📌 Core Information
🔹 Job Title: Global Marketing Manager
🔹 Company: Logitech
🔹 Location: Lausanne, Switzerland (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (occasional travel)
🚀 Job Overview
Key aspects of this role include:
- Developing holistic marketing strategies and campaigns for the Personal Workspace Solutions (PWS) business group.
- Partnering with regional and global marketing teams to implement strategies and maximize business opportunities.
- Building and developing a strong knowledge and advocacy for target audiences across key markets.
- Enhancing marketing abilities to drive awareness and conversion in the fast-evolving digital, communication, and retail landscape.
ASSUMPTION: This role requires a strategic mindset, strong collaboration skills, and a deep understanding of digital media and consumer behavior.
📋 Key Responsibilities
✅ Build holistic marketing strategies, campaigns, and toolkits supporting the Mainstream portfolio, new product launches, and consumer campaigns.
✅ Determine and set ambitious business cases for new products and initiatives.
✅ Partner closely with commercial teams to execute and deliver on the strategy.
✅ Build and develop a strong knowledge and advocacy for target audiences across key markets.
✅ Enhance marketing abilities to drive awareness and conversion in the fast-evolving digital, communication, and retail landscape.
✅ Partner with the Logitech Marketing community to optimize brand presence online, on packaging, and other touchpoints.
✅ Support B2B teams and target audiences in implementing business strategies.
✅ Analyze and evaluate marketing and media performance to continually learn and improve.
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven optimization.
🎯 Required Qualifications
Education: Bachelor/Master’s degree in Marketing or related field
Experience: 5+ years in consumer marketing roles for a major brand with a strong innovation culture, including product marketing and campaign management
Required Skills:
- Deep understanding of digital media and evolving strategies to engage consumers
- Proven experience working with agencies (briefing, creative direction, feedback, budget management)
- Proven ability and experience in portfolio management, market analysis, opportunity sizing, and business case development
- Strong commercial sense; impact and results-driven
- Self-starter with a passionate start-up mentality and "can do" attitude
- Strong ability to see the big picture while paying attention to details that get us there
- Highly efficient and collaborative, able to work quickly and deliver top-quality content and assets
- Fluent in English, both verbal and written
Preferred Skills:
- Experience in the tech industry or with tech-related products
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in consumer marketing, with a focus on digital media and agency collaboration.
💰 Compensation & Benefits
Salary Range: CHF 120,000 - 160,000 per year (based on experience and market rates for marketing managers in Switzerland)
Benefits:
- Comprehensive benefits packages
- Flexible working environments
- Health support
Working Hours: Full-time, with occasional travel required
ASSUMPTION: Salary range is estimated based on market rates for marketing managers in Switzerland, with experience level considered.
📌 Applicant Insights
🔍 Company Context
Industry: Computers and Electronics Manufacturing. Logitech is a global leader in personal peripherals, driving innovation in PC navigation, Internet communications, digital music, home-entertainment control, and gaming and wireless devices.
Company Size: 5,001-10,000 employees. As a mid-sized company, Logitech offers a mix of structure and agility, with opportunities for collaboration and growth.
Founded: 1981. Logitech has a rich history of innovation and growth, with a strong focus on design and user experience.
Company Description:
- Logitech is committed to extending human potential in work and play by designing software-enabled hardware solutions that drive superior performance and maximum comfort, speed, and accuracy.
- The company is dedicated to driving outcomes that are better for people and the planet, reducing its environmental impact through sustainable design practices.
- Logitech fosters a culture of innovation, collaboration, and play, with a strong focus on diversity, equity, and inclusion.
Company Specialties:
- Personal peripherals
- PC navigation
- Internet communications
- Digital music
- Home-entertainment control
- Gaming and wireless devices
Company Website: www.logitech.com
ASSUMPTION: Logitech's focus on innovation, sustainability, and employee well-being makes it an attractive employer for marketing professionals.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers opportunities for growth and leadership within the marketing organization.
Reporting Structure: The Global Marketing Manager will report to the Head of the Mainstream Business, based in Switzerland.
Work Arrangement: Hybrid. This role requires occasional travel and on-site work in Lausanne, Switzerland.
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the marketing organization
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Chance to develop leadership skills and mentor junior team members
ASSUMPTION: This role offers strong potential for career growth and development within Logitech's marketing organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort.
Office Location(s): Lausanne, Switzerland
Geographic Context:
- Lausanne is a vibrant, multicultural city located on the shores of Lake Geneva, offering a high quality of life and numerous recreational opportunities.
- Switzerland is known for its strong economy, political stability, and high standard of living.
- The Lake Geneva region is home to a thriving tech industry, with many international companies and startups.
Work Schedule: Full-time, with occasional travel required. Logitech offers flexible working arrangements to support work-life balance.
ASSUMPTION: The hybrid work arrangement and flexible working hours make this role an attractive option for marketing professionals seeking a balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Head of the Mainstream Business
Key Assessment Areas:
- Marketing strategy and campaign development
- Digital media expertise and understanding of consumer behavior
- Collaboration and communication skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume, with a focus on digital media and consumer engagement.
- Prepare a cover letter that demonstrates your understanding of the role and your fit with Logitech's company culture.
- Be prepared to discuss your approach to marketing strategy, campaign development, and data-driven optimization during the interview process.
ATS Keywords: Marketing strategy, campaign development, digital media, consumer engagement, data-driven optimization, Logitech, PWS, Mainstream portfolio
ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, strategic mindset, and cultural fit with Logitech.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- SEO and content marketing tools (e.g., Google Analytics, SEMrush)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's area of focus within the marketing organization.
👔 Cultural Fit Considerations
Company Values:
- Be Yourself. Be Open.
- Stay Hungry and Humble.
- Collaborate. Challenge. Decide and just Do.
Work Style:
- Logitech values a collaborative and inclusive work environment, with a strong focus on open communication and teamwork.
- The company encourages employees to be proactive, take initiative, and make decisions that drive results.
- Logitech fosters a culture of continuous learning and growth, with a strong commitment to diversity, equity, and inclusion.
Self-Assessment Questions:
- Do you align with Logitech's company values and work style?
- Are you comfortable working in a hybrid environment, with occasional travel required?
- Do you have a proactive and results-driven approach to marketing strategy and campaign development?
ASSUMPTION: Candidates who align with Logitech's company values and work style will be the best fit for this role.
⚠️ Potential Challenges
- The fast-evolving digital landscape may present challenges in keeping up with the latest trends and best practices in marketing.
- Occasional travel may be required, which could disrupt work-life balance for some candidates.
- The hybrid work arrangement may present communication and collaboration challenges, requiring strong virtual teamwork skills.
- Logitech's strong focus on innovation and growth may result in a fast-paced and sometimes demanding work environment.
ASSUMPTION: Candidates should be prepared to adapt to a dynamic work environment and be comfortable with occasional travel.
📈 Similar Roles Comparison
- This role is unique in its focus on the Personal Workspace Solutions business group within Logitech, with a strong emphasis on global marketing strategy and campaign development.
- Similar roles in other organizations may have a more narrow focus on regional marketing or specific product categories.
- Career progression in this role may involve taking on additional responsibilities within the marketing organization or moving into a leadership role.
ASSUMPTION: This role offers a unique opportunity to work on a global scale within a specific business group, with strong potential for career growth and development.
📝 Sample Projects
- Developing a global marketing strategy for a new product launch within the PWS business group
- Creating and executing a consumer campaign to drive brand awareness and engagement in key markets
- Analyzing and optimizing marketing performance data to improve campaign effectiveness and ROI
ASSUMPTION: These sample projects illustrate the strategic, creative, and data-driven aspects of the Global Marketing Manager role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within the organization?
- How does Logitech support the growth and development of its marketing professionals?
- What are the key priorities for this role in the first 90 days?
- How does Logitech approach collaboration and communication in a hybrid work environment?
- What are the most rewarding aspects of working in the marketing organization at Logitech?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture, allowing them to make an informed decision about their fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Logitech job portal
- Tailor your resume to highlight relevant marketing experience and achievements, with a focus on digital media and consumer engagement.
- Prepare a cover letter that demonstrates your understanding of the role and your fit with Logitech's company culture.
- Prepare for the interview process by brushing up on your marketing strategy and campaign development skills, as well as your knowledge of Logitech and the PWS business group.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
