📌 Core Information
🔹 Job Title: Global Digital Communications Manager
🔹 Company: Chiesi Group
🔹 Location: Parma, Italy
🔹 Job Type: Full-time, Hybrid
🔹 Category: Corporate Functions, Digital Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and overseeing digital content plans across multiple channels and regions
- Ensuring alignment with business goals and optimizing performance
- Working closely with corporate functions, local teams, and external agencies
- Monitoring and analyzing channel performance to inform strategy and improve outcomes
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with global teams.
📋 Key Responsibilities
✅ Developing and publishing compelling content for digital channels, ensuring message consistency, coordinated visual approach, and brand equity
✅ Supporting brand managers, corporate functions, and local markets by managing and coordinating global digital and social media campaigns
✅ Monitoring and analyzing the performance of Chiesi’s digital channels to inform strategy and improve outcomes
✅ Supporting corporate strategic projects and website rebranding efforts, ensuring digital content and performance align with overarching strategic goals
✅ Conducting research to monitor the evolution of digital channels, uncover audience insights, and identify trending topics and formats
ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and performance analysis.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3-5 years of experience in digital marketing or communications, preferably in corporate settings or digital agencies
Required Skills:
- Expertise in social media governance and digital content strategy across platforms
- Proven experience managing digital campaigns from planning to performance analysis
- Strong writing skills for social media and websites, including personal branding on LinkedIn for top managers
- Expertise in SEO/SEM best practices and performance optimization
- Fluency in English (native or advanced level)
Preferred Skills:
- Knowledge of Italian
- Experience in the pharmaceutical industry
ASSUMPTION: Experience in the pharmaceutical industry is a plus but not required, as the role is focused on digital communications skills.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Estimated based on market research for similar roles in Italy)
Benefits:
- Flexible working approach
- Remote working
- Support in the relocation process
- Tax assistance service for foreign colleagues
- People-care services
Working Hours: Full-time (40 hours per week), Hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range is estimated based on market research for similar roles in Italy. The actual salary may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 5,001-10,000 employees
Founded: 1935
Company Description:
- Chiesi Group is an international research-focused pharmaceutical and healthcare group based in Parma, Italy
- Operates in 31 countries with over 7,000 employees
- Awarded B Corp Certification for high social and environmental standards
Company Specialties:
Company Website: https://www.chiesi.it
ASSUMPTION: Chiesi Group is a well-established pharmaceutical company with a strong focus on research and development.
📊 Role Analysis
Career Level: Mid-level, with potential for growth within the digital communications team or broader corporate functions
Reporting Structure: Reports directly to the Global Head of Digital Communications and Social Media
Work Arrangement: Hybrid (2-3 days on-site per week, with flexibility for remote work)
Growth Opportunities:
- Potential to take on additional responsibilities as the team and role evolve
- Opportunities to work on cross-functional projects and collaborate with global teams
- Chiesi offers continuous training, learning, and development opportunities
ASSUMPTION: This role offers opportunities for professional growth and development within the digital communications team and broader corporate functions.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Parma, Italy
Office Location(s): Via Giacomo Chiesi, Parma, Emilia-Romagna 43122, IT
Geographic Context:
- Parma is located in the Emilia-Romagna region of Italy, known for its rich history, culture, and culinary traditions
- The office is conveniently located near public transportation and amenities
- Parma offers a high quality of life, with a vibrant cultural scene, excellent food, and a strong sense of community
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for remote work)
ASSUMPTION: Parma offers a high quality of life, with a vibrant cultural scene, excellent food, and a strong sense of community.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Global Head of Digital Communications and Social Media
Key Assessment Areas:
- Digital marketing and communications skills
- Strategic thinking and planning
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with Chiesi's values and behaviors
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing and communications skills and experience
- Include specific examples of your experience managing digital campaigns and optimizing performance
- Demonstrate your understanding of Chiesi's business and the role's responsibilities
ATS Keywords: Digital Marketing, Content Strategy, Social Media Management, SEO, Performance Analysis, Project Management, Analytical Skills, Collaboration, Writing Skills, Audience Insights, Campaign Management, Data-Driven Decision Making, Content Management Systems, Social Media Governance, Emerging Trends, Attention to Detail
ASSUMPTION: The application process may vary, but typically involves an online application, phone or video screening, and multiple interviews with the hiring team.
🛠️ Tools & Technologies
- Content Management Systems: WordPress, Sitecore, Adobe Experience Manager
- Website Analytics: Google Analytics, Adobe Analytics, Matomo
- Social Media Listening: Talkwalker, Brand24, Meltwater
- Social Media Management: Hootsuite, Sprinklr
- Paid Advertising: Google Ads, LinkedIn Campaign Manager, Meta Business Manager
ASSUMPTION: The specific tools and technologies used may vary based on the candidate's experience and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Responsibility
- Excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- How do you align with Chiesi's values of integrity, responsibility, and excellence?
- How do you approach working with global teams and managing multiple projects simultaneously?
- How do you stay updated on emerging trends in digital marketing and communications?
ASSUMPTION: Chiesi Group values a strong cultural fit and looks for candidates who align with their core values and behaviors.
⚠️ Potential Challenges
- Managing multiple projects and campaigns simultaneously, requiring strong organizational skills and attention to detail
- Working with global teams and stakeholders, requiring effective communication and collaboration skills
- Keeping up with the fast-paced nature of digital marketing and communications, requiring continuous learning and adaptation
- Balancing on-site and remote work, requiring self-motivation and time management skills
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is unique in its focus on global digital communications and social media management within a pharmaceutical company
- Similar roles in other industries may have a broader focus on marketing or communications, rather than digital-specific responsibilities
- Career progression may involve moving into more senior digital communications roles or transitioning into broader marketing or corporate communications positions
ASSUMPTION: This role offers a unique opportunity to specialize in global digital communications within the pharmaceutical industry.
📝 Sample Projects
- Developing and executing a global social media campaign to launch a new product
- Conducting audience research and analysis to inform content strategy and improve performance
- Managing a website rebranding project, ensuring consistent messaging and visual identity across digital channels
ASSUMPTION: These sample projects illustrate the strategic, hands-on, and analytical aspects of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader digital communications and marketing strategy for Chiesi Group?
- What are the key priorities for the first 90 days in this role?
- How does Chiesi Group support the professional development and growth of its employees?
- What is the team structure and dynamic for the Global Digital Communications and Social Media team?
- How does Chiesi Group approach work-life balance and employee well-being?
ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing and communications skills and experience
- Prepare examples of your experience managing digital campaigns and optimizing performance
- Follow up with the HR department one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
