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Freelance SEO Specialist - Travel Deals & Promotions Website

Digital
Full-time
Remote
Worldwide
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Freelance SEO Specialist - Travel Deals & Promotions Website

πŸ”Ή Company: Digital

πŸ”Ή Location: Singapore (Remote)

πŸ”Ή Job Type: Temporary

πŸ”Ή Category: Digital Marketing

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Yes

πŸš€ Job Overview

Key aspects of this role include:

  • Establishing a strong technical foundation for a new travel deals and promotions website
  • Driving organic growth through strategic SEO implementation
  • Optimizing site performance and user experience
  • Collaborating with cross-functional teams to integrate SEO best practices

ASSUMPTION: This role requires a high level of self-motivation and independent work, as it is a freelance position. Strong communication skills are essential to collaborate effectively with the team.

πŸ“‹ Key Responsibilities

βœ… Conduct comprehensive SEO audits and competitive analysis

βœ… Develop and execute tailored SEO strategies for travel and deals-focused content

βœ… Optimize website architecture, navigation, and internal linking structure

βœ… Implement technical SEO improvements (page speed, mobile optimization, schema markup)

βœ… Perform extensive keyword research and on-page optimization

βœ… Audit and improve site speed, Core Web Vitals, and mobile responsiveness

βœ… Implement proper URL structure, redirects, XML sitemaps, and robots.txt

βœ… Optimize for location-based searches, \"near me\" queries, and travel-related search features

βœ… Set up and monitor comprehensive tracking in Google Analytics and Search Console

βœ… Provide monthly reports with actionable insights and recommendations

ASSUMPTION: This role requires a proactive approach to staying updated with the latest SEO trends and algorithm changes, as the travel industry is dynamic and competitive.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum 3 years of hands-on SEO experience with proven results, preferably in e-commerce or deals/promotions websites

Required Skills:

  • Proven success with SEO strategies for e-commerce or deals/promotions websites
  • Experience in travel, hospitality, or related industries strongly preferred
  • Proficiency with SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog, etc.)
  • Strong understanding of technical SEO principles and implementation
  • Experience with WordPress, Shopify, or similar CMS platforms
  • Basic knowledge of HTML, CSS, and JavaScript as it relates to SEO
  • Familiarity with Google Analytics, Search Console, and Tag Manager
  • Understanding of travel industry seasonality and booking patterns
  • Knowledge of deal/coupon site optimization strategies
  • Familiarity with travel-specific search behaviors and user intent

Preferred Skills:

  • Google Analytics and Google Ads certifications
  • Experience with international SEO and multi-language optimization
  • Knowledge of conversion rate optimization (CRO) principles
  • Familiarity with email marketing and social media integration
  • Experience with review and reputation management

ASSUMPTION: Candidates with experience in both SEO and the travel industry will have a significant advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: SGD 6,000 - 8,000 per month (Estimated based on industry standards for freelance SEO specialists with 5-10 years of experience in Singapore)

Benefits:

  • Flexible working hours
  • Opportunity to work with a diverse and innovative team
  • Access to professional development resources

Working Hours: Full-time (40 hours per week, with flexible hours and remote work arrangement)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Digital technology innovation, with a focus on accelerating clean growth, prosperity, and wellbeing through world-leading digital innovation.

Company Size: Small (11-50 employees), which may offer a more agile and collaborative work environment.

Founded: 2017, with a mission to grow Canadian businesses through the development, adoption, and deployment of Canadian-made technologies.

Company Description:

  • DIGITAL is Canada’s Global Innovation Cluster for digital technologies
  • They bring together businesses, academia, community, and government agencies to solve industry and society’s biggest challenges
  • DIGITAL unlocks the potential of Canadian industry to lead and succeed in the digital world

Company Specialties:

  • Digital technology innovation
  • Digital Health + Wellness
  • Digital talent development
  • Digital Transformation + Productivity
  • Environmental Impact + Climate
  • Canadian IP

Company Website: digitalsupercluster.ca

ASSUMPTION: Although this role is focused on a travel deals and promotions website, the company's broader mission and industry focus may provide opportunities for learning and growth in other digital technologies.

πŸ“Š Role Analysis

Career Level: Mid-level to senior, with the opportunity to take ownership of SEO strategies and drive organic growth for the travel deals and promotions website.

Reporting Structure: This role will report directly to the Digital Marketing Manager and collaborate with cross-functional teams, including content creators, designers, and developers.

Work Arrangement: Remote, with flexible working hours and the opportunity to work from home or a co-working space.

Growth Opportunities:

  • Expanding SEO expertise to other digital technologies within the company
  • Developing leadership skills by managing SEO projects and teams
  • Gaining experience in international SEO and multi-language optimization

ASSUMPTION: As a freelance role, growth opportunities may be limited compared to full-time positions. However, the experience gained in this role can be valuable for future career progression.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location required for this role.

Office Location(s): Singapore (Remote)

Geographic Context:

  • Singapore is a global hub for travel and tourism, with a strong focus on digital innovation and technology
  • The remote work arrangement allows for a flexible and balanced work-life schedule
  • Singapore offers a multicultural environment with a high quality of life and numerous amenities

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely.

ASSUMPTION: The remote work arrangement may require strong self-motivation and time management skills to maintain productivity and focus.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR team
  • Technical SEO assessment or case study
  • Final interview with the Digital Marketing Manager

Key Assessment Areas:

  • SEO knowledge and experience
  • Problem-solving skills and strategic thinking
  • Communication and collaboration skills
  • Adaptability and cultural fit

Application Tips:

  • Tailor your resume and cover letter to highlight your SEO experience and travel industry knowledge
  • Prepare examples of successful SEO campaigns or projects you've worked on
  • Research the company and be ready to discuss how your skills and experience align with their mission and values

ATS Keywords: SEO, travel, deals, promotions, e-commerce, keyword research, on-page optimization, technical SEO, Google Analytics, Search Console, SEO tools, Ahrefs, SEMrush, Moz, Screaming Frog

ASSUMPTION: The interview process may vary depending on the company's current hiring needs and the candidate's qualifications.

πŸ› οΈ Tools & Technologies

  • SEO tools: Ahrefs, SEMrush, Moz, Screaming Frog
  • CMS platforms: WordPress, Shopify
  • Analytics tools: Google Analytics, Google Search Console, Google Tag Manager
  • Programming languages: HTML, CSS, JavaScript

ASSUMPTION: The tools and technologies required for this role may evolve as the company's needs and digital landscape change.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Excellence
  • Sustainability

Work Style:

  • Agile and adaptable
  • Results-driven and proactive
  • Strong communication and collaboration skills
  • Ability to work independently and remotely

Self-Assessment Questions:

  • Do you thrive in a dynamic and collaborative work environment?
  • Are you comfortable working remotely and managing your own time?
  • Do you have a strong passion for SEO and a desire to learn and grow in the digital marketing field?

ASSUMPTION: The company values innovation, collaboration, excellence, and sustainability, which may be reflected in the work style and cultural fit expectations for this role.

⚠️ Potential Challenges

  • Managing multiple projects and priorities in a remote work environment
  • Keeping up with the latest SEO trends and algorithm changes in the competitive travel industry
  • Collaborating effectively with cross-functional teams across different time zones
  • Balancing work-life responsibilities in a flexible, remote work arrangement

ASSUMPTION: The potential challenges listed above are common to freelance and remote work arrangements, as well as the dynamic nature of the SEO industry.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other SEO Specialist positions, but with a focus on the travel deals and promotions niche
  • Compared to other SEO roles, this position may offer more flexibility and independence, as it is a freelance opportunity
  • Career progression in this role may involve expanding SEO expertise to other digital technologies or taking on leadership responsibilities

ASSUMPTION: The comparison points listed above are generalizations, and individual roles may vary depending on the company's specific needs and industry focus.

πŸ“ Sample Projects

  • Conducting an SEO audit and competitive analysis for a new travel deals and promotions website
  • Developing and executing a tailored SEO strategy for travel and deals-focused content
  • Optimizing website architecture, navigation, and internal linking structure for improved user experience and search engine performance

ASSUMPTION: The sample projects listed above are representative of the types of tasks and responsibilities associated with this role, but may vary depending on the company's specific needs and priorities.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role will collaborate with other departments?
  • What are the key performance indicators (KPIs) for this role, and how will success be measured?
  • How does the company support the professional development and growth of its employees?
  • What are the long-term goals for the travel deals and promotions website, and how does this role contribute to achieving them?
  • How does the company ensure a positive and inclusive work environment for remote employees?

ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the company, and the work environment, as well as assess their fit for the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your SEO experience and travel industry knowledge
  • Prepare examples of successful SEO campaigns or projects you've worked on
  • Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.