🔹 Job Title: Global Brand Manager, Arla Pro SE - Maternity Cover
🔹 Company: Arla Foods
🔹 Location: Solna, SE
🔹 Job Type: Full-Time
🔹 Category: Brand Management
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
🚀 Key aspects of this role include:
- Growing Food Service and Arla Pro brand
- Developing future of dairy in Foodservice
- Collaborating with global and local teams
- Building and executing global campaigns
- Managing local marketing activation plans
- Ensuring effective communication strategies
ASSUMPTION: This role requires strong leadership, collaboration, and strategic skills to drive brand growth in a matrix organization.
📋 Key Responsibilities
📋 Key Responsibilities:
- Develop and drive Arla Pro brand in SE market
- Lead production of global campaigns for Arla Pro brand and products
- Adapt and execute communication assets and collateral online and offline for Arla Pro brand
- Develop and coordinate local Marketing Activation plan for Arla Pro and Local Jewels
- Lead key local brand building activities and campaigns for Arla Pro, online or offline
- Manage Arla Pro non-channel specific trade shows, fairs, events, and sponsorships
- Adapt/develop local Digital Content on Arla Pro and optimize content based on analytics and learnings
- Own and activate Sustainability strategy for Arla Pro in SE
- Give input for brand assets/toolkits/campaigns "last mile" adaptation and execution in specific channel
- Arla Pro Brand guardian supporting SE market to ensure application of Arla Pro Brandbook and guidelines
- Brand Ambassador, promoting usage of Content Catalogue and Asset Farm in SE market
- Drive continuous efficiencies and process optimization to improve marketing ROI and identify opportunities to scale Arla Pro content across markets
- Brand Tracking (Brand equity) and campaign analysis for Arla Pro Awareness campaigns in SE
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive brand success.
🎯 Required Qualifications
🎯 Education:
- Degree within marketing, business, or equivalent
🎯 Experience:
- At least 3 years of brand building experience
- 3-5 years of business experience, preferably 1-3 years of FMCG experience
- Experience working in an international matrix organization
🎯 Required Skills:
- Strong leadership and collaboration skills
- Experience building global brands and leading communication campaign production
- Strong commercial understanding and strategic approach
- Ability to influence and deliver results in a matrix organization
💡 Preferred Qualifications
- B2B experience (though not a must)
- Experience in sustainability communication
- Passion for customer centricity and devotion to building brands in digital ecosystem
💰 Compensation & Benefits
💰 Salary Range: Competitive salary package based on experience and industry standards for the role, location, and level of responsibility. (Exact details not provided)
💰 Benefits:
- Comprehensive benefits package (details not provided)
- Flexible working hours and arrangements (details not provided)
ASSUMPTION: The salary range and benefits package are competitive and reflect the importance and responsibilities of this role.
📌 Applicant Insights
🔍 Company Context
- Industry: Food and Beverage Manufacturing
- Company Size: 10,001+ employees
- Founded: 1881 (as Arla Foods)
- Headquarters: Viby, Denmark
- Specialties: Dairy, Milk, Yoghurt, Cheese, Cream, Powder, Purpose, Healthy, Natural, Cooperative, Responsible, Food, Sustainability, Growth, Careers, and Farming
- Description: Arla Foods is a global leader in the dairy industry, committed to producing high-quality products while championing sustainability and innovation. With over 23,000 colleagues across 39 countries and 7,624 dairy farmer-owners, Arla Foods aims to create the future of dairy, bring healthy and sustainable dairy products to people across the world, and lead the transition towards sustainable dairy farming and production.
📊 Role Analysis
- Career Level: Mid-career to senior-level role
- Reporting Structure: Reports to Arla Pro Brand, Sustainability and Core Portfolio Director and works closely with Head of Foodservice Marketing in SE
- Work Arrangement: On-site, full-time role with flexible working hours and arrangements
- Growth Opportunities: Potential for career growth within the Arla Pro brand and the broader Arla Foods organization
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space in Solna, SE
- Office Location(s): Arla Foods headquarters in Viby, Denmark, and local office in Solna, SE
- Geographic Context: Solna is a major urban area in Sweden, offering a mix of city life and suburban comfort, with easy access to cultural attractions, shopping, and outdoor activities
- Work Schedule: Standard office hours with flexible arrangements for remote work and collaboration tools for virtual meetings
💼 Interview & Application Insights
- Typical Process: Application review, phone/online screening, on-site interviews, and final decision-making (specific details not provided)
- Key Assessment Areas: Brand management skills, strategic thinking, leadership potential, cultural fit, and problem-solving abilities
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions related to brand management, leadership, and collaboration
- Research Arla Foods' mission, values, and company culture to demonstrate your fit and enthusiasm for the role
🛠 Cultural Fit Considerations
- Company Values: Purpose, Healthy, Natural, Cooperative, Responsible, and Good Food Habits
- Work Style: Collaborative, innovative, and customer-focused, with a strong commitment to sustainability and social responsibility
- Self-Assessment Questions:
- How do your personal values align with Arla Foods' company values?
- How have you demonstrated leadership and collaboration skills in previous roles?
- How do you approach building and executing global campaigns, and managing local marketing activation plans?
🛠 Potential Challenges
- Balancing global brand consistency with local market needs and preferences
- Managing multiple stakeholders and cross-functional teams in a matrix organization
- Keeping up with industry trends and consumer behavior in the dynamic Foodservice sector
- Ensuring effective communication strategies and campaign execution across various channels and platforms
📈 Similar Roles Comparison
- Career Level: Mid-career to senior-level roles in brand management, marketing, or communications within the FMCG or Foodservice industries
- Industry-Specific Context: The dairy industry is highly competitive and requires a strong understanding of consumer behavior, market trends, and regulatory environments
- Career Path Comparison: This role offers opportunities for career growth within the Arla Pro brand and the broader Arla Foods organization, with potential paths including senior brand management, marketing director, or general management roles
📝 Sample Projects
- Developing and executing a global campaign for the Arla Pro brand, tailored to the SE market and aligned with brand guidelines
- Coordinating local marketing activation plans for Arla Pro and Local Jewels, ensuring consistent branding and messaging across channels
- Managing Arla Pro non-channel specific trade shows, fairs, events, and sponsorships, including local concepts that drive brand awareness and engagement
💡 Key Questions to Ask During Interview
- What are the key priorities for the Arla Pro brand in the SE market in the first 90 days?
- How does this role fit into the broader Arla Pro brand strategy and Arla Foods' overall business goals?
- What are the key performance indicators (KPIs) for success in this role, and how will progress be measured?
- How does Arla Foods support the professional development and growth of its employees?
- What are the key challenges facing the Arla Pro brand in the SE market, and how can this role help address them?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link: [Application URL]
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for phone/online screening and on-site interviews, focusing on your brand management, leadership, and collaboration skills
- Research Arla Foods' mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager, Viviana Capaccio, after submitting your application to express your interest and ask any specific questions about the role or company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
📝 Disclaimer
This job description is for informational purposes only and is not an official Arla Foods document. The information provided is based on publicly available data and may not reflect the most current or accurate details about the job or company. Always verify information with the official Arla Foods website or by contacting the company directly.
