📌 Core Information
🔹 Job Title: Freelance SEO Manager (HongKong and Taiwan)
🔹 Company: Greenpark
🔹 Location: N/A (Remote)
🔹 Job Type: Freelance
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (Hong Kong and Taiwan)
🚀 Job Overview
Key aspects of this role include:
- Conducting Traditional Chinese and English keyword research for luxury jewelry, gifting, and lifestyle content
- Identifying high-value search terms across informational, transactional, and branded intents
- Organizing keywords into clusters aligned with PDPs, editorial, brand pages, and FAQs
- Providing structured deliverables and weekly updates to the SEO Manager for APAC
- Working remotely with a focus on Hong Kong and Taiwan markets
ASSUMPTION: This role requires a strong understanding of local digital culture and consumer behavior in both Hong Kong and Taiwan.
📋 Key Responsibilities
✅ Conduct Traditional Chinese and English keyword research for luxury jewelry, gifting, and lifestyle content
✅ Identify high-value search terms across informational, transactional, and branded intents
✅ Organize keywords into clusters aligned with PDPs, editorial, brand pages, and FAQs
✅ Tag and prioritize keywords by search intent and content opportunity
✅ Provide structured deliverables and weekly updates to the SEO Manager for APAC
ASSUMPTION: This role may involve occasional collaboration with the SEO team and other departments to ensure keywords are integrated effectively into content strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2-5 years of experience in SEO, with a focus on keyword research in the luxury, lifestyle, or fashion sectors
Required Skills:
- Native or near-native proficiency in Traditional Chinese, with strong professional skills in English
- Experience with tools such as Google Keyword Planner, Ahrefs, SEMrush, or similar platforms that support Traditional Chinese queries
- Strong understanding of Hong Kong and Taiwan digital culture and consumer behavior
- Detail-oriented, with the ability to deliver clean, organized keyword files
Preferred Skills:
- Experience working remotely with international teams
- Familiarity with content management systems (CMS) and SEO best practices
ASSUMPTION: Candidates with experience in luxury brand SEO and a proven track record of driving organic traffic will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: HKD 40,000 - 60,000 per month (based on industry standards for freelance SEO managers in Hong Kong and Taiwan)
Benefits:
- Flexible working hours
- Opportunity to work with a global, award-winning digital agency
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Greenpark is a global, award-winning digital agency specializing in omnichannel search and social content, enabled by the latest tech and AI innovations.
Company Size: Greenpark has 201-500 employees worldwide, with a talented team of over 250 full-time remote and hybrid employees.
Founded: Greenpark was founded in 2015 and has since grown into a global agency with hub offices in London, New York, Cape Town, Singapore, Jakarta, and São Paulo.
Company Description:
- Greenpark specializes in creating amazing content that people and algorithms love
- The agency works with a global client portfolio, including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more
- Greenpark offers integrated digital content squads that are embedded into organizations to amplify global brands' digital ecosystems
Company Specialties:
- Content Development
- SEO Optimization
- Advertising
- Digital Marketing
- Editorial
- Social Media
- Social Listening
- Content Marketing
- Brand Publishing
- Content Strategy
- Audience Engagement
- Analytics
- Data & Insights
- Strategy
- Tech
- Creative
- Content Hubs
- Creative Production
- Digital PR
- AI Content
- Website Development
- Generative-AI
- Social search
- AI search
- Omnichannel search
- and SEO
Company Website: Greenpark Digital
ASSUMPTION: Greenpark's global presence and diverse client portfolio offer unique opportunities for professional growth and exposure to various industries.
📊 Role Analysis
Career Level: This role is suitable for mid-level SEO professionals looking to gain experience in luxury brand SEO and remote work.
Reporting Structure: The Freelance SEO Manager will report directly to the SEO Manager for APAC and collaborate with Greenpark's global SEO team.
Work Arrangement: This is a remote, freelance position with a focus on Hong Kong and Taiwan markets. Occasional collaboration with the SEO team and other departments may be required.
Growth Opportunities:
- Expanding knowledge of luxury brand SEO and international SEO strategies
- Developing skills in content management systems (CMS) and SEO best practices
- Potential opportunities to work with Greenpark's global client portfolio
ASSUMPTION: This role offers the opportunity to work with a diverse range of luxury brands and gain experience in international SEO strategies.
🌍 Location & Work Environment
Office Type: Remote (no physical office required)
Office Location(s): N/A (Remote)
Geographic Context:
- Hong Kong and Taiwan have distinct digital cultures and consumer behaviors, requiring a nuanced understanding of local trends and preferences
- The luxury market in both regions is competitive, with a strong focus on e-commerce and digital marketing
- Greenpark's global presence allows for collaboration with international teams and access to diverse perspectives
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: Candidates should be comfortable working remotely and managing their time effectively in a flexible work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the SEO Manager for APAC
- Technical assessment focusing on keyword research and organization
- Final interview with the SEO Manager for APAC
Key Assessment Areas:
- Proficiency in Traditional Chinese and English
- Experience with keyword research tools and platforms
- Understanding of Hong Kong and Taiwan digital culture and consumer behavior
- Ability to organize and prioritize keywords effectively
Application Tips:
- Highlight relevant experience in luxury brand SEO and keyword research
- Include examples of successful keyword research projects in your resume
- Tailor your cover letter to emphasize your understanding of Hong Kong and Taiwan digital culture and consumer behavior
ATS Keywords: Traditional Chinese, English, keyword research, luxury, lifestyle, consumer behavior, digital culture, Hong Kong, Taiwan, SEO, Greenpark
ASSUMPTION: Greenpark's application process is designed to assess candidates' technical skills and cultural fit for the role and company.
🛠️ Tools & Technologies
- Google Keyword Planner
- Ahrefs
- SEMrush
- Content management systems (CMS)
- SEO best practices tools and platforms
ASSUMPTION: Candidates should be comfortable learning and using new tools and platforms as needed for the role.
👔 Cultural Fit Considerations
Company Values:
- Strive Acting Together With Kindness
Work Style:
- Remote and flexible work environment
- Collaborative and supportive team culture
- Focus on performance and results-driven approach
Self-Assessment Questions:
- Do you have a strong understanding of Hong Kong and Taiwan digital culture and consumer behavior?
- Are you comfortable working remotely and managing your time effectively?
- Do you have experience working with international teams and collaborating across time zones?
ASSUMPTION: Greenpark values candidates who are aligned with their company values and comfortable working in a remote, flexible work environment.
⚠️ Potential Challenges
- Managing time zones and communication with the SEO team and other departments
- Adapting to Greenpark's global work culture and processes
- Keeping up with industry trends and best practices in luxury brand SEO
- Balancing multiple projects and priorities in a remote work environment
ASSUMPTION: These challenges can be overcome with strong communication, time management, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- This role differs from in-house SEO positions in that it focuses specifically on keyword research and does not require day-to-day content management or strategy development
- Greenpark's global presence offers unique opportunities for professional growth and exposure to various industries not typically available in local SEO roles
- This role may provide a stepping stone to full-time employment with Greenpark or other global digital agencies
ASSUMPTION: Candidates should consider their long-term career goals and how this role can contribute to their professional development.
📝 Sample Projects
- Conducting keyword research for a luxury jewelry brand in Hong Kong and Taiwan
- Organizing keywords into clusters aligned with PDPs, editorial, brand pages, and FAQs for a luxury lifestyle brand
- Providing structured deliverables and weekly updates to the SEO Manager for APAC for a luxury gifting brand
ASSUMPTION: These sample projects illustrate the core responsibilities of the role and the types of deliverables expected from the successful candidate.
❓ Key Questions to Ask During Interview
- How does this role fit into Greenpark's global SEO strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Greenpark support the professional development of its freelance team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Greenpark ensure effective communication and collaboration among its remote team members?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and Greenpark's work environment and help clarify expectations for success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience in luxury brand SEO and keyword research
- Write a cover letter emphasizing your understanding of Hong Kong and Taiwan digital culture and consumer behavior
- Prepare examples of successful keyword research projects to showcase during the interview process
- Follow up with Greenpark's hiring team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
