📌 Core Information
🔹 Job Title: Freelance Paid Social & Performance Creative Lead
🔹 Company: Wonderbly
🔹 Location: London, United Kingdom
🔹 Job Type: Freelance (3 days per week)
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Hybrid (3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Driving full-funnel growth through efficient paid social campaigns on Meta
- Managing a six-figure media budget and optimizing performance against ROAS targets
- Collaborating with creative teams to develop thumb-stopping, high-converting content
- Establishing a scalable pipeline for creator content for paid social channels
- Working in a fast-paced, data-driven environment with a focus on testing and learning
ASSUMPTION: This role requires a strong understanding of performance marketing metrics and a proven track record of scaling paid social campaigns. The ideal candidate will be comfortable managing large media budgets and experienced in planning and executing full-funnel paid social campaigns.
📋 Key Responsibilities
✅ Run and scale paid social campaigns across Meta in one of our key markets
✅ Keep a close eye on performance and constantly optimize to hit key ROAS and profitability targets
✅ Test everything: messaging, creatives, placements. Through rigorous and relentless testing, you’ll keep us at the frontiers of performance marketing and extract maximum value from our ad spend
✅ Work with creative teams and videographer to brief in high-impact ad ideas—and keep iterating to find new winners
✅ Establish a scalable pipeline for creator content for paid social channels
✅ Turn insights into action quickly, and share what you learn with the wider team
ASSUMPTION: The role involves a significant amount of campaign management, optimization, and collaboration with creative teams. Strong analytical skills and a data-driven mindset are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-5 years of hands-on experience with paid social (Meta Ads is a must), with a proven track record of scaling paid social campaigns against a ROAS target
Required Skills:
- Proven experience managing 6-figure media budgets
- Solid understanding of performance marketing metrics and how to optimize for them
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Ability to work independently and manage multiple projects simultaneously
Preferred Skills:
- Experience with developing creative strategy/managing creator content at scale
- Experience running partnership ads
- Experience working in a startup or high-growth environment
ASSUMPTION: The ideal candidate will have a strong background in paid social marketing, with a focus on Meta Ads. Previous experience working with Looker and/or Fospha would be a bonus.
💰 Compensation & Benefits
Salary Range: £400-£450 per day (3 days per week)
Benefits:
- Hybrid working
- Subsidised Gym membership
- Lunch and Learn sessions with inspiring speakers on various topics
- Dog friendly studio near Kings Cross
- Regular socials (theatre trips, restaurants, and in-studio soirees every 4 months)
- Shower, secure bike storage, and Cycle to Work scheme
- Heaps of snacks, drinks, and comforts in our fully-stocked kitchen
- Group yoga and other fun activities
- Clubs for bookworms, runners, gardeners, aspiring poets, and much more
Working Hours: Flexible, with a focus on delivering results within the agreed work arrangement
ASSUMPTION: The salary range is based on industry standards for freelance roles in the United Kingdom, with a focus on experience and skills. The benefits package is designed to support work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Wonderbly operates at the intersection of print-on-demand, personalisation, and D2C e-commerce, creating personalised books that inspire boundless self-belief in children and celebrate love in all kinds of relationships
Company Size: Wonderbly has 51-200 employees, providing a collaborative and creative work environment with opportunities for growth and development across a broad range of skills
Founded: Wonderbly was founded in 2014 and has since shipped over 10 million books to over 150 countries
Company Description:
- Wonderbly is the world’s leading personalised publishing company, making wonderful, unique books for wonderful customers all over the world
- Their mission is to make people feel extraordinarily special and bring them closer to the people they love through the power of personalised stories
- Wonderbly is a very collaborative and creative place to work, with a multidisciplinary team that has experience across editorial design, research, production, software engineering, marketing, ecommerce, data analysis, print-on-demand manufacturing, shipping, and more
Company Specialties:
- Storytelling
- E-Commerce
- Magic
- Children's products
- Technology
- Start-up
- Engineering
- Design
- Creative Technology
- Publishing
Company Website: http://www.wonderbly.com
ASSUMPTION: Wonderbly's values were born from the three enduring qualities at the heart of their original and best-selling children's book. These values are Courage, Curiosity, and Kindness, which guide the company's culture and operations.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in paid social marketing
Reporting Structure: The role reports directly to the Head of Marketing or a relevant manager within the marketing department
Work Arrangement: The role is a freelance position, with a work arrangement of 3 days per week in the office
Growth Opportunities:
- Expanding the role's responsibilities based on performance and company growth
- Learning and developing new skills within the marketing department
- Potential full-time employment opportunities as the company continues to grow
ASSUMPTION: Wonderbly's hybrid working model and focus on employee development provide ample opportunities for growth and career progression within the company.
🌍 Location & Work Environment
Office Type: Wonderbly's studio is based near Kings Cross in London, providing a bright and light workspace for employees to collaborate and work together
Office Location(s): 21 Brownlow Mews, London, London WC1N 2LD, GB
Geographic Context:
- London is a vibrant, multicultural city with a thriving tech industry and numerous opportunities for personal and professional growth
- The Kings Cross area is well-connected by public transportation, with easy access to major attractions, restaurants, and shopping districts
- Wonderbly's studio is located in a creative and collaborative neighborhood, surrounded by other tech and media companies
Work Schedule: The role follows a hybrid work arrangement, with 3 days per week in the office and the remaining days working remotely
ASSUMPTION: Wonderbly's hybrid work arrangement and flexible working hours allow employees to maintain a healthy work-life balance while still being able to collaborate and connect with their colleagues in the office.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager to discuss the role and assess cultural fit
- In-person or virtual interview with the marketing team to discuss the role in more detail and assess technical skills
- Final interview with the Head of Marketing or a relevant senior manager to discuss the role and make a hiring decision
Key Assessment Areas:
- Paid social marketing experience and expertise
- Data analysis and optimization skills
- Collaboration and communication skills
- Cultural fit and alignment with Wonderbly's values
Application Tips:
- Highlight relevant paid social marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit for the position
- Prepare examples of successful paid social campaigns you've managed and the results you've achieved
- Research Wonderbly's company culture and values, and be prepared to discuss how you align with them during the interview process
ATS Keywords: Paid Social, Meta Ads, Performance Marketing, Campaign Management, Optimization, Collaboration, Creativity, Testing, Data Analysis, Customer Insights, Influencer Marketing, Budget Management, Analytics
ASSUMPTION: Wonderbly's interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values. The hiring team will be looking for candidates who demonstrate a strong understanding of paid social marketing and a passion for driving results through data-driven decision-making.
🛠️ Tools & Technologies
- Meta Ads Manager
- Looker (preferred)
- Fospha (preferred)
- Google Analytics
- Social media platforms (Facebook, Instagram, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, with a focus on Meta Ads Manager and data analysis platforms like Looker and Fospha.
👔 Cultural Fit Considerations
Company Values:
- Courage: Taking calculated risks and trying things that no one else would
- Curiosity: Investing in learning and never losing sight of 'WHY'
- Kindness: Making space for one another, inclusivity as standard, and clear, direct communication
Work Style:
- Collaborative and creative, with a focus on testing, learning, and iterating
- Data-driven and results-oriented, with a focus on continuous improvement
- Flexible and adaptable, with a willingness to take on new challenges and responsibilities
Self-Assessment Questions:
- Do you have a proven track record of scaling paid social campaigns against a ROAS target?
- Are you comfortable managing large media budgets and optimizing performance based on data-driven insights?
- Do you thrive in a collaborative and creative work environment, with a focus on testing and learning?
- Are you aligned with Wonderbly's values of Courage, Curiosity, and Kindness?
ASSUMPTION: Wonderbly's values and work style are designed to foster a collaborative, creative, and inclusive work environment that supports employee growth and development.
⚠️ Potential Challenges
- Managing a large media budget and optimizing performance against ROAS targets can be challenging and requires a strong understanding of performance marketing metrics
- Collaborating with creative teams and managing creator content at scale can be time-consuming and requires strong communication and project management skills
- Working in a fast-paced, data-driven environment can be demanding and requires a high level of organization and prioritization
- Balancing work and personal life can be challenging, especially with a hybrid work arrangement
ASSUMPTION: The role of Freelance Paid Social & Performance Creative Lead at Wonderbly presents unique challenges and opportunities for growth and development. Candidates should be prepared to take on these challenges and leverage them to drive success in the role.
📈 Similar Roles Comparison
- This role is unique in its focus on paid social marketing and performance creative strategy for a personalised publishing company
- Similar roles in the industry may focus on different marketing channels or have a broader scope of responsibilities
- Career paths in this role may include transitioning to a full-time position within the marketing department or moving into a more senior role within the company
ASSUMPTION: The role of Freelance Paid Social & Performance Creative Lead at Wonderbly is unique in its focus on paid social marketing and performance creative strategy for a personalised publishing company. Candidates should be prepared to leverage their unique skills and experience to drive success in this role.
📝 Sample Projects
- Developing and executing a full-funnel paid social campaign on Meta, with a focus on driving efficient growth and maximizing ROAS
- Collaborating with creative teams to brief in high-impact ad ideas and iterating on existing content to find new winners
- Establishing a scalable pipeline for creator content for paid social channels, with a focus on maintaining a dynamic and diverse mix of creatives that fuel success
ASSUMPTION: The role of Freelance Paid Social & Performance Creative Lead at Wonderbly presents unique opportunities for candidates to develop and execute innovative paid social campaigns and collaborate with creative teams to drive success.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for paid social campaigns at Wonderbly, and how this role fits into that process?
- How does Wonderbly approach collaboration and communication between marketing, creative, and other departments?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Wonderbly support the professional development and growth of its employees, particularly in the marketing department?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: The interview process for the role of Freelance Paid Social & Performance Creative Lead at Wonderbly is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values. Candidates should be prepared to ask thoughtful questions about the role, the company, and the marketing department to demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant paid social marketing experience and achievements
- Prepare examples of successful paid social campaigns you've managed and the results you've achieved
- Research Wonderbly's company culture and values, and be prepared to discuss how you align with them during the interview process
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
