Frontline Activation Senior Brand Manager, Hungary

📌 Core Information

🔹 Job Title: Frontline Activation Senior Brand Manager, Hungary

🔹 Company: The Coca-Cola Company

🔹 Location: Dunaharaszti, Pest, Hungary

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assessing attractive local consumer opportunities for untapped growth areas
• Overseeing localization and real-time amplification of IMX campaigns within Franchise units
• Driving bottler alignment on marketing agenda and managing local brand growth to meet financial targets
• Leading cross-functional teams and providing coaching to junior members
• Adapting to changing environments and scenario planning

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams and stakeholders.

📋 Key Responsibilities

✅ Assess attractive local consumer opportunities for untapped volume and profit growth areas

✅ Oversee localization and real-time amplification of IMX campaigns within Franchise units

✅ Drive bottler alignment on marketing agenda, including portfolio priorities and category/brand strategies and plans

✅ Participate in agile projects for the development of OU and Market-level innovation and IMX campaigns

✅ Provide input to OU IMC team for localization and/or real-time amplification at Market-level and buy local media that cannot be bought at OU level

✅ Lead cross-functional teams on work assignments and tasks, providing direction and managing timeline milestones to achieve KPIs and desired objectives

✅ Provide coaching to junior members of the team and to members of project teams

✅ Manage local brand(s)'s NR, GP, DME to deliver the OU brand growth and financial targets

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive brand growth and achieve financial targets.

🎯 Required Qualifications

Education: Bachelor’s degree required

Experience: 6-8 years of brand management/marketing activation experience (end to end project delivery). Innovation experience a plus.

Required Skills:

• Ability to understand and leverage business, finance, and commercial insights
• Ability to adapt to changing environments and cross-correct in due time, scenario planning thinking
• Ability to effectively communicate and collaborate with key partners and influence/negotiate with internal and external cross-functional stakeholders
• Good project management skills, able to coordinate multiple projects at the same time and deliver high-quality work on time

Preferred Skills:

• Experience working in cross-functional and cross-geographical teams

ASSUMPTION: Candidates with a strong background in brand management, marketing activation, and project management will be best suited for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $70,000 and $100,000 USD annually, based on industry standards for a Senior Brand Manager role with 6-8 years of experience in the beverage industry.

Benefits:

• Competitive benefits package, including health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Employee discounts on Coca-Cola products

Working Hours: Full-time position, typically Monday-Friday, 9:00 AM - 5:00 PM. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a focus on non-alcoholic sparkling drinks, water, juices, energy drinks, tea, and coffee. The company is a global leader in the beverage industry, with a presence in over 200 countries.

Company Size: The Coca-Cola Company has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: The Coca-Cola Company was founded in 1886 and has a rich history of innovation and growth.

Company Description:

• The Coca-Cola Company is a global beverage leader, offering a wide range of products to meet consumer needs and preferences
• The company is committed to refreshing the world and making a difference, with a focus on sustainability and community involvement
• The Coca-Cola Company fosters an inclusive culture grounded in its company purpose, with a growth mindset and a focus on continuous learning

Company Specialties:

• Beverages

Company Website: http://www.coca-colacompany.com

ASSUMPTION: The Coca-Cola Company is a well-established and respected brand in the beverage industry, with a strong commitment to sustainability and community involvement.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of experience and expertise in brand management and marketing activation.

Reporting Structure: The Frontline Activation Senior Brand Manager reports to the Frontline Activation Marketing Manager, Hungary.

Work Arrangement: This is an on-site position, with up to 25% travel required. The role may require occasional overtime to meet project deadlines.

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the marketing department
• Opportunities to work on high-impact projects and gain exposure to senior leadership
• Access to professional development resources and training programs

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: The Coca-Cola Company's office in Dunaharaszti, Hungary is a modern and collaborative workspace, designed to foster creativity and productivity.

Office Location(s): One Coca-Cola Plaza, Atlanta, GA 30313, US

Geographic Context:

• Dunaharaszti is a city in the Pest county of Hungary, located approximately 20 kilometers southeast of Budapest
• The city offers a mix of urban and suburban living, with easy access to nearby attractions and amenities
• Hungary is a member of the European Union and the Schengen Area, providing easy access to other European countries

Work Schedule: Full-time position, typically Monday-Friday, 9:00 AM - 5:00 PM. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The office environment is designed to be collaborative and engaging, with a focus on fostering creativity and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with senior leadership

Key Assessment Areas:

• Brand management and marketing activation experience
• Project management skills
• Cross-functional collaboration and stakeholder management
• Adaptability and scenario planning thinking

Application Tips:

• Tailor your resume and cover letter to highlight your relevant brand management and marketing activation experience
• Be prepared to discuss specific examples of your experience driving brand growth and achieving financial targets
• Demonstrate your ability to work effectively with cross-functional teams and stakeholders

ATS Keywords: Brand management, marketing activation, project management, cross-functional teams, stakeholder management, scenario planning, consumer research, IMX campaigns, bottler alignment, financial targets

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates with relevant brand management and marketing activation experience.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Consumer research tools (e.g., SurveyMonkey, Google Forms)
• Marketing automation tools (e.g., Marketo, HubSpot)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the organization's standards.

👔 Cultural Fit Considerations

Company Values:

• Curiosity
• Empowerment
• Inclusion
• Agility

Work Style:

• Collaborative and team-oriented
• Focused on continuous learning and improvement
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you align with The Coca-Cola Company's values of curiosity, empowerment, inclusion, and agility?
• Are you comfortable working in a collaborative and team-oriented environment?
• Do you have experience working in a dynamic and changing environment, and are you able to adapt and respond to change effectively?

ASSUMPTION: The Coca-Cola Company values a diverse and inclusive work environment, with a focus on curiosity, empowerment, inclusion, and agility.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with cross-functional teams and stakeholders with varying priorities and perspectives
• Adapting to changing environments and priorities
• Travel requirements up to 25% of the time

ASSUMPTION: This role may present challenges in managing multiple projects and deadlines, working with cross-functional teams, and adapting to changing environments and priorities.

📈 Similar Roles Comparison

• This role is similar to other Senior Brand Manager roles in the beverage industry, with a focus on driving brand growth and achieving financial targets
• However, this role is unique in its focus on assessing local consumer opportunities and overseeing the localization of IMX campaigns within Franchise units
• Career progression in this role may lead to opportunities in marketing leadership or other senior roles within the organization

ASSUMPTION: This role is similar to other Senior Brand Manager roles in the beverage industry, with unique aspects specific to The Coca-Cola Company's business model and marketing strategy.

📝 Sample Projects

• Conducting consumer research to identify untapped growth opportunities in the local market
• Overseeing the localization and real-time amplification of an IMX campaign within a Franchise unit
• Driving bottler alignment on the marketing agenda and managing local brand growth to meet financial targets

ASSUMPTION: These sample projects are representative of the types of projects a Frontline Activation Senior Brand Manager might work on, but the specific projects may vary depending on the organization's priorities and needs.

❓ Key Questions to Ask During Interview

• Can you describe the typical timeline for a project from start to finish?
• How does the team collaborate and communicate with each other, and with external stakeholders?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the biggest challenges facing the brand or the company, and how can this role help address them?

ASSUMPTION: These key questions are designed to provide insight into the role's day-to-day responsibilities, the team's dynamics, and the company's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant brand management and marketing activation experience
• Prepare for your interview by researching The Coca-Cola Company's brand and marketing strategies, and by practicing common interview questions and your responses
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.