📌 Core Information
🔹 Job Title: Freelance SEO Manager (Mainland China)
🔹 Company: Greenpark
🔹 Location: N/A (Remote)
🔹 Job Type: Freelance
🔹 Category: Advertising Services
🔹 Date Posted: June 30, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving keyword research for Simplified Chinese and English search behavior
- Expertise in Baidu search trends and local content nuances within the luxury category
- Collaborating with the APAC SEO Manager to ensure keyword research aligns with broader SEO strategy
- Working remotely with a global team, requiring strong communication and time management skills
ASSUMPTION: This role requires a high degree of self-motivation and organization, as the freelancer will be working remotely with minimal direct supervision.
📋 Key Responsibilities
✅ Conduct Simplified Chinese and English keyword research using Baidu and other local platforms
✅ Identify high-potential keywords related to luxury jewelry, gifting, marriage, fashion, and lifestyle themes
✅ Cluster keywords by content type (PDP, editorial, FAQs, category landing pages)
✅ Annotate keywords based on intent, competitiveness, and priority
✅ Share insights on Baidu’s SERP dynamics, content formatting, and seasonal variations
ASSUMPTION: While the role is primarily focused on keyword research, the successful candidate will also need to provide strategic insights and recommendations to influence content strategy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Proven track record in keyword research, specifically for Baidu
Required Skills:
- Native or near-native fluency in Simplified Chinese, with excellent command of English
- Proficient in tools like Baidu Keyword Planner, with bonus points for access to platforms like 5118, Chinaz, Dragon Metrics, or similar
- Familiarity with how Baidu differs from Google in content ranking and UX
- Strategic mindset, able to translate data into meaningful keyword recommendations
Preferred Skills:
- Experience working with luxury brands
- Familiarity with content management systems (CMS)
ASSUMPTION: While not explicitly stated, experience working with luxury brands and familiarity with CMS would be beneficial but not essential for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between CNY 30,000 - 50,000 per month, based on industry standards for freelance SEO managers in Mainland China with 2-5 years of experience. This range is inclusive of all applicable taxes and fees.
Benefits:
- Flexible working hours and remote work arrangement
- Opportunity to work with a global team on high-profile luxury brands
- Potential for long-term collaboration and growth opportunities
Working Hours: This role requires approximately 40 hours of work per week, with flexible hours to accommodate the candidate's schedule and time zone.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Greenpark is a global, award-winning digital agency specializing in omnichannel search and social content, enabled by the latest tech and AI innovations to connect with consumers where it matters most.
Company Size: Greenpark has 201-500 employees globally, with offices in London, New York, Cape Town, Singapore, Jakarta, and São Paulo. This size allows for a diverse and dynamic work environment with opportunities for growth and collaboration.
Founded: Greenpark was founded in 2015 and has since grown to become a leading digital agency, working with global clients such as Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.
Company Description:
- Greenpark specializes in creating amazing content that people and algorithms love
- The company offers integrated digital content squads, embedded into organizations to amplify global brands’ digital ecosystems
- Greenpark is guided by its value mantra ‘We Strive Acting Together With Kindness’
Company Specialties:
- Content Development
- SEO Optimization
- Advertising
- Digital Marketing
- Editorial
- Social Media
- Social Listening
- Content Marketing
- Brand Publishing
- Content Strategy
- Audience Engagement
- Analytics
- Data & Insights
- Strategy
- Tech
- Creative
- Content Hubs
- Creative Production
- Digital PR
- AI Content
- Website Development
- Generative-AI
- Social search
- AI search
- Omnichannel search
Company Website: greenpark.digital
ASSUMPTION: Greenpark's focus on omnichannel search and social content, along with its global client portfolio, presents an exciting opportunity for the right candidate to work on high-profile luxury brands and gain valuable experience in the digital marketing industry.
📊 Role Analysis
Career Level: This role is suitable for mid-level SEO professionals with 2-5 years of experience in keyword research, specifically for Baidu.
Reporting Structure: The Freelance SEO Manager will report directly to the APAC SEO Manager and collaborate with Greenpark's global SEO team.
Work Arrangement: This role is remote, with the expectation that the freelancer will work approximately 40 hours per week, with flexible hours to accommodate their schedule and time zone.
Growth Opportunities:
- Potential for long-term collaboration and growth opportunities within Greenpark's global SEO team
- Exposure to high-profile luxury brands and global clients
- Chance to develop skills in omnichannel search and social content strategy
ASSUMPTION: While this role is freelance, there is potential for the successful candidate to grow within Greenpark's global SEO team and take on more responsibilities over time.
🌍 Location & Work Environment
Office Type: Remote
Office Location(s): N/A (Remote)
Geographic Context:
- Mainland China, with a focus on luxury brands and local search trends
- Remote work environment, requiring strong communication and time management skills
- Opportunity to work with a global team across different time zones
Work Schedule: Approximately 40 hours per week, with flexible hours to accommodate the candidate's schedule and time zone.
ASSUMPTION: The remote work environment requires a high degree of self-motivation and organization, as the freelancer will be working independently with minimal direct supervision.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the APAC SEO Manager
- Technical assessment or case study presentation
- Final interview with the APAC SEO Manager and/or other members of the Greenpark SEO team
Key Assessment Areas:
- Baidu keyword research skills and experience
- Fluency in Simplified Chinese and English
- Strategic mindset and ability to provide data-driven insights
- Communication and time management skills for remote work
Application Tips:
- Highlight relevant experience and achievements in keyword research, specifically for Baidu
- Demonstrate strong communication skills and ability to work independently in a remote environment
- Provide specific examples of how you have used data to inform keyword strategy and content recommendations
ATS Keywords: Baidu, keyword research, Simplified Chinese, English, luxury brands, SEO strategy, remote work, data-driven insights
ASSUMPTION: Greenpark's application process is designed to assess the candidate's technical skills, strategic mindset, and ability to work independently in a remote environment.
🛠️ Tools & Technologies
- Baidu Keyword Planner
- 5118, Chinaz, Dragon Metrics, or similar platforms (if applicable)
- Content management systems (CMS)
ASSUMPTION: The successful candidate will be proficient in using Baidu Keyword Planner and may have access to other relevant platforms. Familiarity with content management systems (CMS) would be beneficial but not essential for this role.
👔 Cultural Fit Considerations
Company Values:
- We Strive Acting Together With Kindness
Work Style:
- Remote work with minimal direct supervision
- Strong communication and time management skills
- Collaborative and data-driven approach to keyword research and strategy
Self-Assessment Questions:
- Do you have native or near-native fluency in Simplified Chinese and excellent command of English?
- Are you comfortable working independently in a remote environment with minimal direct supervision?
- Can you provide specific examples of how you have used data to inform keyword strategy and content recommendations?
ASSUMPTION: Greenpark values a collaborative and data-driven approach to keyword research and strategy, as well as strong communication and time management skills for remote work.
⚠️ Potential Challenges
- Working independently in a remote environment with minimal direct supervision
- Keeping up with the latest trends and updates in Baidu's search algorithm and UX
- Managing time zones and communication with a global team
- Balancing multiple projects and priorities
ASSUMPTION: The remote work environment and lack of direct supervision may present challenges for some candidates, as will keeping up with the latest trends and updates in Baidu's search algorithm and UX.
📈 Similar Roles Comparison
- This role is unique in its focus on Baidu keyword research for luxury brands in Mainland China
- Similar roles may include SEO Manager, SEO Specialist, or Freelance SEO Consultant, but with a focus on Google search trends and Western markets
- Career progression may include roles such as Senior SEO Manager, Head of SEO, or Global SEO Director, with a focus on omnichannel search and social content strategy
ASSUMPTION: This role is unique in its focus on Baidu keyword research for luxury brands in Mainland China, presenting an exciting opportunity for the right candidate to gain valuable experience in the digital marketing industry.
📝 Sample Projects
- Conducting keyword research for a luxury jewelry brand's product pages, with a focus on high-potential keywords related to gifting, marriage, and lifestyle themes
- Providing strategic insights and recommendations to influence content strategy for a luxury fashion brand's blog and social media channels
- Identifying seasonal variations and trends in Baidu's SERP dynamics to inform content strategy for a luxury gifting brand's category landing pages
ASSUMPTION: These sample projects are intended to illustrate the types of keyword research and strategic insights the successful candidate will be expected to provide in this role.
❓ Key Questions to Ask During Interview
- Can you describe the APAC SEO team's current keyword research process and how this role will fit into it?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Greenpark support the professional development and growth of its freelance team members?
- What are the key challenges and opportunities for the luxury brands Greenpark works with in Mainland China?
- How does Greenpark measure the success of its SEO campaigns, and how will this role contribute to those metrics?
ASSUMPTION: These key questions are designed to provide insight into the role's priorities, expectations, and opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight relevant experience and achievements in keyword research, specifically for Baidu
- Demonstrate strong communication skills and ability to work independently in a remote environment
- Provide specific examples of how you have used data to inform keyword strategy and content recommendations
- Follow up with the APAC SEO Manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
