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General Manager, IMG Marketing Strategy & Integretion

Ford Global Career Site
Full-time
On-site
Thailand
๐Ÿ’ก Marketing Strategy & Planning

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: General Manager, IMG Marketing Strategy & Integration

๐Ÿ”น Company: Ford Motor Company

๐Ÿ”น Location: Bangkok, Thailand

๐Ÿ”น Job Type: Full time

๐Ÿ”น Category: Marketing

๐Ÿ”น Date Posted: May 9, 2025

๐Ÿ”น Experience Level: 10+ years

๐Ÿ”น Remote Status: On-site

๐Ÿš€ Job Overview

Key aspects of this role include:

  • Leading the development and execution of integrated customer communications strategy across multiple markets
  • Collaborating with local market leads and managing agency partners to deliver effective customer communications
  • Developing regional scalable creative assets for brand, product, and experiences
  • Leading the development of marketing GTM launch plans and regional marketing communication governance
  • Guiding effective and efficient media strategy

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage cross-functional teams. It also involves working with global and local teams, requiring excellent communication and collaboration skills.

๐Ÿ“‹ Key Responsibilities

โœ… Owns and leads development of integrated customer communications strategy and content spanning Marketing, Social, CX, FCSD, VP and Connectivity

โœ… Responsible for integrated customer communications strategy playbook, adoption, and sustainment

โœ… Enables and supports IMG local Markets with integrated communications strategic capability and development

โœ… Responsible for overall integrated customer journey communication architecture, moments, and resulting strategies

โœ… Determines role of Brand, Product, CX, and CRM offerings in customer communications strategy

โœ… Acts as primary IMG Central liaison with local Market MarCom leads for customer communications, ensuring collaboration and integration of central initiatives

โœ… Leads and provides strategic counsel on IMG market research programs relating to customer communications

โœ… Leads IMG Marketing Communications strategic business projects, reviews and sprints as required

โœ… Supports on marketing strategy for special IMG business and communications projects

โœ… Sets the early direction of brand and customer communication strategy to support IMGโ€™s EV transformation, inclusive of Connectivity and Marketing Services

โœ… Represents IMG in Global Marketing meetings and leads responses to Global/CMO office assignments on customer communications integration/assets working with Agency partners and market leads

โœ… Serves as regional SPOC for both IMG led and globally led Asset Development programs, including the IMG-led Ranger global assets workstream

โœ… Responsible to champion and manage IMG Brand Licensing and Merchandising requirements with global office

โœ… Leads rollout of global brand strategy and guidelines across IMG

โœ… Defines and leads CX customer communications strategy and content

โœ… Leads integrated customer communications of Connectivity offerings e.g. FordPass / SYNCยฎ

โœ… Manages Fixed Marketing budgets, identifies ongoing efficiencies and business optimization opportunities related to assets and communications

โœ… Co-leads annual Agency rating process and global submissions/reviews related to customer communications

โœ… Leads development of scalable demand creation/fulfillment mid-funnel content

โœ… Leads development of regional launch and sustainment of 360ยฐ creative assets in support of local market requirements ensuring maximum flexibility, reusability, and production efficiency between IMG markets

โœ… Supervises agency resources and regional launch budget on delivery of assets as defined in the Scope of Work

โœ… Leads development of centralized marketing launch/GTM plans and execution for IMG

โœ… Leads IMG regional marketing launch meetings and activities as required

โœ… Leads integration of marketing launch plans cross-functionally e.g. Media Comms, CX, Training, etc

โœ… Leads and governs centrally led IMG Product / Non-Product GTM customer communication planning

โœ… Responsible for IMG governance and implementation of global brand framework, standards and tools

โœ… Co-leads the integrated marketing GTM process of new products, services, and experiences for IMG, in close collaboration with global, regional, and market business leads

โœ… Co-leads Brand, Product, Service, and Experiences Immersions, Launch Review milestones, and GTM meetings

โœ… Leads IMG governance processes and interfaces with market partners on Brand, Product and Experience as relates to Marketing Communications

โœ… Develops regional media strategy and tools to support market media effectiveness and efficiency

โœ… Responsible to lead scalable regional media partnership innovation, pilots, and test/learn initiatives e.g. Google, etc

โœ… Reviews regional media spend and performance, provides guidance on effectiveness/efficiency opportunities

โœ… Actively manages and develops LL6/GSR direct reports, supporting talent growth and retention

โœ… IMG Marketing Integration Fulfillment Manager [LL6]. GM IMG MS&I strategizes/designs/plans customer communications integration while Marketing Integration Fulfillment Manager ensures implementation end-to-end

โœ… IMG Governance and Distributor Marketing lead to support with GTM coordination, agency scope, and distributor marketing materials

ASSUMPTION: This role requires a high level of strategic thinking, strong leadership skills, and the ability to manage cross-functional teams. It also involves working with global and local teams, requiring excellent communication and collaboration skills.

๐ŸŽฏ Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.

Experience: 10+ years of experience in integrated marketing communications, with a proven track record of leading strategic initiatives and managing cross-functional teams.

Required Skills:

  • Proven leadership and strategic planning skills
  • Excellent communication and collaboration skills
  • Strong project management skills
  • Experience working with global and local teams
  • Familiarity with marketing communications strategy and customer journey mapping
  • Ability to manage budgets and identify cost-saving opportunities
  • Fluency in English

Preferred Skills:

  • Experience working in the automotive industry
  • Familiarity with Ford's brand and products
  • Bilingual or multilingual skills

ASSUMPTION: Given the global nature of this role, candidates with experience working in international markets or with diverse teams would be highly desirable.

๐Ÿ’ฐ Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between THB 250,000 and THB 350,000 per year, based on industry standards for a similar role in Bangkok. This is an estimate and the actual salary may vary based on the candidate's experience and qualifications.

Benefits:

  • Health insurance
  • Retirement savings plan
  • Employee discounts on Ford vehicles and services
  • Paid time off and holidays

Working Hours: This role requires a standard workweek of 40 hours, with some flexibility for remote work. The specific work arrangement may vary based on business needs and the candidate's preferences.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role in Bangkok. The actual salary may vary based on the candidate's experience and qualifications.

๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry: Ford Motor Company operates in the automotive industry, which is highly competitive and dynamic. The company is one of the leading global automakers, with a strong presence in various markets around the world.

Company Size: Ford Motor Company is a large corporation with over 186,000 employees worldwide. This means that there are many opportunities for career growth and development within the company.

Founded: Ford Motor Company was founded in 1903 by Henry Ford. The company has a long history of innovation and has played a significant role in shaping the automotive industry.

Company Description:

  • Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan
  • The company designs, manufactures, markets, and services a full line of Ford cars, trucks, SUVs, electrified vehicles, and Lincoln luxury vehicles, providing financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles, and connected services
  • The company employs approximately 186,000 employees and has facilities throughout the world

Company Specialties:

  • Automotive manufacturing
  • Automotive services
  • Financial services
  • Mobility solutions

Company Website: https://corporate.ford.com/

ASSUMPTION: Ford Motor Company is a large, global corporation with a strong brand and a long history of innovation. The company's size and global presence offer many opportunities for career growth and development.

๐Ÿ“Š Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, leadership, and experience in integrated marketing communications.

Reporting Structure: The General Manager, IMG Marketing Strategy & Integration reports directly to the Vice President, IMG Marketing Strategy & Integration.

Work Arrangement: This role requires a standard workweek of 40 hours, with some flexibility for remote work. The specific work arrangement may vary based on business needs and the candidate's preferences.

Growth Opportunities:

  • This role offers the opportunity to work on strategic initiatives that have a significant impact on the company's global marketing efforts
  • The company's size and global presence offer many opportunities for career growth and development
  • The role may also provide opportunities to work on special projects or take on additional responsibilities as the business evolves

ASSUMPTION: Given the strategic nature of this role and the company's size and global presence, there are many opportunities for career growth and development.

๐ŸŒ Location & Work Environment

Office Type: The company's office in Bangkok is a modern, professional environment with state-of-the-art facilities and technology.

Office Location(s): The company's office in Bangkok is located in the central business district, with easy access to public transportation and amenities.

Geographic Context:

  • Bangkok is the capital and most populous city of Thailand, with a population of over 10 million people
  • The city is a major economic, cultural, and political center in Southeast Asia
  • Bangkok is known for its vibrant nightlife, rich cultural heritage, and delicious food

Work Schedule: This role requires a standard workweek of 40 hours, with some flexibility for remote work. The specific work arrangement may vary based on business needs and the candidate's preferences.

ASSUMPTION: The company's office in Bangkok is a modern, professional environment with state-of-the-art facilities and technology. The city of Bangkok offers a vibrant and dynamic work environment, with many opportunities for cultural and social experiences.

๐Ÿ’ผ Interview & Application Insights

Typical Process:

  • The application process involves submitting a resume and cover letter through the company's careers website
  • Candidates who meet the qualifications will be contacted for a phone or video screening
  • Candidates who pass the screening will be invited for an in-person or virtual interview with the hiring manager and other stakeholders
  • The final step in the process is a background check and offer extension

Key Assessment Areas:

  • Strategic thinking and planning skills
  • Leadership and team management skills
  • Communication and collaboration skills
  • Familiarity with marketing communications strategy and customer journey mapping
  • Budget management and cost-saving opportunities

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Be prepared to discuss your strategic thinking and leadership skills in detail
  • Demonstrate your familiarity with marketing communications strategy and customer journey mapping
  • Showcase your ability to manage budgets and identify cost-saving opportunities
  • Be ready to discuss your experience working with global and local teams

ATS Keywords: Integrated Marketing Communications, Strategic Planning, Customer Journey Mapping, Budget Management, Global Teams, Cross-Functional Teams, Marketing Strategy, Customer Communications

ASSUMPTION: The application process for this role is typical for a senior management position in a large corporation. The key assessment areas and application tips are designed to help candidates prepare for the interview process and increase their chances of success.

๐Ÿ› ๏ธ Tools & Technologies

  • Microsoft Office Suite
  • Project management tools (e.g., Asana, Trello, Jira)
  • Marketing automation tools (e.g., Marketo, HubSpot)
  • Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)

ASSUMPTION: The tools and technologies listed are commonly used in marketing and communications roles. The specific tools and technologies used may vary based on the company's internal systems and processes.

๐Ÿ‘” Cultural Fit Considerations

Company Values:

  • Quality: We deliver high-quality products and services that meet or exceed customer expectations
  • Safety: We prioritize the safety of our employees, customers, and communities
  • Innovation: We foster a culture of innovation and continuous improvement
  • Integrity: We act with honesty, transparency, and accountability in all our actions
  • Collaboration: We work together to achieve our goals and drive business success

Work Style:

  • The company values a collaborative and inclusive work environment
  • The company encourages employees to take initiative and be proactive in their roles
  • The company values a strong work-life balance

Self-Assessment Questions:

  • Do you have experience working in a global or matrixed organization?
  • Are you comfortable working with cross-functional teams and managing diverse stakeholders?
  • Do you have a proven track record of driving strategic initiatives and delivering results?
  • Are you comfortable working in a fast-paced and dynamic environment?
  • Do you have experience working with marketing communications strategy and customer journey mapping?

ASSUMPTION: Ford Motor Company values a collaborative and inclusive work environment, with a strong focus on quality, safety, innovation, integrity, and collaboration. Candidates who are a strong cultural fit will have experience working in a global or matrixed organization, be comfortable working with cross-functional teams and managing diverse stakeholders, and have a proven track record of driving strategic initiatives and delivering results.

โš ๏ธ Potential Challenges

  • The role requires a high degree of strategic thinking and leadership, which may be challenging for candidates with less experience in integrated marketing communications
  • The role involves working with global and local teams, which may present communication and collaboration challenges
  • The role requires a standard workweek of 40 hours, with some flexibility for remote work. The specific work arrangement may vary based on business needs and the candidate's preferences
  • The role may require travel to other markets, which may present personal and professional challenges

ASSUMPTION: The potential challenges listed are typical for a senior management role in a large, global corporation. Candidates should be prepared to address these challenges and demonstrate their ability to succeed in a fast-paced and dynamic environment.

๐Ÿ“ˆ Similar Roles Comparison

  • This role is similar to other senior marketing management roles in global corporations, but with a specific focus on integrated marketing communications and customer journey mapping
  • The role requires a high degree of strategic thinking and leadership, which may be more challenging than other roles in the same category
  • The role offers many opportunities for career growth and development, both within the company and the broader automotive industry

ASSUMPTION: This role is similar to other senior marketing management roles in global corporations, but with a specific focus on integrated marketing communications and customer journey mapping. The role requires a high degree of strategic thinking and leadership, which may be more challenging than other roles in the same category. However, the role also offers many opportunities for career growth and development.

๐Ÿ“ Sample Projects

  • Developing a regional marketing launch plan for a new product or service
  • Leading a cross-functional team to develop and execute a customer communications strategy for a major brand campaign
  • Managing a global agency partner to deliver integrated customer communications for multiple markets

ASSUMPTION: The sample projects listed are typical for a role in integrated marketing communications. The specific projects may vary based on the company's business needs and priorities.

โ“ Key Questions to Ask During Interview

  • Can you describe the company's approach to integrated marketing communications and customer journey mapping?
  • How does this role fit into the company's overall marketing strategy and EV transformation?
  • What are the key priorities for this role in the first 90 days?
  • How does the company support the growth and development of its employees?
  • What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: The key questions listed are designed to help candidates better understand the role, the company's culture, and the opportunities for growth and development. Candidates should ask questions that are specific to their interests and career goals.

๐Ÿ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your resume and cover letter through the Ford Careers website
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for the interview by researching the company and practicing your responses to common interview questions
  • Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
  • If you are offered the position, consider negotiating the salary and benefits package to ensure it meets your expectations

โš ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.