📌 Core Information
🔹 Job Title: Global Brand Director Vaseline
🔹 Company: Unilever
🔹 Location: 100VE, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Brand Management
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving global brand growth for Vaseline in white spaces (Africa, LatAm)
- Leading the Lips & Jelly platforms globally
- Developing and executing a growth vision and strategy
- Collaborating with cross-functional teams and external partners
- Building and managing a team of 3 Brand Managers and 1 ABM
ASSUMPTION: This role requires a strategic mindset, cultural understanding, and strong leadership skills to drive brand growth in diverse global markets.
📋 Key Responsibilities
✅ Define and execute the growth vision and strategy for Vaseline in Africa and LatAm
✅ Lead the team to develop Brand Development Model (BDM), Financial Growth Model (FGM), drive the GM Roadmap, and ensure all activities are well aligned and landed in market
✅ Drive Vaseline Innovation agenda for Africa, LatAm, including designing and delivering the Innovation Roadmap to Double Vaseline Africa and rolling out a winning global mix in LatAm in 2026
✅ Lead the Lip and Jelly Innovation platform globally, developing a global roadmap to deliver 100mln incremental on Lip and a 50mln incremental innovation roadmap to premiumise jelly successfully
✅ Lead Vaseline Engagement agenda for Africa, LatAm, driving brand power through superior assets and executing a holistic digital strategy
✅ Lead Brand Sustainability Strategy and plans to deliver the sustainability ambition
ASSUMPTION: This role involves a high level of strategic planning, team leadership, and cross-functional collaboration to achieve brand growth objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 15+ years of experience working in global B&W roles with experience in South Africa/LatAm
Required Skills:
- Entrepreneurial mindset
- Cultural orientation and ability to segment and execute for melanin-rich skin consumers
- Performance orientation
- Creative leadership
- Expertise in brand strategy development and execution
- Strong communication and influencing skills
- Ability to build and lead high-performing teams
Preferred Skills:
- Experience in skincare category, particularly with melanin-rich skin consumers
- Record of delivering improvement in brand power over 2-3 years sustainably through unmissable communication
- Experience/record of new business models, innovating/operating differently from the conventional
- Driven some unmissable digital execution (Pencil Pro or Beauty Tech) for B&W in 2023
ASSUMPTION: Candidates should have a proven track record in global brand management, with a strong focus on driving brand growth in diverse markets.
💰 Compensation & Benefits
Salary Range: £120,000 - £150,000 per annum (Based on industry standards for a Global Brand Director role in the UK)
Benefits:
- Competitive pension plan
- Private medical insurance
- Annual bonus and share plans
- Flexible working options
- Generous holiday allowance
Working Hours: 37.5 hours per week, with flexibility to work from home up to 2 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Global Brand Director role in the UK. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically Beauty & Wellbeing
Company Size: 10,001+ employees (Global)
Founded: 1872, with a rich history and strong brand portfolio
Company Description:
- Unilever is a purpose-driven company with a portfolio of over 400 brands, including Dove, Axe, and Vaseline
- Committed to sustainability and positive social impact, with a goal to be a net-zero emissions company by 2039
- Encourages innovation, big and small, to make the business win and grow while improving the lives of consumers and communities
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Refreshments
- Marketing & Advertising
- Retail
- Purpose
- FMCG
- Digital
- Ice Cream
- Nutrition
- Sustainability
- Beauty & Wellbeing
- Innovation
Company Website: www.unilever.com
ASSUMPTION: Unilever offers a dynamic and inclusive work environment with a strong focus on purpose-led business and sustainability.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: Reports to Vaseline Global Brand Lead
Work Arrangement: Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
- Potential to expand the role's scope as Vaseline continues to grow and enter new markets
- Opportunities to lead cross-functional projects and collaborate with global teams
- Possibility to progress to a more senior role within the brand or the broader Unilever organization
ASSUMPTION: This role offers significant growth potential, both in terms of the brand's expansion and the candidate's career development.
🌍 Location & Work Environment
Office Type: Hybrid (3 days on-site, 2 days remote)
Office Location(s): 100VE, United Kingdom
Geographic Context:
- London, United Kingdom
- Accessible via public transportation
- Close to various amenities and attractions
Work Schedule: Monday - Friday, 9:00 AM - 5:30 PM (with flexibility to work from home up to 2 days per week)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with hiring manager and/or panel
- Final round interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Cultural fit and understanding of Unilever's purpose and values
- Strategic thinking and brand management skills
- Leadership and team management capabilities
- Cross-functional collaboration and influencing skills
- Creativity and innovation mindset
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership style
- Research Unilever's brand portfolio and understand the Vaseline brand to demonstrate your enthusiasm and knowledge
- Prepare questions to ask the interviewer about the role, team, and company culture
ATS Keywords: Global Brand Director, Vaseline, Brand Management, Strategic Planning, Team Leadership, Cross-Functional Collaboration, Consumer Goods, Beauty & Wellbeing, FMCG
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit for the role and Unilever.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: The successful candidate will be proficient in using relevant tools and technologies to manage projects, analyze data, and execute marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Our purpose is to make sustainable living commonplace
- We believe in the power of brands for good
- We are committed to reducing our environmental footprint
- We value diversity, equity, and inclusion
- We foster a culture of innovation and collaboration
Work Style:
- Agile and adaptable, with a focus on continuous improvement
- Collaborative and inclusive, with a strong emphasis on teamwork
- Data-driven and analytical, with a focus on informed decision-making
- Customer-centric, with a deep understanding of consumer needs and preferences
Self-Assessment Questions:
- Do you align with Unilever's purpose and values?
- Are you comfortable working in a hybrid environment, balancing on-site collaboration and remote flexibility?
- Do you have a proven track record of driving brand growth in diverse markets, with a focus on cultural orientation and segmentation?
- Are you able to lead and inspire high-performing teams, fostering a culture of innovation and collaboration?
ASSUMPTION: Candidates should assess their fit with Unilever's values, work style, and the specific requirements of the role to ensure a successful transition.
⚠️ Potential Challenges
- Managing a global team with members in different time zones and cultures
- Balancing the need for strategic planning with the requirement for agile execution
- Navigating a large, complex organization with multiple stakeholders
- Adapting to a hybrid work environment, balancing on-site collaboration and remote flexibility
ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their leadership skills, cultural understanding, and strategic mindset.
📈 Similar Roles Comparison
- This role is similar to a Global Brand Director or Senior Brand Manager position within a consumer goods or FMCG company
- However, the focus on white spaces (Africa, LatAm) and melanin-rich skin consumers sets it apart from other brand management roles
- Career progression may involve moving into a more senior role within the brand or the broader Unilever organization
ASSUMPTION: While this role shares similarities with other brand management positions, its unique focus on white spaces and melanin-rich skin consumers requires a specific skill set and cultural understanding.
📝 Sample Projects
- Developing and executing a growth strategy for Vaseline in Africa, including market research, segmentation, and targeted marketing campaigns
- Launching a new premium innovation on the Gluta Hya platform in LatAm, including product development, pricing strategy, and launch execution
- Building and leading a team to deliver a successful brand rejuvenation project for Vaseline, including brand positioning, packaging redesign, and marketing campaign development
ASSUMPTION: These sample projects demonstrate the strategic, creative, and leadership aspects of the Global Brand Director Vaseline role.
❓ Key Questions to Ask During Interview
- What are the key priorities for the Vaseline brand in the first 90 days, and how can I contribute to driving growth in these areas?
- How does the Vaseline team collaborate with other functions, such as R&D, SC, Finance, and Procurement, to deliver brand success?
- What are the biggest challenges facing the Vaseline brand in the white spaces, and how can I help address them?
- How does Unilever support the professional development and growth of its employees, particularly in brand management roles?
- What are the key performance indicators (KPIs) used to measure the success of the Vaseline brand, and how can I help track and improve these metrics?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role, team, and company culture, as well as their strategic mindset and problem-solving skills.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership style
- Research Unilever's brand portfolio and understand the Vaseline brand to demonstrate your enthusiasm and knowledge
- Prepare questions to ask the interviewer about the role, team, and company culture
- Follow up with the hiring manager within 48 hours after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
