Freelance Senior SEO Analyst

📌 Core Information

🔹 Job Title: Freelance Senior SEO Analyst

🔹 Company: Siege Media

🔹 Location: Chicago, IL, United States (Remote)

🔹 Job Type: Freelance

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Implementing SEO best practices across diverse client sites
• Staying updated on SEO industry changes and communicating improvements
• Conducting keyword research and competitor analysis for topic generation
• Writing effective web copy for marketing purposes
• Analyzing site code for technical SEO issues and improvements
• Monitoring changes using tools like Google Search Console
• Creating data-driven recommendations and storytelling through spreadsheets
• Brainstorming test ideas and experiments to enhance search presence
• Collaborating with teams to grow client online presence
• Generating creative link-building ideas and pitching to journalists/bloggers

ASSUMPTION: This role requires a balance of technical SEO skills, creativity, and strong communication abilities to work effectively with both technical and non-technical stakeholders.

📋 Key Responsibilities

✅ Suggest and implement SEO best practices for client sites across various industries and sizes

✅ Stay up-to-date on SEO industry changes and communicate technical improvements to non-technical stakeholders

✅ Perform monthly keyword research and competitor analysis to generate topic ideas for client sites

✅ Write effective web copy for marketing websites in diverse verticals

✅ Read and interpret site code to discover technical SEO issues and improvements

✅ Perform weekly analyses with Google Search Console and other tools to track and monitor changes

✅ Create beautiful spreadsheets that drive recommendations and tell stories

✅ Brainstorm test ideas and experiments to improve overall search presence, content, and user experience

✅ Do whatever it takes to grow the online presence of our clients

✅ Coordinate and oversee SEO-based content creation

✅ Generate creative link-building ideas to develop as content and pitch to journalists/bloggers

ASSUMPTION: The role involves a mix of strategic planning, hands-on implementation, and effective communication to drive SEO success for clients.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2-4 years of experience in an SEO role

Required Skills:

• Proven experience with website analysis using SEO tools like Moz, Ahrefs, SEMRush, Screaming Frog, and Google Analytics
• Strong technical background with analytical and problem-solving skills
• Experience conducting full SEO site audits and pulling impactful recommendations
• Solid understanding of how search engines crawl, index, and rank websites
• Ability to analyze data to provide impactful recommendations related to on-page, off-page, and technical SEO factors
• Strong interpersonal skills and history of managing client relationships
• Strong project management skills with the ability to juggle multiple projects
• Ability to set priorities, meet deadlines, and work independently
• Working knowledge of HTML/CSS, with an eye for good web design (JavaScript is a bonus)

Preferred Skills:

• Experience using productivity and collaboration tools like Google Workspace
• Experience with ecommerce websites and CMS such as WordPress and Shopify (headless CMS experience is a plus)
• 2-3 years of experience working in an agency environment

ASSUMPTION: The ideal candidate will have a strong foundation in SEO, excellent communication skills, and the ability to thrive in a remote work environment.

💰 Compensation & Benefits

Salary Range: $70,000 - $100,000 per year (Based on industry standards for a Senior SEO Analyst role with 2-4 years of experience)

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Flexible work schedule
• Paid time off
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for a Senior SEO Analyst role with the given experience level. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Digital Marketing & Advertising Services

Company Size: Medium (51-200 employees) - Offers a mix of startup agility and established processes

Founded: 2012 - Siege Media has been growing and recognized as an Inc. 5000 company six times

Company Description:

• Siege Media is a remote-first, organic growth agency specializing in SEO, content marketing, and PR
• They work with growing brands to help them scale and improve their online presence
• The company values diversity, inclusion, and work-life balance, with a "health, then work" philosophy

Company Specialties:

• Search Engine Optimization (SEO)
• Content Marketing
• Public Relations (PR)

Company Website: www.siegemedia.com

ASSUMPTION: Siege Media's remote-first culture and focus on work-life balance make it an attractive option for candidates seeking flexibility and a healthy work environment.

📊 Role Analysis

Career Level: Mid-Senior level - This role offers opportunities for growth and leadership within the SEO team

Reporting Structure: The Senior SEO Analyst will report directly to the SEO team lead or manager

Work Arrangement: Fully remote - This role can be performed entirely from home or a co-working space

Growth Opportunities:

• Potential to advance to a team lead or management role as the company grows
• Chance to work on diverse client projects and expand skillset
• Opportunities for professional development and training

ASSUMPTION: This role provides a strong foundation for career growth within the SEO field and the opportunity to work with a diverse range of clients.

🌍 Location & Work Environment

Office Type: Remote - No physical office required for this role

Office Location(s): Siege Media has offices in San Diego, CA; Austin, TX; and New York, NY, but this role can be performed remotely from anywhere in the United States

Geographic Context:

• Chicago, IL - The Windy City offers a vibrant tech scene, diverse cultural attractions, and a lower cost of living compared to coastal tech hubs
• United States - Siege Media is a remote-first company, allowing employees to work from anywhere within the United States

Work Schedule: Full-time (40 hours per week) with flexible scheduling - Employees have the freedom to manage their own time and prioritize their work

ASSUMPTION: The remote work arrangement and flexible scheduling allow for a better work-life balance and the ability to work from anywhere in the United States.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical SEO assessment
• Final interview with the SEO team lead or manager

Key Assessment Areas:

• Technical SEO skills and knowledge
• Problem-solving abilities
• Communication and interpersonal skills
• Project management and organizational skills
• Cultural fit and alignment with Siege Media's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant SEO experience and skills
• Prepare for the technical SEO assessment by brushing up on your knowledge of SEO tools and best practices
• Be ready to discuss your approach to problem-solving and project management
• Demonstrate your understanding of Siege Media's remote work culture and how you can thrive in this environment

ATS Keywords: SEO, Senior SEO Analyst, SEO best practices, keyword research, competitor analysis, web copywriting, technical SEO, Google Search Console, data analysis, project management, HTML, CSS, client relationship management, link building, ecommerce, agency experience, problem-solving, interpersonal skills

ASSUMPTION: The interview process will focus on assessing both technical SEO skills and cultural fit, as well as the candidate's ability to thrive in a remote work environment.

🛠️ Tools & Technologies

• SEO tools: Moz, Ahrefs, SEMRush, Screaming Frog, Google Analytics
• Project management tools: Asana, Trello, or similar
• Collaboration tools: Google Workspace (G Suite)
• CMS: WordPress, Shopify, headless CMS
• Programming languages: HTML, CSS, JavaScript (bonus)

ASSUMPTION: The tools and technologies listed are not exhaustive and may vary based on the specific needs of the role and the client projects.

👔 Cultural Fit Considerations

Company Values:

• Health, then work - Prioritize personal well-being and balance
• Transparency - Communicate openly and honestly
• Continuous learning - Embrace growth and development opportunities
• Diversity, equity, and inclusion - Foster an inclusive work environment

Work Style:

• Remote-first - Collaborate effectively in a virtual work environment
• Flexible - Manage your own time and prioritize your work
• Results-driven - Focus on delivering high-quality work and achieving client goals
• Team-oriented - Work collaboratively with team members and stakeholders

Self-Assessment Questions:

• How do you prioritize your work and maintain a healthy work-life balance in a remote setting?
• Can you provide an example of a time when you had to communicate complex technical SEO concepts to non-technical stakeholders?
• How do you approach learning and staying up-to-date with the latest SEO trends and best practices?

ASSUMPTION: Candidates should be self-motivated, results-driven, and comfortable working independently in a remote environment. They should also possess strong communication skills and the ability to collaborate effectively with team members and stakeholders.

⚠️ Potential Challenges

• Managing multiple client projects and deadlines simultaneously
• Staying up-to-date with the rapidly evolving SEO landscape
• Communicating effectively with both technical and non-technical stakeholders
• Working remotely and maintaining a healthy work-life balance

ASSUMPTION: The role may present challenges in terms of managing multiple projects, staying current with SEO trends, and balancing work and personal life in a remote setting.

📈 Similar Roles Comparison

• Compared to in-house SEO roles, this freelance position offers more flexibility and diverse project exposure but may lack job security and benefits
• Compared to other agency SEO roles, this position provides a unique opportunity to work with a remote-first company and a diverse range of clients
• Career path comparison: This role can lead to advancement within the SEO field, potentially to team lead, management, or even founding roles as the candidate gains experience and demonstrates leadership skills

ASSUMPTION: This role offers a unique blend of flexibility, diverse project exposure, and opportunities for career growth within the SEO field.

📝 Sample Projects

• Conducting a comprehensive SEO audit for a large ecommerce client and implementing recommended changes to improve organic traffic
• Developing and executing a link-building campaign for a tech startup to increase brand awareness and drive targeted traffic
• Creating and optimizing content for a finance client's blog to improve search rankings and user engagement

ASSUMPTION: The projects listed are not exhaustive and may vary based on the specific needs of the client and the role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the SEO team?
• How does Siege Media support the professional development and growth of its SEO team members?
• Can you provide examples of how Siege Media fosters a remote-friendly work environment?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Siege Media approach client communication and collaboration in a remote setting?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant SEO experience and skills
• Prepare for the technical SEO assessment by brushing up on your knowledge of SEO tools and best practices
• Research Siege Media's company culture and be ready to discuss your fit within the remote-friendly work environment
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.