Gestionnaire influenceurs - Influencer Manager

📌 Core Information

🔹 Job Title: Gestionnaire influenceurs - Influencer Manager

🔹 Company: Gameloft

🔹 Location: Montréal, QC, Canada

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing influencer marketing strategies in collaboration with senior managers, marketing teams, and game studios.
• Managing day-to-day elements of influencer campaigns, including sourcing talent, coordinating briefs, tracking deliverables, and reporting on key metrics.
• Liaising with User Acquisition and Product teams to help shape features that enable successful influencer integration.
• Collaborating with IP partners on campaign deliverables, ensuring all content meets brand guidelines and secures necessary approvals.
• Drafting and maintaining campaign documentation, including calendars, influencer lists, and budget tracking.
• Contributing to campaign performance analysis by collecting data and surfacing insights to improve future executions.
• Assisting with budget planning and ensuring accurate tracking of spending and deliverables.
• Building and maintaining strong relationships with content creators and influencer agencies to ensure long-term collaboration and loyalty.
• Staying on top of trends in social, gaming, and creator ecosystems to inform campaign creativity and relevancy.

ASSUMPTION: This role requires a strong understanding of influencer marketing strategies, excellent organizational skills, and the ability to manage multiple projects and stakeholders.

📋 Key Responsibilities

✅ Supporting the development and execution of influencer marketing strategies in collaboration with senior managers, marketing teams, and game studios.

✅ Managing day-to-day elements of influencer campaigns, including sourcing talent, coordinating briefs, tracking deliverables, and reporting on key metrics.

✅ Liaising with User Acquisition and Product teams to help shape features that enable successful influencer integration.

✅ Collaborating with IP partners on campaign deliverables, ensuring all content meets brand guidelines and secures necessary approvals.

✅ Drafting and maintaining campaign documentation, including calendars, influencer lists, and budget tracking.

✅ Contributing to campaign performance analysis by collecting data and surfacing insights to improve future executions.

✅ Assisting with budget planning and ensuring accurate tracking of spending and deliverables.

✅ Building and maintaining strong relationships with content creators and influencer agencies to ensure long-term collaboration and loyalty.

✅ Staying on top of trends in social, gaming, and creator ecosystems to inform campaign creativity and relevancy.

ASSUMPTION: The role involves a high degree of multitasking and requires strong communication skills to collaborate effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, business administration, or a related field.

Experience: 2-4 years of experience in influencer marketing, preferably within the gaming, tech, or entertainment industries.

Required Skills:

• Strong organizational skills with the ability to manage multiple projects and stakeholders.
• Experience working directly with influencers and talent agencies.
• Familiarity with major social media platforms (YouTube, TikTok, Instagram, Twitch) and performance-tracking tools.
• Comfortable working with data and basic performance metrics (engagement, reach, CPM, etc.).
• Excellent written and verbal communication skills; able to build trust with both internal teams and external partners and stakeholders.
• Creative, collaborative, and eager to take initiative.

Preferred Skills:

• Fluency in French.

ASSUMPTION: The role requires a proactive and detail-oriented individual with a strong work ethic and the ability to thrive in a fast-paced environment.

💰 Compensation & Benefits

Salary Range: CAD 60,000 - 80,000 per year (based on industry standards for similar roles in Montreal)

Benefits:

• Career development opportunities
• Dynamic, demanding, and motivating working environment
• Challenging and rewarding work on the next great frontiers in games
• International environment with daily contact with other countries and cultures
• Excellent local working conditions (quality of office, geographical location of the office)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in Montreal. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Computer Games

Company Size: 5,001-10,000 employees (Large company with established franchises and a global presence)

Founded: 2000 (with over 20 years of experience in the gaming industry)

Company Description:

• Gameloft is a leading digital and social game publisher, established in 2000.
• It has established itself as one of the top innovators in its field and creates games for all digital platforms.
• Gameloft operates its own established franchises such as Asphalt, Order & Chaos, Modern Combat, and Dungeon Hunter.
• It also partners with major rights holders including Universal, Illumination, Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel®, and Ferrari®.
• Gameloft has a dynamic, demanding, and motivating working environment within a fast-growing company.
• It offers challenging and rewarding work on the next great frontiers in games and an international environment with daily contact with other countries and cultures.
• Gameloft has excellent local working conditions, with a quality office and a geographical location that offers numerous opportunities for growth and development.

Company Specialties:

• Mobile games
• Phone games
• iPhone games
• iPad games
• Android games
• Advertising
• Cross-platform games
• Technology
• Smartphone games
• Apps
• Programming
• Gameplay
• Gamification

Company Website: http://www.gameloft.com

ASSUMPTION: Gameloft is a well-established company with a strong presence in the gaming industry, offering numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level (requiring 2-5 years of experience in influencer marketing)

Reporting Structure: This role reports directly to the Senior Manager of Influencer Marketing and collaborates with various teams, including marketing, product, and user acquisition.

Work Arrangement: On-site (with the possibility of remote work for specific tasks or projects)

Growth Opportunities:

• Potential career advancement within the marketing department or other departments within the company.
• Opportunities to work on high-profile campaigns and collaborate with major brands and influencers.
• Chance to gain experience in a fast-growing industry and work on cutting-edge gaming projects.

ASSUMPTION: This role offers numerous opportunities for career growth and development within a large and established company in the gaming industry.

🌍 Location & Work Environment

Office Type: Modern, well-equipped office with a collaborative work environment

Office Location(s): 7250, rue Marconi, Montreal, Quebec H2R 2Z5, CA

Geographic Context:

• Montreal is the second-largest city in Canada and the largest city in the province of Quebec.
• It is a multicultural city with a strong French influence and a vibrant gaming industry.
• The city offers a high quality of life, with numerous cultural attractions, restaurants, and outdoor activities.

Work Schedule: Full-time (40 hours per week) with flexible hours for specific tasks or projects

ASSUMPTION: The office location offers a convenient and central location with easy access to public transportation and numerous amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with the senior manager or another relevant stakeholder
• Background check and offer extension

Key Assessment Areas:

• In-depth knowledge of influencer marketing strategies and trends
• Strong organizational skills and the ability to manage multiple projects and stakeholders
• Excellent communication skills, both written and verbal
• Creativity and the ability to think outside the box
• Familiarity with relevant tools and platforms (social media, performance-tracking tools, etc.)

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
• Include specific examples of your experience working with influencers and managing campaigns.
• Demonstrate your understanding of the gaming industry and the role of influencer marketing in its success.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work under pressure.

ATS Keywords: Influencer Marketing, Campaign Management, Social Media, Performance Metrics, Brand Guidelines, User Acquisition, Content Creation

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or the company's current priorities.

🛠️ Tools & Technologies

• Social media platforms (YouTube, TikTok, Instagram, Twitch)
• Performance-tracking tools (Google Analytics, social media analytics, etc.)
• Project management tools (Asana, Trello, etc.)
• Communication and collaboration tools (Slack, Microsoft Teams, etc.)
• Budget tracking tools (Microsoft Excel, Google Sheets, etc.)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current technology stack and the candidate's existing skill set.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Passion for gaming and a commitment to excellence
• Continuous learning and improvement

Work Style:

• Dynamic and fast-paced
• Results-driven and focused on achieving specific goals
• Collaborative and supportive of team members' growth and development
• Adaptable and open to change

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and developments in the gaming industry, particularly in the area of influencer marketing?
• Can you provide an example of a time when you had to manage multiple projects and stakeholders simultaneously, and how did you ensure the successful completion of each project?
• How do you approach building and maintaining strong relationships with content creators and influencer agencies, and what strategies do you use to ensure long-term collaboration and loyalty?

ASSUMPTION: Gameloft values candidates who are passionate about gaming, creative, collaborative, and adaptable, with a strong work ethic and a commitment to excellence.

⚠️ Potential Challenges

• The fast-paced nature of the gaming industry may require long hours and tight deadlines.
• The role may involve working with a diverse range of stakeholders, including influencers, agencies, and internal teams, which can present unique challenges in communication and collaboration.
• The role may require travel for events, conferences, or meetings with external partners.
• The role may involve working with sensitive information and require a high degree of confidentiality.

ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for career growth, development, and exposure to cutting-edge gaming projects within a large and established company.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Influencer Marketing Manager role within a gaming company or a related industry.
• However, this role is unique in its focus on the gaming industry and the specific challenges and opportunities it presents.
• Career paths for this role may include advancement to a Senior Manager or Director of Influencer Marketing within the gaming industry or a related field.

ASSUMPTION: While this role shares similarities with other marketing roles, its unique focus on the gaming industry and the specific challenges and opportunities it presents make it a distinct and attractive opportunity for candidates with a passion for gaming and a strong background in influencer marketing.

📝 Sample Projects

• Managing a high-profile influencer campaign for the launch of a new gaming franchise, including sourcing talent, coordinating briefs, tracking deliverables, and reporting on key metrics.
• Collaborating with IP partners on campaign deliverables for an established gaming franchise, ensuring all content meets brand guidelines and secures necessary approvals.
• Developing and executing a long-term influencer marketing strategy for a mobile gaming app, including budget planning, performance analysis, and optimization.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Influencer Manager role within the gaming industry.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the company's gaming portfolio?
• What are the most challenging aspects of working with influencers and agencies, and how can I best prepare to overcome these challenges?
• How does the company support the professional development and growth of its employees, particularly in the area of influencer marketing?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to understanding the company's goals and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work under pressure.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role.
• If you are selected for an interview, research the company and the gaming industry to demonstrate your knowledge and enthusiasm for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.