Global Marketing Campaign Lead

📌 Core Information

🔹 Job Title: Global Marketing Campaign Lead

🔹 Company: Ribbon Communications

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategizing and executing marketing campaigns globally
• Collaborating with cross-functional teams, including sales and marketing
• Supporting channel and partner programs in the Americas region
• Analyzing and reporting on campaign performance

ASSUMPTION: This role requires a balance of strategic thinking, project management, and cross-functional collaboration skills. The ideal candidate will have experience in marketing campaign management and a strong understanding of the telecommunications industry.

📋 Key Responsibilities

✅ Strategize with sales, marketing, and other departments to plan and schedule campaigns

✅ Build, execute, and report on campaigns for key verticals, markets, and regions to stakeholders

✅ Execute campaigns in alignment with core initiatives from senior leadership, executives, and key stakeholders

✅ Develop strong relationships with all departments, including sales

✅ Spend 20% of time working with channel and partner teams in the Americas region to support overall channel and partner programs

ASSUMPTION: This role involves a mix of strategic planning, project execution, and stakeholder management. The ideal candidate will be comfortable working in a dynamic, cross-functional environment and have a proven track record in marketing campaign management.

🎯 Required Qualifications

Education: Business or Marketing Degree

Experience: 3-5 years in a marketing role

Required Skills:

• Fluent in English speaking and writing
• Strong communication and project management skills
• Understanding of marketing automation, webinar, CRM, and database tools
• Efficient in Excel, SaaS programs, or collaboration tools

Preferred Skills:

• Knowledge in Canva, Photoshop, or Illustrator

ASSUMPTION: While the role requires specific technical skills, the most critical qualifications are strong communication, project management, and stakeholder management skills.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 USD per year (Based on industry standards for a mid-senior level marketing role in Mexico City)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan
• Paid time off (vacation, sick, and holidays)
• Employee assistance program

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Ribbon Communications operates in the telecommunications industry, providing secure cloud communications and IP and optical networking solutions to service providers, enterprises, and critical infrastructure sectors globally.

Company Size: Ribbon Communications has 1,001-5,000 employees, making it a mid-sized company. This size offers opportunities for career growth and exposure to diverse projects while maintaining a manageable company culture.

Founded: Ribbon Communications was founded in 2008 and has since grown to become a leading provider of communications software, IP and optical networking solutions, and cloud-native offers.

Company Description:

• Ribbon Communications delivers innovative, end-to-end solutions portfolio for service providers, enterprises, and critical infrastructure sectors
• Offers core to edge software-centric solutions, cloud-native offers, leading-edge security, and analytics tools
• Provides IP and optical networking solutions for 5G

Company Specialties:

• 5G
• Analytics
• Mobile
• Security
• UC (Unified Communications)
• SBC (Session Border Controller)
• Cloud
• and IP Optical

Company Website: rbbn.com

ASSUMPTION: Ribbon Communications is a well-established company in the telecommunications industry, offering a stable work environment with opportunities for career growth.

📊 Role Analysis

Career Level: Mid-Senior level. This role requires a balance of strategic thinking, project management, and cross-functional collaboration skills, making it suitable for experienced marketing professionals.

Reporting Structure: The Global Marketing Campaign Lead will report directly to the Senior Director of Global Marketing and work closely with cross-functional teams, including sales and marketing.

Work Arrangement: This role is on-site, with the primary work location being the company's office in Mexico City. However, there may be opportunities for remote work or hybrid arrangements, depending on the company's policies and the candidate's needs.

Growth Opportunities:

• Expanding responsibilities based on performance and company growth
• Cross-functional collaboration and learning opportunities
• Potential career progression into senior marketing roles or management positions

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Corporate office environment with a mix of open-plan and private workspaces

Office Location(s): Mexico City, Ciudad de México, Mexico

Geographic Context:

• Mexico City is the capital and most populous city of Mexico, offering a vibrant cultural scene, diverse neighborhoods, and a rich history
• The city has a subtropical highland climate, with mild winters and warm summers
• Mexico City is a major economic hub, with a strong focus on industries such as finance, telecommunications, and technology

Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break). The work schedule may vary depending on project demands and company policies.

ASSUMPTION: The work environment is dynamic and collaborative, with a focus on cross-functional teamwork and stakeholder management.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and other team members
• Final interview with the Senior Director of Global Marketing
• Background check and offer extension

Key Assessment Areas:

• Marketing campaign management skills
• Cross-functional collaboration and stakeholder management
• Industry knowledge and understanding of Ribbon Communications' products and services
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing campaign management experience and relevant industry knowledge
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research Ribbon Communications' products, services, and competitors to demonstrate your understanding of the industry

ATS Keywords: Marketing campaign management, cross-functional collaboration, stakeholder management, telecommunications industry, global marketing, channel and partner programs, campaign planning, campaign execution, campaign analysis, project management, communication skills

ASSUMPTION: The application process is designed to assess the candidate's marketing campaign management skills, cross-functional collaboration abilities, and industry knowledge. The ideal candidate will have a proven track record in marketing campaign management and a strong understanding of the telecommunications industry.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot, or Pardot)
• Webinar platforms (e.g., Zoom Webinar, GoToWebinar, or Webex Events)
• CRM and database tools (e.g., Salesforce, HubSpot CRM, or Zoho CRM)
• Excel and SaaS programs (e.g., Google Workspace, Microsoft 365, or other collaboration tools)
• Design tools (e.g., Canva, Photoshop, or Illustrator)

ASSUMPTION: The ideal candidate will have experience with marketing automation, webinar, CRM, and database tools, as well as proficiency in Excel and other SaaS programs or collaboration tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Integrity
• Collaboration
• Accountability

Work Style:

• Dynamic and fast-paced environment
• Cross-functional teamwork and collaboration
• Focus on results and continuous improvement
• Strong communication and presentation skills

Self-Assessment Questions:

• How do you stay organized and manage multiple projects simultaneously?
• Can you provide an example of a successful marketing campaign you've led or contributed to?
• How do you approach collaborating with cross-functional teams and stakeholders?

ASSUMPTION: Ribbon Communications values innovation, customer-centricity, integrity, collaboration, and accountability. The ideal candidate will demonstrate a strong fit with these values and be comfortable working in a dynamic, cross-functional environment.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, each with its own unique requirements and stakeholders
• Balancing strategic planning with day-to-day campaign execution and analysis
• Working effectively with cross-functional teams and stakeholders, including sales and marketing departments
• Adapting to the fast-paced and dynamic nature of the telecommunications industry

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and have strong project management, communication, and stakeholder management skills to overcome these challenges.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on global marketing campaign management, requiring a strong balance of strategic thinking and project execution skills
• The telecommunications industry is highly competitive and dynamic, with a constant need for innovation and adaptation
• Career progression in this role could lead to senior marketing roles or management positions within the marketing department or the broader organization

ASSUMPTION: This role is unique in its focus on global marketing campaign management and requires a strong balance of strategic thinking, project execution, and stakeholder management skills.

📝 Sample Projects

• Developing and executing a global marketing campaign to launch a new product or service
• Collaborating with sales and marketing teams to create targeted campaigns for specific verticals or regions
• Analyzing campaign performance and providing data-driven insights to stakeholders to inform future campaign strategy

ASSUMPTION: The ideal candidate will have experience with marketing campaign management, cross-functional collaboration, and data analysis to successfully complete these projects.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• How does the company support the growth and development of its marketing team members?
• Can you provide an example of a successful marketing campaign the company has executed recently?
• How does the company measure the success of its marketing campaigns, and how does this role contribute to that process?
• What is the company's approach to working with channel and partner teams in the Americas region?

ASSUMPTION: These questions are designed to assess the company's marketing strategy, culture, and approach to campaign management, as well as the opportunities for growth and development in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing campaign management experience and relevant industry knowledge
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research Ribbon Communications' products, services, and competitors to demonstrate your understanding of the industry
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.