Founding Growth & Social Media Lead at Robyn AI

📌 Core Information

🔹 Job Title: Founding Growth & Social Media Lead at Robyn AI

🔹 Company: M13

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-30

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Building and owning Robyn’s social media engine from scratch
• Creating emotionally resonant, addictive content across TikTok, Instagram, and emerging platforms
• Architecting and running creator collaborations, DM campaigns, and UGC funnels
• Managing a community flywheel to make Robyn the most talked-about thing in emotional AI
• Collaborating closely with the founder to make Robyn feel iconic

ASSUMPTION: This role requires a unique blend of creativity, data analysis, and strategic thinking. The ideal candidate will have a strong background in social media, content creation, and consumer growth.

📋 Key Responsibilities

✅ Build and own Robyn’s social media engine from scratch — strategy, content, growth loops, creator campaigns, and all execution

✅ Create emotionally resonant, addictive content across TikTok, Instagram, and emerging platforms

✅ Architect and run creator collaborations, DM campaigns, and UGC funnels

✅ Build out and manage a community flywheel — make Robyn the most talked-about thing in emotional AI

✅ Own growth KPIs: from engagement to referral rates, and eventually CAC to LTV

✅ Collaborate tightly with the founder to make Robyn feel iconic

✅ Experiment, move fast, learn what hits, double down — you're both the strategist and the engine

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and initiative.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2-5 years of experience in social media, content creation, or consumer growth roles

Required Skills:

• Proven track record of growing social media accounts or brands
• Strong understanding of TikTok, Instagram, and other social media platforms
• Excellent content creation skills
• Data-driven mindset and ability to analyze growth metrics
• Excellent communication and collaboration skills

Preferred Skills:

• Experience working on an early-stage consumer app
• Proven success in leading or scaling a creator or UGC campaign
• Ability to build emotional brand identity
• Experience creating content that resonates with audiences

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio will be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $150,000 - $150,000 per year (This is the provided salary range, but it may be subject to change based on experience and market conditions)

Benefits:

• Equity
• Creative Freedom
• Ownership

Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is based on market rates for similar roles in the San Francisco Bay Area. However, the final offer may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Venture Capital and Private Equity Principals

Company Size: 11-50 employees (Small to mid-sized company, offering a more intimate work environment and the opportunity to make a significant impact)

Founded: 2016 (Relatively new company with a focus on early-stage investments)

Company Description:

• M13 is an early-stage venture capital firm that invests in visionary founders building disruptive software businesses
• The company was founded in 2016 and has offices in Los Angeles, San Francisco, and New York
• M13 is a full-stack partner that brings a deep bench of full-time operators to help founders outperform and build category-defining companies

Company Specialties:

• Early-stage (seed and Series A) investments
• Propulsion model to help founders execute faster and with less capital towards better outcomes
• Portfolio includes more than 200 direct investments, with 25 exits to date

Company Website: m13.co

ASSUMPTION: M13's focus on early-stage investments and its Propulsion model suggest a fast-paced, dynamic work environment where employees can have a significant impact on the company's success.

📊 Role Analysis

Career Level: Mid-level (This role is suited for an experienced professional looking to make a significant impact in a growth-stage company)

Reporting Structure: This role reports directly to the founder of Robyn AI (Providing the opportunity to work closely with the company's leadership and have a significant influence on its direction)

Work Arrangement: Remote OK (Offering flexibility for candidates who prefer to work from home or a co-working space)

Growth Opportunities:

• As one of the first 5 key hires at Robyn AI, this role offers significant growth potential as the company expands
• The opportunity to shape how the world sees and falls in love with Robyn, contributing to its success and growth
• The chance to work directly with a Harvard-trained physician turned founder, learning from their expertise and experience

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to grow with the company and take on more responsibilities as it expands.

🌍 Location & Work Environment

Office Type: Co-working or remote (M13 has offices in Los Angeles and New York, but this role can be performed remotely)

Office Location(s): San Francisco, California, United States (With the option to work remotely)

Geographic Context:

• The San Francisco Bay Area is a major tech hub with a vibrant startup ecosystem
• The region offers a diverse range of cultural attractions, outdoor activities, and culinary experiences
• The cost of living in the Bay Area is high, but the region's strong job market and economic opportunities can help offset these costs

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The remote work option provides flexibility for candidates who prefer to work from home or a co-working space, but the San Francisco Bay Area offers a vibrant tech ecosystem and cultural attractions that may appeal to some candidates.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the founder of Robyn AI to discuss the role, responsibilities, and growth opportunities
• Skills assessment or case study to evaluate the candidate's ability to create engaging content and analyze growth metrics
• Final interview with the M13 investment team to discuss the company's vision and the candidate's fit within the organization

Key Assessment Areas:

• Creativity and content creation skills
• Understanding of social media platforms and growth strategies
• Data-driven mindset and ability to analyze growth metrics
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your content creation work and any relevant social media growth campaigns you've led or contributed to
• Prepare thoughtful questions about the role, the company, and the team to demonstrate your interest and engagement

ATS Keywords: Social Media, Content Creation, Growth Marketing, TikTok, Instagram, Emotional Tech, Consumer Growth, Data Analysis, Creator Collaborations, UGC, Virality, Gen Z Culture, Storytelling

ASSUMPTION: The interview process for this role is likely to be thorough and comprehensive, as the company is looking for a strong fit with its culture and vision.

🛠️ Tools & Technologies

• Social media platforms: TikTok, Instagram, and emerging platforms
• Data analysis tools: Google Analytics, social media analytics platforms, and other relevant tools
• Content creation tools: Canva, Adobe Creative Suite, or other design and video editing tools

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the company's needs, but a strong foundation in social media platforms and data analysis tools is essential.

👔 Cultural Fit Considerations

Company Values:

• Brighter together (M13's philosophy, emphasizing collaboration and collective success)
• Visionary founders (M13 invests in and supports visionary founders building disruptive software businesses)
• Disruptive innovation (M13 focuses on early-stage investments in innovative, category-defining companies)

Work Style:

• Fast-paced and dynamic (M13's focus on early-stage investments and its Propulsion model suggest a fast-paced work environment)
• Collaborative (M13's "brighter together" philosophy emphasizes the importance of collaboration and teamwork)
• Data-driven (M13's investment strategy is based on a deep understanding of market trends and data-driven insights)

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with a team to achieve shared goals?
• Do you have a strong data-driven mindset and the ability to analyze growth metrics to inform your strategies?

ASSUMPTION: M13's focus on early-stage investments and its Propulsion model suggest a fast-paced, dynamic work environment where employees are expected to be self-motivated, proactive, and able to work collaboratively with a team to achieve shared goals.

⚠️ Potential Challenges

• Building a social media presence from scratch requires a significant amount of time, effort, and creativity
• Keeping up with the latest trends and algorithms on social media platforms can be challenging and time-consuming
• Managing a community flywheel requires a deep understanding of the target audience and the ability to create engaging, relevant content
• The remote work option may present challenges in terms of communication, collaboration, and maintaining a healthy work-life balance

ASSUMPTION: The challenges associated with this role are significant, but the opportunity to shape the social media presence of a cutting-edge emotional AI company and contribute to its success is substantial.

📈 Similar Roles Comparison

• This role is unique in its focus on building the social media presence of an early-stage emotional AI company, but it shares similarities with other growth and social media roles in terms of required skills and responsibilities
• Compared to other growth and social media roles, this position offers a higher degree of autonomy and the opportunity to make a significant impact on the company's success
• Career path comparison: This role is well-suited for an experienced professional looking to make a significant impact in a growth-stage company and may lead to opportunities in leadership, management, or other strategic roles as the company expands

ASSUMPTION: While this role shares similarities with other growth and social media roles, its focus on building the social media presence of an early-stage emotional AI company makes it unique and highly sought-after.

📝 Sample Projects

• Creating a TikTok video series that showcases the unique features and benefits of Robyn AI
• Developing an Instagram campaign that highlights user testimonials and success stories
• Launching a creator collaboration program that partners with influencers and content creators to promote Robyn AI

ASSUMPTION: The specific projects required for this role may vary depending on the candidate's background and the company's needs, but a strong foundation in content creation, social media growth strategies, and data analysis is essential.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall growth strategy for Robyn AI?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does M13 support its portfolio companies in terms of resources, mentorship, and strategic guidance?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• What are the growth opportunities for this role, and how does M13 support the professional development of its employees?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your content creation work and any relevant social media growth campaigns you've led or contributed to
• Prepare thoughtful questions about the role, the company, and the team to demonstrate your interest and engagement
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.