📌 Core Information
🔹 Job Title: Global Channel Marketing Manager
🔹 Company: Aryaka Networks, Inc.
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 6-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading global channel marketing initiatives to scale Aryaka’s Unified SASE platform through various channel ecosystems.
- Collaborating with regional marketing leaders to ensure alignment and execution of co-marketing programs and campaigns.
- Developing and maintaining globally consistent yet regionally tailored onboarding content, sales enablement kits, and partner communications.
- Driving global and regional partner event strategies, ensuring consistent Aryaka messaging and strategic presence.
- Tracking KPIs such as partner-sourced pipeline, engagement, and MDF effectiveness across all geographies.
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively across multiple regions and teams.
📋 Key Responsibilities
✅ Lead global channel go-to-market (GTM) strategy and execution for Aryaka’s Unified SASE platform, aligning with Aryaka’s positioning and performance, agility, simplicity, and security.
✅ Collaborate with regional marketing leaders in North America, EMEA, and APAC to localize campaign assets, synchronize calendars, and support region-specific partner priorities.
✅ Deploy integrated marketing campaigns, partner nurture programs, and joint demand-gen efforts across all key geographies.
✅ Develop and maintain globally consistent yet regionally tailored onboarding content, sales enablement kits, and partner communications.
✅ Drive global and regional partner event strategies, ensuring consistent Aryaka messaging and strategic presence.
✅ Track KPIs such as partner-sourced pipeline, engagement, and MDF effectiveness across all geographies.
✅ Liaise with Channel Sales, Product Marketing, Corporate Comms, and Brand teams to ensure cohesive GTM execution.
✅ Utilize Salesforce, MyAryaka, and partner portals to scale communications and measure partner performance.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
Experience: 6-10 years of B2B marketing experience with 3+ years in channel or partner marketing roles.
Required Skills:
- Proven track record managing global channel programs with coordination across North America, EMEA, and APAC.
- Deep understanding of channel ecosystems including SPs, MSPs, VARs, and global alliances.
- Outstanding communication and project management skills with experience in cross-regional collaboration.
- Proficiency in Salesforce and marketing automation tools; partner marketing platform experience is a plus.
Preferred Skills:
- Experience with SASE or similar security solutions.
- Fluency in multiple languages.
ASSUMPTION: Candidates should have a strong background in B2B marketing, with a focus on channel or partner marketing, and be comfortable working in a global environment.
💰 Compensation & Benefits
Salary Range: Base salary up to $150,000 USD + Performance Based Bonus + Equity + Benefits
Benefits:
- Performance Based Bonus
- Equity
- World-Class Benefits
Working Hours: Full-time position with a flexible work schedule.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Aryaka operates in the Computer and Network Security industry, focusing on WAN optimization, SD-WAN, and cloud networking solutions.
Company Size: Aryaka is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment.
Founded: Aryaka was founded in 2009 and has since grown to operate in over 100 countries worldwide.
Company Description:
- Aryaka is a pioneering leader in cloud-first, software-defined networking and security solutions.
- The company's innovative approach has transformed global secure networking with the launch of Aryaka Unified SASE as a Service, the first solution of its kind to deliver unparalleled performance, agility, simplicity, and security without compromise.
- Aryaka empowers businesses to modernize, optimize, and transform their networking and security environments while maintaining existing investments.
Company Specialties:
- WAN Optimization
- SD-WAN
- Web App Delivery
- IP App Delivery
- TCP Optimization
- CDN
- WAN as-a-Service
- Cloud Networking
- Branch Office Acceleration
- Cloud Acceleration
- Mobile Acceleration
- SASE
- Multi-Cloud Connectivity
- SaaS Acceleration
- Secure Remote Access
- MPLS Migration
- and Unified SASE as a Service
Company Website: www.aryaka.com
ASSUMPTION: Aryaka's focus on innovation and global expansion provides opportunities for growth and career development within the company.
📊 Role Analysis
Career Level: This role is at the senior level, requiring strategic thinking and leadership skills.
Reporting Structure: The Global Channel Marketing Manager will report directly to the VP of Marketing and collaborate with regional marketing leaders and other cross-functional teams.
Work Arrangement: This role is remote-friendly, allowing for flexible work arrangements.
Growth Opportunities:
- As Aryaka continues to expand globally, there may be opportunities for the Global Channel Marketing Manager to grow into a more senior role or take on additional responsibilities.
- The company's focus on innovation and thought leadership provides opportunities for professional development and skill-building.
ASSUMPTION: This role offers a unique opportunity to make a significant impact on Aryaka's global channel marketing strategy and contribute to the company's continued growth and success.
🌍 Location & Work Environment
Office Type: Aryaka has offices in Santa Clara, California; Bangalore, India; and Hamburg, Germany, but this role can be performed remotely.
Office Location(s): 3945 Freedom Circle, Suite 1100, Santa Clara, California 95054, US; Esteem Asrani, 3K, Koramangala Industrial Layout, Sarjapur Main Road Koramangala, Bangalore, Karnataka 560034, IN; Poststraße 6, Hamburg, 20354, DE
Geographic Context:
- Austin, Texas, is a major tech hub with a thriving job market and a high quality of life.
- The city offers a diverse range of cultural attractions, outdoor activities, and a vibrant food scene.
- Texas is a business-friendly state with a strong economy and no state income tax.
Work Schedule: Full-time position with a flexible work schedule, allowing for remote work and a healthy work-life balance.
ASSUMPTION: The remote-friendly work arrangement and flexible schedule provide applicants with the opportunity to balance their personal and professional lives effectively.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- Virtual interview with the hiring manager and/or team members
- Final round interview with the VP of Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Global marketing experience and channel marketing expertise
- Technical proficiency in marketing automation tools and Salesforce
- Alignment with Aryaka's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Aryaka's Unified SASE platform and the channel marketing landscape.
- Prepare for behavioral interview questions that focus on your experience with global channel marketing, cross-functional collaboration, and strategic planning.
- Research Aryaka's company culture and values to ensure a strong fit and alignment with your personal work style.
ATS Keywords: Global Channel Marketing, Partner Marketing, B2B Marketing, Strategic Planning, Cross-Functional Collaboration, Salesforce, Marketing Automation, Channel Ecosystems, SASE, SD-WAN, WAN Optimization
ASSUMPTION: Aryaka's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on global channel marketing expertise.
🛠️ Tools & Technologies
- Salesforce
- Marketing automation tools (e.g., Marketo, Pardot)
- Partner marketing platforms (e.g., Impartner, Allbound)
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: Proficiency in Salesforce and marketing automation tools is essential for this role, as they are used to manage partner relationships, track performance, and execute marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Global and remote-friendly
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and results-oriented
Self-Assessment Questions:
- Do you thrive in a global, remote-friendly work environment?
- Are you comfortable working collaboratively across multiple regions and teams?
- Do you have a proven track record of driving results in a fast-paced, dynamic environment?
- Are you passionate about Aryaka's mission to transform global secure networking?
ASSUMPTION: Aryaka's company culture values innovation, collaboration, and a customer-centric approach, making it an ideal fit for candidates who are strategic thinkers, strong communicators, and comfortable working in a global environment.
⚠️ Potential Challenges
- The global nature of this role may require frequent travel and coordination across multiple time zones.
- Managing partner relationships and expectations across various channel ecosystems can be complex and demanding.
- The fast-paced and dynamic work environment may require candidates to be adaptable and resilient.
- The competitive nature of the channel marketing landscape may present challenges in driving partner engagement and market share.
ASSUMPTION: These challenges can be mitigated with strong project management skills, effective communication, and a strategic approach to global channel marketing.
📈 Similar Roles Comparison
- Unlike traditional channel marketing roles, this position focuses on Aryaka's Unified SASE as a Service platform, requiring a strong understanding of security solutions and their unique value proposition.
- While global channel marketing experience is essential, this role requires a deeper understanding of the channel ecosystems and the ability to drive strategic alignment across multiple regions.
- Career progression in this role may involve moving into a more senior leadership position or taking on additional responsibilities as Aryaka continues to expand its global presence.
ASSUMPTION: This role offers a unique opportunity to make a significant impact on Aryaka's global channel marketing strategy and contribute to the company's continued growth and success.
📝 Sample Projects
- Developing and executing a global co-marketing campaign with regional marketing leaders to drive partner engagement and pipeline generation.
- Creating and maintaining a globally consistent yet regionally tailored onboarding content and sales enablement kit for Aryaka's partner ecosystem.
- Driving strategic alignment and execution of partner event strategies across North America, EMEA, and APAC to ensure consistent Aryaka messaging and presence.
ASSUMPTION: These sample projects demonstrate the strategic and cross-functional nature of the Global Channel Marketing Manager role and the impact it can have on Aryaka's global channel marketing efforts.
❓ Key Questions to Ask During Interview
- How does Aryaka support the professional development and growth of its marketing team members?
- What are the key priorities for the Global Channel Marketing Manager in the first 90 days?
- How does Aryaka measure the success of its global channel marketing initiatives, and what KPIs are most important?
- What is the company's approach to fostering a diverse, inclusive, and collaborative work environment?
- How does Aryaka's global channel marketing strategy align with the company's overall business objectives and growth plans?
ASSUMPTION: Asking these questions will help applicants better understand the role's expectations, Aryaka's company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on global channel marketing, cross-functional collaboration, and strategic planning.
- Prepare for behavioral interview questions that focus on your experience with global channel marketing, cross-functional collaboration, and strategic planning.
- Research Aryaka's company culture and values to ensure a strong fit and alignment with your personal work style.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
