📌 Core Information
🔹 Job Title: Global Marcom Manager - Field and Digital Marketing
🔹 Company: A.S HR Services
🔹 Location: Israel (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-25
🔹 Experience Level: Mid-Senior level (3-5 years)
🔹 Remote Status: Fully remote (Israel only)
🚀 Job Overview
Key aspects of this role include:
- Lead online marketing and campaign optimization to drive lead generation and ROI
- Collaborate with sales teams and international partners to execute field marketing strategies
- Develop high-impact marketing content and oversee its localization
- Manage and optimize the work with outsourced SDR partners for effective lead qualification and conversion
ASSUMPTION: This role requires a strong balance of strategic thinking and operational execution, with a focus on driving results through cross-functional collaboration.
📋 Key Responsibilities
✅ Lead online marketing and campaign optimization, including website updates, digital agency coordination, and content creation for SEO, PPC, and email campaigns
✅ Collaborate with territory managers in the UK, France, and other regions to execute localized marketing strategies that drive business growth
✅ Plan and deliver webinars, from audience targeting and content creation to design, promotion, and follow-up
✅ Provide sales teams with relevant tools and collateral, and manage the work with outsourced SDR partners
✅ Develop high-impact marketing content and oversee the production and localization of marketing assets
ASSUMPTION: This role involves a mix of strategic planning, project management, and hands-on execution, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience: 3-5 years in a marketing role with hands-on experience in digital marketing, campaign management, and content creation. Experience working in or with international B2B companies is a strong advantage
Required Skills:
- Proven ability to manage digital campaigns (SEO, PPC, email), work with agencies, and optimize performance based on analytics and KPIs
- Experience collaborating with sales teams and/or field offices to support regional marketing activities and generate leads
- Fluency in English is required. Proficiency in French and/or Spanish is a strong advantage, given our focus markets
Preferred Skills:
- Self-starter with a hands-on approach and high attention to detail
- Strong project management and organizational skills
- Excellent communication and collaboration abilities
- Strategic mindset with operational execution skills
- Comfortable managing multiple stakeholders and external vendors
ASSUMPTION: Candidates should have a proven track record in digital marketing and campaign management, with a strong focus on driving results and optimizing performance.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ₪25,000 - ₪40,000 per month, based on industry standards for mid-senior level marketing roles in Israel. This estimate may vary depending on the candidate's experience and qualifications.
Benefits:
- Fully remote work arrangement (Israel only)
- Opportunity to work with an international team and gain global marketing experience
Working Hours: Full-time position with a standard workweek of 40 hours
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits may include additional perks and incentives, as determined by the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Human Resources Services. A.S HR Services focuses on providing HR support, recruitment process improvement, and talent acquisition services to help businesses achieve their goals.
Company Size: 1 employee. As a small organization, A.S HR Services offers a unique opportunity for candidates to have a significant impact and contribute to the company's growth and success.
Founded: 2023. A.S HR Services is a relatively new company, providing ample opportunities for growth and development.
Company Description:
- Mentoring and consulting in the Talent Acquisition domain, improving and establishing recruitment processes and tools
- Providing HR and Talent acquisition services at the customer site or remotely, for short term and long term
- HR Project Management, including choosing an ATS or HRIS system, managing the project, change management, communication, building and executing a training plan, support after Go live
- Career planning and mentoring, focusing on strength and passion
Company Specialties:
- Recruitment
- HRIS
- ATS
- Change Management
- Coaching
- HR
- Mentoring
Company Website: LinkedIn Profile
ASSUMPTION: A.S HR Services is a small, specialized HR consulting firm that offers unique opportunities for growth and development in the HR and recruitment domains.
📊 Role Analysis
Career Level: Mid-Senior level. This role requires a balance of strategic thinking and operational execution, with a focus on driving results through cross-functional collaboration.
Reporting Structure: The Global Marcom Manager reports directly to the VP of Marketing.
Work Arrangement: Fully remote (Israel only). This role offers the flexibility to work from anywhere in Israel, with a focus on results and performance.
Growth Opportunities:
- As a small and growing company, A.S HR Services offers ample opportunities for professional growth and development
- The Global Marcom Manager role provides the opportunity to gain global marketing experience and expand one's skillset
- With a strong performance, candidates may have the opportunity to take on additional responsibilities or move into a leadership role
ASSUMPTION: This role offers a unique opportunity for candidates to have a significant impact on the company's growth and success, with ample opportunities for professional development and growth.
🌍 Location & Work Environment
Office Type: Fully remote (Israel only). This role does not require a physical presence in an office, allowing for greater flexibility and work-life balance.
Office Location(s): Israel
Geographic Context:
- Israel has a vibrant tech industry and a strong focus on innovation and entrepreneurship
- The country offers a high quality of life, with a diverse culture and rich history
- Israel's time zone (IST, UTC+2) allows for effective collaboration with international teams
Work Schedule: Full-time position with a standard workweek of 40 hours. The work schedule may vary depending on the candidate's needs and the company's requirements.
ASSUMPTION: This role offers a high degree of flexibility and work-life balance, with the opportunity to work from anywhere in Israel and set one's own schedule.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager to discuss the role and assess cultural fit
- In-depth interview with the VP of Marketing to discuss the candidate's marketing background and strategic thinking
- Final interview with the company founder to discuss career goals and long-term fit
Key Assessment Areas:
- Digital marketing and campaign management skills
- Collaboration and communication abilities
- Strategic thinking and problem-solving skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing and campaign management experience, as well as your ability to work collaboratively with international teams
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work effectively with multiple stakeholders
- Research the company and its focus markets to demonstrate your understanding of the business and your enthusiasm for the role
ATS Keywords: Digital Marketing, Campaign Management, SEO, PPC, Email Marketing, Sales Enablement, Lead Generation, Localization, Webinars, Collaboration, Strategic Thinking, Attention to Detail
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on digital marketing and campaign management skills, as well as cultural fit and alignment with company values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Expertise and professionalism
- Collaboration and teamwork
- Adaptability and continuous learning
- Customer focus and results-driven approach
Work Style:
- Self-starter with a hands-on approach and high attention to detail
- Strong project management and organizational skills
- Excellent communication and collaboration abilities
- Strategic mindset with operational execution skills
- Comfortable managing multiple stakeholders and external vendors
Self-Assessment Questions:
- Do you have a proven track record in digital marketing and campaign management, with a strong focus on driving results and optimizing performance?
- Are you comfortable working collaboratively with international teams and managing multiple stakeholders?
- Do you have a strategic mindset and the ability to execute operational tasks effectively?
- Are you adaptable and willing to learn new tools and technologies as needed?
ASSUMPTION: Candidates who are self-motivated, results-driven, and able to work effectively with international teams are likely to be a strong fit for this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple stakeholders and external vendors, requiring strong communication and project management skills
- Working with international teams, requiring cultural sensitivity and adaptability
- Balancing strategic thinking and operational execution, requiring strong time management and prioritization skills
- Keeping up with the latest trends and best practices in digital marketing, requiring continuous learning and professional development
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and time management skills, as well as a willingness to learn and adapt to new situations.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a strong emphasis on digital marketing and campaign management skills, as well as the ability to work collaboratively with international teams
- In the HR services industry, this role is unique in its focus on global marketing and cross-functional collaboration
- Career progression in this role may involve moving into a leadership or management position, with a focus on strategic planning and team development
ASSUMPTION: This role offers a unique opportunity to gain global marketing experience and expand one's skillset, with ample opportunities for professional development and growth.
📝 Sample Projects
- Developing and executing a global marketing campaign to drive lead generation and brand awareness
- Managing the localization of marketing assets and content for multiple languages and regions
- Collaborating with sales teams to create targeted marketing materials and support commercial efforts
- Optimizing the work with outsourced SDR partners to ensure effective lead qualification and conversion
ASSUMPTION: These projects are designed to showcase the candidate's ability to manage complex marketing campaigns, collaborate with international teams, and drive results through strategic thinking and operational execution.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy, and how will my work contribute to the company's growth and success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the key challenges facing the marketing team, and how can this role help to address them?
- How does the company approach collaboration and communication with international teams?
ASSUMPTION: These questions are designed to help the candidate understand the role's priorities, the company's culture, and the opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing and campaign management experience, as well as your ability to work collaboratively with international teams
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work effectively with multiple stakeholders
- Research the company and its focus markets to demonstrate your understanding of the business and your enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
