📌 Core Information
🔹 Job Title: Global Brand Experiential Manager (m/w/d)
🔹 Company: KION Group
🔹 Location: Heusenstamm, Germany (with additional offices in Antwerp, Belgium; Cernusco sul Naviglio, Italy; Banbury, United Kingdom)
🔹 Job Type: On-site
🔹 Category: Marketing & Branding
🔹 Date Posted: 2025-07-28
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site (with potential for hybrid work)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a holistic experiential marketing plan aligned to Dematic’s brand positioning and value propositions.
- Creating cross-reality brand experiences, driving innovation across real and virtual experiences.
- Managing global tools and platforms, supporting onboarding, usage training, and continuous innovation across global teams.
- Collaborating with cross-functional teams to co-create unified brand experiences.
- Driving the Dematic Virtual Experience Portfolio, evolving and managing new virtual assets.
ASSUMPTION: This role requires a strong understanding of both physical and digital experience formats, with a focus on delivering brand-consistent, scalable, and relevant experiences.
📋 Key Responsibilities
✅ Lead the Global Experiential Strategy and Plan
✅ Create Cross-Reality Brand Experiences
✅ Manage Global Tools & Platforms
✅ Develop Signature Experience Formats
✅ Shape Messaging & Narratives
✅ Train & Position Internal Experts
✅ Collaborate with Cross-Functional Teams
✅ Drive the Dematic Virtual Experience Portfolio
ASSUMPTION: This role is not focused on day-to-day operational event management but requires hands-on support for regional stakeholders and close alignment with content and messaging strategy.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent in Marketing, Events, Communications, CX, or Brand Strategy
Experience: 3-5 years of experience in experiential, brand, event, or customer experience marketing (B2B preferred)
Required Skills:
- Strategic mindset with strong creative vision
- Experience with immersive technologies, hybrid event formats, or gamification (a plus)
- Tools: ON24, Cvent, Unreal (nice to have), CMS, CRM, Canva, Adobe Suite
- Strong stakeholder management and agency briefing skills
- Proven ability to lead projects and align teams across disciplines
- Positive presence and confident communicator
- Fluent English (required); additional languages are a plus
Preferred Skills:
- Experience with virtual reality (VR) and augmented reality (AR) technologies
- Knowledge of the logistics and supply chain industry
- Familiarity with the KION Group and its brands
ASSUMPTION: Candidates with a background in experiential marketing, brand strategy, or a related field are likely to be the best fit for this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €75,000 per year (AI-estimated, based on market research and experience level)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- International work environment
Working Hours: Full-time (40 hours/week), with potential for flexible hours and remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Machinery Manufacturing (specifically, industrial trucks and supply chain solutions)
Company Size: 10,001+ employees (large enterprise)
Founded: 2006 (as a result of the merger of Linde Material Handling and STILL)
Company Description:
- KION Group is a global leader in industrial trucks, related services, and supply chain solutions.
- The company offers a wide range of products and services under its brands: Dematic, Linde Material Handling, STILL, and Baoli.
- KION Group is committed to shaping world trade and ensuring that supply chains reach their full potential.
Company Specialties:
- Industrial trucks and automation
- Supply chain solutions and services
- Innovation and digitalization in logistics
Company Website: www.kiongroup.com
ASSUMPTION: KION Group is a large, established company with a global presence and a strong focus on innovation and digitalization in the logistics industry.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: Reports to the Global Brand Communication & Experiential Lead
Work Arrangement: On-site, with potential for hybrid work and flexible hours
Growth Opportunities:
- Potential to work on international projects and gain global experience
- Opportunities for professional development and career advancement within the KION Group
- Possibility to work with various teams and gain exposure to different aspects of the business
ASSUMPTION: This role offers opportunities for growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with state-of-the-art technology
Office Location(s): Heusenstamm, Germany (headquarters); Antwerp, Belgium; Cernusco sul Naviglio, Italy; Banbury, United Kingdom
Geographic Context:
- Heusenstamm, Germany: Located near Frankfurt, with easy access to international transportation links
- Antwerp, Belgium: A major European port city with a strong logistics industry
- Cernusco sul Naviglio, Italy: Located near Milan, with access to Italy's industrial heartland
- Banbury, United Kingdom: Situated in the Oxfordshire region, with a rich history in manufacturing and logistics
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 5:00 PM), with potential for flexible hours and remote work
ASSUMPTION: The work environment at KION Group is modern, collaborative, and international, with a focus on innovation and digitalization.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant team members
- Final interview with the Global Brand Communication & Experiential Lead
Key Assessment Areas:
- Strategic thinking and creative vision
- Experience with immersive technologies and cross-reality brand experiences
- Collaboration and stakeholder management skills
- Ability to lead projects and align teams across disciplines
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the logistics and supply chain industry, as well as the KION Group and its brands
- Prepare examples of your experience with immersive technologies, hybrid event formats, or gamification
ATS Keywords: Experiential Marketing, Brand Strategy, Event Management, Customer Experience, Immersive Technologies, Hybrid Events, Gamification, Stakeholder Management, Project Leadership, Creative Vision
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to demonstrate their fit for the position.
🛠️ Tools & Technologies
- ON24
- Cvent
- Unreal Engine (nice to have)
- CMS and CRM systems
- Canva
- Adobe Suite
ASSUMPTION: Familiarity with the listed tools and technologies is beneficial for this role, but not all may be required on a daily basis.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Acting honestly and responsibly in all aspects of our business
- Collaboration: Working together across functions, regions, and brands to achieve common goals
- Courage: Challenging the status quo and embracing change to drive innovation and growth
- Excellence: Striving for the highest standards in all our actions and decisions
Work Style:
- International and collaborative work environment
- Focus on innovation, digitalization, and continuous improvement
- Opportunities for professional development and growth
Self-Assessment Questions:
- Do you align with KION Group's values and work style?
- Are you comfortable working in an international, collaborative environment?
- Do you have experience with immersive technologies, hybrid event formats, or gamification?
ASSUMPTION: Candidates who align with KION Group's values and work style, and have experience with immersive technologies, are likely to be a strong fit for this role.
⚠️ Potential Challenges
- Working in a large, global organization may present challenges in terms of communication and collaboration
- Balancing the demands of global brand consistency with regional market needs
- Keeping up with the latest trends and technologies in immersive experiences and digital platforms
- Managing multiple stakeholders and ensuring alignment across various teams and regions
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and project management skills.
📈 Similar Roles Comparison
- This role is similar to a Global Brand Experience Manager or Global Event Manager, with a focus on immersive and cross-reality brand experiences
- In the logistics and supply chain industry, this role is unique in its focus on global brand experiences and immersive technologies
- Career progression may include roles such as Global Brand Director, Global Event Director, or Head of Customer Experience
ASSUMPTION: This role offers a unique opportunity to shape global brand experiences in the logistics and supply chain industry.
📝 Sample Projects
- Developing and executing a global brand experience strategy for a major industry event
- Creating immersive virtual reality experiences for customer centers and trade shows
- Managing and evolving the Dematic Virtual Experience Portfolio, including Tech Tours, VR hubs, and gamified experiences
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for innovation and growth in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with regional marketing teams and subject-matter experts?
- What opportunities are there for professional development and growth within the KION Group?
- How does the company support work-life balance for employees in this role?
- What are the most challenging aspects of this role, and how can they be overcome?
ASSUMPTION: Asking these questions can help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your experience with immersive technologies, hybrid event formats, or gamification
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
