- Job Title: GenAI Growth Marketing Manager
- Company: Wellhub
- Location: São Paulo, São Paulo, Brazil
- Job Type: Hybrid
- Category: Wellness and Fitness Services
- Date Posted: July 15, 2025
- Experience Level: Mid-Senior level (2-5 years)
- Remote Status: On-site with flexible hybrid option
🚀 Job Overview
Key aspects of this role include:
- Driving demand generation and optimizing the lead funnel using AI and automation.
- Leading the execution of AI-powered strategies to convert prospects into opportunities.
- Collaborating cross-functionally to ensure all content aligns with strategic marketing objectives and brand positioning.
- Transforming the marketing function into a scalable, AI-enhanced growth engine.
ASSUMPTION: This role requires a dynamic marketing professional with a strong background in AI, inbound marketing, and digital marketing, as well as experience in Salesforce and marketing automation tools.
📋 Key Responsibilities
- Demand Generation & Funnel Optimization: Responsible for driving demand generation and continuously optimizing the lead funnel by leveraging AI and automation. Leads the automation of funnel processes to scale the outbound marketing operation and ensure efficiency at every stage.
- AI-Powered Strategies: Leads the execution of AI-powered strategies to optimize the sales funnel, increase qualified lead generation, and convert prospects into opportunities. Plays a key role in identifying and eliminating bottlenecks throughout the funnel by implementing marketing automation and intelligent workflows.
- Campaign Management & Analytics: Monitors content performance and funnel analytics to continuously improve campaign effectiveness and conversion rates. Develops targeted, data-driven inbound marketing campaigns to reach ideal customer segments and drive interest in products and services.
- Marketing Automation & Tool Implementation: Aims to transform the marketing function into a scalable, AI-enhanced growth engine and a reference in intelligent automation and tool implementation to deliver consistent value to the sales pipeline.
- Content Creation & Management: Dynamic marketing professional responsible for creating and managing engaging, multi-format content to support brand and demand generation goals.
ASSUMPTION: This role requires excellent writing and editing skills in Portuguese and English, as well as the ability to work collaboratively in a team but also autonomously when necessary.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Communication, Journalism, or a related field.
- Experience: Previous experience in AI, inbound marketing, and digital marketing is required. Experience with Salesforce and marketing automation tools is essential. Proficiency in other languages (Spanish, Italian, and/or German) is a plus.
- Required Skills:
- AI, Inbound Marketing, Digital Marketing
- Writing, Editing (Portuguese and English)
- Salesforce, Salesforce Marketing Cloud
- Marketing Automation Tools (e.g., chatbots, AI Agents)
- Business Cases, ROI Analyses
- Project Management, Collaboration, Autonomy
- Preferred Skills:
- Proficiency in additional languages (Spanish, Italian, German)
- Academic background in Marketing, Communication, Journalism, or a related field
ASSUMPTION: Previous experience in AI and sales processes are mandatory requirements for this role.
💰 Compensation & Benefits
- Salary Range: The salary range for this role in São Paulo, Brazil, is typically between R$80,000 to R$120,000 per year, depending on experience and qualifications. This estimate is based on industry standards and market research.
- Benefits:
- Wellness: Health, dental, and life insurance
- Flexible Work: Flexible hybrid or full remote work model options, with a home office stipend and monthly flexible work allowance
- Flexible Schedule: Flexibility to adjust working hours based on personal schedule, time zone, and business needs
- Wellhub: Access to onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more (Gold plan at no cost, other premium plans significantly discounted)
- Paid Time Off: Vacations after 6 months and 3 days off per year, plus 1 day off for each year of tenure (up to 5 additional days) and an extra day off for your birthday
- Paid Parental Leave: 100% paid parental leave to all new parents and extended maternity leave
- Career Growth: Outstanding opportunities for personal and career growth, with a growth mindset and investment in employee development
- Culture: An exciting and supportive atmosphere with ambitious people from around the world, fostering a happier, healthier, and more productive work environment
ASSUMPTION: The salary range provided is an estimate based on market research and industry standards. Actual compensation may vary based on the company's internal policies and the candidate's qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Wellness and Fitness Services
- Company Size: 1,001-5,000 employees
- Founded: 2012
- Company Description: Wellhub is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. More than 15,000 companies in 11 countries use Wellhub to give their millions of employees access to best-in-class corporate wellbeing programs that are proven to drive widespread employee adoption and engagement.
- Company Specialties: Wellness and Fitness Services, Employee Wellbeing, Corporate Wellness, Health and Wellness Services
📊 Role Analysis
- Career Level: Mid-Senior level (2-5 years)
- Reporting Structure: This role reports directly to the Global Sales and Operations team in São Paulo.
- Work Arrangement: Hybrid work model with on-site presence required when necessary. Flexible hybrid or full remote work model options are available.
- Growth Opportunities: This role offers outstanding opportunities for personal and career growth, with a growth mindset and investment in employee development.
ASSUMPTION: This role is ideal for a dynamic marketing professional with a strong background in AI, inbound marketing, and digital marketing, as well as experience in Salesforce and marketing automation tools.
🌍 Location & Work Environment
- Office Type: Hybrid work environment with on-site presence required when necessary. Flexible hybrid or full remote work model options are available.
- Office Location(s): 30 Irving Pl, New York, NY 10003, US (Headquarters)
- Geographic Context: São Paulo, Brazil, is the largest city in Brazil and the Americas, with a population of over 22 million people. It is known for its vibrant culture, diverse neighborhoods, and bustling business scene.
- Work Schedule: Flexible work schedule with flexibility to adjust working hours based on personal schedule, time zone, and business needs.
ASSUMPTION: This role requires living in São Paulo and being available to go to the office when required.
💼 Interview & Application Insights
- Typical Process: The typical interview process for this role includes an initial phone or video screen, followed by a series of behavioral and technical interviews with the hiring manager and relevant team members. A final decision is made, and the selected candidate is extended an offer.
- Key Assessment Areas: Key assessment areas include problem-solving skills, strategic thinking, data analysis, and communication skills, both written and verbal.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your previous work that demonstrate your ability to drive demand generation, optimize lead funnels, and implement AI-powered strategies.
- Be ready to discuss your experience with Salesforce, marketing automation tools, and your proficiency in Portuguese and English.
ASSUMPTION: Proficiency in these tools is required for this role.
👔 Cultural Fit Considerations
- Company Values: Wellhub's values include inspiring and empowering others, genuinely caring for wellbeing, creating a supportive environment, and fostering work-life balance.
- Work Style: Wellhub fosters a dynamic, collaborative, and supportive work environment with ambitious people from around the world. The ideal candidate for this role is comfortable working in a fast-paced, ever-changing environment and is open to feedback and continuous learning.
- Self-Assessment Questions:
- How do you align with Wellhub's values, particularly in inspiring and empowering others and genuinely caring for wellbeing?
- How comfortable are you working in a fast-paced, ever-changing environment and embracing feedback and continuous learning?
- How do you approach work-life balance, and how do you ensure you take care of your own wellbeing while supporting the wellbeing of your colleagues?
ASSUMPTION: Cultural fit is essential for success in this role, as it requires a dynamic marketing professional who is comfortable working in a fast-paced, ever-changing environment and is open to feedback and continuous learning.
⚠️ Potential Challenges
- Language Barrier: This role requires excellent writing and editing skills in Portuguese and English. Applicants may face language barriers if they are not proficient in both languages.
- Time Zone Differences: As a global company, Wellhub has employees in various time zones. Applicants may need to adjust their working hours to accommodate team members in different time zones.
- Work-Life Balance: While Wellhub offers flexible work arrangements, maintaining work-life balance may be challenging due to the fast-paced nature of the role and the need to be available for team members in different time zones.
ASSUMPTION: Applicants should be aware of these potential challenges and be prepared to address them proactively.
📈 Similar Roles Comparison
- Role Responsibilities: This role is similar to a Growth Marketing Manager or Demand Generation Manager, with a focus on AI-powered strategies and marketing automation.
- Industry Context: The wellness and fitness services industry is competitive and ever-evolving, with new technologies and trends emerging regularly. Applicants should be aware of industry trends and be prepared to adapt to changes in the market.
- Career Path Comparison: This role offers outstanding opportunities for personal and career growth, with a growth mindset and investment in employee development. Applicants should be prepared to take on new challenges and responsibilities as they grow within the company.
ASSUMPTION: Applicants should research similar roles and industry trends to ensure they are a strong fit for this position.
📝 Sample Projects
- AI-Powered Lead Scoring: Develop and implement an AI-powered lead scoring model to prioritize leads based on their likelihood to convert, improving sales team efficiency and effectiveness.
- Chatbot Implementation: Design and implement a chatbot to engage website visitors, qualify leads, and provide personalized content recommendations, improving user experience and driving conversions.
- Predictive Analytics: Build and maintain predictive analytics models to forecast sales performance, identify trends, and optimize marketing campaigns based on data-driven insights.
ASSUMPTION: These sample projects demonstrate the type of AI-powered strategies and marketing automation initiatives expected in this role.
❓ Key Questions to Ask During Interview
- Role Responsibilities: Can you describe the key responsibilities of this role and how they align with my skills and experience?
- Team Structure: How is the marketing team structured, and who will I be working with on a daily basis?
- Company Culture: Can you describe Wellhub's company culture and how it fosters a supportive and collaborative work environment?
- Growth Opportunities: What opportunities are there for personal and professional growth within this role and the company?
- Work-Life Balance: How does Wellhub support work-life balance, and what resources are available to employees to maintain their wellbeing?
ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company culture, ensuring a strong fit for both parties.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://wellhub.com/en-us/careers/job-applicant-privacy-notice/#:~:text=Aviso%20de%20Privacidade%20para%20Candidatos).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your previous work that demonstrate your ability to drive demand generation, optimize lead funnels, and implement AI-powered strategies.
- Be ready to discuss your experience with Salesforce, marketing automation tools, and your proficiency in Portuguese and English.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
