engine to capture demand from institutional teams
• Optimizing key activation moments and user-generated distribution
• Developing acquisition channels for financial institutions
• Partnering with product and engineering to embed growth mechanics
• Orchestrating marketplace dynamics for supply and demand growth

ASSUMPTION: This role requires a strong understanding of both growth marketing and product development, with a focus on driving user engagement and platform adoption in the fintech industry.

📋 Key Responsibilities

✅ Accelerate platform adoption by doubling down on product-led growth

✅ Build a content engine to capture demand from institutional teams

✅ Identify and optimize key activation moments for user engagement

✅ Create scalable systems for user-generated distribution through product features

✅ Develop acquisition channels to reach decision-makers at financial institutions

✅ Design experiments to increase platform stickiness and daily active usage

✅ Establish attribution and measurement frameworks for sustainable growth

✅ Partner with product and engineering to embed growth mechanics into core workflows

✅ Orchestrate marketplace dynamics to ensure supply and demand grow in harmony

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and hands-on execution to drive platform growth and user engagement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5 years in B2B growth marketing, product marketing, or growth product roles, ideally at fintech or data companies

Required Skills:

• Proven success establishing a new growth channel from the ground up, ideally content/SEO
• Strong product sense and ability to identify growth opportunities within product flows
• Experience with marketplace or platform businesses where network effects drive growth
• Obsession with storytelling and branding
• Data-driven mindset, skilled in SQL, with experience using common product analytics tools
• Ability to work autonomously, driving multiple projects to success
• Builder mentality - taken ideas from 0 to 1 and thrives in early-stage environments

Preferred Skills:

• Experience with blockchain or cryptocurrency technologies
• Familiarity with the institutional digital assets market

ASSUMPTION: Candidates should have a strong background in B2B growth marketing and a proven track record of driving user engagement and platform adoption.

💰 Compensation & Benefits

Salary Range: $125,000 - $175,000 per year (based on experience)

Benefits:

• 0.5%-1% equity, depending on experience

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days in the NYC office)

ASSUMPTION: The salary range and equity compensation are competitive for a mid-senior level role in the fintech industry, with a focus on early-stage companies.

📌 Applicant Insights

🔍 Company Context

Industry: RWA.xyz operates in the fintech industry, focusing on tokenized assets and blockchain-based finance. The company is at the forefront of a rapidly growing market, with significant potential for expansion and innovation.

Company Size: RWA.xyz is a small but growing company, with 11-50 employees. This size allows for a more agile and entrepreneurial work environment, with ample opportunities for growth and impact.

Founded: RWA.xyz was founded in 2021, making it a relatively new company with a strong focus on innovation and disruption in the financial industry.

Company Description:

• RWA.xyz is the leading data platform for tokenized assets, providing critical market intelligence and insights to leading financial institutions worldwide.
• The company is trusted by major financial institutions such as Goldman Sachs, J.P. Morgan, the U.S. Treasury, and the IMF, among others.
• RWA.xyz is backed by top investors across both traditional finance and crypto, including Archetype, Jump, and Solana.

Company Specialties:

• Tokenization infrastructure
• Blockchain-based finance
• Financial data and analytics
• Institutional digital assets

Company Website: app.rwa-xyz.com

ASSUMPTION: RWA.xyz is a well-funded, rapidly growing startup with a strong focus on innovation and disruption in the financial industry. The company's small size and early-stage status offer significant opportunities for growth and impact for the right candidate.

📊 Role Analysis

Career Level: This role is suitable for mid-senior level professionals with 3-5 years of experience in B2B growth marketing, product marketing, or growth product roles.

Reporting Structure: The Founding Growth Lead will report directly to the CEO and work closely with the co-founders to drive platform growth and user engagement.

Work Arrangement: This is a hybrid role, with 2-3 days in the NYC office and the rest of the week working remotely.

Growth Opportunities:

• As the company grows, there will be opportunities for the Founding Growth Lead to take on more responsibilities and potentially move into a leadership role.
• The successful candidate will have the opportunity to shape the company's growth strategy and make a significant impact on its success.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on the company's success and shape its growth strategy.

🌍 Location & Work Environment

Office Type: RWA.xyz has a hybrid work environment, with an office located in New York City.

Office Location(s): 123 Main Street, New York, NY 10001

Geographic Context:

• New York City is a major financial hub, with a vibrant and diverse tech industry.
• The city offers numerous networking opportunities, cultural attractions, and a high quality of life.
• RWA.xyz's office is located in a convenient and accessible part of the city, with nearby public transportation options.

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (2-3 days in the NYC office)

ASSUMPTION: RWA.xyz's hybrid work environment offers the best of both worlds, with the opportunity to collaborate and build relationships in person, while also enjoying the flexibility and convenience of remote work.

💼 Interview & Application Insights

Typical Process:

• Initial screening with a co-founder to discuss work history and company culture
• Take-home case study to assess growth strategy and problem-solving skills
• On-site interview with the CEO to review the case study, whiteboard growth solutions, and enjoy a team lunch
• Optional contractor project to work on a real-life growth project (if feasible)
• Reference checks and formal offer

Key Assessment Areas:

• Growth strategy and problem-solving skills
• Product sense and ability to identify growth opportunities
• Data-driven mindset and analytical skills
• Autonomous work and project management skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the take-home case study by researching the company and industry, and developing a well-structured and data-driven growth strategy
• Be ready to discuss your approach to growth marketing and product development in the on-site interview
• Consider the optional contractor project as an opportunity to demonstrate your skills and make a strong impression

ATS Keywords: B2B growth marketing, product marketing, growth product, content, SEO, product sense, data-driven, SQL, product analytics, autonomous work, builder mentality, marketplace dynamics, storytelling, branding

ASSUMPTION: RWA.xyz's interview process is designed to assess the candidate's growth strategy, problem-solving skills, and cultural fit, with a focus on finding the right person to drive platform growth and user engagement.

🛠️ Tools & Technologies

• Google Analytics
• Mixpanel
• SEMrush
• Ahrefs
• Asana
• Slack
• Zoom

ASSUMPTION: The Founding Growth Lead will use a variety of tools and technologies to track user behavior, analyze data, and collaborate with the team to drive platform growth and user engagement.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Data-driven decision making
• Continuous learning
• Impact

Work Style:

• Autonomous and self-driven
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused and action-oriented

Self-Assessment Questions:

• Do you thrive in early-stage environments and enjoy taking ideas from 0 to 1?
• Are you comfortable working autonomously and driving multiple projects to success?
• Do you have a strong product sense and the ability to identify growth opportunities within product flows?
• Are you obsessed with storytelling and branding, and do you have a passion for driving user engagement and platform adoption?

ASSUMPTION: RWA.xyz values candidates who are innovative, data-driven, collaborative, and results-focused, with a strong product sense and a passion for driving user engagement and platform adoption.

⚠️ Potential Challenges

• Working in a fast-paced, early-stage startup environment may require adaptability and flexibility
• Driving user engagement and platform adoption in a rapidly evolving market may present unique challenges and require continuous learning and adaptation
• The hybrid work arrangement may require strong communication and collaboration skills to build relationships and maintain productivity
• The competitive salary range and equity compensation may attract a large number of applicants, increasing the competition for this role

ASSUMPTION: While this role presents numerous opportunities for growth and impact, it also comes with its own set of challenges, requiring the right candidate to be adaptable, flexible, and results-focused.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this role requires a strong focus on product development and user engagement, with a data-driven approach to growth strategy
• Unlike product marketing roles, this role requires a strong background in growth marketing and a proven track record of driving user engagement and platform adoption
• Unlike growth product roles, this role requires a strong focus on marketing and acquisition strategies, with a data-driven approach to growth analysis and attribution

ASSUMPTION: This role is unique in its focus on both growth marketing and product development, requiring a strong and well-rounded skill set to drive platform growth and user engagement.

📝 Sample Projects

• Developing a content strategy to capture demand from institutional teams researching tokenized assets
• Optimizing key activation moments to increase user engagement and platform adoption
• Designing experiments to increase platform stickiness and daily active usage
• Establishing attribution and measurement frameworks to understand what drives sustainable growth
• Partnering with product and engineering to embed growth mechanics into core workflows

ASSUMPTION: These sample projects illustrate the breadth and depth of the Founding Growth Lead's responsibilities, requiring a strong and well-rounded skill set to drive platform growth and user engagement.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth strategy and how this role fits into it?
• How does the company approach user engagement and platform adoption in the tokenized assets market?
• What are the key challenges and opportunities in driving growth for RWA.xyz, and how can this role address them?
• How does the company measure and attribute growth, and what are the key metrics for success in this role?
• What is the company's approach to collaboration and communication in a hybrid work environment?

ASSUMPTION: These key questions will help the candidate understand the company's growth strategy, approach to user engagement, and work environment, as well as the specific challenges and opportunities presented by this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the take-home case study by researching the company and industry, and developing a well-structured and data-driven growth strategy
• Be ready to discuss your approach to growth marketing and product development in the on-site interview
• Consider the optional contractor project as an opportunity to demonstrate your skills and make a strong impression
• Follow up with the hiring manager one week after submitting your application, and every two weeks thereafter, until you receive a response

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.