📌 Core Information
🔹 Job Title: Global Brand Manager, Ducted Systems
🔹 Company: Johnson Controls
🔹 Location: Irving, Texas, USA
🔹 Job Type: Full-Time
🔹 Category: Marketing & Branding
🔹 Date Posted: May 15, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and monitoring the YORK® brand for the Ducted Systems HVAC business unit
- Providing brand expertise and consulting with marketing teams globally
- Leading strategic brand projects and ensuring global consistency in brand messaging
- Collaborating with cross-functional teams to deliver a cohesive and comprehensive brand strategy
- Driving the implementation of the YORK® Brand Building plan and elevating the brand culture
ASSUMPTION: This role requires a strong understanding of global brand management, marketing, and collaboration skills. Experience in B2B brand management, particularly in the HVAC industry, would be beneficial.
📋 Key Responsibilities
✅ Manage the use of YORK® licensed mark in accordance with the brand guidelines
✅ Lead and manage the development of key and strategic brand projects
✅ Consult on content creation to enhance the brand image of YORK®
✅ Drive the implementation of the YORK® Brand Building plan and brand campaign strategy
✅ Develop approaches to elevate the high-performance branding culture within YORK®
✅ Ensure global consistency in brand messaging and identity through effective localization strategies
✅ Execute global brand management functions, including managing sublicense agreements, royalty reporting, and compliance audits
ASSUMPTION: This role requires a proactive approach to brand management, strong leadership skills, and the ability to work effectively in a matrix environment.
🎯 Required Qualifications
Education: Bachelor’s Degree in a related field or equivalent combined education and experience
Experience: 5+ years of related business experience with several years in brand management
Required Skills:
- Proven track record of strong leadership and excellent communication skills
- Ability to collaborate and influence in a matrix environment
- Ability to work internationally and travel domestically (10%)
- Excellent English language communications skills – written and verbal
Preferred Skills:
- Global B2B/equipment/OEM brand experience
- Experience with managing brand licenses and working closely with authorized dealers/distributors
- Familiarity with brand tracking tools and global market research
ASSUMPTION: Candidates with experience in the HVAC industry, global brand management, and brand licensing will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: $100,000 - $140,000 per year (based on industry standards for a mid-senior level marketing role in the Dallas-Fort Worth area)
Benefits:
- Competitive salary and bonus plan
- Paid vacation, holidays, and sick time
- Comprehensive benefits package including 401K, medical, dental, and vision care
- On-the-job and cross-training opportunities
- Collaborative team environment
- Dedication to safety through the Zero Harm policy
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the company's internal equity and the candidate's qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Johnson Controls operates in the industrial machinery manufacturing industry, focusing on smart, healthy, and sustainable buildings. The company serves various sectors, including healthcare, schools, data centers, airports, stadiums, manufacturing, and beyond.
Company Size: Johnson Controls is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Although the exact founding date is not specified, Johnson Controls has a history of over 140 years in innovation and delivering building technology and software solutions.
Company Description:
- Johnson Controls is the global leader in smart, healthy, and sustainable buildings, providing comprehensive digital offerings through OpenBlue
- The company delivers the blueprint of the future for various industries through its extensive portfolio of building technology and software solutions
- Johnson Controls offers services from trusted names in the industry, such as YORK®, Tyco, and Johnson Controls
Company Specialties:
- Engineering and manufacturing operations
- Sales and marketing
- Building automation, fire, and hazard protection
- Industrial refrigeration and HVAC
- Security and sustainability
Company Website: www.johnsoncontrols.com
ASSUMPTION: Johnson Controls is a well-established company with a strong global presence, offering opportunities for career growth and development in the building technology and software industry.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring several years of experience in brand management and marketing
Reporting Structure: The Brand Manager reports to the Director of Marketing for Johnson Controls Residential & Light Commercial business, Americas
Work Arrangement: This is an on-site role, with the possibility of domestic travel (10%)
Growth Opportunities:
- Potential advancement to a senior or director-level role within the marketing department
- Expansion of responsibilities based on performance and company growth
- Opportunities to work on diverse projects across various industries and regions
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Irving, Texas, USA
Geographic Context:
- The Dallas-Fort Worth area offers a mix of urban and suburban living, with a cost of living slightly above the national average
- The region is home to a diverse range of industries, including technology, healthcare, and energy
- Irving is a suburban city in the Dallas-Fort Worth metropolitan area, offering a blend of urban and suburban amenities
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project needs
ASSUMPTION: The Dallas-Fort Worth area offers a mix of urban and suburban living, with a diverse range of industries and a competitive job market.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the marketing team
- Final interview with the director or another senior leader
Key Assessment Areas:
- Brand management and strategy
- Collaboration and communication skills
- Global mindset and cultural awareness
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant brand management and marketing experience
- Demonstrate your understanding of the YORK® brand and the HVAC industry
- Showcase your ability to work effectively in a matrix environment and collaborate with cross-functional teams
ATS Keywords: Brand management, global brand strategy, marketing, collaboration, cross-functional teams, YORK® brand, HVAC industry, matrix environment
ASSUMPTION: Johnson Controls uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Brand tracking tools (e.g., Brand24, YouGov, BrandIndex)
- Global market research tools (e.g., Euromonitor, Mintel, IBISWorld)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: Familiarity with relevant brand management, marketing, and project management tools will be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer focus
- Innovation
- Performance
- One Johnson Controls
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you align with Johnson Controls' core values, particularly integrity and customer focus?
- How comfortable are you working in a matrix environment and collaborating with cross-functional teams?
- How do you approach continuous learning and improvement in your role?
ASSUMPTION: Johnson Controls values candidates who demonstrate a strong fit with the company's core values and work style, as well as the ability to thrive in a collaborative and results-driven environment.
⚠️ Potential Challenges
- Managing brand consistency across global markets and diverse teams
- Balancing business, regional, and functional priorities in a matrix environment
- Adapting to changes in the market and competitive landscape
- Working effectively with authorized dealers and distributors to maintain brand standards
ASSUMPTION: These challenges require strong leadership, communication, and project management skills, as well as the ability to adapt to change and work effectively in a global environment.
📈 Similar Roles Comparison
- This role differs from related positions, such as Senior Brand Manager or Global Brand Director, in its focus on the YORK® brand within the Ducted Systems HVAC business unit
- Industry-specific context: The HVAC industry is competitive and dynamic, with a strong focus on innovation and sustainability
- Career path comparison: This role offers opportunities for growth within the marketing department and the broader organization, with potential advancement to senior or director-level roles
ASSUMPTION: Understanding the unique aspects of this role and the industry-specific context will help candidates tailor their applications and prepare for interviews.
📝 Sample Projects
- Developing a global brand strategy for the YORK® brand, including localization strategies for key markets
- Managing the YORK® brand during a major product launch or rebranding initiative
- Collaborating with cross-functional teams to create brand-aligned marketing campaigns and content
ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative nature of the Global Brand Manager role within the Ducted Systems HVAC business unit.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Johnson Controls?
- What are the key priorities for the first 90 days in this role?
- How does the marketing team collaborate with other departments, such as sales and product management?
- What opportunities are there for professional development and growth within the marketing department and the broader organization?
- How does Johnson Controls support work-life balance for its employees?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant brand management and marketing experience, as well as your understanding of the YORK® brand and the HVAC industry
- Prepare for interviews by researching Johnson Controls' company values, work style, and potential challenges in the role
- Follow up with the hiring manager or recruiter after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
