Founding Product Marketer

📌 Core Information

🔹 Job Title: Founding Product Marketer

🔹 Company: c/side

🔹 Location: Remote (Canada preferred)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving marketing initiatives with a deep understanding of the product space and security industry.
• Leading content strategy and reacting quickly to current events in the security landscape.
• Collaborating with cross-functional teams to launch new products and boost top-of-funnel growth.
• Translating complex security concepts into compelling narratives for technical buyers.

ASSUMPTION: This role requires a strong understanding of the web security industry and a proven track record in B2B SaaS marketing. The ideal candidate will be autonomous, creative, and able to thrive in a fast-paced, zero-to-one environment.

📋 Key Responsibilities

✅ Tell a differentiated story about client-side security and client-side indicators of fraud.

✅ Lead content strategy in alignment with keywords and metrics to make c/side lead the category.

✅ Build content for various channels, including blog posts, newsletters, social media, podcasts, press releases, and website copy.

✅ React quickly to attacks or sudden events in the space and drive breaking news content.

✅ Work with the performance marketer to boost top-of-funnel growth through content.

✅ Plan and manage the editorial calendar to ensure smooth content production.

✅ Use tools like SemRush and analytics stack to gather intelligence and improve messaging over time.

✅ Partner with GTM and product teams to launch new products.

✅ Craft technical, value-first narratives that resonate with security engineers and compliance leads.

✅ Report weekly insights and learnings.

ASSUMPTION: This role requires a strong focus on content creation, strategy, and optimization. The ideal candidate will be comfortable working with data and tools to inform their content strategy and continuously improve performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: 3+ years driving content for B2B SaaS (security or developer tooling preferred) with a clear track record of pipeline and revenue impact.

Required Skills:

• Proven experience with tools like SemRush, Posthog, and Google Analytics.
• Ability to evaluate and adopt new tools to maintain a competitive edge.
• Creative thinking and the ability to think outside the box.
• Autonomy and the ability to define how to grow in the role.
• Exceptional written and verbal communication skills.
• Genuine passion for web security and belief in c/side's mission.

Preferred Skills:

• Experience with client-side security or similar fast-paced B2B startups.
• Ability to translate complex security concepts into crisp, compelling value propositions for technical buyers.

ASSUMPTION: The ideal candidate will have a strong background in B2B SaaS marketing, with a focus on content strategy and optimization. Experience in the web security industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (based on experience and location).

Benefits:

• Stock options
• Generous work-from-home allowance
• Latest Macbook
• Take what you need PTO

Working Hours: Full-time (40 hours per week) with flexible hours and a results-driven work environment.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing role with 2-5 years of experience. The final offer will depend on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: c/side operates in the data security software products industry, focusing on client-side security and web supply chain security.

Company Size: c/side is a small but growing startup with 11-50 employees, founded in 2024. This size allows for a high degree of autonomy and impact on the company's growth.

Founded: c/side was founded in 2024, with a mission to protect developers and users from client-side attacks by monitoring, securing, and optimizing third-party scripts.

Company Description:

• c/side is laser-focused on solving web security, starting with browser-side injections.
• The team is a diverse mix of highly capable subject matter experts, kind but business-focused.
• c/side has raised $7.7 million in pre-seed funding from various high-value investors.
• The company finds high-profile attacks regularly and has found nearly 300,000 websites with client-side attacks.

Company Specialties:

• Client-side security
• PCI DSS
• Detect 0-day attacks
• Cyber security
• Web supply chain security

Company Website: cside.dev

ASSUMPTION: c/side is a well-funded startup with a strong focus on innovation and growth in the web security industry. The company offers a unique opportunity for the founding product marketer to have a significant impact on its success.

📊 Role Analysis

Career Level: This role is suitable for a mid-career marketing professional looking to make a significant impact in a fast-growing startup.

Reporting Structure: The founding product marketer will report directly to the CEO and work closely with cross-functional teams, including GTM, product, and performance marketing.

Work Arrangement: This role is fully remote, with a preference for candidates based in Canada. The company offers 2-3 offsites per year and encourages employees to attend in-person conferences if interested.

Growth Opportunities:

• As a founding team member, the successful candidate will have ample opportunities to grow with the company and take on additional responsibilities as c/side expands.
• The company is invested in the long-term career development of its employees and offers opportunities to speak at events or learn how to build a startup.

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to shape the company's marketing strategy and make a lasting impact on its success.

🌍 Location & Work Environment

Office Type: Fully remote, with a preference for candidates based in Canada.

Office Location(s): The company is headquartered in San Francisco, US, but employees can work from anywhere.

Geographic Context:

• c/side is a global company with a remote-first work culture, allowing employees to work from anywhere with a reliable internet connection.
• The company has employees based in various time zones, fostering a diverse and inclusive work environment.

Work Schedule: Full-time (40 hours per week) with flexible hours and a results-driven work environment.

ASSUMPTION: The fully remote work environment at c/side offers employees the flexibility to balance work and personal responsibilities while collaborating with a diverse, global team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the CEO
• Take-home assignment to assess content creation and strategy skills
• Final interview with the CEO and other team members

Key Assessment Areas:

• Content creation and strategy skills
• Understanding of the web security industry and c/side's product
• Autonomy and ability to work independently
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the web security industry and c/side's product in your application materials.
• Showcase your content creation and strategy skills through relevant examples or a portfolio.
• Prepare for behavioral interview questions that assess your ability to work autonomously and collaborate with cross-functional teams.

ATS Keywords: Product marketing, content strategy, B2B SaaS, web security, client-side security, marketing strategy, SEO, analytics, performance marketing, editorial management, cyber security

ASSUMPTION: The interview process at c/side is designed to assess the candidate's skills, experience, and cultural fit for the founding product marketer role. The company values autonomy, creativity, and a strong work ethic in its employees.

🛠️ Tools & Technologies

• SemRush
• Posthog
• Google Analytics
• Macbook

ASSUMPTION: The founding product marketer will be expected to be proficient in using marketing tools and analytics platforms to inform content strategy and optimize performance.

👔 Cultural Fit Considerations

Company Values:

• Transparency and integrity above all
• Putting a dent in the universe by building good products
• Constant learning and development

Work Style:

• Autonomous and self-driven
• Creative and outside-the-box thinking
• Collaborative and cross-functional teamwork

Self-Assessment Questions:

• Do you thrive in a fast-paced, zero-to-one environment with a high degree of autonomy?
• Are you comfortable working with data and tools to inform content strategy and optimize performance?
• Do you have a genuine passion for web security and a desire to protect developers and users?

ASSUMPTION: c/side values autonomy, creativity, and a strong work ethic in its employees. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams to drive marketing initiatives that resonate with technical buyers.

⚠️ Potential Challenges

• The fast-paced, zero-to-one environment may be overwhelming for candidates who prefer a more structured work environment.
• The role requires a strong understanding of the web security industry and a proven track record in B2B SaaS marketing, which may limit the pool of qualified candidates.
• The fully remote work environment may present communication and collaboration challenges for some candidates.
• The company's preference for candidates based in Canada may limit the diversity of the candidate pool.

ASSUMPTION: The founding product marketer role at c/side presents unique challenges and opportunities for the right candidate. The fast-paced, remote-first work environment requires a high degree of autonomy, creativity, and adaptability.

📈 Similar Roles Comparison

• This role is unique in its focus on client-side security and web supply chain security, requiring a deep understanding of the web security industry and a proven track record in B2B SaaS marketing.
• Compared to similar roles in the web security industry, this role offers a high degree of autonomy and the opportunity to shape the company's marketing strategy.
• Career path comparison: This role is suitable for a mid-career marketing professional looking to make a significant impact in a fast-growing startup. The successful candidate will have ample opportunities to grow with the company and take on additional responsibilities as c/side expands.

ASSUMPTION: The founding product marketer role at c/side is unique in its focus on client-side security and web supply chain security, requiring a strong understanding of the web security industry and a proven track record in B2B SaaS marketing. The role offers a high degree of autonomy and the opportunity to shape the company's marketing strategy, making it an attractive option for mid-career marketing professionals looking to make a significant impact in a fast-growing startup.

📝 Sample Projects

• Developing a content strategy that positions c/side as a thought leader in the client-side security space, driving organic traffic and lead generation.
• Creating a series of blog posts and other content assets that explain complex security concepts in a clear and engaging way, resonating with technical buyers.
• Launching a podcast or video series that features interviews with industry experts and c/side team members, discussing the latest trends and attacks in web security.

ASSUMPTION: The founding product marketer role at c/side offers a unique opportunity to create engaging, informative content that resonates with technical buyers and positions the company as a thought leader in the client-side security space.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the marketing team and how this role fits into that plan?
• How does c/side support the professional development and growth of its employees?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does c/side approach collaboration and communication in a fully remote work environment?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: The interview process at c/side is an opportunity for candidates to assess the company's long-term vision, growth potential, and cultural fit. The ideal candidate will be proactive in asking questions and demonstrating their understanding of the web security industry and c/side's product.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Ashby job posting.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of the web security industry and c/side's product.
• Prepare a portfolio or examples of your content creation and strategy skills, showcasing your ability to translate complex security concepts into clear and engaging narratives.
• Prepare for behavioral interview questions that assess your ability to work autonomously and collaborate with cross-functional teams.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.