📌 Core Information
🔹 Job Title: Global Brand Manager, Beyfortus (RSV)
🔹 Company: Sanofi
🔹 Location: Morristown, NJ
🔹 Job Type: Full-Time
🔹 Category: Pharmaceuticals
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 7-8 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving brand strategy and execution for Beyfortus (RSV) vaccine
- Preparing against competitive threats in the global RSV franchise
- Leading cross-functional teams to achieve brand success
- Working on a blockbuster product with EUR 2-5Bn peak sales potential
ASSUMPTION: This role requires a strong marketer with experience in competitive environments and a deep understanding of the pharmaceutical industry.
📋 Key Responsibilities
✅ Drive the brand strategy and related narrative, backed by rigorous scientific data and competitive activity
✅ Co-lead the development of a new global branded customer campaign with positioning, brand identity, key messages, and value proposition
✅ Design and implement brand archetypes to optimize global delivery of Beyfortus launches
✅ Lead the implementation of strategies and execution across markets
✅ Play a key role in developing a comprehensive, cross-functional global brand plan, ensuring alignment with Stratplan
✅ Understand and generate customer insights to develop and execute brand plans, including customer visits for deep comprehension
✅ Lead large GBT meetings preparation and facilitation
✅ Demonstrate ownership of personal development plan and proactively engage in efforts to improve job performance
ASSUMPTION: This role requires a strong understanding of the product's scientific data and competitive activity to effectively drive brand strategy.
🎯 Required Qualifications
Education: Minimum Bachelor’s Degree in a scientific or business discipline
Experience: At least 7-8 years in marketing in the pharmaceutical industry, ideally with prior country marketing experience (US preferred) and in field sales
Required Skills:
- Strong strategic thinking
- Strong written and presentation skills
- Experience with commercial topics such as payer systems, policy strategy development, market research, customer segmentation, and messaging development
- Scientific interest in the fundamentals of the disease and product
- Transversal and project management skills with effective collaboration across matrix organizations
- Ability to operate effectively under pressure and provide leadership
Preferred Skills:
- Experience with executive committee
ASSUMPTION: Candidates with a strong scientific background and experience in competitive environments will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $172,500.00 - $249,166.66 per year
Benefits:
- Health Care
- Wellness Programs
- Parental Leave
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a role of this level and experience in the pharmaceutical industry.
📌 Applicant Insights
🔍 Company Context
Industry: Sanofi is a global pharmaceutical company focused on improving access to healthcare and enhancing patient care. It is the fifth-largest pharmaceutical company in the world.
Company Size: Sanofi has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Sanofi was founded in 1973 and has since grown into a global leader in the pharmaceutical industry.
Company Description:
- Headquartered in Paris, France, with a significant presence in the United States
- Dedicated to the research, development, production, and marketing of pharmaceutical products in seven main areas
- Committed to serving more babies in need of protection against respiratory syncytial virus (RSV)
Company Specialties:
- Vaccines
- Cardiovascular disease
- Thrombosis
- Oncology
- Diabetes
- Central nervous system
- Internal medicine
Company Website: sanofi.us
ASSUMPTION: Sanofi's large size and global presence provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the company.
Reporting Structure: The Global Brand Manager reports directly to the Global Brand Lead and works closely with cross-functional teams.
Work Arrangement: This role is on-site, with the opportunity to work in a collaborative and dynamic office environment.
Growth Opportunities:
- Potential to work on a blockbuster product with significant growth potential
- Opportunities to collaborate with and learn from experienced professionals in the field
- Chance to develop leadership and project management skills
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Sanofi's Morristown, NJ office is a modern and collaborative workspace, designed to foster innovation and productivity.
Office Location(s): Morristown, NJ
Geographic Context:
- Morristown is located in northern New Jersey, approximately 30 miles west of New York City
- The area offers a mix of urban and suburban living, with a variety of cultural and recreational opportunities
- New Jersey has a humid subtropical climate, with warm, humid summers and cold, snowy winters
Work Schedule: The work schedule is typically Monday through Friday, with some flexibility for remote work as needed.
ASSUMPTION: The Morristown office provides a dynamic and engaging work environment, with easy access to the amenities and attractions of the New York City metropolitan area.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with cross-functional team members
- Final interview with the Global Brand Lead
Key Assessment Areas:
- Brand management experience and skills
- Strategic thinking and planning
- Collaboration and teamwork
- Presentation and communication skills
- Cultural fit and alignment with Sanofi's values
Application Tips:
- Highlight relevant brand management experience and achievements in your resume
- Prepare a compelling cover letter that demonstrates your passion for the role and alignment with Sanofi's mission
- Be prepared to discuss your understanding of the RSV market and competitive landscape
- Practice your presentation skills and be ready to present your ideas for driving the Beyfortus brand
ATS Keywords: Brand management, strategic planning, cross-functional teams, competitive threats, RSV vaccine, global brand plan
ASSUMPTION: The interview process for this role will focus on assessing the candidate's brand management experience, strategic thinking, and cultural fit with Sanofi.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- CRM software (e.g., Salesforce)
- Market research tools (e.g., SurveyMonkey, SPSS)
ASSUMPTION: This role requires proficiency in standard office software and market research tools to effectively manage brand campaigns and analyze data.
👔 Cultural Fit Considerations
Company Values:
- Patient focus
- Integrity
- Responsibility
- Transparency
- Innovation
- Teamwork
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Results-driven and focused on achieving goals
Self-Assessment Questions:
- Do you have a strong passion for improving patient outcomes and access to healthcare?
- Are you comfortable working in a dynamic and collaborative team environment?
- Do you thrive in a fast-paced and results-driven work environment?
ASSUMPTION: Candidates who align with Sanofi's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing competitive threats in a dynamic and evolving market
- Balancing global brand strategy with local market needs and preferences
- Working effectively across multiple functions and time zones
- Adapting to changes in the market and competitive landscape
ASSUMPTION: These challenges require a proactive and strategic approach, with a focus on continuous learning and adaptation.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager or Global Brand Manager position in the pharmaceutical industry
- Unlike other roles, this position focuses specifically on the Beyfortus (RSV) vaccine, with a significant impact on the company's growth and success
- Career progression may include opportunities to lead global brand teams or transition into general management roles
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry.
📝 Sample Projects
- Developing a comprehensive brand plan for Beyfortus, including positioning, messaging, and launch strategy
- Conducting market research to understand customer needs and preferences, and using insights to inform brand strategy
- Leading cross-functional teams to execute brand campaigns and achieve launch milestones
ASSUMPTION: These projects require a strong understanding of the brand, market, and competitive landscape, as well as excellent project management and leadership skills.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other functions, such as market access, medical affairs, and commercial operations?
- What are the most significant challenges facing the Beyfortus brand, and how can this role address them?
- How does Sanofi support the professional development and growth of its employees?
- What is the company's long-term vision for the Beyfortus brand, and how does this role contribute to its success?
ASSUMPTION: These questions demonstrate the candidate's interest in the role and provide valuable insights into the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your relevant brand management experience and achievements in your resume
- Prepare a compelling cover letter that demonstrates your passion for the role and alignment with Sanofi's mission
- Be prepared to discuss your understanding of the RSV market and competitive landscape during your interview
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
