🔹 Job Title: General Manager, IMG Marketing Strategy & Integration
🔹 Company: Ford Motor Company
🔹 Location: Bangkok, Thailand
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage cross-functional teams. It also involves working with global and local teams, requiring excellent communication and collaboration skills.
✅ Owns and leads development of integrated customer communications strategy and content spanning Marketing, Social, CX, FCSD, VP and Connectivity
✅ Responsible for integrated customer communications strategy playbook, adoption, and sustainment
✅ Enables and supports IMG local Markets with integrated communications strategic capability and development
✅ Responsible for overall integrated customer journey communication architecture, moments, and resulting strategies
✅ Determines role of Brand, Product, CX, and CRM offerings in customer communications strategy
✅ Acts as primary IMG Central liaison with local Market MarCom leads for customer communications, ensuring collaboration and integration of central initiatives
✅ Leads and provides strategic counsel on IMG market research programs relating to customer communications
✅ Leads IMG Marketing Communications strategic business projects, reviews and sprints as required
✅ Supports on marketing strategy for special IMG business and communications projects
✅ Sets the early direction of brand and customer communication strategy to support IMG’s EV transformation, inclusive of Connectivity and Marketing Services
✅ Represents IMG in Global Marketing meetings and leads responses to Global/CMO office assignments on customer communications integration/assets working with Agency partners and market leads
✅ Serves as regional SPOC for both IMG led and globally led Asset Development programs, including the IMG-led Ranger global assets workstream
✅ Responsible to champion and manage IMG Brand Licensing and Merchandising requirements with global office
✅ Leads rollout of global brand strategy and guidelines across IMG
✅ Defines and leads CX customer communications strategy and content
✅ Leads integrated customer communications of Connectivity offerings e.g. FordPass / SYNC®
✅ Manages Fixed Marketing budgets, identifies ongoing efficiencies and business optimization opportunities related to assets and communications
✅ Co-leads annual Agency rating process and global submissions/reviews related to customer communications
✅ Leads development of scalable demand creation/fulfillment mid-funnel content
✅ Leads development of regional launch and sustainment of 360° creative assets in support of local market requirements ensuring maximum flexibility, reusability, and production efficiency between IMG markets
✅ Supervises agency resources and regional launch budget on delivery of assets as defined in the Scope of Work
✅ Leads development of centralized marketing launch/GTM plans and execution for IMG
✅ Leads IMG regional marketing launch meetings and activities as required
✅ Leads integration of marketing launch plans cross-functionally e.g. Media Comms, CX, Training, etc
✅ Leads and governs centrally led IMG Product / Non-Product GTM customer communication planning
✅ Responsible for IMG governance and implementation of global brand framework, standards and tools
✅ Co-leads the integrated marketing GTM process of new products, services, and experiences for IMG, in close collaboration with global, regional, and market business leads
✅ Co-leads Brand, Product, Service, and Experiences Immersions, Launch Review milestones, and GTM meetings
✅ Leads IMG governance processes and interfaces with market partners on Brand, Product and Experience as relates to Marketing Communications
✅ Develops regional media strategy and tools to support market media effectiveness and efficiency
✅ Responsible to lead scalable regional media partnership innovation, pilots, and test/learn initiatives e.g. Google, etc
✅ Reviews regional media spend and performance, provides guidance on effectiveness/efficiency opportunities
✅ Actively manages and develops LL6/GSR direct reports, supporting talent growth and retention
✅ IMG Marketing Integration Fulfillment Manager [LL6]. GM IMG MS&I strategizes/designs/plans customer communications integration while Marketing Integration Fulfillment Manager ensures implementation end-to-end
✅ IMG Governance and Distributor Marketing lead to support with GTM coordination, agency scope, and distributor marketing materials
ASSUMPTION: This role requires a high level of strategic thinking, strong leadership skills, and the ability to manage cross-functional teams. It also involves working with global and local teams, requiring excellent communication and collaboration skills.
Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.
Experience: 10+ years of experience in integrated marketing communications, with a proven track record of leading strategic initiatives and managing cross-functional teams.
Required Skills:
Preferred Skills:
ASSUMPTION: Given the global nature of this role, candidates with experience working in international markets or with diverse teams would be highly desirable.
Salary Range: The salary range for this role is estimated to be between THB 250,000 and THB 350,000 per year, based on industry standards for a similar role in Bangkok. This is an estimate and the actual salary may vary based on the candidate's experience and qualifications.
Benefits:
Working Hours: This role requires a standard workweek of 40 hours, with some flexibility for remote work. The specific work arrangement may vary based on business needs and the candidate's preferences.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role in Bangkok. The actual salary may vary based on the candidate's experience and qualifications.
Industry: Ford Motor Company operates in the automotive industry, which is highly competitive and dynamic. The company is one of the leading global automakers, with a strong presence in various markets around the world.
Company Size: Ford Motor Company is a large corporation with over 186,000 employees worldwide. This means that there are many opportunities for career growth and development within the company.
Founded: Ford Motor Company was founded in 1903 by Henry Ford. The company has a long history of innovation and has played a significant role in shaping the automotive industry.
Company Description:
Company Specialties:
Company Website: https://corporate.ford.com/
ASSUMPTION: Ford Motor Company is a large, global corporation with a strong brand and a long history of innovation. The company's size and global presence offer many opportunities for career growth and development.
Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, leadership, and experience in integrated marketing communications.
Reporting Structure: The General Manager, IMG Marketing Strategy & Integration reports directly to the Vice President, IMG Marketing Strategy & Integration.
Work Arrangement: This role requires a standard workweek of 40 hours, with some flexibility for remote work. The specific work arrangement may vary based on business needs and the candidate's preferences.
Growth Opportunities:
ASSUMPTION: Given the strategic nature of this role and the company's size and global presence, there are many opportunities for career growth and development.
Office Type: The company's office in Bangkok is a modern, professional environment with state-of-the-art facilities and technology.
Office Location(s): The company's office in Bangkok is located in the central business district, with easy access to public transportation and amenities.
Geographic Context:
Work Schedule: This role requires a standard workweek of 40 hours, with some flexibility for remote work. The specific work arrangement may vary based on business needs and the candidate's preferences.
ASSUMPTION: The company's office in Bangkok is a modern, professional environment with state-of-the-art facilities and technology. The city of Bangkok offers a vibrant and dynamic work environment, with many opportunities for cultural and social experiences.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Integrated Marketing Communications, Strategic Planning, Customer Journey Mapping, Budget Management, Global Teams, Cross-Functional Teams, Marketing Strategy, Customer Communications
ASSUMPTION: The application process for this role is typical for a senior management position in a large corporation. The key assessment areas and application tips are designed to help candidates prepare for the interview process and increase their chances of success.
ASSUMPTION: The tools and technologies listed are commonly used in marketing and communications roles. The specific tools and technologies used may vary based on the company's internal systems and processes.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Ford Motor Company values a collaborative and inclusive work environment, with a strong focus on quality, safety, innovation, integrity, and collaboration. Candidates who are a strong cultural fit will have experience working in a global or matrixed organization, be comfortable working with cross-functional teams and managing diverse stakeholders, and have a proven track record of driving strategic initiatives and delivering results.
ASSUMPTION: The potential challenges listed are typical for a senior management role in a large, global corporation. Candidates should be prepared to address these challenges and demonstrate their ability to succeed in a fast-paced and dynamic environment.
ASSUMPTION: This role is similar to other senior marketing management roles in global corporations, but with a specific focus on integrated marketing communications and customer journey mapping. The role requires a high degree of strategic thinking and leadership, which may be more challenging than other roles in the same category. However, the role also offers many opportunities for career growth and development.
ASSUMPTION: The sample projects listed are typical for a role in integrated marketing communications. The specific projects may vary based on the company's business needs and priorities.
ASSUMPTION: The key questions listed are designed to help candidates better understand the role, the company's culture, and the opportunities for growth and development. Candidates should ask questions that are specific to their interests and career goals.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.