📌 Core Information
🔹 Job Title: Global Brand Experiential Manager (m/w/d)
🔹 Company: KION Group
🔹 Location: Heusenstamm, Germany (with remote collaboration with Antwerp, Belgium; Cernusco sul Naviglio, Italy; Banbury, United Kingdom)
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with remote collaboration
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a holistic experiential marketing plan aligned to Dematic’s brand positioning and value propositions.
- Creating cross-reality brand experiences, driving innovation across real and virtual experiences.
- Managing global tools and platforms, supporting onboarding, usage training, and continuous innovation across global teams.
- Developing signature experience formats that elevate Dematic’s position across events, customer centers, industry stages, and innovation platforms.
- Collaborating with cross-functional teams to co-create unified brand experiences across the KION Group family.
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and strong stakeholder management skills to successfully execute global brand experiences.
📋 Key Responsibilities
✅ Lead the Global Experiential Strategy and Plan
✅ Create Cross-Reality Brand Experiences
✅ Manage Global Tools & Platforms
✅ Develop Signature Experience Formats
✅ Shape Messaging & Narratives
✅ Train & Position Internal Experts
✅ Collaborate with Cross-Functional Teams
✅ Drive the Dematic Virtual Experience Portfolio
ASSUMPTION: This role is not focused on day-to-day operational event management but requires hands-on support for regional stakeholders, close alignment with content and messaging strategy, and a strong understanding of both physical and digital experience formats.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent in Marketing, Events, Communications, CX, or Brand Strategy
Experience: 3-5 years of experience in experiential, brand, event, or customer experience marketing (B2B preferred)
Required Skills:
- Strategic mindset with strong creative vision
- Experience with immersive technologies, hybrid event formats, or gamification (nice to have)
- Tools: ON24, Cvent, Unreal (nice to have), CMS, CRM, Canva, Adobe Suite
- Strong stakeholder management and agency briefing skills
- Proven ability to lead projects and align teams across disciplines
- Positive presence and confident communicator – both behind the scenes and in collaborative settings
- Fluent English (required); additional languages are a plus
Preferred Skills:
- Experience with immersive technologies, hybrid event formats, or gamification
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of both physical and digital experience formats will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (AI-estimated, based on experience level and market rates for similar roles in Germany)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- International work environment
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on market data for similar roles in Germany. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Machinery Manufacturing
Company Size: 10,001+ employees (Global presence with a regional focus on the needs of its customers)
Founded: 2006
Company Description:
- KION Group is shaping world trade, ensuring that supply chains reach their full potential: fast, efficient, smart, sustainable, and reliable.
- The KION Group is the Supply Chain Solutions Company, with 42,000 employees making a real difference in the global supply chain industry.
- KION Group offers numerous development opportunities in a global group, including the possibility of working at one of their locations abroad on a temporary basis.
Company Specialties:
- Industrial trucks
- Related services and supply chain solutions
- Automation
- Forklift
Company Website: http://www.kiongroup.com
ASSUMPTION: KION Group is a large, global organization with a strong focus on innovation, automation, and orchestrating solutions for its customers’ supply chains.
📊 Role Analysis
Career Level: Mid-level to senior role, with opportunities for growth and leadership within the global brand team
Reporting Structure: Reports directly to the Global Brand Communication & Experiential Lead, collaborating closely with regional marketing teams, global brand teams, and cross-functional stakeholders
Work Arrangement: On-site, with remote collaboration with teams based in Belgium, Italy, and the United Kingdom
Growth Opportunities:
- Potential to grow into a leadership role within the global brand team
- Opportunities to work on high-impact projects and initiatives across the KION Group family
- Possibility to gain international experience through temporary assignments at other KION Group locations
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and gain international experience.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): Heusenstamm, Germany (with remote collaboration with Antwerp, Belgium; Cernusco sul Naviglio, Italy; Banbury, United Kingdom)
Geographic Context:
- Heusenstamm, Germany: A suburban town near Frankfurt with easy access to public transportation and major highways
- Antwerp, Belgium: A major port city with a rich cultural heritage and vibrant business community
- Cernusco sul Naviglio, Italy: A town near Milan, the industrial capital of Italy
- Banbury, United Kingdom: A historic market town with a strong manufacturing heritage
Work Schedule: Full-time (40 hours per week), with flexible working hours and remote collaboration opportunities
ASSUMPTION: The global nature of this role requires strong communication and collaboration skills, as well as the ability to work effectively with remote teams across different time zones.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and relevant stakeholders
- Final interview with the Global Brand Communication & Experiential Lead
Key Assessment Areas:
- Strategic thinking and creative vision
- Stakeholder management and communication skills
- Experience with immersive technologies and hybrid event formats
- Alignment with KION Group values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the KION Group brand and its global presence
- Showcase your experience with immersive technologies and hybrid event formats, if applicable
ATS Keywords: Global Brand Experiential Marketing, Event Marketing, Customer Experience, Brand Strategy, Immersive Technologies, Hybrid Event Formats, Gamification, Stakeholder Management, Project Leadership, Creative Vision
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, creativity, and stakeholder management skills, as well as their experience with immersive technologies and hybrid event formats.
🛠️ Tools & Technologies
- ON24
- Cvent
- Unreal (nice to have)
- CMS
- CRM
- Canva
- Adobe Suite
ASSUMPTION: Familiarity with the listed tools and technologies is required for this role, with additional experience with immersive technologies and hybrid event formats being a plus.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding ethical standards and acting with honesty and transparency
- Collaboration: Working together across teams and functions to achieve common goals
- Courage: Embracing change and taking calculated risks to drive innovation and growth
- Excellence: Striving for the highest standards in all aspects of the business
Work Style:
- Global and collaborative, with a strong focus on cross-functional teamwork
- Fast-paced and dynamic, with a focus on driving results and continuous improvement
- Innovative and forward-thinking, with a commitment to staying at the forefront of industry trends and best practices
Self-Assessment Questions:
- How do you align with KION Group's core values, and how have you demonstrated these values in your previous roles?
- How do you approach working with remote teams across different time zones, and what strategies have you used to ensure effective communication and collaboration?
- How do you balance strategic thinking with hands-on execution, and can you provide an example of a time when you successfully executed a complex project with multiple stakeholders?
ASSUMPTION: KION Group values a strong cultural fit with their core values and seeks candidates who can thrive in a global, collaborative, and innovative work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders across different regions and time zones
- Balancing strategic thinking with hands-on execution and project management
- Keeping up with the latest trends and best practices in immersive technologies and hybrid event formats
- Ensuring consistent brand experiences across diverse touchpoints and channels
ASSUMPTION: The global nature of this role presents unique challenges that require strong communication, collaboration, and project management skills to successfully execute global brand experiences.
📈 Similar Roles Comparison
- This role is unique in its focus on global brand experiences and cross-reality brand storytelling, with a strong emphasis on strategic thinking and creative vision
- Similar roles in the industry may focus more on event management, customer experience, or digital marketing, with less emphasis on global brand strategy and cross-reality brand experiences
- Career progression in this role may lead to leadership positions within the global brand team or other functional areas within the KION Group
ASSUMPTION: This role offers a unique opportunity to shape global brand experiences and drive innovation in the supply chain solutions industry.
📝 Sample Projects
- Developing and executing a global brand experience strategy for a major industry event, including immersive technology installations, signature experience formats, and messaging frameworks
- Managing the onboarding and training of regional marketing teams on global brand experience tools and platforms, such as ON24 and Cvent
- Collaborating with cross-functional teams to create a virtual reality hub showcasing the latest Dematic innovations and customer success stories
ASSUMPTION: These sample projects demonstrate the strategic, creative, and collaborative nature of this role, requiring strong stakeholder management and project leadership skills.
❓ Key Questions to Ask During Interview
- Can you describe the global brand experience strategy for Dematic, and how does this role contribute to its execution and evolution?
- How do you approach collaborating with regional marketing teams and other cross-functional stakeholders to ensure consistent brand experiences across global touchpoints?
- Can you provide an example of a time when you successfully executed a complex global brand experience project, and what challenges did you face along the way?
- How do you stay up-to-date with the latest trends and best practices in immersive technologies and hybrid event formats, and how do you incorporate these insights into your work?
- What opportunities are there for growth and professional development within the global brand team and the KION Group as a whole?
ASSUMPTION: Asking these questions will help you better understand the role's requirements, the company's global brand experience strategy, and the opportunities for growth and development within the KION Group.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience with immersive technologies, hybrid event formats, and global brand strategy
- Prepare examples of your previous work showcasing your creative vision, strategic thinking, and stakeholder management skills
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
