Freelance Senior SEO Analyst

📌 Core Information

🔹 Job Title: Freelance Senior SEO Analyst

🔹 Company: Siege Media

🔹 Location: Austin, TX, USA (Remote)

🔹 Job Type: Freelance

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 13, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Implementing SEO best practices for diverse clients
• Staying updated on SEO industry changes and communicating improvements
• Conducting keyword research and competitor analysis
• Writing effective web copy for marketing purposes
• Analyzing technical SEO issues and monitoring changes
• Creating data-driven recommendations and beautiful spreadsheets
• Brainstorming test ideas and experiments to improve search presence
• Coordinating SEO-based content creation and link-building strategies

ASSUMPTION: This role requires a balance of technical SEO expertise, data analysis, and strong communication skills to work effectively with both technical and non-technical stakeholders.

📋 Key Responsibilities

✅ Suggest and implement SEO best practices for client sites across various industries

✅ Stay up to date on SEO industry changes and communicate technical improvements

✅ Perform monthly keyword research and competitor analysis to generate topic ideas

✅ Write effective web copy for marketing websites in diverse verticals

✅ Read and interpret site code to discover technical SEO issues and improvements

✅ Perform weekly analyses with Google Search Console and other tools to track and monitor changes

✅ Create beautiful spreadsheets that drive recommendations and tell stories

✅ Brainstorm test ideas and experiments to improve overall search presence, content, and user experience

✅ Coordinate and oversee SEO-based content creation and link-building strategies

ASSUMPTION: The role involves a mix of strategic planning, hands-on implementation, and regular communication with clients and internal teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2-4 years of experience in an SEO role

Required Skills:

• Proven experience with website analysis using SEO tools (Moz, Ahrefs, SEMRush, Screaming Frog, Google Analytics)
• Strong technical background with analytical and problem-solving skills
• Experience conducting full SEO site audits and pulling impactful recommendations
• Solid understanding of how search engines crawl, index, and rank websites
• Ability to analyze data and provide impactful recommendations related to on-page, off-page, and technical SEO factors
• Strong interpersonal skills and history of managing client relationships
• Strong project management skills and ability to juggle multiple projects
• Ability to set priorities, meet deadlines, and work independently
• Working knowledge of HTML/CSS (JavaScript is a bonus)

Preferred Skills:

• Experience using productivity and collaboration tools like Google Workspace
• Experience with ecommerce websites and CMS such as WordPress and Shopify (headless CMS experience is a plus)
• 2-3 years of experience working in an agency environment

ASSUMPTION: Candidates should have a strong foundation in SEO best practices, data analysis, and client management. Experience in an agency environment is beneficial but not required.

💰 Compensation & Benefits

Salary Range: $60,000 - $90,000 per year (Based on industry standards for a Senior SEO Analyst role with 2-5 years of experience)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Unlimited PTO
• Remote work options

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is an estimate based on industry standards for a Senior SEO Analyst role with 2-5 years of experience. Benefits are subject to change and may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Siege Media is a remote-first, organic growth agency specializing in SEO, content marketing, and PR. They work with world-class clients and have been recognized on the Inc. 5000 list six times.

Company Size: Medium (51-200 employees) - Large enough to offer diverse projects and growth opportunities, yet small enough to maintain a close-knit, collaborative culture.

Founded: 2012 - Siege Media has been in business for over a decade, providing ample time for the company to establish itself and grow.

Company Description:

• Siege Media helps growing brands scale through SEO, content marketing, and PR strategies
• They are 100% remote, with a national reach and a strong focus on work-life balance
• Siege Media values diversity and encourages people of color, LGBTQ+ folks, veterans, parents, and those with disabilities to apply

Company Specialties:

• SEO and content marketing
• PR and media relations
• Web design and development

Company Website: siegemedia.com

ASSUMPTION: Siege Media's remote-first culture, focus on work-life balance, and commitment to diversity make it an attractive workplace for candidates seeking a flexible, inclusive environment.

📊 Role Analysis

Career Level: Senior - This role requires a high level of expertise in SEO, data analysis, and client management. It is suitable for candidates with 2-5 years of experience in an SEO role.

Reporting Structure: The Senior SEO Analyst will report directly to the SEO team lead or manager, collaborating with various internal teams and clients.

Work Arrangement: Fully Remote - This role can be performed entirely remotely, with no requirement for on-site presence.

Growth Opportunities:

• As a senior role, this position offers opportunities to mentor junior team members and contribute to the growth and development of the SEO team
• Siege Media's remote-first culture and national reach provide ample opportunities for career advancement and growth within the company
• The diverse range of clients and projects at Siege Media offers continuous learning and professional development opportunities

ASSUMPTION: This role presents significant growth opportunities for the right candidate, including mentorship, career advancement, and continuous learning and development.

🌍 Location & Work Environment

Office Type: Fully Remote - Siege Media operates as a fully remote company, with no physical office locations.

Office Location(s): N/A - As a fully remote company, Siege Media does not have any physical office locations.

Geographic Context:

• Austin, TX, USA - The primary time zone for Siege Media is Central Standard Time (CST)
• Siege Media has a national reach and works with clients from various industries and locations
• The company's remote-first culture allows for a diverse and inclusive team, with employees working from different time zones

Work Schedule: Flexible - Siege Media offers unlimited PTO and flexible scheduling, allowing employees to maintain a healthy work-life balance.

ASSUMPTION: Siege Media's fully remote work environment and flexible scheduling provide employees with the freedom to work from anywhere and maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or project-based interview with the SEO team
• Final interview with the SEO team lead or manager
• Background check and onboarding

Key Assessment Areas:

• SEO expertise and technical skills
• Data analysis and problem-solving abilities
• Client management and communication skills
• Project management and time management skills
• Cultural fit and alignment with Siege Media's values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience, data analysis skills, and client management successes
• Prepare for technical SEO questions and be ready to discuss your approach to SEO best practices and industry trends
• Demonstrate your ability to analyze data and provide impactful recommendations related to on-page, off-page, and technical SEO factors
• Showcase your strong interpersonal skills and history of managing client relationships
• Be prepared to discuss your familiarity with Siege Media's remote-first culture and how you would thrive in a fully remote work environment

ATS Keywords: SEO, Senior SEO Analyst, SEO best practices, keyword research, technical SEO, data analysis, client management, project management, HTML, CSS, JavaScript, remote work, unlimited PTO, flexible scheduling

ASSUMPTION: Siege Media's application process focuses on assessing candidates' SEO expertise, data analysis skills, and client management abilities, as well as their cultural fit with the company's remote-first culture and values.

🛠️ Tools & Technologies

• SEO tools: Moz, Ahrefs, SEMRush, Screaming Frog, Google Analytics
• Project management tools: Asana, Trello, or similar
• Collaboration tools: Google Workspace (G Suite)
• CMS: WordPress, Shopify, or similar
• Web design and development tools: HTML, CSS, JavaScript

ASSUMPTION: Siege Media uses a variety of SEO tools, project management platforms, and collaboration tools to streamline workflows and facilitate remote collaboration.

👔 Cultural Fit Considerations

Company Values:

• Transparency and open communication
• Work-life balance and flexibility
• Continuous learning and growth
• Diversity, equity, and inclusion
• Results-driven and data-informed decision-making

Work Style:

• Remote-first and flexible scheduling
• Collaborative and team-oriented
• Data-driven and results-focused
• Continuously learning and adapting
• Open and transparent communication

Self-Assessment Questions:

• Do you thrive in a remote work environment, and how do you maintain productivity and focus outside of a traditional office setting?
• How do you approach balancing work and personal life, and how do you ensure you maintain a healthy work-life balance?
• Can you provide an example of a time when you had to learn a new tool or technology to complete a project or task? How did you approach this learning process, and what was the outcome?

ASSUMPTION: Siege Media's remote-first culture, focus on work-life balance, and commitment to diversity make it an attractive workplace for candidates seeking a flexible, inclusive environment that values open communication and continuous learning.

⚠️ Potential Challenges

• Working remotely may present challenges in maintaining productivity, focus, and work-life balance
• Managing client relationships and providing polished deliverables can be demanding and require strong communication skills
• Keeping up with SEO industry changes and best practices may require continuous learning and adaptation
• Working with diverse clients and projects may present unique challenges and require creative problem-solving

ASSUMPTION: While Siege Media's remote-first culture and focus on work-life balance offer numerous benefits, candidates should be prepared to overcome potential challenges related to remote work, client management, and continuous learning.

📈 Similar Roles Comparison

• Compared to in-house SEO roles, this freelance position offers more flexibility and variety in projects and clients
• However, it may also come with less job security and benefits compared to full-time, in-house positions
• As a senior role, this position offers opportunities for mentorship, career advancement, and professional development
• Siege Media's remote-first culture and national reach provide ample opportunities for growth and career progression

ASSUMPTION: This freelance Senior SEO Analyst role offers a unique blend of flexibility, variety, and growth opportunities, but candidates should weigh the potential trade-offs between job security, benefits, and career progression.

📝 Sample Projects

• Conducting a comprehensive SEO audit for a large eCommerce client and implementing technical SEO improvements to boost organic traffic
• Developing a keyword research strategy for a tech startup to identify high-volume, low-difficulty keywords and create targeted content for their blog
• Collaborating with the content team to create engaging, SEO-optimized blog posts and articles for a diverse range of clients

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and clients that a Senior SEO Analyst at Siege Media may encounter, requiring strong SEO expertise, data analysis skills, and client management abilities.

❓ Key Questions to Ask During Interview

• Can you describe the typical SEO projects and clients that the Senior SEO Analyst will be working with?
• How does Siege Media support the professional development and growth of its SEO team members?
• What are the primary communication tools and platforms used for remote collaboration and communication within the SEO team?
• How does Siege Media ensure that its remote employees maintain a healthy work-life balance, and what resources are available to support this?
• Can you provide an example of a time when Siege Media had to adapt its SEO strategies due to changes in the industry or algorithm updates? How did the team approach this challenge, and what was the outcome?

ASSUMPTION: Asking these key questions during the interview process will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit with the position and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience, data analysis skills, and client management successes
• Prepare for technical SEO questions and be ready to discuss your approach to SEO best practices and industry trends
• Demonstrate your ability to analyze data and provide impactful recommendations related to on-page, off-page, and technical SEO factors
• Showcase your strong interpersonal skills and history of managing client relationships
• Be prepared to discuss your familiarity with Siege Media's remote-first culture and how you would thrive in a fully remote work environment
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.