📌 Core Information
🔹 Job Title: Global Marketing Manager
🔹 Company: Mars
🔹 Location: United Kingdom (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 6-8+ years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a 5-year global brand strategy
- Leading brand innovation and renovation strategies
- Ensuring consistent brand messaging across channels
- Collaborating with global and local teams to drive brand success
ASSUMPTION: This role requires a strategic mindset and strong communication skills to succeed in a global environment.
📋 Key Responsibilities
✅ Develop and execute a 5-year global brand strategy aligned with the company's vision
✅ Lead brand innovation and renovation strategies to deliver superior propositions
✅ Define and set global innovation strategy and priorities in line with the brand positioning
✅ Lead global brand renovations to deliver superior propositions across the globe
✅ Define the appropriate pet parent segmentation for the brand and critical audiences to target
✅ Define the moments that matter for the brand across the pet parent journey
✅ In partnership with the Global Brand VP and local markets, develop a winning brand communication strategy framework
✅ Lead the development of proven and award-winning global campaigns on behalf of local markets
✅ Lead the development of social and influencer strategy & local market playbooks
✅ Lead global social channel management with always on & ‘tent pole’ moment content
ASSUMPTION: This role involves a high degree of collaboration with global and local teams, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6-8+ years in brand management and brand communications, including experience in a global or international capacity
Required Skills:
- Proven track record of developing and executing comprehensive brand strategies
- Strong strategic thinking and data-driven decision-making skills
- Exceptional communication and presentation skills
- Strong interpersonal skills and ability to connect, collaborate, and influence
- Comfort around higher management and stand-alone skills with visibility to the global CGO, regional presidents, and CMOs
Preferred Skills:
- Experience in the pet nutrition industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the pet industry and additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Best-in-class learning and development support from day one, including access to our in-house Mars University
- Industry competitive salary and benefits package, including company bonus
Working Hours: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mars is a global manufacturer of confectionery, pet food, and other food products, operating in the competitive Food and Beverage Manufacturing industry
Company Size: Mars is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration
Founded: Mars was founded in 1911 by Franklin C. Mars and has since grown into a global corporation
Company Description:
- Mars is guided by the Five Principles: Quality, Responsibility, Mutuality, Efficiency, and Freedom
- The company is committed to sustainability and responsible business practices
- Mars offers a dynamic and inclusive work environment, with opportunities for professional development and growth
Company Specialties:
- Mars Petcare
- Mars Food
- Mars Edge
- and Mars Wrigley
Company Website: www.mars.com
ASSUMPTION: Mars' commitment to its Five Principles and sustainability initiatives makes it an attractive employer for values-driven candidates.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience and strong leadership skills
Reporting Structure: The Global Marketing Manager reports directly to the Global Brand VP and collaborates with global and local teams
Work Arrangement: This role is remote, with the expectation of occasional travel for meetings and events
Growth Opportunities:
- Potential to advance to a global leadership role within the marketing department
- Opportunities to work on high-impact projects and initiatives
- Access to learning and development resources to support career growth
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's global marketing efforts.
🌍 Location & Work Environment
Office Type: Remote work environment with occasional travel
Office Location(s): United Kingdom (with flexibility to work from other locations)
Geographic Context:
- The United Kingdom offers a diverse and multicultural work environment
- The UK has a strong and established pet industry, providing ample opportunities for growth and innovation
- The country offers a high quality of life, with access to excellent education, healthcare, and cultural amenities
Work Schedule: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The remote work arrangement and flexible working hours provide candidates with a high degree of work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Global Brand VP
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Collaboration and teamwork skills
- Cultural fit and alignment with Mars' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your brand strategy and execution experience
- Research Mars' Five Principles and be prepared to discuss how you embody them in your work
ATS Keywords: Global Brand Strategy, Brand Innovation, Brand Renovation, Pet Parent Champion, Brand Communications, Campaign Development, Social Strategy, Influencer Strategy, Global Market Expertise
ASSUMPTION: Candidates who demonstrate a strong understanding of Mars' values and a strategic mindset will be well-positioned for success in the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Market research and analytics tools (e.g., Google Analytics, SurveyMonkey)
ASSUMPTION: Proficiency in these tools is expected, and candidates with experience using them will have an advantage in the role.
👔 Cultural Fit Considerations
Company Values:
- Quality: The consumer is our boss, quality is our work, and value for money is our goal
- Responsibility: As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others
- Mutuality: A mutual benefit is a shared benefit; a shared benefit will endure
- Efficiency: We use resources to the full, waste nothing, and do only what we can do best
- Freedom: We need freedom to shape our future; we need profit to remain free
Work Style:
- Collaborative and team-oriented
- Data-driven and strategic
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you embody Mars' Five Principles in your work and personal life?
- Are you comfortable working in a global and collaborative environment?
- Do you thrive in a data-driven and strategic work environment?
ASSUMPTION: Candidates who align with Mars' values and work style will be well-suited to this role and the company culture.
⚠️ Potential Challenges
- Managing global teams and stakeholders with varying priorities and time zones
- Balancing strategic thinking with day-to-day tactical execution
- Adapting to a fast-paced and dynamic work environment
- Occasional travel requirements for meetings and events
ASSUMPTION: Candidates who are comfortable working in a global and dynamic environment will be better equipped to handle these challenges.
📈 Similar Roles Comparison
- This role is similar to a Global Brand Manager or Senior Brand Manager position in other companies
- However, Mars' commitment to its Five Principles and sustainability initiatives sets it apart from other employers in the industry
- Candidates with experience in similar roles at other companies may find the work environment and expectations to be similar, but the company culture and values may differ
ASSUMPTION: Candidates with experience in similar roles at other companies may find the transition to this role to be relatively smooth, but they should still be prepared to adapt to Mars' unique company culture and values.
📝 Sample Projects
- Developing and executing a global brand strategy for a new product launch
- Leading a brand renovation project to refresh the brand identity and positioning
- Managing global social media channels and campaigns to drive brand awareness and engagement
ASSUMPTION: These sample projects provide a sense of the types of initiatives the Global Marketing Manager may be responsible for, but the specific projects will vary depending on the brand and business priorities.
❓ Key Questions to Ask During Interview
- Can you describe the global brand strategy for one of Mars' key brands?
- How does Mars support the professional development and growth of its Associates?
- Can you provide an example of a successful brand renovation project at Mars?
- How does Mars measure the success of its global brand campaigns?
- What is the expected travel requirement for this role, and how will it be managed?
ASSUMPTION: These questions are designed to provide insight into the role, the company culture, and the expectations for the Global Marketing Manager.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your brand strategy and execution experience
- Research Mars' Five Principles and be prepared to discuss how you embody them in your work
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
