π Core Information
πΉ Job Title: Freelance SEO Specialist - Travel Deals & Promotions Website
πΉ Company: Digital
πΉ Location: Singapore (Remote)
πΉ Job Type: Temporary
πΉ Category: Digital Marketing
πΉ Date Posted: July 4, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: Yes
π Job Overview
Key aspects of this role include:
- Establishing a strong technical foundation for a new travel deals and promotions website
- Driving organic growth through strategic SEO implementation
- Optimizing site performance and user experience
- Collaborating with cross-functional teams to integrate SEO best practices
ASSUMPTION: This role requires a high level of self-motivation and independent work, as it is a freelance position. Strong communication skills are essential to collaborate effectively with the team.
π Key Responsibilities
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Conduct comprehensive SEO audits and competitive analysis
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Develop and execute tailored SEO strategies for travel and deals-focused content
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Optimize website architecture, navigation, and internal linking structure
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Implement technical SEO improvements (page speed, mobile optimization, schema markup)
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Perform extensive keyword research and on-page optimization
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Audit and improve site speed, Core Web Vitals, and mobile responsiveness
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Implement proper URL structure, redirects, XML sitemaps, and robots.txt
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Optimize for location-based searches, \"near me\" queries, and travel-related search features
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Set up and monitor comprehensive tracking in Google Analytics and Search Console
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Provide monthly reports with actionable insights and recommendations
ASSUMPTION: This role requires a proactive approach to staying updated with the latest SEO trends and algorithm changes, as the travel industry is dynamic and competitive.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 3 years of hands-on SEO experience with proven results, preferably in e-commerce or deals/promotions websites
Required Skills:
- Proven success with SEO strategies for e-commerce or deals/promotions websites
- Experience in travel, hospitality, or related industries strongly preferred
- Proficiency with SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog, etc.)
- Strong understanding of technical SEO principles and implementation
- Experience with WordPress, Shopify, or similar CMS platforms
- Basic knowledge of HTML, CSS, and JavaScript as it relates to SEO
- Familiarity with Google Analytics, Search Console, and Tag Manager
- Understanding of travel industry seasonality and booking patterns
- Knowledge of deal/coupon site optimization strategies
- Familiarity with travel-specific search behaviors and user intent
Preferred Skills:
- Google Analytics and Google Ads certifications
- Experience with international SEO and multi-language optimization
- Knowledge of conversion rate optimization (CRO) principles
- Familiarity with email marketing and social media integration
- Experience with review and reputation management
ASSUMPTION: Candidates with experience in both SEO and the travel industry will have a significant advantage in this role.
π° Compensation & Benefits
Salary Range: SGD 6,000 - 8,000 per month (Estimated based on industry standards for freelance SEO specialists with 5-10 years of experience in Singapore)
Benefits:
- Flexible working hours
- Opportunity to work with a diverse and innovative team
- Access to professional development resources
Working Hours: Full-time (40 hours per week, with flexible hours and remote work arrangement)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
π Applicant Insights
π Company Context
Industry: Digital technology innovation, with a focus on accelerating clean growth, prosperity, and wellbeing through world-leading digital innovation.
Company Size: Small (11-50 employees), which may offer a more agile and collaborative work environment.
Founded: 2017, with a mission to grow Canadian businesses through the development, adoption, and deployment of Canadian-made technologies.
Company Description:
- DIGITAL is Canadaβs Global Innovation Cluster for digital technologies
- They bring together businesses, academia, community, and government agencies to solve industry and societyβs biggest challenges
- DIGITAL unlocks the potential of Canadian industry to lead and succeed in the digital world
Company Specialties:
- Digital technology innovation
- Digital Health + Wellness
- Digital talent development
- Digital Transformation + Productivity
- Environmental Impact + Climate
- Canadian IP
Company Website: digitalsupercluster.ca
ASSUMPTION: Although this role is focused on a travel deals and promotions website, the company's broader mission and industry focus may provide opportunities for learning and growth in other digital technologies.
π Role Analysis
Career Level: Mid-level to senior, with the opportunity to take ownership of SEO strategies and drive organic growth for the travel deals and promotions website.
Reporting Structure: This role will report directly to the Digital Marketing Manager and collaborate with cross-functional teams, including content creators, designers, and developers.
Work Arrangement: Remote, with flexible working hours and the opportunity to work from home or a co-working space.
Growth Opportunities:
- Expanding SEO expertise to other digital technologies within the company
- Developing leadership skills by managing SEO projects and teams
- Gaining experience in international SEO and multi-language optimization
ASSUMPTION: As a freelance role, growth opportunities may be limited compared to full-time positions. However, the experience gained in this role can be valuable for future career progression.
π Location & Work Environment
Office Type: Remote, with no physical office location required for this role.
Office Location(s): Singapore (Remote)
Geographic Context:
- Singapore is a global hub for travel and tourism, with a strong focus on digital innovation and technology
- The remote work arrangement allows for a flexible and balanced work-life schedule
- Singapore offers a multicultural environment with a high quality of life and numerous amenities
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely.
ASSUMPTION: The remote work arrangement may require strong self-motivation and time management skills to maintain productivity and focus.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical SEO assessment or case study
- Final interview with the Digital Marketing Manager
Key Assessment Areas:
- SEO knowledge and experience
- Problem-solving skills and strategic thinking
- Communication and collaboration skills
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and travel industry knowledge
- Prepare examples of successful SEO campaigns or projects you've worked on
- Research the company and be ready to discuss how your skills and experience align with their mission and values
ATS Keywords: SEO, travel, deals, promotions, e-commerce, keyword research, on-page optimization, technical SEO, Google Analytics, Search Console, SEO tools, Ahrefs, SEMrush, Moz, Screaming Frog
ASSUMPTION: The interview process may vary depending on the company's current hiring needs and the candidate's qualifications.
π οΈ Tools & Technologies
- SEO tools: Ahrefs, SEMrush, Moz, Screaming Frog
- CMS platforms: WordPress, Shopify
- Analytics tools: Google Analytics, Google Search Console, Google Tag Manager
- Programming languages: HTML, CSS, JavaScript
ASSUMPTION: The tools and technologies required for this role may evolve as the company's needs and digital landscape change.
π Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Excellence
- Sustainability
Work Style:
- Agile and adaptable
- Results-driven and proactive
- Strong communication and collaboration skills
- Ability to work independently and remotely
Self-Assessment Questions:
- Do you thrive in a dynamic and collaborative work environment?
- Are you comfortable working remotely and managing your own time?
- Do you have a strong passion for SEO and a desire to learn and grow in the digital marketing field?
ASSUMPTION: The company values innovation, collaboration, excellence, and sustainability, which may be reflected in the work style and cultural fit expectations for this role.
β οΈ Potential Challenges
- Managing multiple projects and priorities in a remote work environment
- Keeping up with the latest SEO trends and algorithm changes in the competitive travel industry
- Collaborating effectively with cross-functional teams across different time zones
- Balancing work-life responsibilities in a flexible, remote work arrangement
ASSUMPTION: The potential challenges listed above are common to freelance and remote work arrangements, as well as the dynamic nature of the SEO industry.
π Similar Roles Comparison
- This role is similar to other SEO Specialist positions, but with a focus on the travel deals and promotions niche
- Compared to other SEO roles, this position may offer more flexibility and independence, as it is a freelance opportunity
- Career progression in this role may involve expanding SEO expertise to other digital technologies or taking on leadership responsibilities
ASSUMPTION: The comparison points listed above are generalizations, and individual roles may vary depending on the company's specific needs and industry focus.
π Sample Projects
- Conducting an SEO audit and competitive analysis for a new travel deals and promotions website
- Developing and executing a tailored SEO strategy for travel and deals-focused content
- Optimizing website architecture, navigation, and internal linking structure for improved user experience and search engine performance
ASSUMPTION: The sample projects listed above are representative of the types of tasks and responsibilities associated with this role, but may vary depending on the company's specific needs and priorities.
β Key Questions to Ask During Interview
- Can you describe the team structure and how this role will collaborate with other departments?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company support the professional development and growth of its employees?
- What are the long-term goals for the travel deals and promotions website, and how does this role contribute to achieving them?
- How does the company ensure a positive and inclusive work environment for remote employees?
ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the company, and the work environment, as well as assess their fit for the position.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO experience and travel industry knowledge
- Prepare examples of successful SEO campaigns or projects you've worked on
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.