Freelance SEO Specialist - Travel Deals & Promotions Website

📌 Core Information

🔹 Job Title: Freelance SEO Specialist - Travel Deals & Promotions Website

🔹 Company: Digital

🔹 Location: Singapore (Remote)

🔹 Job Type: Temporary

🔹 Category: Digital Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Establishing a strong technical foundation for a new travel deals and promotions website
• Driving organic growth through strategic SEO implementation
• Optimizing site performance and user experience
• Collaborating with cross-functional teams to integrate SEO best practices

ASSUMPTION: This role requires a high level of self-motivation and independent work, as it is a freelance position. Strong communication skills are essential to collaborate effectively with the team.

📋 Key Responsibilities

✅ Conduct comprehensive SEO audits and competitive analysis

✅ Develop and execute tailored SEO strategies for travel and deals-focused content

✅ Optimize website architecture, navigation, and internal linking structure

✅ Implement technical SEO improvements (page speed, mobile optimization, schema markup)

✅ Perform extensive keyword research and on-page optimization

✅ Audit and improve site speed, Core Web Vitals, and mobile responsiveness

✅ Implement proper URL structure, redirects, XML sitemaps, and robots.txt

✅ Optimize for location-based searches, \"near me\" queries, and travel-related search features

✅ Set up and monitor comprehensive tracking in Google Analytics and Search Console

✅ Provide monthly reports with actionable insights and recommendations

ASSUMPTION: This role requires a proactive approach to staying updated with the latest SEO trends and algorithm changes, as the travel industry is dynamic and competitive.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum 3 years of hands-on SEO experience with proven results, preferably in e-commerce or deals/promotions websites

Required Skills:

• Proven success with SEO strategies for e-commerce or deals/promotions websites
• Experience in travel, hospitality, or related industries strongly preferred
• Proficiency with SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog, etc.)
• Strong understanding of technical SEO principles and implementation
• Experience with WordPress, Shopify, or similar CMS platforms
• Basic knowledge of HTML, CSS, and JavaScript as it relates to SEO
• Familiarity with Google Analytics, Search Console, and Tag Manager
• Understanding of travel industry seasonality and booking patterns
• Knowledge of deal/coupon site optimization strategies
• Familiarity with travel-specific search behaviors and user intent

Preferred Skills:

• Google Analytics and Google Ads certifications
• Experience with international SEO and multi-language optimization
• Knowledge of conversion rate optimization (CRO) principles
• Familiarity with email marketing and social media integration
• Experience with review and reputation management

ASSUMPTION: Candidates with experience in both SEO and the travel industry will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: SGD 6,000 - 8,000 per month (Estimated based on industry standards for freelance SEO specialists with 5-10 years of experience in Singapore)

Benefits:

• Flexible working hours
• Opportunity to work with a diverse and innovative team
• Access to professional development resources

Working Hours: Full-time (40 hours per week, with flexible hours and remote work arrangement)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Digital technology innovation, with a focus on accelerating clean growth, prosperity, and wellbeing through world-leading digital innovation.

Company Size: Small (11-50 employees), which may offer a more agile and collaborative work environment.

Founded: 2017, with a mission to grow Canadian businesses through the development, adoption, and deployment of Canadian-made technologies.

Company Description:

• DIGITAL is Canada’s Global Innovation Cluster for digital technologies
• They bring together businesses, academia, community, and government agencies to solve industry and society’s biggest challenges
• DIGITAL unlocks the potential of Canadian industry to lead and succeed in the digital world

Company Specialties:

• Digital technology innovation
• Digital Health + Wellness
• Digital talent development
• Digital Transformation + Productivity
• Environmental Impact + Climate
• Canadian IP

Company Website: digitalsupercluster.ca

ASSUMPTION: Although this role is focused on a travel deals and promotions website, the company's broader mission and industry focus may provide opportunities for learning and growth in other digital technologies.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to take ownership of SEO strategies and drive organic growth for the travel deals and promotions website.

Reporting Structure: This role will report directly to the Digital Marketing Manager and collaborate with cross-functional teams, including content creators, designers, and developers.

Work Arrangement: Remote, with flexible working hours and the opportunity to work from home or a co-working space.

Growth Opportunities:

• Expanding SEO expertise to other digital technologies within the company
• Developing leadership skills by managing SEO projects and teams
• Gaining experience in international SEO and multi-language optimization

ASSUMPTION: As a freelance role, growth opportunities may be limited compared to full-time positions. However, the experience gained in this role can be valuable for future career progression.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location required for this role.

Office Location(s): Singapore (Remote)

Geographic Context:

• Singapore is a global hub for travel and tourism, with a strong focus on digital innovation and technology
• The remote work arrangement allows for a flexible and balanced work-life schedule
• Singapore offers a multicultural environment with a high quality of life and numerous amenities

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely.

ASSUMPTION: The remote work arrangement may require strong self-motivation and time management skills to maintain productivity and focus.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical SEO assessment or case study
• Final interview with the Digital Marketing Manager

Key Assessment Areas:

• SEO knowledge and experience
• Problem-solving skills and strategic thinking
• Communication and collaboration skills
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and travel industry knowledge
• Prepare examples of successful SEO campaigns or projects you've worked on
• Research the company and be ready to discuss how your skills and experience align with their mission and values

ATS Keywords: SEO, travel, deals, promotions, e-commerce, keyword research, on-page optimization, technical SEO, Google Analytics, Search Console, SEO tools, Ahrefs, SEMrush, Moz, Screaming Frog

ASSUMPTION: The interview process may vary depending on the company's current hiring needs and the candidate's qualifications.

🛠️ Tools & Technologies

• SEO tools: Ahrefs, SEMrush, Moz, Screaming Frog
• CMS platforms: WordPress, Shopify
• Analytics tools: Google Analytics, Google Search Console, Google Tag Manager
• Programming languages: HTML, CSS, JavaScript

ASSUMPTION: The tools and technologies required for this role may evolve as the company's needs and digital landscape change.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Excellence
• Sustainability

Work Style:

• Agile and adaptable
• Results-driven and proactive
• Strong communication and collaboration skills
• Ability to work independently and remotely

Self-Assessment Questions:

• Do you thrive in a dynamic and collaborative work environment?
• Are you comfortable working remotely and managing your own time?
• Do you have a strong passion for SEO and a desire to learn and grow in the digital marketing field?

ASSUMPTION: The company values innovation, collaboration, excellence, and sustainability, which may be reflected in the work style and cultural fit expectations for this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a remote work environment
• Keeping up with the latest SEO trends and algorithm changes in the competitive travel industry
• Collaborating effectively with cross-functional teams across different time zones
• Balancing work-life responsibilities in a flexible, remote work arrangement

ASSUMPTION: The potential challenges listed above are common to freelance and remote work arrangements, as well as the dynamic nature of the SEO industry.

📈 Similar Roles Comparison

• This role is similar to other SEO Specialist positions, but with a focus on the travel deals and promotions niche
• Compared to other SEO roles, this position may offer more flexibility and independence, as it is a freelance opportunity
• Career progression in this role may involve expanding SEO expertise to other digital technologies or taking on leadership responsibilities

ASSUMPTION: The comparison points listed above are generalizations, and individual roles may vary depending on the company's specific needs and industry focus.

📝 Sample Projects

• Conducting an SEO audit and competitive analysis for a new travel deals and promotions website
• Developing and executing a tailored SEO strategy for travel and deals-focused content
• Optimizing website architecture, navigation, and internal linking structure for improved user experience and search engine performance

ASSUMPTION: The sample projects listed above are representative of the types of tasks and responsibilities associated with this role, but may vary depending on the company's specific needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role will collaborate with other departments?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the company support the professional development and growth of its employees?
• What are the long-term goals for the travel deals and promotions website, and how does this role contribute to achieving them?
• How does the company ensure a positive and inclusive work environment for remote employees?

ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the company, and the work environment, as well as assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience and travel industry knowledge
• Prepare examples of successful SEO campaigns or projects you've worked on
• Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.