📌 Core Information
🔹 Job Title: Global Marketing Director, CVRM
🔹 Company: AstraZeneca
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: Full-Time
🔹 Category: Pharmaceuticals
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing global marketing strategies for Hard to Control Hypertension patients
- Leveraging patient insights and market research to understand patient needs and behaviors
- Designing, launching, and managing patient support programs to improve outcomes
- Collaborating with cross-functional teams and external partners to co-create impactful patient programs
- Driving innovation through digital platforms and telehealth solutions
ASSUMPTION: This role requires a dynamic leader with a deep understanding of the hypertension landscape, patient needs, and innovative approaches to healthcare marketing. The successful candidate will work closely with cross-functional teams to enhance patient engagement, improve health outcomes, and drive long-term relationships with key stakeholders globally.
📋 Key Responsibilities
✅ Develop and implement comprehensive global marketing strategies tailored to patients with Hard to Control Hypertension, ensuring alignment with corporate objectives
✅ Conduct and leverage market research and patient insights to understand patient needs, behaviors, and barriers to treatment adherence
✅ Design, launch, and manage patient support programs, including educational materials, digital tools, and community engagement initiatives to improve patient outcomes
✅ Collaborate with healthcare professionals, patient advocacy groups, and industry partners to co-create impactful patient programs
✅ Partner with internal teams, including Medical Affairs, Sales, Regulatory, and Communications, to ensure cohesive implementation of strategies
✅ Drive innovation in patient engagement through digital platforms, mobile applications, and telehealth solutions
✅ Establish key performance indicators (KPIs) and metrics to evaluate the effectiveness of patient programs and refine strategies as necessary
✅ Ensure all marketing activities are compliant with regulatory standards and ethical guidelines
✅ Oversee allocated budgets for patient programs, ensuring cost-effective strategies that deliver maximum impact
ASSUMPTION: This role requires a strong understanding of the cardiovascular, renal, and metabolic disease areas, as well as experience in developing patient strategies and managing budgets.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 10+ years of pharmaceutical commercial experience
Required Skills:
- Expertise in cardiovascular, renal, and/or metabolic disease areas
- Expertise in development of patient strategy and implementation
- Broad commercial experience including pre-launch and launch
- Experience with budget/expense management, business case development, and communication of brand performance
Preferred Skills:
- An advanced degree (MBA, MSc, or PhD) is preferred
ASSUMPTION: Candidates with additional relevant experience or education may be given preference.
💰 Compensation & Benefits
Salary Range: $229,303 - $343,955 per year
Benefits:
- Short-Term Incentive Bonus
- Equity-Based Long-Term Incentive Program
- Retirement Contribution
- Paid Vacation
- Paid Holidays
- Paid Leaves
- Health Benefits
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on market data for similar roles in the pharmaceutical industry and may vary depending on individual performance, company or individual department/team performance, and market factors.
📌 Applicant Insights
🔍 Company Context
Industry: AstraZeneca operates in the pharmaceutical manufacturing industry, focusing on the discovery, development, and commercialization of prescription medicines for a range of diseases, including cardiovascular, renal, and metabolic disorders.
Company Size: AstraZeneca is a large company with over 10,000 employees globally, providing opportunities for collaboration and growth.
Founded: AstraZeneca was founded in 1999 through the merger of Astra AB and Zeneca Group plc.
Company Description:
- AstraZeneca is committed to turning ideas into life-changing medicines that improve patients’ lives and benefit society.
- The company is focused on areas where it can make the most significant impact, such as cardiovascular, renal, and metabolic diseases.
- AstraZeneca fosters an entrepreneurial spirit, encouraging employees to find opportunities for change and make them happen.
Company Specialties:
- Pharmaceutical
- Biopharmaceutical
- Innovation
- Research and development
- Global business
Company Website: http://www.astrazeneca.com
ASSUMPTION: AstraZeneca's mission is to build an inclusive and equitable environment, welcoming applications from all qualified candidates regardless of characteristics. The company offers reasonable adjustments/accommodations to help all candidates perform at their best.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking and leadership skills.
Reporting Structure: The Global Marketing Director will report to the Global Head of Marketing.
Work Arrangement: This is an on-site position, with the opportunity to work from the Boston, Massachusetts office.
Growth Opportunities:
- Potential to expand the role's scope as the product portfolio grows and evolves
- Opportunities to collaborate with cross-functional teams and external partners, fostering professional development
- Possibility to advance within the marketing organization or explore other functions within AstraZeneca
ASSUMPTION: AstraZeneca's entrepreneurial culture encourages employees to take ownership of their careers and seek out growth opportunities.
🌍 Location & Work Environment
Office Type: AstraZeneca's Boston office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 1 Francis Crick Avenue, Cambridge Biomedical Campus, Cambridge, Cambridgeshire CB2 0AA, GB
Geographic Context:
- Boston is a vibrant, multicultural city with a rich history and a thriving tech and biotech industry
- The city offers a high quality of life, with excellent education, healthcare, and recreational opportunities
- Boston has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: The standard workweek is Monday to Friday, with flexible hours to accommodate individual needs.
ASSUMPTION: AstraZeneca's work environment is designed to support employees' well-being and productivity, with a focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interviews with cross-functional stakeholders
- Final interview with the Global Head of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Understanding of the cardiovascular, renal, and metabolic disease areas
- Experience in developing patient strategies and managing budgets
- Ability to collaborate effectively with cross-functional teams and external partners
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on skills and experiences that match the required qualifications
- Tailor your cover letter to demonstrate your understanding of the role and your fit with AstraZeneca's mission and values
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership abilities, and cultural fit
ATS Keywords: Global Marketing Director, CVRM, Hard to Control Hypertension, Patient-Centric Strategies, Pharmaceutical Commercial Experience, Cardiovascular Disease, Renal Disease, Metabolic Disease, Patient Insights, Market Research, Program Leadership, Stakeholder Engagement, Digital Transformation, Regulatory Compliance, Performance Monitoring, Budget Management, Business Case Development
ASSUMPTION: AstraZeneca's application process is designed to be fair, transparent, and inclusive, with a focus on assessing candidates' skills and fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: AstraZeneca provides employees with access to the tools and technologies they need to perform their jobs effectively.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: AstraZeneca is committed to putting patients first in all its decisions and actions
- Science-driven: The company's approach is rooted in scientific excellence and innovation
- Collaborative: AstraZeneca fosters a culture of collaboration and teamwork, both internally and with external partners
Work Style:
- Entrepreneurial: AstraZeneca encourages employees to take ownership of their work and seek out opportunities for change
- Data-driven: The company uses data and insights to inform decision-making and drive results
- Agile: AstraZeneca is committed to continuous improvement and adaptation in a rapidly changing environment
Self-Assessment Questions:
- Do you have a deep understanding of the cardiovascular, renal, and metabolic disease areas, and a passion for improving patient outcomes?
- Are you comfortable working in a fast-paced, collaborative environment, and able to adapt to change?
- Do you have experience developing and implementing patient-centric strategies, and managing budgets effectively?
ASSUMPTION: AstraZeneca's culture is built on a foundation of patient-centricity, science-driven innovation, collaboration, and entrepreneurship. The company seeks employees who align with these values and are committed to driving meaningful change in healthcare.
⚠️ Potential Challenges
- The role requires a strong understanding of the cardiovascular, renal, and metabolic disease areas, as well as experience in developing patient strategies and managing budgets
- AstraZeneca's fast-paced, collaborative environment may present challenges for candidates who prefer a more structured or independent work style
- The role may require travel to attend meetings, conferences, and other events, which could impact work-life balance
- The Boston office is located in a bustling urban area, which may present challenges for candidates who prefer a quieter, more suburban work environment
ASSUMPTION: AstraZeneca is committed to supporting employees' well-being and work-life balance, and provides resources and accommodations to help employees overcome potential challenges.
📈 Similar Roles Comparison
- This role is unique in its focus on Hard to Control Hypertension patients and the potential for a fixed-dose combination with a best-in-class medicine for treatment of diabetes, heart failure, and CKD
- Similar roles in the pharmaceutical industry may have a broader focus on cardiovascular, renal, and metabolic diseases, or may be more narrowly focused on specific therapeutic areas
- Career progression in this role may involve expanding the scope of responsibilities or exploring other functions within AstraZeneca, such as medical affairs, sales, or regulatory affairs
ASSUMPTION: AstraZeneca's entrepreneurial culture encourages employees to take ownership of their careers and seek out growth opportunities, both within and beyond the marketing organization.
📝 Sample Projects
- Developing and implementing a patient education campaign to improve medication adherence in Hard to Control Hypertension patients
- Collaborating with external partners to create a mobile application that tracks patient symptoms, medication usage, and provides personalized health insights
- Designing and executing a clinical trial patient recruitment and retention strategy to support AstraZeneca's Phase III outcomes studies
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Global Marketing Director may lead, and are not exhaustive or prescriptive.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging patient engagement initiative you've led, and how you overcame any obstacles you faced?
- How do you approach collaborating with cross-functional teams and external partners to co-create impactful patient programs?
- What steps do you take to ensure that AstraZeneca's marketing activities are compliant with regulatory standards and ethical guidelines?
- How do you balance the need for innovation with the requirement to manage budgets effectively?
- What opportunities exist for growth and development within the marketing organization or across AstraZeneca more broadly?
ASSUMPTION: These key questions are intended to help candidates assess their fit for the role and AstraZeneca's culture, as well as to gain insights into the company's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills that match the required qualifications
- Write a cover letter that demonstrates your understanding of the role and your fit with AstraZeneca's mission and values
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership abilities, and cultural fit
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
