Global Head of Brand and Creative Content

📌 Core Information

🔹 Job Title: Global Head of Brand and Creative Content

🔹 Company: Save the Children International

🔹 Location: Any approved Save the Children International office location

🔹 Job Type: Full time, Hybrid/Remote

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-07-29

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid/Remote

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership of global brand and creative content to drive impact for children
• Development and implementation of a unified global brand proposition and content strategy
• Leadership of a diverse and inclusive team, fostering innovation and collaboration
• Partnership with global stakeholders to embed and promote the global brand
• Monitoring and analysis of brand and content effectiveness to ensure continuous improvement

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and stakeholder engagement to drive global brand consistency and impact.

📋 Key Responsibilities

✅ Drive the development and implementation of a unified global brand proposition and content strategy that aligns with Save the Children's mission and values, championing a cohesive and compelling way to tell our brand story worldwide that drives impact.

✅ Lead the creation and distribution of high-quality, emotionally engaging, and insight-driven content – with storytelling at its heart – that enhances the global brand, supports our Global Funding and Engagement Frameworks and bolsters Save the Children's global reputation.

✅ Ensure that brand is at the heart of our creative content through a consistent tone of voice and visual identity. Develop and manage branding tools and guidelines to ensure a distinct, consistent and motivating brand experience across all platforms and regions.

✅ Uphold the highest standards of ethical content collection and adherence to global consent processes and image guidelines, thereby protecting the dignity and rights of all individuals featured in Save the Children’s marketing and communications.

✅ Strategically lead our approach to content in an emergency to drive audience engagement, fundraising and brand equity.

✅ Support internal stakeholders and partners to embed and promote the global brand positioning and architecture across all regions and channels, and encourage integration across markets and campaigns where appropriate to drive up awareness, familiarity and hard preference to support.

✅ Monitor and analyse brand and content effectiveness through data-driven insights, ensuring continuous improvement and optimisation of strategies to achieve maximum reach and impact.

✅ Lead and develop a diverse and inclusive team, advocating for equal opportunities and providing professional growth and development to support their career progression in alignment with Save the Children's commitment to equity and inclusion.

✅ Lead a strong and committed Global Brand and Creative community across our organisation, promoting best practices, knowledge sharing, and collaboration to support our strategic goals.

✅ Cultivate and maintain effective partnerships with creative and brand agencies, and freelancers, ensuring all work is insight-driven, on brand, and of excellent creative quality to inspire and engage global audiences.

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and stakeholder engagement to drive global brand consistency and impact.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field. Or equivalent work experience.

Experience: Significant experience in strategic global leadership roles within marketing, communications, content and brand management.

Required Skills:

• Proven experience in developing and implementing global brand and content strategies
• Excellent written and verbal communication skills
• Exceptional ability to craft compelling stories that align with the organisation's mission and that resonate with diverse audiences
• Ability to influence and engage stakeholders at all levels, including internal teams and external partners
• Proficient in data interpretation to monitor, refine, and optimise brand strategies
• Innovative mindset for devising unique solutions that enhance brand identity

Preferred Skills:

• Experience managing large-scale, global campaigns with a focus on non-profit or humanitarian sectors
• Spearheading efforts to establish or rejuvenate global brand propositions
• Project Management: Leading and managing marketing or communications projects

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and stakeholder engagement to drive global brand consistency and impact. A strong background in brand management, content strategy, and stakeholder engagement is essential for success in this role.

💰 Compensation & Benefits

Salary Range: £60,000 - £70,000 per annum (pro-rata for part-time roles)

Benefits:

• Flexible working options
• 25 days' holiday (plus 3 days over Christmas and New Year)
• Pension contributions (matched up to 10%)
• Life assurance (3 x annual salary)
• Health and wellbeing benefits

Working Hours: 35 hours per week, with flexible working options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the non-profit sector. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Non-profit, humanitarian

Company Size: Large (25,000+ employees)

Founded: 1919

Company Description:

• Save the Children is the world's leading organisation for children, employing ~25,000 staff
• We save children's lives, fight for their rights, and help them fulfil their potential
• We work in 116 countries, putting the most deprived and marginalised children first

Company Specialties:

• Child protection
• Education
• Health and nutrition
• Emergency response
• Child rights and advocacy

Company Website: Save the Children

ASSUMPTION: Save the Children is a well-established organisation with a global presence and a strong commitment to its mission and values.

📊 Role Analysis

Career Level: Senior leadership

Reporting Structure: Reports to the Global Communications Director

Work Arrangement: Hybrid/Remote with flexible working options available

Growth Opportunities:

• Potential to shape the global brand and creative content strategy
• Opportunity to lead and develop a diverse and inclusive team

• Possibility to work with high-profile stakeholders and partners

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the global brand and creative content strategy.

🌍 Location & Work Environment

Office Type: Hybrid/Remote

Office Location(s): Any approved Save the Children International office location

Geographic Context:

• Save the Children operates in 116 countries worldwide
• This role can be based in any approved Save the Children International office location
• The role may require occasional international travel (up to 10%)

Work Schedule: 35 hours per week, with flexible working options available

ASSUMPTION: This role offers a flexible work arrangement, allowing for a healthy work-life balance while still providing opportunities for international travel and collaboration with global teams.

💼 Interview & Application Insights

Typical Process:

• Application review by our recruiting team based on your CV and cover letter
• Two-stage competency-based interviews with the hiring team
• Some recruitment may include an additional assessment or case study stage, or a third stage interview
• If successful, you will receive a conditional offer of employment, followed by your contract subject to passing background checks

Key Assessment Areas:

• Strategic thinking and leadership
• Brand management and content strategy expertise
• Stakeholder engagement and influence
• Data analysis and insight generation
• Cultural fit and alignment with Save the Children's mission and values

Application Tips:

• Tailor your CV and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your strategic approach to brand management and content strategy
• Demonstrate your ability to engage and influence stakeholders at all levels
• Showcase your understanding of Save the Children's mission and values

ATS Keywords: Global Brand Management, Content Strategy, Stakeholder Engagement, Strategic Leadership, Data Analysis, Non-profit, Humanitarian

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and stakeholder engagement skills, as well as their cultural fit with Save the Children's mission and values.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello, Jira)
• Design and content creation tools (e.g., Adobe Creative Suite, Canva)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: This role requires proficiency in a range of tools and technologies, including project management, design and content creation, and data analysis software.

👔 Cultural Fit Considerations

Company Values:

• Accountability
• Ambition
• Collaboration
• Creativity
• Integrity

Work Style:

• Collaborative and inclusive
• Data-driven and insightful
• Innovative and creative
• Results-oriented and accountable

Self-Assessment Questions:

• How do you ensure that brand is at the heart of creative content, and how do you manage branding tools and guidelines to maintain a consistent brand experience?
• Can you provide an example of a time when you strategically led an approach to content in an emergency situation to drive audience engagement, fundraising, and brand equity?
• How do you engage and influence stakeholders at all levels to promote a unified and compelling brand experience across the global organisation?

ASSUMPTION: Candidates should assess their alignment with Save the Children's values and work style, and be prepared to provide specific examples of their experience and approach to brand management, content strategy, and stakeholder engagement.

⚠️ Potential Challenges

• Working with a diverse and global team may present communication and cultural challenges
• Balancing the needs of various stakeholders and regions may require diplomatic and strategic skills
• Managing a team remotely may present unique leadership challenges
• Occasional international travel may be required, which could disrupt personal schedules and routines

ASSUMPTION: This role may present unique challenges related to global team management, stakeholder engagement, and international travel. Candidates should be prepared to navigate these challenges and thrive in a dynamic and global work environment.

📈 Similar Roles Comparison

• This role is unique in its global scope and strategic focus on brand and creative content
• Similar roles may include Global Brand Director, Global Content Strategy Director, or Senior Marketing Manager with a global remit
• Career progression in this role may lead to senior leadership positions within Save the Children or other global non-profit organisations

ASSUMPTION: This role is distinct in its global focus and strategic importance, offering a unique opportunity for the right candidate to make a significant impact on Save the Children's global brand and creative content.

📝 Sample Projects

• Developing and implementing a global brand proposition and content strategy for Save the Children
• Leading a global team to create and distribute high-quality, emotionally engaging, and insight-driven content that enhances the global brand and supports fundraising efforts
• Strategically leading the approach to content in an emergency situation to drive audience engagement, fundraising, and brand equity

ASSUMPTION: These sample projects illustrate the strategic and global nature of this role, requiring a high level of leadership, creativity, and strategic thinking.

❓ Key Questions to Ask During Interview

• How does the Global Brand and Creative Content Unit fit into the broader organisational structure, and how does it collaborate with other teams and departments?
• Can you describe the team I will be leading, and what are the key priorities for the first 90 days in this role?
• How does Save the Children measure the success of its global brand and creative content, and what are the key performance indicators (KPIs) for this role?
• What are the most pressing challenges facing the global brand and creative content, and how can this role help address them?
• How does Save the Children support the professional growth and development of its employees, particularly those in leadership roles?

ASSUMPTION: These key questions will help candidates better understand the role, the team, and the organisation, and demonstrate their interest in and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your CV and cover letter to highlight your relevant experience and skills for this role
• Prepare for competency-based interviews by reflecting on your strategic approach to brand management, content strategy, and stakeholder engagement
• Research Save the Children's mission, values, and recent projects to demonstrate your understanding and enthusiasm for the organisation
• Follow up with the hiring team one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.