📌 Core Information
🔹 Job Title: Global Director Scaled Demand Marketing & Product-Led Growth
🔹 Company: Qualtrics
🔹 Location: Seattle, Washington, United States
🔹 Job Type: Hybrid (3 days on-site, 2 days remote)
🔹 Category: Software Development
🔹 Date Posted: 2025-07-21
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Leadership of a global team driving demand generation and product-led growth strategies
- Cross-functional collaboration with marketing, product, and sales teams
- Optimization of marketing campaigns and funnel management using data-driven approaches
- Global strategy development and execution for demand marketing and product-led growth
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both demand generation and product-led growth strategies.
📋 Key Responsibilities
✅ Lead, mentor, and grow a global team of marketing professionals across demand generation, field marketing, scaled programs, and SDR enablement
✅ Manage direct relationships with North America Corporate Sales to support program delivery and information exchange
✅ Lead cross-regional initiatives to unify messaging, track regional nuances, and maximize efficiency and results
✅ Deliver regular reporting and insights to leadership highlighting successes, challenges, and investment opportunities
✅ Define and execute global online and offline event programs, collaborating with the Events COE to generate registrations, pipeline, and support sales engagement
✅ Lead global scaled online webinars and virtual event strategies for high-value corporate and enterprise accounts, collaborating with sales on targeted integrated campaigns
ASSUMPTION: This role involves a high degree of collaboration, strategic planning, and execution, with a focus on driving measurable business impact.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years in B2B demand generation, product marketing, or growth marketing leadership at a global scale, ideally within SaaS or technology
Required Skills:
- Proven expertise managing and scaling global teams across demand generation, field marketing, events, and product-led growth
- Deep understanding and hands-on experience with product-led growth strategies combined with traditional demand generation channels
- Strong data acumen with experience leveraging funnel analytics, marketing automation, and CRM data to inform decisions
- Excellent cross-functional collaboration skills, with the ability to build trusted relationships with product, sales, and marketing leadership globally
- Track record managing complex multi-market campaigns and delivering localized execution with global consistency
- Demonstrated budget management skills to optimize spend and drive measurable ROI
Preferred Skills:
- Experience with AI-driven program creation and optimization
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong background in global marketing leadership, with a focus on demand generation and product-led growth strategies.
💰 Compensation & Benefits
Salary Range: $184,000 - $335,000 USD per year (based on industry standards for the role, experience level, and location)
Benefits:
- Competitive health coverage
- Wellness stipends
- Annual experience bonus
Working Hours: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Experience Management software
Company Size: Large (5,001-10,000 employees) - Offers a wide range of opportunities and resources for professional growth
Founded: 2002 - Established company with a strong track record in the industry
Company Description:
- Creates software used by the world’s best brands to deliver exceptional frontline experiences, build high-performing teams, and design products people love
- Creators and stewards of the Experience Management category, serving over 19,000 clients globally
- Focuses on bringing humanity, connection, and empathy back to business
Company Specialties:
- Online survey software
- Market research
- Consumer feedback
- Employee feedback
- 360 evaluations
- NPS
- Panels
- VOC
- Customer experience
- Brand experience
- Employee experience
- Product experience
- Experience management
- Surveys
- Enterprise feedback management
Company Website: qualtrics.com
ASSUMPTION: Qualtrics is a well-established company with a strong presence in the software development industry, offering a wide range of products and services to its clients.
📊 Role Analysis
Career Level: Executive - This role involves strategic decision-making, team leadership, and cross-functional collaboration
Reporting Structure: Reports directly to the Chief Marketing Officer or a similar executive role
Work Arrangement: Hybrid - 3 days on-site, 2 days remote (with the option to work from home on the selected day)
Growth Opportunities:
- Potential to advance to a VP or C-level role within the marketing organization
- Opportunities to expand the team and take on additional responsibilities
- Chance to work on high-impact projects and drive significant business growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team and take on additional responsibilities.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): 1201 2nd Ave, Floors 15-27, Seattle, Washington 98101, US
Geographic Context:
- Seattle is a vibrant, tech-centric city with a high cost of living
- Home to many Fortune 500 companies and startups
- Offers a diverse range of cultural attractions, outdoor activities, and culinary experiences
Work Schedule: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: The Seattle office provides a dynamic, collaborative work environment with access to a wide range of resources and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- Behavioral and skills-based interviews with hiring managers and team members
- Final interview with the executive team
- Background check and offer
Key Assessment Areas:
- Strategic thinking and global marketing expertise
- Leadership skills and team management experience
- Cross-functional collaboration and communication skills
- Data-driven decision-making and analytical skills
- Alignment with Qualtrics' company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and execution skills
- Research Qualtrics' company culture and values to demonstrate your fit within the organization
- Follow up with the hiring manager or HR team after your interview to express your enthusiasm for the role and ask any remaining questions
ATS Keywords: B2B Demand Generation, Product Marketing, Growth Marketing, Global Marketing, Team Management, Data Analysis, Cross-Functional Collaboration, Campaign Management, Budget Management, Funnel Analytics, Marketing Automation, CRM Data, Event Management, Sales Enablement, AI-Driven Strategies, Global Marketing, Customer Experience
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and global marketing expertise.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Data visualization and analytics tools (e.g., Tableau, Power BI, Looker)
- Project management software (e.g., Asana, Trello, Jira)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the organization's tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- One Team, One Dream
- Innovation Through Collaboration
- Bring Your Whole Self to Work
- Focus on Results
Work Style:
- Collaborative and data-driven
- Focused on results and continuous improvement
- Agile and adaptable to change
- Committed to fostering a diverse, inclusive, and respectful work environment
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with the company's customer-obsessed approach?
- Can you provide an example of a time when you successfully led a global team through a significant organizational change or challenge?
- How do you approach collaboration and communication with cross-functional teams, and how do you ensure that everyone's voices are heard and valued?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Qualtrics' company values and culture, as well as their ability to work effectively in a collaborative, data-driven environment.
⚠️ Potential Challenges
- Managing a global team with diverse time zones and cultural backgrounds
- Balancing the need for global consistency with regional customization and prioritization
- Keeping up with the latest trends and best practices in demand generation and product-led growth strategies
- Navigating a large, complex organization with multiple stakeholders and competing priorities
ASSUMPTION: This role presents unique challenges that require strong leadership, strategic thinking, and adaptability.
📈 Similar Roles Comparison
- Unlike traditional demand generation roles, this position requires a deep understanding of product-led growth strategies and their integration with traditional demand channels
- As a global role, this position offers unique opportunities and challenges compared to regional or local marketing leadership positions
- Career progression in this role may involve advancing to a VP or C-level role within the marketing organization, with potential opportunities to expand the team and take on additional responsibilities
ASSUMPTION: This role offers a unique blend of global marketing leadership, demand generation, and product-led growth expertise, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a global demand marketing strategy that integrates product-led growth, digital campaigns, and events into a unified funnel generation engine
- Pioneering AI-driven program creation and partnering with Marketing Ops to improve processes and efficiency for new global initiatives
- Overseeing campaign regionalization and localization to maintain brand consistency while aligning with regional sales priorities and measurable outcomes
ASSUMPTION: These sample projects highlight the strategic, data-driven, and collaborative nature of the role, with a focus on driving measurable business impact.
❓ Key Questions to Ask During Interview
- How does the company support the growth and development of its marketing leaders?
- Can you describe the team structure and reporting lines for the marketing organization, and how does this role fit within that structure?
- How does the company approach cross-functional collaboration and communication, and what specific initiatives are in place to foster a culture of collaboration and innovation?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the company support work-life balance and employee well-being, particularly for employees in hybrid or remote work arrangements?
ASSUMPTION: These key questions help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and execution skills
- Research Qualtrics' company culture and values to demonstrate your fit within the organization
- Follow up with the hiring manager or HR team after your interview to express your enthusiasm for the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
