📌 Core Information
🔹 Job Title: Global Brand Marketing Manager
🔹 Company: Basic Fun! Inc.
🔹 Location: Boca Raton, Florida, United States
🔹 Job Type: Hybrid (On-site 4 days a week)
🔹 Category: Marketing
🔹 Date Posted: August 8, 2025
🔹 Experience Level: Mid-Senior level (3-5 years of experience)
🔹 Remote Status: On-site with remote Fridays
🚀 Job Overview
Key aspects of this role include:
- Leading multiple iconic brands across Basic Fun’s portfolio
- Collaborating with cross-functional teams to achieve established revenue and P&L expectations
- Strategic thinking and connecting the dots in unexpected ways
- Passion for toys and a detail-oriented, self-starter mindset
ASSUMPTION: This role requires a strong right/left brain skillset, with a focus on both strategic thinking and tactical execution.
📋 Key Responsibilities
✅ Lead executional brand, product, and marketing functions for assigned brands’ product lines
✅ Manage brand information for the sales team and assist in executing go-to-market strategies for various marketing tactics
✅ Collaborate with cross-functional teams, including sales, product development, operations, digital marketing, creative services, and other teams
✅ Manage the product commercialization process, including line plans, product start forms, costing targets, and margin requirements
✅ Research market and industry trends, and provide updated trend and competitive information to aid product line and brand strategy
✅ Manage the submission process for product approvals with licensors in a timely and precise manner
✅ Oversee the flow of product samples required for sales presentations, trade shows, commercial shoots, and PR activities
✅ Track category trends and retail environments, and use intel to help direct priorities and pipeline recommendations
✅ Track and analyze wholesale forecasts and retail POS, and use data to advise actionable plans for the business
✅ Participate in developing account-specific sales plans for assigned product lines and attend retailer business review meetings for key accounts
✅ Assist in the development of outbound communications, including web copy, layout execution, rich media, trade show messaging, online advertising, print advertising, social media, and sales collateral materials
ASSUMPION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive brand success.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience, preferably in Marketing
Experience: 3-5 years of relevant marketing, brand, or product management experience
Required Skills:
- Proficient in Excel, forecasting, POS sales, and analyzing large amounts of data
- Practical knowledge of the product development and manufacturing functions as it relates to the product commercialization process
- Strong presentation, written, and verbal skills; experience with Microsoft suite is required
- Highly organized and efficient, with the ability to thrive in a fast-paced and time-sensitive environment
- Experience selling/presenting to retail buyers, with toy category experience preferred
- Experience in trade shows, product & lifestyle photography shoots, consumer insights, and trade show management
- Ability to travel, as needed
Preferred Skills:
- Fluency in a second language
- Experience with specific licensors (e.g., Hasbro, Disney, Mattel)
ASSUMPTION: Candidates should have a strong foundation in marketing, brand, and product management, with a focus on data-driven decision-making and cross-functional collaboration.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a mid-level marketing manager in Boca Raton, FL)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Basic Fun! products
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (on-site 4 days a week, remote Fridays)
ASSUMPTION: The salary range and benefits are competitive for the industry and location, with a focus on work-life balance and employee development.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Toys)
Company Size: 51-200 employees (Mid-size)
Founded: 2008 (17 years ago)
Company Description:
- Basic Fun! is a trendsetter in developing and marketing fun, innovative, and educational toys for kids
- The company partners with proven industry leaders and provides outstanding value to its customers
- Basic Fun! operates globally, with products sold through a well-established network of retailers and distributors
- The company’s portfolio includes brands such as Fisher-Price Classics®, Cutetitos, K'nex, Pound Puppies, Lite-Brite®, and many more
Company Specialties:
- Licensing
- Marketing and Sales
- Development and Manufacturing
- Childrens Toys
- Design
- Amusement
- Business Development
- Brand Development
- Quality Assurance and Safety Testing
Company Website: http://www.basicfun.com
ASSUMPTION: Basic Fun! is a well-established company in the toy industry, with a strong focus on innovation, quality, and customer value.
📊 Role Analysis
Career Level: Mid-Senior level (3-5 years of experience)
Reporting Structure: This role reports directly to the Vice President of Global Brand Marketing
Work Arrangement: Hybrid (On-site 4 days a week, remote Fridays)
Growth Opportunities:
- Potential career progression to a senior-level marketing role within the company
- Expanding responsibilities and brand portfolio as the company grows
- Opportunities to work on high-profile licensing partnerships and global marketing campaigns
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their brand portfolio and take on more responsibilities over time.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a hybrid work arrangement (on-site 4 days a week, remote Fridays)
Office Location(s): Boca Raton, Florida, United States
Geographic Context:
- Boca Raton is located in Palm Beach County, Florida, and is part of the Miami-Fort Lauderdale-West Palm Beach metropolitan area
- The city offers a mix of urban and suburban living, with a cost of living that is generally lower than other major Florida cities like Miami and Tampa
- Boca Raton is known for its beaches, parks, and cultural attractions, as well as its strong job market and diverse industries
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (on-site 4 days a week, remote Fridays)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, with a focus on productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth phone or video interview with the hiring manager
- On-site or virtual final interview with the Vice President of Global Brand Marketing and other key stakeholders
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Marketing and brand strategy development
- Data analysis and interpretation
- Cross-functional collaboration and communication
- Presentation and public speaking skills
- Problem-solving and critical thinking
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing, brand, and product management experience
- Demonstrate your ability to analyze data and drive strategic decisions
- Showcase your experience with cross-functional collaboration and stakeholder management
- Prepare for behavioral interview questions that focus on problem-solving, communication, and leadership skills
- Research Basic Fun! and the toy industry to show your enthusiasm and understanding of the role
ATS Keywords: Marketing, Brand Management, Product Management, Data Analysis, Strategic Planning, Cross-Functional Collaboration, Toy Industry, Licensing, Retail Sales, Consumer Insights
ASSUMPTION: The interview process will focus on assessing the candidate’s strategic thinking, data-driven decision-making, and cross-functional collaboration skills, with a strong emphasis on cultural fit and passion for the toy industry.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Google Docs, Sheets, Slides)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Candidates should be comfortable using a variety of marketing, project management, and design tools to streamline their workflow and improve productivity.
👔 Cultural Fit Considerations
Company Values:
- We Love Delivering WOW!
- Act with Integrity and Do the Right Thing.
- Inspire Passion for Creativity and Innovation.
- Be Disciplined to Create Lasting Impact.
- Play, Have Fun and Laugh Together.
- Embrace Humility.
- Pursue Growth and Learning.
- Hustle and Act with a Sense of Urgency.
- Commit to Excellence.
- Gratitude Keeps Us Grounded.
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you align with Basic Fun!’s core values, particularly “We Love Delivering WOW!” and “Inspire Passion for Creativity and Innovation”?
- Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle it, and what was the outcome?
- How do you approach data analysis and interpretation to drive strategic decisions and improve business performance?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Basic Fun!’s values and work style, with a focus on collaboration, innovation, and data-driven decision-making.
⚠️ Potential Challenges
- Managing multiple iconic brands and their respective product lines can be challenging and time-consuming
- The toy industry is highly competitive, with a constant need to innovate and stay ahead of trends
- Working with licensors and retailers can present unique challenges and require strong negotiation and communication skills
- The hybrid work arrangement may present challenges in maintaining productivity and work-life balance
ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager or Senior Product Manager position in the toy or consumer goods industry, with a focus on global marketing and brand management
- However, this role requires a unique blend of strategic thinking, data analysis, and cross-functional collaboration skills, with a strong emphasis on the toy industry and licensing
- Career progression in this role could lead to a Vice President of Marketing or Chief Marketing Officer position within the company or a similar organization
ASSUMPTION: This role offers a unique opportunity to work on iconic brands and global marketing campaigns within the toy industry, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product line, including market research, competitive analysis, and launch planning
- Managing a product recall or crisis communication situation, requiring strong problem-solving skills and quick decision-making
- Conducting a comprehensive brand audit and rebranding initiative for an existing product line, with a focus on maintaining brand equity and driving growth
ASSUMPTION: Candidates should be prepared to take on challenging projects that require strategic thinking, data analysis, and strong project management skills.
❓ Key Questions to Ask During Interview
- Can you describe the company’s long-term vision for the brands I would be managing, and how this role fits into that strategy?
- How does the company support the professional development and growth of its marketing and brand management team members?
- Can you provide examples of how the company has adapted to changes in the toy industry and consumer behavior, and how this role has contributed to that process?
- How does the company approach cross-functional collaboration and stakeholder management, particularly with regards to licensing partners and retail accounts?
- What are the key performance indicators (KPIs) used to measure the success of the brands I would be managing, and how are those KPIs tracked and reported?
ASSUMPTION: Candidates should ask thoughtful, insightful questions that demonstrate their understanding of the role, the company, and the industry, as well as their eagerness to contribute to the team’s success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing, brand, and product management experience, as well as your ability to analyze data and drive strategic decisions
- Prepare for behavioral interview questions that focus on problem-solving, communication, and leadership skills, with a strong emphasis on cultural fit and passion for the toy industry
- Research Basic Fun! and the toy industry to show your enthusiasm and understanding of the role
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
