📌 Core Information
🔹 Job Title: General Assignment Unit Multimedia Content Creator
🔹 Company: Reach plc
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Media & Publishing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: Home-based (open to candidates across the UK)
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling written and video content for digital platforms
- Generating and pitching story ideas tailored for various audiences
- Collaborating with brand teams and distribution colleagues to ensure content performs at its best
- Engaging with audiences across social media to boost reach and interaction
- Adapting content for each platform's unique audience and contributing to strategies that drive video monetisation
ASSUMPTION: This role requires a strong understanding of digital storytelling trends and the ability to create engaging content that resonates with an under-35 audience.
📋 Key Responsibilities
✅ Generate and pitch story ideas tailored for digital platforms
✅ Produce engaging written and video reports using creative production techniques
✅ Shoot, write, edit, and deliver high-quality video content optimised for various channels
✅ Stay on top of the latest trends in digital storytelling and adapt content for each platform's unique audience
✅ Collaborate with brand teams and distribution colleagues to ensure content performs at its best everywhere it appears
✅ Engage with audiences across social media to boost reach and interaction, using analytics tools to refine strategy and improve results
✅ Create compelling affiliate content that drives revenue and traffic to partner sites
✅ Tailor stories for off-platform channels when appropriate while upholding editorial standards
✅ Consider audio and video elements for every story and contribute to building a diverse and inclusive organisation
ASSUMPTION: This role requires strong multitasking skills and the ability to work well under pressure in a fast-paced news environment.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, Communications, or a related field, or an NCTJ qualification (or willingness to work towards one)
Experience: Proven experience as a journalist or reporter focused on digital content
Required Skills:
- Familiarity with video editing tools like Adobe Premiere or Final Cut Pro
- Strong digital writing abilities and understanding of SEO for both video and written pieces
- Excellent communication, teamwork, time management, and professionalism
- Flexibility to adapt to changing business needs
Preferred Skills:
- Experience in varied roles with a broad remit
- Strong command of English language and grammar
ASSUMPTION: Candidates with experience in varied roles and a strong command of English language and grammar will have a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (based on industry standards for a multimedia content creator role with 2-5 years of experience in the UK)
Benefits:
- 25 days' holiday (plus extra days for long service)
- An extra day's paid leave each year to volunteer for a cause that matters to you
- Help saving for your retirement with matched company pension contributions up to 6%
- Wellbeing support, including a 24/7 assistance programme for you and your family
- Private healthcare cash plan giving money back for medical expenses and fast access to doctor's appointments
- Bonus scheme based on company performance
- Access to discounts through Reach's online marketplace, Yimbly
- Supportive and progressive people policies, including enhanced family leave and policies promoting flexibility, inclusion, and progression
Working Hours: Full-time (40 hours per week) with flexibility to work outside of regular hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a multimedia content creator role with 2-5 years of experience in the UK. Actual salary may vary based on individual qualifications and company performance.
📌 Applicant Insights
🔍 Company Context
Industry: Media & Publishing
Company Size: 1,001-5,000 employees (large enough to offer diverse opportunities but small enough to maintain a personal touch)
Founded: 1832 (with a rich history and established reputation in the industry)
Company Description:
- Reach plc is the UK and Ireland's largest commercial news publisher, reaching 70% of the UK's online population and 10% of the US online population
- Home to over 120 trusted brands, including national titles like the Mirror, Express, Daily Record, and Daily Star, as well as local titles and US brands
- Committed to being an inclusive employer, encouraging applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief, and sexual orientation
Company Specialties:
- News publishing
- Digital media
- Multimedia content creation
- Storytelling
- Journalism
Company Website: http://www.reachplc.com
ASSUMPTION: Reach plc's extensive portfolio of brands and commitment to inclusivity make it an attractive employer for candidates seeking a diverse and engaging work environment.
📊 Role Analysis
Career Level: Mid-level (with opportunities for growth and progression)
Reporting Structure: This role will report directly to the Multimedia Content Manager and work closely with brand teams and distribution colleagues
Work Arrangement: Home-based (open to candidates across the UK) with flexibility to work outside of regular hours as needed
Growth Opportunities:
- Progression to senior roles within the multimedia content team or other departments
- Expanding skillset and expertise in digital storytelling and multimedia content creation
- Opportunities to work on high-profile projects and collaborate with industry professionals
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in multimedia content creation and digital storytelling.
🌍 Location & Work Environment
Office Type: Home-based (with occasional travel to meetings or events as needed)
Office Location(s): London, England, United Kingdom (with flexibility to work from anywhere in the UK)
Geographic Context:
- London is a vibrant, multicultural city with a rich history and diverse communities
- Home to numerous attractions, museums, and cultural events, offering a high quality of life
- Excellent transportation links and a thriving job market
Work Schedule: Full-time (40 hours per week) with flexibility to work outside of regular hours as needed
ASSUMPTION: The home-based work arrangement and flexibility to work outside of regular hours provide a good work-life balance for candidates with personal commitments or those living in remote areas.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss your experience and fit for the role
- In-person or virtual interview with the hiring manager and/or team members to assess your skills and cultural fit
- Background check and reference verification (if applicable)
Key Assessment Areas:
- Journalistic skills and experience in digital content creation
- Ability to generate and pitch story ideas
- Understanding of digital storytelling trends and platform-specific content adaptation
- Communication and teamwork skills
- Adaptability and flexibility in a fast-paced news environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your multimedia content creation work, demonstrating your ability to craft engaging written and video content
- Showcase your understanding of SEO and platform-specific content adaptation in your application materials
ATS Keywords: Multimedia content creation, digital storytelling, video editing, SEO, journalism, communication, teamwork, time management, creativity, adaptability, analytics, content strategy, affiliate marketing, production techniques, audience engagement
ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills in their application materials to increase their chances of success in the interview process.
🛠️ Tools & Technologies
- Adobe Premiere or Final Cut Pro
- Social media platforms (e.g., Facebook, Twitter, Instagram, TikTok)
- Analytics tools (e.g., Google Analytics, social media analytics)
- Content management systems (e.g., WordPress, Drupal)
- Video editing and production equipment (e.g., cameras, microphones, lighting)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Inclusive: We value diversity and strive to create an environment where everyone feels respected and valued
- Creative: We encourage innovation and creativity in our approach to storytelling and content creation
- Collaborative: We work together to achieve our goals and support each other's success
Work Style:
- Fast-paced: We operate in a dynamic news environment, requiring adaptability and quick decision-making
- Collaborative: We work closely with brand teams and distribution colleagues to ensure content performs at its best
- Creative: We value innovative ideas and approaches to storytelling and content creation
Self-Assessment Questions:
- Do you thrive in a fast-paced news environment, and are you comfortable working under pressure?
- Are you able to generate and pitch story ideas that resonate with an under-35 audience?
- Do you have a strong command of English language and grammar, and are you skilled at creating engaging written and video content?
ASSUMPTION: Candidates who align with Reach plc's values and work style will be more likely to succeed and enjoy their role within the organisation.
⚠️ Potential Challenges
- Meeting tight deadlines in a fast-paced news environment
- Adapting to changing business needs and priorities
- Working outside of regular hours as needed to cover breaking news or events
- Managing multiple projects and deadlines simultaneously
- Maintaining a high standard of journalistic integrity and ethical conduct in all aspects of the role
ASSUMPTION: Candidates should be prepared to work flexibly and adapt to the demands of a fast-paced news environment.
📈 Similar Roles Comparison
- This role differs from traditional journalism roles in its focus on digital content creation and multimedia storytelling
- Unlike other multimedia content creator roles, this position requires a strong understanding of SEO and platform-specific content adaptation
- Career progression in this role may lead to senior roles within the multimedia content team or other departments, offering opportunities for growth and development
ASSUMPTION: Candidates should consider the unique aspects of this role and how it differs from other multimedia content creator positions in the industry.
📝 Sample Projects
- Creating a viral video series on a trending topic, optimised for various social media platforms
- Generating and pitching story ideas for a major news event, working collaboratively with brand teams and distribution colleagues to ensure content performs at its best
- Developing a comprehensive content strategy for a new brand launch, incorporating written and video content tailored for various platforms
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall content strategy for the brand, and how will my work contribute to its success?
- What opportunities are there for growth and development within the multimedia content team and the wider organisation?
- How does the company support work-life balance for employees working remotely or outside of regular hours?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company foster a culture of inclusivity and diversity, and what initiatives are in place to support this?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including examples of your multimedia content creation work
- Prepare a portfolio or examples of your multimedia content creation work to showcase your skills and abilities
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
