Freelance Growth Hacker - PRODUCT HEROES

📌 Core Information

🔹 Job Title: Freelance Growth Hacker - PRODUCT HEROES

🔹 Company: Edgemony

🔹 Location: Italy (Remote)

🔹 Job Type: Freelance, Remote

🔹 Category: Marketing, Digital

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing advertising campaigns on Meta Ads and Google Ads
• Analyzing data and proposing actionable insights to improve performance
• Creating engaging marketing content and copy
• Automating processes to increase efficiency
• Leveraging AI tools for better performance and insights

ASSUMPTION: The role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making. The ideal candidate will have experience in digital marketing, particularly in growth hacking and advertising campaigns.

📋 Key Responsibilities

✅ Manage and optimize advertising campaigns on Meta Ads and Google Ads

✅ Analyze data from GA4 and propose actionable insights to improve performance

✅ Create engaging marketing content and copy, including headlines and graphics

✅ Automate processes using tools like ActiveCampaign, Zapier, and Elementor forms

✅ Leverage AI tools like ChatGPT for headline testing, variant creation, and data analysis

ASSUMPTION: The role requires a strong understanding of digital marketing funnels and a data-driven approach to optimization. The ideal candidate will be comfortable working with data and tools to improve performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of experience in digital marketing, with a focus on growth hacking and advertising campaigns

Required Skills:

• Proven experience with Meta Ads and Google Ads
• Strong data analysis skills, with experience using GA4 and Looker Studio
• Excellent copywriting and graphic design skills
• Familiarity with automation tools like ActiveCampaign and Zapier
• Experience with AI tools like ChatGPT

Preferred Skills:

• Fluency in Italian
• Experience with A/B testing
• Knowledge of the Italian market and consumer behavior

ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with a focus on growth hacking and advertising campaigns. They will be comfortable working with data and tools to optimize performance.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (AI-estimated, based on experience and market rates for freelance growth hackers in Italy)

Benefits:

• 100% remote work
• Impact on bringing product culture to Italian businesses
• Energetic and result-oriented team
• Concrete projects to work on from the start
• Support, challenges, and a data-driven culture

Working Hours: Full-time (40 hours/week), flexible schedule

ASSUMPTION: The salary range is estimated based on market rates for freelance growth hackers in Italy, with consideration for the experience level required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Product Management and Training

Company Size: Medium (501-1,000 employees)

Founded: 2005 (as Targa Telematics, merged with Edgemony in 2023)

Company Description:

• Product Heroes is a community dedicated to helping professionals and businesses become stronger, faster, and more heroic through product management training, content, and community engagement.
• The company offers a range of services, including online courses, webinars, and events, as well as a platform for networking and collaboration.
• Product Heroes is part of the Targa Telematics group, which specializes in IoT solutions, smart mobility, and telematics.

Company Specialties:

• Product Management Training
• Online Courses and Webinars
• Event Organization
• Community Building

Company Website: https://www.productheroes.com/

ASSUMPTION: Product Heroes is a well-established company with a strong focus on community engagement and professional development. The company's merger with Targa Telematics in 2023 has expanded its reach and resources.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The role reports directly to the Product Management team.

Work Arrangement: 100% remote, with flexible hours and a focus on results.

Growth Opportunities:

• Expanding skills in digital marketing and growth hacking
• Gaining experience in a dynamic, fast-growing company
• Potential for long-term collaboration and career growth

ASSUMPTION: The role offers opportunities for professional growth and development, as well as the chance to work on a variety of projects and initiatives.

🌍 Location & Work Environment

Office Type: 100% Remote

Office Location(s): Italy (remote)

Geographic Context:

• Italy has a strong and growing digital market, with a focus on e-commerce and mobile applications.
• The Italian market is characterized by a diverse range of industries and consumer behaviors.
• Italy is a member of the European Union, with a strong focus on innovation and digital transformation.

Work Schedule: Full-time (40 hours/week), with flexible hours and a focus on results.

ASSUMPTION: The remote work environment offers flexibility and the opportunity to work from anywhere in Italy. The ideal candidate will be comfortable working independently and managing their own time.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss experience and fit
• Take-home assignment or case study to assess skills and approach
• Final interview with the Product Management team

Key Assessment Areas:

• Digital marketing skills and experience
• Data analysis and interpretation
• Creativity and copywriting abilities
• Problem-solving and strategic thinking
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in digital marketing and growth hacking
• Include examples of data-driven decision making and optimization
• Showcase creativity and problem-solving skills through relevant projects or case studies
• Tailor your resume and cover letter to emphasize your fit with the company's mission and values

ATS Keywords: Growth Hacking, Digital Marketing, Meta Ads, Google Ads, Funnel Optimization, Data Analysis, GA4, ROAS, CPL, Looker Studio, Copywriting, Graphic Design, A/B Testing, ActiveCampaign, Zapier, Automation, AI Tools

ASSUMPTION: The application process is designed to assess the candidate's skills and fit for the role, with a focus on digital marketing and growth hacking experience. The ideal candidate will be able to demonstrate a strong track record of success in these areas.

🛠️ Tools & Technologies

• Meta Ads
• Google Ads
• GA4
• Looker Studio
• ActiveCampaign
• Zapier
• Elementor Forms
• ChatGPT

ASSUMPTION: The role requires experience with a range of digital marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous learning
• Collaboration and teamwork
• Data-driven decision making
• Integrity and accountability

Work Style:

• Results-oriented and focused on performance
• Adaptable and comfortable with change
• Strong communication and collaboration skills
• Ability to work independently and manage time effectively

Self-Assessment Questions:

• How do you approach data-driven decision making in your work?
• Can you describe a time when you had to adapt to a significant change in your work environment?
• How do you prioritize and manage your time when working on multiple projects?

ASSUMPTION: The ideal candidate will be a strong cultural fit for the company, with a focus on customer-centricity, innovation, and data-driven decision making. They will be adaptable, collaborative, and results-oriented, with strong communication and time management skills.

⚠️ Potential Challenges

• Managing multiple advertising campaigns and optimization efforts simultaneously
• Keeping up with the latest trends and best practices in digital marketing and growth hacking
• Working effectively in a remote, distributed team environment
• Balancing the need for creativity and innovation with data-driven decision making

ASSUMPTION: The role presents a range of challenges and opportunities, with a focus on managing multiple advertising campaigns, staying up-to-date with industry trends, and working effectively in a remote team environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on growth hacking and advertising campaign management
• The role requires a strong data analysis component, with a focus on GA4 and Looker Studio
• While the role is freelance, it offers the opportunity for long-term collaboration and career growth

ASSUMPTION: The role is unique in its focus on growth hacking and advertising campaign management, with a strong data analysis component. While it is a freelance position, it offers the opportunity for long-term collaboration and career growth.

📝 Sample Projects

• Developing and optimizing a Meta Ads campaign for a new product launch
• Analyzing GA4 data to identify trends and opportunities for improvement
• Creating engaging marketing content and copy for a range of channels and audiences

ASSUMPTION: The role involves a range of projects and initiatives, with a focus on advertising campaign management, data analysis, and content creation.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into it?
• How does the company support the professional development of its employees?
• What are the key priorities for this role in the first 30 days?
• How does the company approach data-driven decision making and optimization?
• What are the most challenging aspects of working in a remote, distributed team environment?

ASSUMPTION: The ideal candidate will ask thoughtful questions about the team structure, professional development opportunities, and the company's approach to data-driven decision making and optimization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio or examples of your work, if applicable
• Follow up with the hiring manager after one week, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.