Global Brand Director

📌 Core Information

🔹 Job Title: Global Brand Director

🔹 Company: Nelsons

🔹 Location: London, England, United Kingdom (Remote)

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Remote-friendly)

🚀 Job Overview

Key aspects of this role include:

• Leading global brand strategy and marketing activation for Nelsons' portfolio of natural healthcare brands
• Managing a team responsible for brand positioning, multi-region campaigns, and digital marketing initiatives
• Partnering with regional marketing leads, product & innovation director, and creative operations head
• Driving business growth through consumer-centric strategies and creative ideas

ASSUMPTION: This role requires a strategic mindset with a strong focus on consumer insights and market trends to drive brand growth across multiple regions.

📋 Key Responsibilities

✅ Lead global brand strategy (brand positioning and growth strategies) for Nelsons' portfolio of natural healthcare brands

✅ Ensure each brand has a distinctive and consumer-motivating brand positioning and creatively impactful brand visual identity

✅ Lead and coach a direct team of global brand marketing, education, and ecom/performance marketing experts

✅ Provide clear and inspiring briefs to creative teams and coach internal team for effective creative feedback

✅ Lead the digital (performance marketing) and AI upskilling of the team, embedding new ways of working that enhance brand impact, team productivity, and return-on-investment

✅ Recommend resource allocation during the budgeting process to maximize commercial growth and strengthen brand equity

✅ Role model the evolution of Nelsons into becoming a more consumer-centric business

ASSUMPTION: This role involves a high level of strategic thinking, cross-functional collaboration, and team leadership to achieve brand growth objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 10+ years of experience in multi-country brand strategy and revitalization, with a proven track record of driving business growth

Required Skills:

• Experience leading both multi-country brand strategy development and multi-country marketing activation
• Proven track record of step-changing business growth through brand revitalization
• Exceptional clarity of communication and ability to inspire the wider business with a clear vision for the brands
• Strong digital marketing skills and digital curiosity
• Experience within a branded consumer goods business (health and wellness experience an added advantage)
• Ideally, experience working in regulated categories

Preferred Skills:

• Experience working in a hybrid or remote team environment
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in the natural healthcare or wellness industry may have an advantage, but relevant experience in other consumer goods sectors is also valuable.

💰 Compensation & Benefits

Salary Range: £80,000 - £120,000 per annum (Based on industry standards for a senior marketing role in London)

Benefits:

• Rescue Day (annual paid day off to use as needed)
• Annual bonus potential
• 25 days holiday per year, plus bank holidays and Christmas shutdown
• Free products and staff discounts
• 3pm Friday finishes all year round
• Hybrid and flexible working
• Paid days off to volunteer for charities
• Cycle to work scheme
• Weekly running club

Working Hours: Full-time (40 hours per week, with flexible hours and remote work options)

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in London, considering the experience level and responsibilities of the position.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Natural Healthcare Products)

Company Size: 201-500 employees (Mid-sized)

Founded: 1860 (Over 160 years ago)

Company Description:

• Award-winning, family-owned business specializing in natural healthcare products
• Leading manufacturer in the UK and Europe, with a portfolio including RESCUE® Remedy, Spatone®, and Nelsons Teetha®
• Operates globally, with a strong presence in the UK, Europe, and the US

Company Specialties:

• Leader in complementary medicine and homeopathy
• OTC medicine and iron supplements

Company Website: www.nelsonspharmacy.com

ASSUMPTION: Nelsons' long history and family-owned nature may contribute to a stable, established work environment with a strong focus on natural healthcare and wellness.

📊 Role Analysis

Career Level: Senior Management

Reporting Structure: Reports directly to the Group Marketing Director, with matrixed relationships with regional marketing leaders, product & innovation director, and creative operations head

Work Arrangement: Hybrid (Remote-friendly, with flexibility to work from home or the office)

Growth Opportunities:

• Potential to expand the global brand team and take on additional responsibilities
• Opportunities to collaborate with regional teams and gain international experience
• Possibility to influence the company's evolution into a more consumer-centric business

ASSUMPTION: This role offers significant growth potential, both within the brand team and across the wider organization.

🌍 Location & Work Environment

Office Type: Hybrid (Mix of remote and on-site work)

Office Location(s): Wimbledon, London (Headquarters), North Andover, MA (US Office), Hamburg, DE (German Office)

Geographic Context:

• London, England, United Kingdom (Headquarters)
• Multicultural and diverse city with a strong business environment
• Well-connected by public transportation, with numerous amenities nearby

Work Schedule: Flexible, with the option to work from home or the office, and 3pm Friday finishes all year round

ASSUMPTION: The hybrid work environment offers a good balance between remote work and in-person collaboration, with flexibility to accommodate individual preferences.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Group Marketing Director

Key Assessment Areas:

• Brand strategy and activation skills
• Consumer-centric mindset and understanding of natural healthcare products
• Leadership and team management abilities
• Digital marketing and performance marketing expertise

Application Tips:

• Highlight relevant brand strategy and activation experience in your resume
• Tailor your cover letter to demonstrate your understanding of Nelsons' products and consumer-centric approach
• Prepare examples of successful brand revitalization projects and their impact on business growth

ATS Keywords: Brand strategy, brand activation, consumer-centric, natural healthcare, team leadership, digital marketing, performance marketing, global brand director

ASSUMPTION: The application process may involve multiple interviews and assessments to evaluate the candidate's strategic thinking, leadership skills, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Brand management software (e.g., Brandfolder, Frontify)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management platforms (e.g., Hootsuite, Sprout Social)

ASSUMPTION: The required tools and technologies may vary depending on the candidate's specific role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Natural
• Expertise
• Innovation

Work Style:

• Collaborative and cross-functional
• Consumer-centric and data-driven
• Agile and adaptable

Self-Assessment Questions:

• How do you approach understanding and addressing consumer needs in a global market?
• Can you provide an example of a successful brand revitalization project, and how you ensured its impact on business growth?
• How do you foster a collaborative and innovative work environment, both remotely and in-person?

ASSUMPTION: Nelsons values a consumer-centric, collaborative, and innovative work environment, with a strong focus on natural healthcare products and expertise.

⚠️ Potential Challenges

• Managing a global team with diverse time zones and cultural backgrounds
• Balancing the need for global consistency with local market relevance in brand strategy and activation
• Adapting to a hybrid work environment and managing remote team members
• Keeping up with the latest trends and innovations in digital marketing and performance marketing

ASSUMPTION: These challenges can be overcome through effective communication, collaboration, and a strong focus on consumer insights and market trends.

📈 Similar Roles Comparison

• Global Brand Director vs. Regional Brand Manager: Global role focuses on strategic brand positioning and growth strategies, while regional role focuses on local market execution and activation
• Global Brand Director vs. Global Marketing Director: Both roles focus on global brand strategy, but the marketing director role may have broader responsibilities, including product marketing, pricing, and channel strategy
• Career path comparison: Global Brand Director role can lead to senior marketing leadership positions, such as VP of Marketing or Chief Marketing Officer, with potential opportunities to expand into other areas of the business

ASSUMPTION: The Global Brand Director role offers a unique blend of strategic and operational responsibilities, with significant growth potential within the marketing function and across the wider organization.

📝 Sample Projects

• Developing a global brand positioning and visual identity for a new natural healthcare product launch
• Conducting consumer research and market analysis to inform brand strategy and activation plans
• Collaborating with regional marketing teams to adapt global brand campaigns for local market relevance

ASSUMPTION: These sample projects demonstrate the strategic and cross-functional nature of the Global Brand Director role, with a strong focus on consumer insights and market trends.

❓ Key Questions to Ask During Interview

• How does Nelsons approach global brand strategy and activation, and how can I contribute to its success?
• Can you describe the team structure and dynamics, and how does the Global Brand Director role fit within it?
• How does Nelsons support the professional development and growth of its employees, particularly within the marketing function?
• What are the key priorities for the Global Brand Director role in the first 90 days, and how can I hit the ground running?
• How does Nelsons foster a consumer-centric and data-driven culture, and how can I contribute to its evolution?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to contribute to the team's success and drive business growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant brand strategy and activation experience, as well as your understanding of Nelsons' products and consumer-centric approach
• Prepare examples of successful brand revitalization projects and their impact on business growth
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.