Freelance SEO Copywritter

📌 Core Information

🔹 Job Title: Freelance SEO Copywriter

🔹 Company: Passporter

🔹 Location: Spain (Remote)

🔹 Job Type: Freelance

🔹 Category: Marketing & Communications

🔹 Date Posted: May 8, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Remote (Spain only)

🚀 Job Overview

Key aspects of this role include:

• Creating engaging and SEO-optimized content for Passporter's audience
• Collaborating with the SEO team to identify opportunities and develop strategies
• Writing clear, concise, and attractive content for various areas of the platform
• Learning and utilizing digital SEO tools for content optimization

ASSUMPTION: This role requires a strong focus on content creation and optimization, with a steep learning curve for SEO tools and strategies.

📋 Key Responsibilities

✅ Redact content of quality for our audience (blog articles)

✅ Optimize our content for search engines (keywords, URL, categories, links, tags, alt texts, etc.)

✅ Create visually appealing content that captivates users

✅ Learn and use digital SEO tools for content optimization (WordPress, Yoast, Ahrefs, etc.)

ASSUMPTION: This role requires a strong understanding of SEO principles and a willingness to learn and adapt to new tools.

🎯 Required Qualifications

Education: Students or graduates in Communication, Journalism, Literature, or Marketing

Experience: No prior experience required, but a willingness to learn is essential

Required Skills:

• Native-level Spanish with excellent writing skills
• Strong grammar, orthography, and syntax knowledge
• Ability to write clear, concise, and attractive texts
• Team spirit and enthusiasm to join a great marketing team

Preferred Skills:

• Basic knowledge of SEO principles
• Experience with digital SEO tools

ASSUMPTION: While no prior experience is required, a basic understanding of SEO and digital tools will be beneficial for a quick start in this role.

💰 Compensation & Benefits

Salary Range: As a freelance role, the salary will be based on project basis. The industry standard for freelance SEO copywriters in Spain ranges from €15 to €30 per hour, depending on experience and skills.

Benefits:

• Flexible working hours
• Opportunity to collaborate in other types of projects
• Be part of Passporter's community of travelers

Working Hours: Flexible, with a minimum commitment of 20 hours per week

ASSUMPTION: The salary range is an estimate based on industry standards for freelance SEO copywriters in Spain. The actual salary may vary depending on the specific project and the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Leisure, Travel & Tourism. Passporter is a community-based travel tech company that leads the new era of traveling by disrupting the way travelers get inspired to plan and experience their next trip.

Company Size: Small (11-50 employees). This means a more agile and dynamic work environment, with opportunities for growth and impact.

Founded: 2016. Passporter has been growing steadily since its founding, expanding its reach to over 75 destinations worldwide.

Company Description:

• Empowers destinations to unlock their potential by leveraging technology, big data analytics, and high-quality content creation
• Enhances hundreds of thousands of travelers' experiences every year
• Offers a suite of tools that digitize and optimize destinations' tourism appeal

Company Specialties:

• Travel connectivity
• Social Media
• Geolocation
• Traveler experiences

Company Website: https://passporterapp.com/es

ASSUMPTION: Passporter's focus on technology and data-driven strategies sets it apart in the travel industry, offering unique opportunities for growth and innovation.

📊 Role Analysis

Career Level: Entry-level. This role is an excellent starting point for a career in digital marketing and content creation.

Reporting Structure: The Digital SEO Copywriter will report directly to the SEO team and collaborate with various departments within Passporter.

Work Arrangement: Remote (Spain only). This role requires a minimum commitment of 20 hours per week, with flexible working hours.

Growth Opportunities:

• Learning and developing SEO skills and strategies
• Expanding content creation and optimization expertise
• Potential opportunities to collaborate in other types of projects

ASSUMPTION: This role offers significant growth opportunities, particularly for candidates interested in developing their SEO and content creation skills.

🌍 Location & Work Environment

Office Type: Remote. This role does not require a physical presence in the office, allowing for greater flexibility and work-life balance.

Office Location(s): Spain. While this role is remote, candidates must be based in Spain to apply.

Geographic Context:

• Spain has a vibrant and growing travel industry, with numerous opportunities for digital marketing and content creation
• The remote work arrangement allows for a better work-life balance and the ability to work from anywhere in Spain
• The company's headquarters are in Valencia, a popular tourist destination with a rich cultural heritage

Work Schedule: Flexible, with a minimum commitment of 20 hours per week

ASSUMPTION: The remote work arrangement and flexible hours make this role an attractive option for candidates seeking a better work-life balance and the opportunity to work from anywhere in Spain.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical writing test
• Final interview with the SEO team

Key Assessment Areas:

• Writing skills and style
• Understanding of SEO principles
• Cultural fit with Passporter's values and team
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your writing skills and any relevant experience with SEO or digital marketing
• Prepare a writing sample that demonstrates your ability to create engaging and SEO-optimized content
• Research Passporter's company culture and values to ensure a good fit

ATS Keywords: SEO, copywriting, content creation, digital marketing, user experience, grammar, Spanish, team spirit, Passporter

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on writing skills and cultural fit. Candidates should be prepared to demonstrate their abilities through a technical writing test and interviews.

🛠️ Tools & Technologies

• WordPress
• Yoast SEO
• Ahrefs
• Other SEO tools and platforms (depending on the specific project)

ASSUMPTION: While no prior experience with these tools is required, candidates should be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Passion for travel and exploration
• Innovation and continuous learning
• Collaboration and teamwork
• Customer-centric approach

Work Style:

• Flexible and adaptable
• Results-driven and proactive
• Strong communication and collaboration skills
• Ability to work independently and in a team environment

Self-Assessment Questions:

• Do you share Passporter's passion for travel and exploration?
• Are you comfortable working in a dynamic and fast-paced environment?
• Do you thrive in a collaborative and team-oriented work culture?
• Are you able to manage your time effectively and work independently?

ASSUMPTION: Passporter values candidates who are passionate about travel, innovative, collaborative, and results-driven. Candidates should be prepared to demonstrate their alignment with these values during the interview process.

⚠️ Potential Challenges

• Steep learning curve for SEO tools and strategies
• Competitive application process with a strong focus on writing skills and cultural fit
• Minimum commitment of 20 hours per week, with potential fluctuations in workload depending on the specific project
• Remote work arrangement may require self-discipline and time management skills

ASSUMPTION: While this role offers significant growth opportunities, candidates should be prepared to overcome the challenges associated with a steep learning curve, a competitive application process, and the demands of remote work.

📈 Similar Roles Comparison

• Unlike traditional in-house marketing roles, this freelance position offers greater flexibility and the opportunity to work on a variety of projects
• While the focus on SEO and content creation is similar to other digital marketing roles, this position offers a unique opportunity to work in the travel industry and collaborate with a dynamic and innovative company
• This entry-level role provides an excellent starting point for a career in digital marketing and content creation, with opportunities for growth and development

ASSUMPTION: While this role shares similarities with other digital marketing and content creation positions, its focus on the travel industry and its unique work arrangement make it an attractive and distinctive opportunity.

📝 Sample Projects

• Creating engaging and SEO-optimized blog articles for Passporter's audience
• Optimizing existing content for search engines to improve visibility and engagement
• Collaborating with the SEO team to develop strategies for increasing traffic and popularity
• Learning and utilizing digital SEO tools for content optimization

ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities associated with this role. However, the specific projects and tasks may vary depending on the candidate's skills, experience, and the company's needs.

❓ Key Questions to Ask During Interview

• What are the most important qualities you're looking for in a candidate for this role?
• How does this role fit into the company's long-term goals and plans for growth?
• What are the biggest challenges facing the SEO team currently, and how can this role help address them?
• How does Passporter support the professional development and growth of its employees?
• What is the typical workload and time commitment for this role, and how does it vary depending on the specific project?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the expectations for success. Candidates should tailor their questions to the specific company and role, demonstrating their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a writing sample that demonstrates your ability to create engaging and SEO-optimized content
• Tailor your resume and cover letter to highlight your writing skills and any relevant experience with SEO or digital marketing
• Research Passporter's company culture and values to ensure a good fit
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.