Founding Growth Marketer (San Francisco)

📌 Core Information

🔹 Job Title: Founding Growth Marketer (San Francisco)

🔹 Company: Infisical

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with remote OK)

🚀 Job Overview

Key aspects of this role include:

• Developing sales enablement content to help prospects understand Infisical’s value
• Planning and running technical webinars and virtual events to educate high-intent prospects
• Managing email nurture and retargeting campaigns to re-engage users and move them through the sales pipeline
• Collaborating with sales to refine messaging and improve conversion rates
• Supporting product launches with tailored content for enterprise audiences

ASSUMPTION: This role requires a strong understanding of developer audiences and technical content creation. Previous experience in developer marketing or related fields is highly desirable.

📋 Key Responsibilities

✅ Create and maintain sales enablement content such as case studies, one-pagers, pitch decks, and comparison pages

✅ Plan and execute technical deep-dives, product walkthroughs, and customer webinars

✅ Develop automated email sequences and retargeting flows to re-engage users and move them through the sales pipeline

✅ Gather input from sales teams to refine messaging and improve conversion rates

✅ Organize and support Infisical’s presence at industry events

✅ Collaborate with DevRel and Product teams on major launches to produce tailored content for enterprise audiences

ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple projects, and a keen eye for detail to ensure consistent and high-quality content.

🎯 Required Qualifications

Education: Bachelor’s degree in computer science or equivalent experience

Experience: 2+ years of experience in technical product marketing, developer marketing, or growth marketing

Required Skills:

• Exceptional written and verbal communication skills
• Ability to explain complex topics clearly
• Comfortable creating content across multiple formats – written, video, and social
• Based in or willing to relocate to San Francisco

Preferred Skills:

• Previous experience as a developer marketer or working on developer-facing products
• Strong understanding of software engineering concepts, developer tooling, or infrastructure

ASSUMPTION: While a degree in computer science is preferred, equivalent experience in technical content creation or documentation at a startup or in the devtools/infrastructure space may be considered.

💰 Compensation & Benefits

Salary Range: $120,000 - $170,000 per year (based on industry standards for a mid-level marketing role in San Francisco)

Benefits:

• Competitive compensation, including both salary and equity options
• Lunch stipend
• Work setup budget

Working Hours: Full-time position with standard office hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in San Francisco. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 11-50 employees (Small to mid-sized company, offering a dynamic and agile work environment)

Founded: 2022 (Relatively new company with a strong focus on growth and innovation)

Company Description:

• Infisical is an open-source security infrastructure platform that helps developers manage secrets, internal PKI, key management, and SSH workflow orchestration
• The company offers a competitive compensation package, including both salary and equity options, as well as additional benefits such as a lunch stipend and a work setup budget
• Infisical has raised $19M from Y Combinator, Google, and Elad Gil, and its customers include Hugging Face, Lucid, and LG

Company Specialties:

• Security
• Secrets
• Key management
• IAM
• Secrets management
• Identity security

Company Website: infisical.com

ASSUMPTION: Infisical is a growing company with a strong focus on open-source security infrastructure. Applicants should be comfortable working in a dynamic and agile environment.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the founders and works closely with sales, DevRel, and product teams

Work Arrangement: On-site in San Francisco with remote OK (occasional remote work may be possible)

Growth Opportunities:

• As the first growth and content-focused hire, this role has significant influence on shaping Infisical’s developer ecosystem presence
• Working closely with founders offers opportunities for mentorship and career growth
• As the company grows, there may be opportunities to take on additional responsibilities or move into a management role

ASSUMPTION: This role offers significant growth potential for the right candidate, as they will play a crucial part in shaping Infisical’s developer ecosystem presence and have the opportunity to work closely with the founders.

🌍 Location & Work Environment

Office Type: Hybrid (on-site with remote OK)

Office Location(s): San Francisco, California

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup scene and numerous networking opportunities
• The city offers a diverse range of cultural attractions, dining options, and outdoor activities
• San Francisco has a Mediterranean climate with mild winters and cool summers

Work Schedule: Standard office hours with occasional flexibility for webinar and event planning

ASSUMPTION: Applicants should be comfortable working in an on-site role with occasional remote work opportunities. The San Francisco office offers a dynamic and collaborative work environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• Technical assessment or case study to evaluate content creation and marketing skills
• Final interview with founders to discuss career goals and fit within the team

Key Assessment Areas:

• Communication skills and ability to explain complex topics clearly
• Content creation and marketing skills
• Cultural fit and alignment with Infisical’s mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience in technical product marketing, developer marketing, or growth marketing
• Include specific examples of content you’ve created and marketing campaigns you’ve executed
• Demonstrate your understanding of Infisical’s products and target audience in your application materials

ATS Keywords: Technical product marketing, developer marketing, growth marketing, content creation, sales enablement, webinar execution, email campaigns, conference management, product launch support, written communication, verbal communication, technical curiosity, storytelling, community trust, developer engagement

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate communication skills, content creation and marketing skills, and cultural fit.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Webinar and virtual event platforms (e.g., Zoom, GoToWebinar)
• Content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Applicants should be comfortable using marketing automation tools, email marketing platforms, webinar and virtual event platforms, and content creation tools.

👔 Cultural Fit Considerations

Company Values:

• Open-source first
• Secure by default
• Developer-focused

Work Style:

• Collaborative and dynamic
• Focused on innovation and continuous improvement
• Committed to open-source principles and community engagement

Self-Assessment Questions:

• Do you have a strong understanding of developer audiences and technical content creation?
• Are you comfortable working in a dynamic and agile environment?
• Do you share Infisical’s commitment to open-source principles and community engagement?

ASSUMPTION: Applicants should assess their fit with Infisical’s values and work style, as well as their understanding of developer audiences and technical content creation, before applying.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with the fast-paced and ever-changing tech industry
• Working with remote team members and stakeholders
• Balancing the need for technical accuracy with the need for timely content delivery

ASSUMPTION: Applicants should be comfortable working in a fast-paced and dynamic environment, managing multiple projects, and balancing technical accuracy with timely content delivery.

📈 Similar Roles Comparison

• This role is unique in its focus on developer audiences and technical content creation within a growing open-source security infrastructure company
• Similar roles may be found in other open-source or developer-focused companies, but the specific focus on Infisical’s products and target audience sets this role apart
• Career progression in this role may involve moving into a management position or taking on additional responsibilities as the company grows

ASSUMPTION: Applicants should consider the unique aspects of this role and how it differs from similar positions in other companies when evaluating their fit and career growth potential.

📝 Sample Projects

• Creating a case study showcasing how Infisical helped a company secure its secrets management process
• Planning and executing a webinar on the importance of internal PKI for enterprise security
• Developing an email nurture campaign to re-engage free users and move them through the sales pipeline

ASSUMPTION: Applicants should be prepared to provide specific examples of content they’ve created and marketing campaigns they’ve executed in their application materials.

❓ Key Questions to Ask During Interview

• Can you describe the company’s plans for growth and expansion in the next 1-2 years?
• How does this role fit into the company’s overall marketing strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Infisical support work-life balance for its employees?
• What opportunities are there for professional development and growth within the company?

ASSUMPTION: Applicants should ask thoughtful and relevant questions to demonstrate their interest in the role and the company’s success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Infisical job posting
• Tailor your resume and cover letter to highlight relevant experience in technical product marketing, developer marketing, or growth marketing
• Include specific examples of content you’ve created and marketing campaigns you’ve executed
• Demonstrate your understanding of Infisical’s products and target audience in your application materials
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.