Global Marketing Manager

📌 Core Information

🔹 Job Title: Global Marketing Manager

🔹 Company: Maker Lab

🔹 Location: Jakarta, Indonesia (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: Hybrid (80% APAC, 20% EMEA)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for APAC and EMEA (UK focus)
• Conducting market research and competitor analysis
• Building relationships with media outlets and industry stakeholders
• Creating and managing content for various marketing channels
• Strengthening employer branding initiatives in collaboration with the Talent Experience Director

ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong communication skills to effectively manage multiple projects and stakeholders across different time zones.

📋 Key Responsibilities

✅ Conduct market research on competitors and prospects in APAC and EMEA (UK focus)

✅ Work with revenue team leads to develop targeted marketing outreach strategies

✅ Connect with prospective clients through networking events and targeted outreach

✅ Build relationships with media outlets through networking events, industry events, and regular communication

✅ Design and implement a marketing plan for APAC and EMEA (UK focus) with input from the Business Development Director and Managing Director

✅ Prepare pitch materials and presentations to attract new clients in APAC and EMEA (UK focus)

✅ Create long-form written content to support building the company’s brand through various channels

✅ Build the company’s social media presence by creating a content calendar of posts that are trending for marketing agencies and relevant to in-housing

✅ Manage the company’s LinkedIn page and create a weekly 1-pager of marketing performance and recommendations

✅ Collaborate with the Talent Experience Director to strengthen employer branding initiatives

ASSUMPTION: This role requires a strong focus on both strategic planning and tactical execution, with a balance between long-term vision and day-to-day management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8+ years of experience in Business Development, Sales, or Marketing, with a focus on agency marketing

Required Skills:

• Proven experience in market research and analysis
• Excellent communication and networking skills
• Strong content creation skills, with experience using tools such as Photoshop, ProCreate, or AI tools
• Ability to manage multiple priorities, projects, and deadlines simultaneously
• High tolerance for ambiguity and change
• Fluency in English

Preferred Skills:

• Experience working with APAC and EMEA markets
• Familiarity with marketing automation tools
• Knowledge of the in-housing trend in marketing

ASSUMPTION: Candidates with a strong portfolio of marketing campaigns and a proven track record of driving results will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a senior marketing role in Indonesia, the estimated salary range for this position is IDR 30,000,000 - 40,000,000 per year (approximately USD 2,080 - 2,770).

Benefits:

• Above-market benefits package
• AI training and professional development opportunities
• Flexible work arrangements

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Maker Lab is a global marketing consultancy specializing in in-housing and offshoring marketing specialists, serving clients such as Google, YouTube, Netflix, Amazon, ByteDance, Grab, Figma, and Nike.

Company Size: Maker Lab has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Maker Lab was founded in 2015, with headquarters in Singapore and offices in London and Los Angeles.

Company Description:

• Maker Lab is a people-first organization, focusing on in-house marketing models and AI training for its teams
• The company offers marketing services, including strategy, creative production, data analytics, CRM, influencer engagement, and social media management
• Maker Lab is part of the global independent marketing business Miroma Group, which provides services across the marketing mix for clients such as Adidas, Amazon, eBay, Netflix, Sony, Spotify, and YouTube

Company Specialties:

• Social media management
• Marketing strategy
• UX and UI design
• Creative production
• Data analytics

Company Website: wearemakerlab.com

ASSUMPTION: Maker Lab's focus on in-housing and offshoring marketing specialists sets it apart from traditional marketing agencies, offering unique opportunities for candidates interested in this niche.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of experience and expertise in marketing.

Reporting Structure: The Global Marketing Manager will report directly to the Business Development Director and work closely with the Managing Director to drive growth and presence for the business through tactical marketing initiatives.

Work Arrangement: This role is hybrid, with approximately 80% of the time dedicated to APAC markets and 20% to EMEA (UK focus).

Growth Opportunities:

• Expanding the company's presence in new markets
• Developing and leading a team of marketing specialists
• Advancing to a leadership or executive role within the organization

ASSUMPTION: The hybrid nature of this role offers candidates the opportunity to gain experience working with diverse markets and teams, fostering personal and professional growth.

🌍 Location & Work Environment

Office Type: Maker Lab's Jakarta office is a collaborative and dynamic workspace, fostering creativity and innovation.

Office Location(s): Jakarta, Indonesia

Geographic Context:

• Jakarta is the capital and largest city of Indonesia, with a population of over 10 million people
• The city is a major economic, cultural, and political center in Southeast Asia
• Jakarta offers a vibrant and multicultural environment, with a wide range of amenities and attractions

Work Schedule: The work schedule is flexible, with a focus on results and productivity rather than strict hours.

ASSUMPTION: Candidates should be comfortable working in a dynamic and fast-paced environment, with the ability to adapt to changing priorities and deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and relevant team members
• Final interview with the Business Development Director

Key Assessment Areas:

• Marketing strategy and planning
• Content creation and management
• Communication and networking skills
• Cultural fit and alignment with Maker Lab's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've led or contributed to
• Demonstrate your understanding of the in-housing trend and its relevance to Maker Lab's business model

ATS Keywords: Marketing strategy, market research, content creation, networking, employer branding, in-housing, APAC, EMEA, UK

ASSUMPTION: Applicants should be prepared to discuss their marketing experience in detail and provide specific examples of their achievements in previous roles.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Content creation tools (e.g., Photoshop, ProCreate, AI tools)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be comfortable using a variety of marketing and project management tools, with a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• People-first approach
• Innovation and creativity
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Dynamic and fast-paced environment
• Focus on results and productivity
• Opportunities for growth and development
• Strong emphasis on team collaboration and communication

Self-Assessment Questions:

• How do you embody Maker Lab's people-first approach in your work?
• Can you provide an example of a time when you drove innovation and creativity in a marketing campaign?
• How do you prefer to work in a team, and how do you ensure effective communication and collaboration?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Maker Lab's values and work style, with a genuine passion for marketing and a commitment to driving results.

⚠️ Potential Challenges

• Managing multiple priorities and projects simultaneously
• Adapting to a hybrid work arrangement with a focus on APAC and EMEA markets
• Navigating a dynamic and fast-paced work environment
• Building and maintaining relationships with stakeholders across different time zones

ASSUMPTION: Candidates should be comfortable working in a challenging and fast-paced environment, with the ability to adapt to changing priorities and manage multiple projects effectively.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on in-housing and offshoring marketing specialists, requiring a unique set of skills and experience
• This role offers the opportunity to work with a diverse range of clients and markets, providing exposure to various industries and trends
• Candidates should be prepared to discuss their experience and achievements in relation to the specific requirements of this role, rather than comparing it to other marketing positions

ASSUMPTION: Applicants should be able to articulate the unique value they can bring to Maker Lab, based on their understanding of the company's business model and the specific requirements of the role.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to attract new clients in the APAC region
• Conducting market research and competitor analysis to inform strategic marketing decisions
• Creating and managing a content calendar for Maker Lab's social media channels, focusing on trends relevant to marketing agencies and in-housing

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and provide specific examples of their achievements in previous roles.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans for the APAC and EMEA markets, and how this role contributes to those plans?
• How does Maker Lab support the professional development and growth of its marketing team members?
• Can you provide an example of a successful marketing campaign led by Maker Lab, and what made it effective?
• How does Maker Lab measure the success of its marketing efforts, and how will this role be evaluated based on those metrics?
• What is the expected timeline for ramping up in this role, and what key priorities should be addressed within the first 30, 60, and 90 days?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their understanding of the role and their commitment to driving results for Maker Lab.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Maker Lab careers page
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've led or contributed to
• Follow up with Maker Lab within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.