📌 Core Information
🔹 Job Title: GI Brand Manager, MYSG
🔹 Company: Takeda
🔹 Location: Klang, Selangor, Malaysia
🔹 Job Type: Full-Time
🔹 Category: Pharmaceuticals
🔹 Date Posted: June 23, 2025
🔹 Experience Level: Mid-Senior Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading strategic and tactical marketing efforts for Takeda's Gastroenterology portfolio across Malaysia and Singapore
- Developing and executing brand strategies to drive growth, increase market share, and strengthen value proposition
- Cross-functional collaboration with internal teams and external stakeholders to deliver impactful omnichannel campaigns and medical events
- Budget management and ensuring optimal investment with A&P allocation
ASSUMPTION: This role requires a proactive marketer with strong scientific acumen, a passion for healthcare, and a proven track record in product management within the pharmaceutical industry.
📋 Key Responsibilities
✅ Strategic Planning & Brand Management: Develop and implement brand strategies, including life cycle plan, pricing, and annual marketing objectives. Monitor brand performance and adapt strategies based on market insights and competitive landscape. Drive regional brand synergy between Malaysia and Singapore.
✅ Tactical Execution: Lead the development of sales aids, promotional materials, advertising, and HCP engagement initiatives. Manage material approval processes and ensure compliance with relevant regulations. Coordinate and support successful product launches and medical education activities.
✅ Market Intelligence & Analysis: Analyze internal and external market data to guide decision-making. Stay up to date with scientific literature, customer needs, and industry trends. Commission market research and gather field insights to inform strategy.
✅ Digital & Omnichannel Marketing: Plan and execute integrated digital campaigns to support HCP engagement. Track campaign performance and optimize activities based on KPIs and ROI.
✅ Stakeholder Engagement: Build and maintain strong relationships with key opinion leaders (KOLs), speakers, and brand advocates. Partner with Sales, Medical, Regulatory, Compliance, Market Access, and Finance teams to align brand initiatives.
✅ Training & Product Leadership: Act as a brand champion across the organization. Provide training and updates to internal teams on product knowledge, competitor landscape, and market developments. Conduct regular field visits and support sales force effectiveness.
✅ Budget Management: Prepare and manage annual marketing budgets and ensure optimal investment with A&P allocation.
ASSUMPTION: This role requires a strong focus on strategic thinking, communication, and presentation skills, as well as customer and market focus, digital marketing savvy, innovation, problem-solving, execution excellence, and leadership.
🎯 Required Qualifications
Education: Bachelor’s degree in science, applied science, or business (with basic marketing knowledge preferred).
Experience: Minimum 3 years of experience in pharmaceutical sales, with additional experience in pharmaceutical marketing being a strong advantage.
Required Skills:
- Strategic Thinking & Planning
- Strong Communication & Presentation Skills
- Customer & Market Focus
- Digital Marketing Savvy
- Innovation & Problem-Solving
- Execution Excellence & Attention to Detail
- Leadership & Team Collaboration
Preferred Skills:
- Proven experience in brand planning, campaign execution, and cross-functional collaboration
- Self-motivated, results-driven, and adaptable to a dynamic market environment
ASSUMPTION: Candidates with a solid understanding of scientific data and the ability to communicate complex information clearly will be highly sought after for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between MYR 150,000 and MYR 250,000 per annum, depending on experience and qualifications. This estimate is based on industry standards for a mid-senior level marketing role in the pharmaceutical industry in Malaysia.
Benefits:
- Competitive benefits package, including health insurance, retirement plans, and employee assistance programs
- Opportunities for professional development and career growth
- Collaborative and inclusive work environment
Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 5:30 PM), with flexibility for occasional remote work and overtime as needed.
ASSUMPTION: Takeda offers competitive compensation and benefits packages to attract and retain top talent in the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Takeda is a global, research and development-driven pharmaceutical company committed to bringing better health and a brighter future to patients worldwide. The company's core therapeutic areas include Oncology, Gastroenterology, Neuroscience, and Rare Diseases.
Company Size: Takeda is a large organization with over 10,000 employees worldwide, providing ample opportunities for career growth and development.
Founded: Takeda was founded in 1781 and has a rich history of innovation and commitment to improving patient lives.
Company Description:
- Takeda is a patient-focused company that strives to transform patient care through the development of novel specialty pharmaceuticals and best-in-class patient support programs.
- The company fosters an inclusive, collaborative workplace, in which teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
- Takeda is certified as a Global Top Employer, offering stimulating careers, encouraging innovation, and striving for excellence in everything it does.
Company Specialties:
- Pharmaceuticals
- Therapeutics
- Oncology
- Gastroenterology
- Vaccines
Company Website: Takeda.com
ASSUMPTION: Takeda's commitment to patients, innovation, and employee development makes it an attractive employer in the pharmaceutical industry.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for career growth and development within Takeda's marketing organization.
Reporting Structure: The GI Brand Manager, MYSG, will report directly to the Head of Marketing for Takeda's Gastroenterology portfolio in Malaysia and Singapore.
Work Arrangement: This is an on-site role based in Klang, Selangor, Malaysia, with occasional remote work and flexibility for overtime as needed.
Growth Opportunities:
- Progression to senior marketing roles within Takeda's Gastroenterology portfolio or other therapeutic areas
- Expansion of responsibilities to include additional brands or markets
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: Takeda's large size and global presence provide numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Takeda's office in Klang, Selangor, Malaysia, is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): Takeda's Malaysia headquarters is located in Klang, Selangor, with additional offices in other major cities across the country.
Geographic Context:
- Klang is a major city in the state of Selangor, Malaysia, located approximately 30 kilometers southwest of Kuala Lumpur, the capital city.
- The city is well-connected by major highways and public transportation, making it easily accessible from other parts of the Klang Valley and beyond.
- Klang offers a mix of urban and suburban living, with numerous shopping malls, restaurants, and recreational facilities nearby.
Work Schedule: The standard work schedule for this role is Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for occasional remote work and overtime as needed.
ASSUMPTION: Takeda's office in Klang, Selangor, provides a modern, collaborative work environment that supports the success of its employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission through Takeda's careers portal
- Phone or video screening to assess communication skills and cultural fit
- In-depth behavioral and technical interviews with marketing and cross-functional stakeholders
- Final round interview with the Head of Marketing for Takeda's Gastroenterology portfolio in Malaysia and Singapore
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Customer and market focus
- Digital marketing savvy and omnichannel campaign planning
- Leadership and team collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Takeda's business and the Gastroenterology portfolio in your application materials
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments
ATS Keywords: Brand Management, Strategic Planning, Tactical Execution, Market Intelligence, Digital Marketing, Stakeholder Engagement, Training, Product Leadership, Budget Management, Pharmaceuticals, Gastroenterology, Malaysia, Singapore
ASSUMPTION: Takeda's recruitment process is designed to assess candidates' skills, cultural fit, and potential for success in the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Veeva)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Takeda provides its employees with access to industry-standard tools and technologies to support their success in the role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centricity: Takeda is committed to putting patients at the heart of everything it does, striving to improve patient lives through innovative medicines and better health outcomes.
- Integrity: Takeda is dedicated to acting with honesty, transparency, and accountability in all its business activities.
- Respect: Takeda fosters a culture of respect for its employees, customers, and partners, valuing diversity and inclusion in all its interactions.
Work Style:
- Collaborative: Takeda encourages teamwork and cross-functional collaboration to drive innovation and success.
- Agile: Takeda embraces a dynamic and adaptable work environment, responding to change and seizing opportunities for growth and development.
- Patient-focused: Takeda prioritizes patient needs and preferences in all its business decisions and activities.
Self-Assessment Questions:
- How do you align with Takeda's patient-centric value, and how have you demonstrated this in your past experiences?
- How do you approach working collaboratively with cross-functional teams, and can you provide an example of a successful cross-functional project you've led or contributed to?
- How do you stay up-to-date with industry trends and scientific developments in the Gastroenterology therapeutic area, and how do you apply this knowledge to inform your marketing strategies?
ASSUMPTION: Takeda's culture is centered around patient-centricity, integrity, respect, collaboration, agility, and a patient-focused work style.
⚠️ Potential Challenges
- Managing a complex and dynamic market landscape, with competing products and evolving customer needs
- Balancing regional brand synergy between Malaysia and Singapore while addressing local market nuances and preferences
- Adapting to changes in the regulatory environment and ensuring compliance with relevant regulations (e.g., PromoMats)
- Managing a tight marketing budget and optimizing investment with A&P allocation
ASSUMPTION: The GI Brand Manager, MYSG, will face various challenges in this role, requiring strong strategic thinking, adaptability, and attention to detail to succeed.
📈 Similar Roles Comparison
- Unlike other brand management roles in the pharmaceutical industry, this role requires a strong focus on regional brand synergy and cross-functional collaboration between Malaysia and Singapore
- The Gastroenterology therapeutic area is highly competitive, with numerous products and treatments available on the market. The GI Brand Manager, MYSG, must stay up-to-date with scientific literature, customer needs, and industry trends to drive brand success
- Career progression in this role may involve expanding responsibilities to include additional brands or markets, or transitioning to a senior marketing role within Takeda's Gastroenterology portfolio or other therapeutic areas
ASSUMPTION: The GI Brand Manager, MYSG, role offers unique opportunities and challenges compared to similar roles in the pharmaceutical industry.
📝 Sample Projects
- Developing and executing a regional brand strategy for Takeda's Gastroenterology portfolio, balancing global brand consistency with local market nuances and preferences
- Launching a new product in the Gastroenterology therapeutic area, coordinating cross-functionally with internal teams and external stakeholders to ensure a successful market introduction
- Conducting market research to assess customer needs, preferences, and perceptions of Takeda's Gastroenterology brands, and using insights to inform brand strategy and tactical execution
ASSUMPTION: The GI Brand Manager, MYSG, will have the opportunity to work on high-impact projects that drive brand success and improve patient outcomes.
❓ Key Questions to Ask During Interview
- How does Takeda support the professional development and career growth of its marketing employees?
- What are the key priorities for the GI Brand Manager, MYSG, in the first 90 days in the role?
- How does Takeda foster a culture of collaboration and cross-functional teamwork, and what are some examples of successful cross-functional initiatives within the Gastroenterology portfolio?
- What are the most challenging aspects of managing a regional brand in the Gastroenterology therapeutic area, and how can the GI Brand Manager, MYSG, overcome these challenges to drive brand success?
- How does Takeda measure the success of its brand management efforts, and what key performance indicators (KPIs) are most important for the GI Brand Manager, MYSG, to track and optimize?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to driving brand success at Takeda.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Takeda Careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of Takeda's business and the Gastroenterology portfolio
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments, and practicing your responses
- If invited to an in-person or video interview, dress professionally and present yourself confidently, showcasing your communication and presentation skills
- Follow up with the hiring manager or recruiter after your interview, expressing your appreciation for the opportunity and reiterating your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
