Global Brand Manager

📌 Core Information

🔹 Job Title: Global Brand Manager

🔹 Company: LHH (Global)

🔹 Location: Remote (US/Canada)

🔹 Job Type: Colleague (Salary)

🔹 Category: Brand Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 3-5+ years

🔹 Remote Status: Remote (US/Canada)

🚀 Job Overview

Key aspects of this role include:

• Overseeing brand strategy, planning, and creative execution of integrated brand communications
• Leading brand content and campaign processes, managing timelines, project status, and stakeholder collaboration
• Serving as an internal brand evangelist, representing the brand internally and educating stakeholders
• Analyzing and optimizing campaigns and media programs, with a focus on continuous improvement

ASSUMPTION: This role requires a strong understanding of brand marketing, excellent communication skills, and the ability to manage multiple projects and stakeholders simultaneously. The ideal candidate will be comfortable working in a remote environment and have experience with global brand management.

📋 Key Responsibilities

✅ Brand Strategy & Planning:

• Work with the Global Head of Brand Strategy, Creative and Partnerships to oversee brand strategy, planning, and creative execution
• Collaborate with internal stakeholders and business lines across the organization and geographies to ensure brand-related marketing and communications elements align with strategic objectives

✅ Campaign Management:

• Lead, develop, and execute brand content and campaign processes, managing timelines, project status, internal feedback and approvals, media and creative flowcharts, and related budgets
• Coordinate weekly status updates and team meetings related to Brand

✅ Creative & Production Management:

• Write/collaborate on campaign and design briefs, participate in research, manage execution and production end-to-end, and provide thought leadership for process improvements
• Serve as a liaison with selected advertising agency partners for LHH – manage positive relationships, develop strategic briefs, manage timelines, and oversee execution of initiatives
• Help maintain a current library of photo and video assets/DAM System, and ensure usage rights are reviewed regularly and kept up to date

✅ Stakeholder Management & Communication:

• Serve as an internal brand evangelist, representing the brand internally, educating and guiding internal business units and stakeholders on the benefits of building the brand and maintaining an integrated communications effort
• Communicate with internal employees regarding new marketing initiatives as appropriate

✅ Campaign Analysis & Optimization:

• Analyze and optimize campaigns and programs in an intellectually honest manner with a focus on continuous improvement
• Collaborate and provide input on the development of result dashboards, scorecards, and reports on achieving KPIs

ASSUMPTION: The role requires a strong understanding of brand marketing, excellent communication skills, and the ability to manage multiple projects and stakeholders simultaneously. The ideal candidate will be comfortable working in a remote environment and have experience with global brand management.

🎯 Required Qualifications

Education:

• Bachelor's degree in marketing, communications, or a related field

Experience:

• 3-5+ years of related and progressive experience, preferably with a B2B brand, an advertising agency, or other established brand

Required Skills:

• Aptitude for creating and developing marketing briefs, integrated campaigns, creative and content – especially across social media and digital platforms/channels, online video, and website design/content
• Passion for branding and marketing, keen creative eye, and attention to detail
• Understanding of the production process, management of timelines, budget/cost management
• Strong communication skills, with experience in fostering collaboration and driving results through others, while also being able to execute first-hand
• Excellent written and verbal communication skills, with the ability to distill complex ideas into clear, compelling messages
• Ability to leverage analytics, research, and data to inform decision making - including creative testing and/or monitoring tools
• Organized and process driven, good at problem solving
• Experience managing budgets, billing processes

Preferred Skills:

• Fluency in additional languages (Spanish, French, German, etc.)
• Experience working with global brands or in a multinational corporation
• Knowledge of marketing automation tools (e.g., Marketo, HubSpot, Pardot)

ASSUMPTION: The ideal candidate will have a strong understanding of brand marketing, excellent communication skills, and the ability to manage multiple projects and stakeholders simultaneously. They will be comfortable working in a remote environment and have experience with global brand management.

💰 Compensation & Benefits

Salary Range: $85,000 - $125,000 plus annual bonus opportunity

Benefits:

• Comprehensive medical, dental, vision, and wellness plans
• Life/AD&D insurance
• 401K plan or non-qualified deferred compensation plan
• Paid leave includes Personal Time Off (PTO), Paid Holidays, and Parental Leave. PTO and holidays are prorated based on hire date within the calendar year

Working Hours: Full-time (37.5 hours/week)

ASSUMPTION: The salary range is estimated based on industry standards for a role of this level and experience. The final offer will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services

Company Size: 10,001+ employees

Founded: 1964

Company Description:

• LHH empowers professionals and organizations to achieve bold ambitions and secure lasting impact through unique advisory services and talent sources
• Our full suite of offerings connects solutions that are traditionally siloed, making LHH your single talent partner
• In a rapidly evolving landscape with complex challenges, we create value across the entire professional talent journey

Company Specialties:

• Leadership Development
• Change Management
• Employee Engagement
• Recruitment
• Workforce Advisory
• Career Management & Mobility
• Workforce Insights

Company Website: www.lhh.com

ASSUMPTION: LHH is a global leader in the human capital industry, providing a wide range of services to support organizations and individuals in their talent management needs.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Global Head of Brand Strategy, Creative and Partnerships

Work Arrangement: This is a full-time remote position based in the US or Canada

Growth Opportunities:

• Potential for career progression within the Brand Strategy, Creative and Partnerships Center of Excellence
• Opportunities to work on global brand campaigns and collaborate with diverse teams across the organization
• Chance to contribute to the development and implementation of LHH's global brand strategy

ASSUMPTION: This role offers opportunities for professional growth and development within a global organization. The ideal candidate will be eager to take on new challenges and contribute to the success of LHH's brand initiatives.

🌍 Location & Work Environment

Office Type: Remote (work from home)

Office Location(s): United States, Canada

Geographic Context:

• The United States and Canada offer a diverse range of cultural experiences and professional networks
• Both countries have established markets for human capital services, providing ample opportunities for career growth and development

Work Schedule: Full-time (37.5 hours/week) with flexible hours and the ability to work independently

ASSUMPTION: The remote work environment requires strong self-motivation, time management skills, and the ability to work independently. The ideal candidate will be comfortable working in a virtual team setting and managing their own workload.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Virtual interview with the Global Head of Brand Strategy, Creative and Partnerships or another senior team member
• Final round interview with additional stakeholders
• Background check and offer extension

Key Assessment Areas:

• Brand marketing expertise and strategic thinking
• Communication skills and ability to present ideas clearly and persuasively
• Project management and organizational skills
• Adaptability to work in a remote and dynamic environment

Application Tips:

• Highlight your relevant brand marketing experience and achievements in your resume
• Prepare examples of successful brand campaigns you've managed or contributed to
• Demonstrate your understanding of LHH's brand and how your skills align with the role's requirements
• Practice presenting your ideas and responding to questions in a clear and concise manner

ATS Keywords: Brand Manager, Brand Marketing, Global Brand, Brand Strategy, Campaign Management, Project Management, Remote Work, Marketing Communications, Brand Evangelist, A/B Testing, Analytics, Stakeholder Management

ASSUMPTION: The interview process is designed to assess the candidate's brand marketing expertise, communication skills, and fit with LHH's company culture. The ideal candidate will be able to think strategically, manage multiple projects, and work effectively in a remote environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Video conferencing tools (e.g., Zoom, Microsoft Teams)

ASSUMPTION: The ideal candidate will be comfortable using a variety of tools and technologies to manage projects, analyze data, and communicate effectively in a remote work environment.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Excellence
• Inclusion
• Agility

Work Style:

• Collaborative
• Adaptable
• Innovative
• Data-driven
• Customer-focused

Self-Assessment Questions:

• How do you align with LHH's company values, particularly in the context of this role?
• How do you approach working remotely and managing your time effectively?
• How do you balance multiple projects and stakeholders, ensuring each receives the attention they deserve?
• How do you stay up-to-date with industry trends and best practices in brand marketing?

ASSUMPTION: The ideal candidate will demonstrate a strong fit with LHH's company culture, values, and work style. They will be able to work effectively in a remote environment and manage multiple projects and stakeholders successfully.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously, ensuring each receives adequate attention
• Working effectively in a remote environment, with limited face-to-face interaction
• Keeping up with industry trends and best practices in brand marketing, while also managing day-to-day tasks
• Balancing strategic thinking with tactical execution, as the role requires both long-term planning and short-term project management

ASSUMPTION: The ideal candidate will be able to identify and mitigate potential challenges, demonstrating strong problem-solving skills and adaptability in the face of changing priorities and demands.

📈 Similar Roles Comparison

• This role is similar to a Global Brand Manager or Senior Brand Manager position within a multinational corporation or a global brand agency
• It differs from regional or local brand manager roles, which may have less global scope and fewer responsibilities
• Compared to other global brand roles, this position places a strong emphasis on strategic thinking, project management, and stakeholder collaboration

ASSUMPTION: The ideal candidate will have experience in a similar role or a related field, with a strong understanding of global brand management and the unique challenges it presents.

📝 Sample Projects

• Managing a global rebranding initiative, including research, strategy development, and execution across multiple regions
• Developing and implementing a global brand governance framework to ensure consistent brand representation across all touchpoints
• Conducting a comprehensive brand audit and providing data-driven recommendations to improve brand performance and perception

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide concrete examples of their achievements in global brand management.

❓ Key Questions to Ask During Interview

• Can you describe a time when you had to manage multiple projects and stakeholders simultaneously? How did you prioritize your workload and ensure each project received adequate attention?
• How do you approach working remotely, and what tools or strategies do you use to stay organized and productive?
• Can you provide an example of a successful brand campaign you've managed or contributed to? What was your role, and what challenges did you face?
• How do you stay up-to-date with industry trends and best practices in brand marketing? Can you share an example of a recent trend or innovation you've implemented in your work?
• How do you balance strategic thinking with tactical execution, ensuring both long-term planning and short-term project management are addressed effectively?

ASSUMPTION: The ideal candidate will be able to answer these questions confidently, demonstrating a strong understanding of global brand management and the unique challenges it presents.

📌 Next Steps for Applicants

🔑 Application Process

To apply for this position:

• Submit your application through the following link: https://jobs.jobvite.com/lhhcareers/job/oNI1vfwL
• Tailor your resume to highlight relevant brand marketing experience and skills
• Prepare a cover letter that demonstrates your understanding of the role and LHH's brand
• Prepare examples of successful brand campaigns or projects you've worked on, ready to present during the interview
• Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.